By now it should be clear to even the most tenacious Luddite that the social media phenomenon is no mere fad. Those ubiquitous icons for Facebook and Twitter and other social networks are little beacons of disruptive change signalling yet again that the 20th century is over, dude. And that presents an opportunity for software developers with the necessary insight and expertise to tap into and expand social platforms for forward-thinking organizations.

If you're a developer and you're interested in exploiting these emerging opportunities you'll want to check out three new videos that focus on software development for social platforms.

• Developing with Facebook: An Introduction to Social Design
  James Pearce, Facebook's head of Mobile Developer Relations, provides an overview of the Facebook platform and the underlying APIs that are available to the developer community.
• Building on the LinkedIn Platform: Content Amplified
  Adam Trachtenberg, Director of LinkedIn's Developer Network, discusses how you can make it simple for a professional audience to discover and distribute your content on LinkedIn.
• Emergence of the Social Enterprise
  Roland Smart, Oracle's VP of Social Marketing, shares Oracle’s vision for the social-enabled enterprise and highlights the role developers will play in the next phase of enterprise development.

OTN has also created the Oracle Social Developer Community, a new Facebook page devoted to the promotion of community conversation and resources to support Social Developers. If you're working on a social development project, visit the page and tell us about it.