I want to learn Flash Builder 4 (Flex) because I see so many jobs requesting experience with it. I also just like knowing stuff. I am also very interested in focusing on RIA development now.

BUT... can anyone tell me CLEARLY why the heck I would ever use FLEX over Flash Pro? It is a time investment, so is it worth it?

All I read are misguided posts about how Flash Pro is for games and banner ads, and Flex is for programmers and RIAs blah blah... this simply isn't so from my 9 years of contracting experience. I'm 99.9% certain that I can build anything a flex developer can build, but using Flash Pro. I can build powerful AS3-driven apps for the desktop, mobile device, or browser, and I can link to databases with XML and I can import text files and communicate with ColdFusion and everything. The advantage with Flash Pro is that I can also easily and clearly animate transitions and build custom elements that look the way I want/need them to look for my specific client.

Why would I want to use a bunch of pre-built components that drive my file sizes to the moon? Who is happy with a drag-n-drop button? Is Flex just a thing made for programmer people with no artistic inclination? What is the advantage of using it? It takes me back to Visual Basic class. Seems like a pain to have to use multiple tools to import crap from Flash Pro into Flex and yada yada... why when I can do it all nicely in Flash Pro to begin with. Am I clueless, or missing some major piece of the puzzle?

Thanks for any clarity. PS, I couldn't care less about the code editors. It ain't that bad people. They make it out like the thing doesn't even respond to keyboard input or something. Does everything I need it do anyways. Please help out here. If I just don't need to learn it, I don't want to waste the time.