What is the best euphemism for a non-developer?

Posted by Edward Tanguay on Stack Overflow See other posts from Stack Overflow or by Edward Tanguay
Published on 2010-04-21T03:07:17Z Indexed on 2010/04/21 3:13 UTC
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language

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description

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non-technical

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subjective

I'm writing a description for a piece of software that targets the user who is "not technically minded", i.e. a person who uses "browser/office/email" and has a low tolerance for anything technical, he just "wants it to work" without being involved in any of the technical details.

What is the best non-disparaging term you have seen to describe this kind of user?

non-technical user
low-tech user
office user
normal user
technically challenged user
non-developer
computer joe

Surely there is some official, politically-correct retronym for this kind of user that the press and software marketing use.

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