The winner of the SQL Server MasterClass competition courtesy of the UK SQL Server User Group and SQL Server Magazine!  

 

Steve Hindmarsh  

 

There is still time to register for the seminar yourself at:

 

www.regonline.co.uk/kimtrippsql   

 

More information about the seminar   

 

Where: Radisson Edwardian Heathrow Hotel, London

 

When: Thursday 17^th June 2010  This one-day MasterClass will focus on many of the top issues companies face when implementing and maintaining a SQL Server-based solution. In the case where a company has no dedicated DBA, IT managers sometimes struggle to keep the data tier performing well and the data available. This can be especially troublesome when the development team is unfamiliar with the affect application design choices have on database performance. The Microsoft SQL Server MasterClass 2010 is presented by Paul S. Randal and Kimberly L. Tripp, two of the most experienced and respected people in the SQL Server world. Together they have over 30 years combined experience working with SQL Server in the field, and on the SQL Server product team itself. This is a unique opportunity to hear them present at a UK event which will:

• Debunk many of the ingrained misconceptions around SQL Server's behaviour   
• Show you disaster recovery techniques critical to preserving your company's life-blood - the data   
• Explain how a common application design pattern can wreak havoc in the database
• Walk through the top-10 points to follow around operations and maintenance for a well-performing and available data tier!

Please Note: Agenda may be subject to change

 

Sessions Abstracts

 

KEYNOTE: Bridging the Gap Between Development and Production  

 

Applications are commonly developed with little regard for how design choices will affect performance in production. This is often because developers don't realize the implications of their design on how SQL Server will be able to handle a high workload (e.g. blocking, fragmentation) and/or because there's no full-time trained DBA that can recognize production problems and help educate developers. The keynote sets the stage for the rest of the day. Discussing some of the issues that can arise, explaining how some can be avoided and highlighting some of the features in SQL 2008 that can help developers and DBAs make better use of SQL Server, and troubleshoot when things go wrong.   SESSION ONE: SQL Server Mythbusters

 

It's amazing how many myths and misconceptions have sprung up and persisted over the years about SQL Server - after many years helping people out on forums, newsgroups, and customer engagements, Paul and Kimberly have heard it all. Are there really non-logged operations? Can interrupting shrinks or rebuilds cause corruption? Can you override the server's MAXDOP setting? Will the server always do a table-scan to get a row count? Many myths lead to poor design choices and inappropriate maintenance practices so these are just a few of many, many myths that Paul and Kimberly will debunk in this fast-paced session on how SQL Server operates and should be managed and maintained. 

 

SESSION TWO: Database Recovery Techniques Demo-Fest

 

Even if a company has a disaster recovery strategy in place, they need to practice to make sure that the plan will work when a disaster does strike. In this fast-paced demo session Paul and Kimberly will repeatedly do nasty things to databases and then show how they are recovered - demonstrating many techniques that can be used in production for disaster recovery. Not for the faint-hearted! 

 

SESSION THREE: GUIDs: Use, Abuse, and How To Move Forward 

 

Since the addition of the GUID (Microsoft’s implementation of the UUID), my life as a consultant and "tuner" has been busy. I’ve seen databases designed with GUID keys run fairly well with small workloads but completely fall over and fail because they just cannot scale. And, I know why GUIDs are chosen - it simplifies the handling of parent/child rows in your batches so you can reduce round-trips or avoid dealing with identity values. And, yes, sometimes it's even for distributed databases and/or security that GUIDs are chosen. I'm not entirely against ever using a GUID but overusing and abusing GUIDs just has to be stopped! Please, please, please let me give you better solutions and explanations on how to deal with your parent/child rows, round-trips and clustering keys! 

 

SESSION 4: Essential Database Maintenance

 

In this session, Paul and Kimberly will run you through their top-ten database maintenance recommendations, with a lot of tips and tricks along the way. These are distilled from almost 30 years combined experience working with SQL Server customers and are geared towards making your databases more performant, more available, and more easily managed (to save you time!). Everything in this session will be practical and applicable to a wide variety of databases. Topics covered include: backups, shrinks, fragmentation, statistics, and much more! Focus will be on 2005 but we'll explain some of the key differences for 2000 and 2008 as well.

Speaker Biographies

Kimberley L. Tripp

Paul and Kimberly are a husband-and-wife team who own and run SQLskills.com, a world-renowned SQL Server consulting and training company. They are both SQL Server MVPs and Microsoft Regional Directors, with over 30 years of combined experience on SQL Server. Paul worked on the SQL Server team for nine years in development and management roles, writing many of the DBCC commands, and ultimately with responsibility for core Storage Engine for SQL Server 2008. Paul writes extensively on his blog (SQLskills.com/blogs/Paul) and for TechNet Magazine, for which he is also a Contributing Editor. Kimberly worked on the SQL Server team in the early 1990s as a tester and writer before leaving to found SQLskills and embrace her passion for teaching and consulting. Kimberly has been a staple at worldwide conferences since she first presented at TechEd in 1996, and she blogs at SQLskills.com/blogs/Kimberly. They have written Microsoft whitepapers and books for SQL Server 2000, 2005 and 2008, and are regular, top-rated presenters worldwide on database maintenance, high availability, disaster recovery, performance tuning, and SQL Server internals. Together they teach the SQL MCM certification and throughout Microsoft.In their spare time, they like to find frogfish in remote corners of the world. 

 

Speaker Testimonials

 

"To call them good trainers is an epic understatement. They know how to deliver technical material in ways that illustrate it well. I had to stop Paul at one point and ask him how long it took to build a particular slide because the animations were so good at conveying a hard-to-describe process."

"These are not beginner presenters, and they put an extreme amount of preparation and attention to detail into everything that they do. Completely, utterly professional."

"When it comes to the instructors themselves, Kimberly and Paul simply have no equal. Not only are they both ultimate authorities, but they have endless enthusiasm about the material, and spot on delivery. If either ever got tired they never showed it, even after going all day and all week. We witnessed countless demos over the course of the week, some extremely involved, multi-step processes, and I can’t recall one that didn’t go the way it was supposed to."

"You might think that with this extreme level of skill comes extreme levels of egotism and lack of patience. Nothing could be further from the truth. ... They simply know how to teach, and are approachable, humble, and patient."

"The experience Paul and Kimberly have had with real live customers yields a lot more information and things to watch out for than you'd ever get from documentation alone." “Kimberly, I just wanted to send you an email to let you know how awesome you are! I have applied some of your indexing strategies to our website’s homegrown CMS and we are experiencing a significant performance increase. WOW....amazing tips delivered in an exciting way!  Thanks again”