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  • Constructive criticism for my bounce rate being so high [closed]

    - by Daniel
    The bounce rate on my website's product pages is 80%, which is terrible. Could you offer any opinions on whether you consider the user experience to be bad, and how I could possibly improve it? Other pages, such as the home and category pages, have acceptable bounce rates, but the vast majority of my traffic lands on the product pages. I already tried removing some Google ads for a couple of days, but this didn't seem to help at all. I'm working on doing A/B testing at the moment. (It's tricky, as the site is based on a CMS - I custom coded the [Joomla] component, so hopefully I can get this testing working.)

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  • Using Definition of Done to Drive Agile Maturity

    - by Dylan Smith
    I’ve been an Agile Coach at a lot of different clients over the years, and I want to share an approach I use to help them adopt and mature over time. It’s important to realize that “Agile” is not a black/white yes/no thing. Teams can be varying degrees of agile. I think of this as their agile maturity level. When I coach teams I want them to start out being a little agile, and get more agile as they mature. The approach I teach them is to use the definition of done as a technique to continuously improve their agile maturity over time. We’re probably all familiar with the concept of “Done Done” that represents what *actually* being done a feature means. Not just when a developer says he’s done right after he writes that last line of code that makes the feature kind-of work. Done Done means the coding is done, it’s been tested, installers and deployment packages have been created, user manuals have been updated, architecture docs have been updated, etc. To enable teams to internalize the concept of “Done Done”, they usually get together and come up with their Definition of Done (DoD) that defines all the activities that need to be completed before a feature is considered Done Done. The Done Done technique typically is applied only to features (aka User Stories). What I do is extend this to apply to several concepts such as User Stories, Sprints, Releases (and sometimes Check-Ins). During project kick-off I’ll usually sit down with the team and go through an exercise of creating DoD’s for each of these concepts (Stories/Sprints/Releases). We’ll usually start by just brainstorming a bunch of activities that could end up in these various DoD’s. Here’s some examples: Code Reviews StyleCop FxCop User Manuals Updated Architecture Docs Updated Tested by QA Tested by UAT Installers Created Support Knowledge Base Updated Deployment Instructions (for Ops) written Automated Unit Tests Run Automated Integration Tests Run Then we start by arranging these activities into the place they occur today (e.g. Do you do UAT testing only once per release? every sprint? every feature?). If the team was previously Waterfall most of these activities probably end up in the Release DoD. An extremely mature agile team would probably have most of these activities in the DoD for the User Stories (because an extremely mature agile team will probably do continuous deployment and release every story). So what we need to do as a team, is work to move these activities from their current home (Release DoD) down into the Sprint DoD and eventually into the User Story DoD (and maybe into the lower-level Check-In DoD if we decide to use that). We don’t have to move them all down to User Story immediately, but as a team we figure out what we think we’re capable of moving down to the Sprint cycle, and Story cycle immediately, and that becomes our starting DoD’s. Over time the team makes an effort to continue moving activities down from Release->Sprint->Story as they become more agile and more mature. I try to encourage them to envision a world in which they deploy to production as each User Story is completed. They would need to be updating User Manuals, creating installers, doing UAT testing (typical Release cycle activities) on every single User Story. They may never actually reach that point, but they should envision that, and strive to keep driving the activities down closer to the User Story cycle s they mature. This is a great technique to give a team an easy-to-follow roadmap to mature their agile practices over time. Sure there’s other aspects to maturity outside of this, but it’s a great technique, that’s easy to visualize, to drive agility into the team. Just keep moving those activities (aka “gates”) down the board from Release->Sprint->Story. I’ll try to give an example of what a recent client of mine had for their DoD’s (this is from memory, so probably not 100% accurate): Release Create/Update deployment Instructions For Ops Instructional Videos Updated Run manual regression test suite UAT Testing In this case that meant deploying to an environment shared across the enterprise that mirrored production and asking other business groups to test their own apps to ensure we didn’t break anything outside our system Sprint Deploy to UAT Environment But not necessarily actually request UAT testing occur User Guides updated Sprint Features Video Created In this case we decided to create a video each sprint showing off the progress (video version of Sprint Demo) User Story Manual Test scripts developed and run Tested by BA Deployed in shared QA environment Using automated deployment process Peer Code Review Code Check-In Compiled (warning-free) Passes StyleCop Passes FxCop Create installer packages Run Automated Tests Run Automated Integration Tests PS – One of my clients had a great question when we went through this activity. They said that if a Sprint is by definition done when the end-date rolls around (time-boxed), isn’t a DoD on a sprint meaningless – it’s done on the end-date regardless of whether those other activities are complete or not? My answer is that while that statement is true – the sprint is done regardless when the end date rolls around – if the DoD activities haven’t been completed I would consider the Sprint a failure (similar to not completing what was committed/planned – failure may be too strong a word but you get the idea). In the Retrospective that will become an agenda item to discuss and understand why we weren’t able to complete the activities we agreed would need to be completed each Sprint.

