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  • Search Engine Optimisation Companies Push PPC on Mobile Phones

    Search engine optimisation companies are now huddling various strategies to offer search engine optimisation services for mobile browsers. This rapidly growing trend can be clearly seen just by mobile phone users' behavior on how they use their cell phones. Search engines optimisation combined with PPC advertising for mobile gadgets can generate massive profits.

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  • "My stuff" vs. "Your stuff" in UI texts

    - by JD Isaacks
    When refering to a users stuff should you use My or Your, for example: My Cart | My Account | My Wishlist Or Your Cart | Your Account | Your Wishlist I found this article that argues for the use of your. It says flikr does this. It also says MySpace and MyYahoo are wrong. I also noticed today that Amazon uses the term Your. However, I have heard they are the masters at testing variations and finding the best one, so what you see on their site might be the best variation, or simply something they are currently testing. I personally like the way my looks better, but thats just my opinion. What do you think? What will hever the better impact on customers? Does it really even matter?

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  • What do you think of a performance engineer should have?

    - by Vance
    I believe performance tuning (or even testing) is one the most challenging for an engineer. Well, in lots of company, this is the lowest priority than others "important" thing. My purpose of opening this post is to know what do you think*good* performance engineer should have. I can list some things like: Solid database,programming knowledge. Do single thread performance testing. Good knowledge of using the load generator tools to simulate the concurrent loads. Use different tools to monitor/measure the app/db server performance status Understand and can debug the codes. Even tune the codes. Any more ideas are always appreciated!

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  • Always use dtexec.exe to test performance of your dataflows. No exceptions.

    - by jamiet
    Earlier this evening I posted a blog post entitled Investigation: Can different combinations of components effect Dataflow performance? where I compared the performance of three different dataflows all working to the same overall goal. I wanted to make one last point related to the results but I thought it warranted a blog post all of its own. Here is a screenshot of one of the dataflows that I was testing: Pretty complicated I’m sure you’ll agree. Now, when I executed this dataflow in the test it was executing in ~19seconds however in that case I was executing using the command-line tool dtexec. I also tried executing inside the BIDS development environment and in that case it took much longer – 139seconds. That’s more than seven times as long. The point I want to make is very simple. If you are testing your dataflows for performance please use dtexec. Nothing else will suffice. @Jamiet

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  • BigData and Customer Experience: Happy Together

    - by Isabel F. Peñuelas
    The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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  • APress Deal of the Day 14/August/2014 - Software Exorcism

    - by TATWORTH
    Originally posted on: http://geekswithblogs.net/TATWORTH/archive/2014/08/14/apress-deal-of-the-day-14august2014---software-exorcism.aspxToday’s $10 Deal of the Day from APress at http://www.apress.com/9781430251071 is Software Exorcism! “Software Exorcism discusses tools and techniques for effective and aggressive debugging, gives optimization strategies that appeal to all levels of programmers, and presents in-depth treatments of technical issues with honest assessments. ”

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  • SEO & SEM Long Tail Keyword Marketing Strategy

    Long tail marketing strategies for SEO & SEM often return higher conversion rates by up to 200% as compared to short tail generic keyword terms. These long tail keyword terms can be extremely profitable for SEM (search engine marketing) in terms of lower cost or bid for keywords and larger returns on pay per click investment.

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  • Exchange 2013 goes RTM!

    - by marc dekeyser
    Exchange 2013 has been signed off and is now RTM! Hoozaaa!!   From the Exchange team blog: Today we reached an important milestone in the development of the new Exchange. Moments ago, the Exchange engineering team signed off on the Release to Manufacturing (RTM) build. This milestone means the coding and testing phase of the project is complete and we are now focused on releasing the new Exchange via multiple distribution channels to our business customers. General availability is planned for the first quarter of 2013. We have a number of programs that provide business customers with early access so they can begin testing, piloting and adopting Exchange within their organizations: We will begin rolling out new capabilities to Office 365 Enterprise customers in our next service updates, starting in November through general availability. Volume Licensing customers with Software Assurance will be able to download Exchange Server 2013 through the Volume Licensing Service Center by mid-November. These products will be available on the Volume Licensing price list on December 1. Read more…

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  • Teaching programming to a non-CS graduate

    - by Shahzada
    I have a couple of friends interested in computer programming, but they're non-CS graduates; some of them have very little experience in software testing field (some of them took some basic software testing courses). I am going to be working with them on teaching basic computer programming, and computer science fundamentals (data structures etc). My questions are; What language should I start with? What are essential computer science topics that I should cover before jumping them into computer programming? What readings can I incorporate to make the topic interesting and non-overwhelming? If we want to spend a year on it, what topics should take priority and must be covered in 12 months? Again, these are non computer science folks, and I want to keep the learning as much fun as possible. Thanks everyone.

