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Published on Mon, 24 May 2010 18:48:15 -0800 Indexed on 2010/05/25 3:12 UTC
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How does an $80 billion technology company gain complete visibility to marketing spend?
Hewlett Packard uses Siebel Marketing Resource Management to ensure marketing dollars are invested wisely and gain transparency and accountability across its marketing function. With Siebel MRM, HP is able to manage over 50,000 campaigns in over 60 countries and leverage marketing best practices around the world.
Find out more in this video with Deborah Nelson, SVP of Marketing and Alliances at HP.
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