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  • Next Best Action: an emerging engagement paradigm can elevate customer experience to the next level

    - by Richard Lefebvre
    As customer interactions increase across an expanding number of communication channels, business leaders are struggling to understand and engage with each customer effectively. To address this challenge, leading organizations are adopting strategies around “next best action,” a decision-support model that systematically identifies the next best step to take in the customer conversation—whether that action is providing additional information or targeted services, presenting a unique offer, or taking no action at all... Read the complete article - by Mark A. Stevens (vice president, Insight and Customer Strategy, at Oracle) - here

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  • Private Cloud: Putting some method behind the madness

    - by Sudip Datta
    Finally, I decided to join the blogging community. And what could be a better time to start than the week after OpenWorld 2012. 50K+ attendees, demonstrations, speaker sessions and a whole lot of buzz on Oracle Cloud..It was raining clouds in this year's Openworld. I am not here to write about Oracle's cloud strategy in general, but on Enterprise Manager's cloud management capabilities. This year's Openworld was the first after we announced the 12c Cloud Control and we were happy to share the stage with quite a few early adopters. Stay tuned for videos from our customers and partners, I will post them as they get published. I met a number of platform administrators in Oracle-DBAs, Middleware Admins, SOA Admins...The cloud has affected them all, at least to the point where it beckoned more than just curiosity..Most IT infrastructure are already heavily virtualized (on VMWare and on others including Oracle VM), and some would claim they are already on “cloud” (at least their Sysadmins told them so). But none of them were confident of the benefits because their pain points continued to grow.. Isn't cloud supposed to ease those? Instead, they were chasing hundreds of databases running on hundreds of VMs, often with as much certainty propounded by Heisenberg. What happened to the age-old IT discipline around administration, compliance, configuration management? VMs are great for what they are. I personally think they have opened the doors to new approaches in which an application stack gets provisioned and updated. In fact, Enterprise Manager 12c is possibly the only tool out there that can provision full-fledged application as VM Assemblies. In this year's Openworld, customers talked on how they provisioned RAC and Siebel assemblies, which as the techies out there know, are not trivial (hearing provisioning time for Siebel down from weeks to hours was gratifying indeed). However, I do have an issue with a "one-size fits all" approach to cloud. In a week's span, I met several personas: Project owners requiring an EC2 like VM instance for their projects Admins needing the same for Sparc-Solaris. DBAs requiring dedicated databases for new projects APEX Developers needing just a ready-to-consume schema as a service Java Developers looking for a runtime platform QA engineers needing a fast clone of their production environment If you drill down further, you will end up peeling more layers of the details. For example, the requirements for Load testing and Functional testing are very different. For Load testing the test environment should ideally be the same as the production. You shouldn't run production on Exadata and load test on a VM; they will just not be good representations of one another. For Functional testing it does not possibly matter. DBAs seem to be at the worst affected of the lot. It seems they have been asked to choose between agile provisioning and  faster runtime performance. And in some cases, it is really a Hobson's choice, because their infrastructure provider made no distinction between the OLTP application and the Virtual desktop! Sad indeed. When one looks at the portfolio of services that we already offer (vanilla IaaS, VM Assembly based PaaS, DBaaS) or have announced (Java PaaS, Instant Cloning, Schema-aaS), one can possibly think that we are trying to be the "renaissance man" ! Well I would have possibly digested that had it not been for the various personas that I described above. Getting the use cases right is very important for an application such as cloud management. We iterate and iterate over these over and over again and re-validate them in CABs (Customer Advisory Boards). We consider over the major aspects of tenancy: service placement, resource isolation (can a tenant execute an expensive SQL and run away with all the resources), quota and security. We, in Engineering, keep reminding ourselves that we are dealing with enterprise clouds. We owe it to our customer base ! In the coming posts, I will drill down more into each of the services. In the meanwhile, here are some collateral and  demos for starters with EM 12c. http://www.oracle.com/technetwork/oem/cloud-mgmt/index.html Sudip Datta The views expressed here are my own and do not necessarily reflect the views of Oracle. Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter --

