The confluence of the Internet, the pace of change in technology, and the demands of the value-conscious consumer are accelerating the evolution of the global digital marketplace at an unprecedented rate. Success in the new digital economy has become inextricably linked with the agility to launch innovative products, services, and new business models efficiently with minimal risk.

A major obstacle to agility, and by extension to success in digital commerce, is the fact that by and large information technology (IT) infrastructure is tightly coupled with particular business models.

Enterprises, through well intentioned but misconstrued costsaving belief, continue to customize existing infrastructure and create now silos to support new business models.

In reality, this approach results in rigid, inflexible business processes and exposes the enterprise to unnecessary risks, higher opportunity costs, and lower profit margins.

Oracle, a leading supplier of business solutions to the enterprise, is enabling the business strategies necessary to succeed in the digital economy by offering a modern, open, modular, and functionally comprehensive revenue management solution that decouples IT infrastructure from business models. Enterprises using the Oracle solution are able to focus on core competencies and innovate unimpeded, assuring that business and IT systems will seamlessly adapt to changing conditions of the digital economy.

Revolutionizing Digital Commerce:  An Oracle Revenue Management Solution