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  • Local SEO Tools For SME's

    For many large corporations the focus of their SEO strategy will be on a national scale. But often for small and medium-sized enterprises a more local view should be taken to maximise visibility with their target audience, and ensure they are reaching their potential client base on a regular basis. Alongside the traditional search engine optimisation tactics there are a number of tools that can be incorporated within local strategies.

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  • URL good practice for category sub category?

    - by Seting
    I have developed a application and I need to work for SEO-friendly URL. I have following URL structure: http://localhost:3000/posts/product/testing-with-slug-url-2 and http://localhost:3000/posts/product/testing-with-slug-url-2-4-23 Is this a good practice? If not how can I rewrite it? Ok Ill explain about my applicaiton. My application is based on shopping. if a customer searched for mobiles. it will redirect to url like this http://mydomain.com/cat/mobile-3 3 in the url indicates my database id it is used for further searching After the user reached the mobile page he may need to filter for some brand eg. nokia so my url look lik http://mydomain.com/subcat/nokia-3-2 The integer at the end refers to 3 category id and 2 the brand id My doubt is whether the integer at the end of the url will affect seo ranking.

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  • 2nd JULY 2013: Oracle Database 12c Technical Training Webcast

    - by Cinzia Mascanzoni
    This session will focus on the specific needs of our Oracle partner community and developers. We'll provide insight into the many features and capabilities your customers will be looking to leverage in their own environments. Topics include: Consolidation and Cloud Strategies Deep dive into the key Database Options Migrating to Oracle Database 12c Click here for details on how to join the webcast.

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  • Is the C programming language still used?

    - by Pankaj Upadhyay
    I am a C# programmer, and most of my development is for websites along with a few Windows application. As far as C goes, I haven't used it in a long time, as there was no need to. It came to me as a surprise when one of my friends said that she needs to learn C for testing jobs, while I was helping her learn C#. I figured that someone would only learn C for testing only if there is development done in C. In my knowledge, all the development related to COM and hardware design are also done in C++. Therefore, learning C doesn't make sense if you need to use C++. I also don't believe in historic significance, so why waste time and money in learning C? Is C is still used in any kind of new software development or anything else?

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  • Rewrite for robots.txt and favicon.ico

    - by BHare
    I have setup some rules in which subdomains (my users) will default to where I have located the robots.txt, favicon.ico, and crossdomain.xml therefore if a user creates a site say testing.mywebsite.com and they don't make their own favicon.ico at testing.mywebsite.com/favicon.ico, then it will use the favicon.ico I have in /misc/favicon.ico This works perfect, but it doesn't work for the main website. If you attempt to go to mywebsite.com/favicon.ico it will check if "/" exists, in which it does. And then never redirects to /misc/favicon.ico How can I get it so both instances redirect to /misc/favicon.ico ? # Set all crossdomain (openpalace file) favorite icons and robots.txt doesnt exist on their # side, then redirect to site's just to have something to go on. RewriteCond %{REQUEST_URI} crossdomain.xml$ RewriteCond ^(.+)crossdomain.xml !-f RewriteRule ^(.*)$ /misc/crossdomain.xml [L] RewriteCond %{REQUEST_URI} favicon.ico$ RewriteCond ^(.+)favicon.ico !-f RewriteRule ^(.*)$ /misc/favicon.ico [L] RewriteCond %{REQUEST_URI} robots.txt$ RewriteCond ^(.+)robots.txt !-f RewriteRule ^(.*)$ /misc/robots.txt [L]

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  • DevConnections new "Fundamentals" Track!

    - by psheriff
    Hi All, I am now the new Track Chair for the "Fundamentals" track at DevConnections. I know many of my readers feel overwhelmed by all of the "advanced" topics out there. The folks at the DevConnections conference realized that too and have added many new sessions that help programmers that are in the beginning to intermediate stage get up to speed on all the new technology that is coming out so fast. I will be presenting a whole day long workshop at the DevConnections conference in Orlando on March 27th entitled "Essential Business Desktop Programming with .NET". In addition I will be presenting the following sessions in the Fundamentals Track. MVVM Made Simple Unit Testing Basics and Architecting Your Application for Unit Testing Data Binding from A-Z in Silverlight From Zero to Windows Phone 7 in 75 MinutesI hope I will see you there! Join me at DevConnections @devconnections in Orlando March 27-30.   Save $200 use discount code DevCon1 Register today at bit.ly/fIZjXO

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  • "My stuff" vs. "Your stuff" in UI texts

    - by John Isaacks
    When refering to a users stuff should you use My or Your, for example: My Cart | My Account | My Wishlist Or Your Cart | Your Account | Your Wishlist I found this article that argues for the use of your. It says flikr does this. It also says MySpace and MyYahoo are wrong. I also noticed today that Amazon uses the term Your. However, I have heard they are the masters at testing variations and finding the best one, so what you see on their site might be the best variation, or simply something they are currently testing. I personally like the way my looks better, but thats just my opinion. What do you think? What will hever the better impact on customers? Does it really even matter?

