CRM Is A Long Term Strategy

Posted by ruth.donohue on Oracle Blogs See other posts from Oracle Blogs or by ruth.donohue
Published on Mon, 26 Apr 2010 12:23:32 -0800 Indexed on 2010/04/26 21:05 UTC
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With the array of CRM solutions out there, it's sometimes easy to forget that CRM is more than just technology with fancy bells and whistles -- it's a long-term strategy that involves people and processes as well. The Wise Marketer summarizes a Gartner report outlining three key steps necessary to create and execute a successful CRM stratetegy that is linked with overall corporate strategy.

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