CEO Is the New CRM

Posted by andrea.mulder on Oracle Blogs See other posts from Oracle Blogs or by andrea.mulder
Published on Mon, 07 Jun 2010 16:18:05 -0800 Indexed on 2010/06/08 1:12 UTC
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Danny Rippon launched his blogging career last week with The Marketer outlining how CRM has evolved from managing customer data to 'CEM' - Customer Experience Management, and for true market leaders it is moving towards 'CEO' - Customer Experience Optimisation. Or as we like to say here in the states Customer Experience Optimization (with a "z"). Click here to hear Danny's thought on why CEO Is the New CRM.

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