I've created custom UITableCells a bunch of times and I've never run into this problem, so I'm hoping you can help me find the thing I've missed or messed up. When I run my app, the cells in my table view appear to be standard cells with Default style.

I have SettingsTableCell which is a subclass of UITableViewCell. I have a SettingsTableCell.xib which contains a UITableViewCell and inside that are a couple labels and a textfield. I've set the class type in the xib to be SettingsTableCell and the File's Owner of the xib to my table controller.

My SettingsTableController has an IBOutlet property named tableCell. My cellForRowAtIndexPath contains the following code to load my table view xib and assign it to my table controller's tableCell property:

static NSString *CellIdentifier = @"CellSettings";

SettingsTableCell *cell = (SettingsTableCell*)[tableView dequeueReusableCellWithIdentifier:CellIdentifier];
if (cell == nil) {
    [[NSBundle mainBundle] loadNibNamed:@"SettingsTableCell" owner:self options:nil];

    cell = self.tableCell;
    self.tableCell = nil;
    NSLog(@"cell=%@", cell);
}

This is what my xib set up looks like in IB:

When I run my app, the table displays as if all of the cells are standard Default style cells though:

The seriously weird part is though... if I tap on the area of the cell where the textfield SHOULD be, the keyboard does come up! The textfield isn't visible, there's no cursor or anything like that... but it does respond. The visible UILabel is obviously not the UILabel from my xib though because the label in my xib is right justified and the one showing in the app is left justified.

I'm incredibly confused about how this is happening. Any help is appreciated.