Ok to target product names in adwords?

Posted by Tom Gullen on Pro Webmasters See other posts from Pro Webmasters or by Tom Gullen
Published on 2011-03-04T11:13:56Z Indexed on 2011/03/04 15:33 UTC
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advertising

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keywords

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adwords

If I have widget company called "Widget Designer" and I have a direct competitor who has "Widgitator Version 5", am I allowed to target a campaign using the literal keywords "Widgitator"?

Is this OK? Will they ever find out? Is it bad business?

Update

I can't really say what the words are, but this is a good example, if my product is called "Chair-o-matic" and it makes chairs, and a competitors is called "Chair Maker 5" can I target the keyword pair "Chair Maker"?

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