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  • Is Your Website Content Really KING?

    I believe that consistently posting quality original content on your website, on forums, on article submission sites, and so on is absolutely critical to your marketing and SEO strategies. As search engines revamp their algorithms to emphasize relevancy, and as prospects become more computer and Internet savvy, content lays the foundation for every other strategy - from SEO to PPC to social media marketing.

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  • What programming language and framework has best support for agile web development?

    - by Jonas
    If I would like to quickly set up a modern website, what programming language + framework has best support for this? E.g. short and easy to understand code for a beginner and a framework with support for modern features. Disregard my current knowledge, I'm more interested in the capacity of web programming languages and frameworks. Some requirements: RESTful URIs: http://example.com/category/id/page-title similar to the urls here on Programmers. ORM. A framework that has good database support and provide ORM or maybe a NoSQL-database. Good support for RESTful WebServices. Good support for testing and unit testing, to make sure the site is working as planned. Preferably a site that is ready to scale with an increasing number of users.

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  • Any suggested approaches to track bugs/defects?

    - by deostroll
    What is the best way to track defect sources in tfs? We have various teams for a project like the vulnerability team, the customer, pre-sales, etc. We give a build and these teams independently test it. They do not have access to our tfs system. So they usually send in their defects via email. It will usually be send in an excel format. Our testing team takes these up and logs them into tfs. Sometimes they modify the original defect description (in excel) and add the expected/actual results. Sometimes they miss to cite the source. I am talking about managing the various sources as such. Is there a way we can add these sources into tfs, and actually link this particular source with the defects, with individual comments associated with them (saying where in the source we can find the actual material for the defect). Edit: I don't know if there is a way to manage various sources. Consider this: the vulnerability assessment team has come out with defects/suggestions. They captured it into an excel and passed that on to the testing team (in my case). The testing team takes the responsibility of elaborating the defect and logging it in tfs. Now say that the excel has come with 20 defect items. This is my source. (It answers the question where did this defect come from). So ultimately when I am looking at a bug I know from where it came from - I'll ultimately be looking at the email sent from the VA team which has the excel or the excel file itself sent by the VA team. It may be one of the 20 items in that excel. How should the tester link to this source just once? On the contrary, it does not make sense for the tester to attach the same excel 20 times (i.e. attach the same excel for the 20 defects while logging it into tfs) right? I hope you get my point.

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  • SEO and SEM in China

    With the advent of internet, the Chinese people are shopping and learning new ways, thus the ecommerce sector is evolving at fast pace in order to meet the needs and requirements of the wide variety of clientele. Today, a large number of Chinese internet users like to shop online but have very little idea about China SEO strategies involved in the process of internet shopping.

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  • What is new in Oracle SOA Suite 11g R1 PS6? by Shanny Anoep

    - by JuergenKress
    Oracle has released a new version 11.1.1.7.0 for their Oracle Fusion Middleware product line. This version includes Patch Set #6 (PS6) for Oracle SOA Suite 11g R1, with a big list of improvements and fixes for each component in that suite. In this post we will highlight some of the interesting updates with regards to troubleshooting, performance, reliability and scalability. Infrastructure/Purging scripts Database growth is a common problem for large-scale Oracle SOA Suite deployments. Oracle already provides multiple purging strategies for the SOA Suite runtime database. This patch set includes two new scripts for purging most of the runtime data: Table Recreation Script (TRS): This script can be used to reclaim as much database space as possible, while still retaining the open instances. It can be used as a corrective action for databases that grew excessively, for example when purging was not performed at all. This should be used as a single corrective action only; the script does not replace the normal purging scripts. Truncate script: Remove all records from the SOA Suite runtime tables without dropping the tables. This script can be used for cloning SOA Suite environments without copying the instance data, or for recreating test scenarios by cleaning all the runtime data. The Oracle SOA Suite Administrator's guide contains a table with the available purging strategies. Diagnostic dumps Using WLST you could already dump diagnostic information about various components of the SOA Suite. This version adds support to retrieve more information on BPEL and Adapters from the command-line. Diagnostic dumps for BPEL New diagnostic dumps are available for BPEL to get information on thread pools, average processing time for BPEL components, and average waiting times for asynchronous instances. This information can be very useful for performance analysis or troubleshooting. With WLST this information can be retrieved from the command-line and included for monitoring or reporting. Read the full article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: SOA Suite PS6,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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