Is the last digit of a phone number random?

Posted by sehugg on Stack Overflow See other posts from Stack Overflow or by sehugg
Published on 2010-04-28T17:50:46Z Indexed on 2010/05/05 8:38 UTC
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I have a telephony app which has a prompt which requires user choice. I made the app select one of 10 different phone prompts based on the last digit of the caller's phone number. Then I measure whether the user responds to the prompt (accept) or decides to skip to the next step (reject). I thought this would work well enough as a random selection, but I think I may be wrong.

What I'm finding is that the exact same prompt has a dramatically different response rate (25% vs 35%) for two different last digits. Now I'm curious why this is. Does anyone know how phone numbers are assigned and why the last digit would be significant?

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