i've picked a query out of SQL Server Profiler that says it took 1,497 reads:
EventClass:    SQL:BatchCompleted
TextData:      SELECT Transactions....
CPU:           406
Reads:         1497
Writes:        0
Duration:      406
So i've taken this query into Query Analyzer, so i may try to reduce the number of reads.
But when i turn on SET STATISTICS IO ON to see the IO activity for the query, i get nowhere close to one thousand reads:
Table                Scan Count  Logical Reads
===================  ==========  =============
FintracTransactions           4             20
LCDs                          2              4
LCTs                          2              4
FintracTransacti...           0              0
Users                         1              2
MALs                          0              0
Patrons                       0              0
Shifts                        1              2
Cages                         1              1
Windows                       1              3
Logins                        1              3
Sessions                      1              6
Transactions                  1              7
Which if i do my math right, there is a total of 51 reads; not 1,497.
So i assume Reads in SQL Profiler is an arbitrary metric. Does anyone know the conversion of SQL Server Profiler Reads to IO Reads?
See also
SQL Profiler CPU / duration unit
Query Analyzer VS. Query Profiler Reads, Writes, and Duration Discrepencies