My Account link in most e-commerce sites . reason to have one before log in ?

Posted by Suresh S on Stack Overflow See other posts from Stack Overflow or by Suresh S
Published on 2010-02-18T12:32:34Z Indexed on 2010/04/11 16:03 UTC
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design

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I am developing a new e-commerce website in java. My index page has links such as Login etc. I had gone through other e-commerce sites such as ebay where they have option of My Account. My question is before signing in to the account ,why do they need this link My Account. what is the significance of this. can any web designer let me know the answer?

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