I'm considering acquiring a website that traffics close to 20k a month. It's currently unprofitable, but obviously I would need to change that to justify the cost.

It's a support site for a framework similar to CakePHP. A resource that allows people to find plugins for that site. How would you go about expanding this site so that it would be broad enough to raise traffic and how would you make money off of it?

Some ideas I've had: 1- BuySellAds.com seem to make ads classy and relevant 2- Team up with other sites in some way (What ways? ... Ecommerce sites that sell plugins (like CodeCanyon), etc) 3- Write tutorials and such to drive more traffic (time consuming, and already heavily saturated for this framework).

Are there resources out there that help webmasters in ways like this?