I'm trying to style a table row based upon a value in the databound collection (from LINQ to SQL) in my item template, however it's not working.

This is what I have so far:

                       <ItemTemplate>
                            <% 
                                string style = String.Empty;
                                if ((string)DataBinder.Eval(Quotes.Cu, "Status") == "Rejected")
                                    style = "color:red;";
                                else if ((string)Eval("Priority") == "Y")
                                    style = "color:green;";

                                if (style == String.Empty)
                                    Response.Write("<tr>");
                                else
                                    Response.Write("<tr style=\"" + style + "\"");                            
                            %>

                            <td>
                                <%# Eval("QuoteID") %>
                            </td>
                            <td>
                                <%# Eval("DateDue", "{0:dd/MM/yyyy}") %>
                            </td>
                            <td>
                                <%# Eval("Company") %>
                            </td>
                            <td>
                                <%# Eval("Estimator") %>
                            </td>
                            <td>
                                <%# Eval("Attachments") %>
                            </td>
                            <td>
                                <%# Eval("Employee") %>
                            </td>
                            </tr>
                        </ItemTemplate>