Sweating over an ROI model for Social?

Posted by Richard Lefebvre on Oracle Blogs See other posts from Oracle Blogs or by Richard Lefebvre
Published on Wed, 16 Oct 2013 20:40:53 +0000 Indexed on 2013/10/17 16:15 UTC
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In this article, Richard Beattie (Oracle EMEA SRM Director) argues that ROI is not the only measure for organizations considering their Social strategy.

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