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  • InvalidProgramException Running Unit Test

    - by Anthony Trudeau
    There is a bug in the unit testing framework in Visual Studio 2010 with unit testing.  The bug appears in a very special circumstance involving an internal generic type. The bug causes the following exception to be thrown: System.InvalidProgramException: JIT Compiler encountered an internal limitation. This occurs under the following circumstances: Type being tested is internal or private Method being tested is generic  Method being tested has an out parameter Type accessor functionality used to access the internal type The exception is not thrown if the InternalsVisibleToAttribute is assigned to the source assembly and the accessor type is not used; nor is it thrown if the method is not a generic method. Bug #635093 has been added through Microsoft Connect

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  • Les développeurs ne savent pas faire le marketing de leurs applications, selon une étude

    Les développeurs ne savent pas faire le marketing de leurs applications Pourtant c'est un élément éssentiel pour pouvoir générer un revenu, selon une étudeQuel développeur ne rêve pas de tirer un maximum de revenu avec une application qu'il a créé ? Cependant, en pratique très peu connaissent réellement la voie qui conduit au succès.App promo, une firme spécialisée dans les services de marketing et les stratégies de marché pour les applications, vient de publier un sondage réalisé auprès de 365 développeurs d'applications mobiles.Les grandes lignes du sondage permettent de réaliser que lorsqu'il s'agit de générer des revenus à partir de leurs applications, les développeurs ne savent à quel saint ...

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  • GDD-BR 2010 [2H] Earn Money from your Mobile App with AdMob

    GDD-BR 2010 [2H] Earn Money from your Mobile App with AdMob Speakers: Peter Fernandez Track: Google APIs Time slot: H [17:20 - 18:05] Room: 2 Level: 101 We'll show you different strategies for monetizing your app with AdMob ads and help you figure out how much you can earn. We'll also share enlightening data on the growth of the Android, iPhone and iPad platforms. From: GoogleDevelopers Views: 0 0 ratings Time: 20:43 More in Science & Technology

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  • What Keywords Rank High in Google?

    Learn the basics of how keywords help you rank high in the search engines. Implementing the proper keywords into your websites, blogs and other web 2.0 strategies can generate a ton of free traffic.

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  • How do you prevent inflation in a virtual economy?

    - by Tetrad
    With your typical MMORPG, players can usually farm the world for raw materials essentially forever. Monsters/mineral veins/etc are usually on some respawn timer so, other than time, there really isn't a good way to limit the amount of new currency entering the system. So that really only leaves money sinks to try to take money out of the system. What are some strategies to prevent inflation of the in-game currency?

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  • OPN Certification during Oracle PartnerNetwork Exchange at OpenWorld

    - by Harold Green
    Join Us and Earn Your OPN Certification during Oracle PartnerNetwork Exchange at OpenWorld San Francisco, October 1-4, 2012 As a benefit to partners attending this year's OPN Exchange event, the Oracle Partner Network is offering Certification testing free of charge* to over 100 exam titles.  Successful completion of these exams give you the credential of Certified Specialist and counts toward your company Specialization and upgrade within the OPN Program.  Exams are offered during 10 different sessions and spaces will fill up quickly.   All you need to do is register for OPN Exchange and then select your session using the schedule builder.  On the day of your exam, be sure to bring your OPN Company ID, and Oracle Testing ID (Pearson VUE account ID).  Study guides are available online in the links below. Don't miss this exclusive opportunity to become Oracle Certified this year at Oracle PartnerNetwork Exchange at OpenWorld 2012.  Event Link: http://www.oracle.com/opnexchange/learn/test-fest/index.html *Available exams: http://www.oracle.com/partners/en/most-popular-resources/oow-testfest-exams-1836714.html

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  • Keyword Analysis Tool - Right Method For SEO

    Keyword analysis tool have become a vital element to effective online marketing. This particular tool provides great understanding for the words and phrases people use to search the web for info and products. With that information you can make much better choices in your marketing strategies. They can help you see inside the entire market of online users.

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  • Authorship-verified website not included in "Author Stats" of Google Webmaster Tools?

    - by Yosi Mor
    In Google Webmaster Tools, is it normal for a website for which the Structured Data Testing Tool shows that "Authorship is working for this webpage" -- to not be listed in the "Author Stats" section (under "Labs")? I already understand that successful verification using the Structured Data Testing Tool does not guarantee that Google will actually display authorship in the SERPs, and that Google decides this at its own discretion. However, shouldn't such successful verification at least guarantee that the website is included in the "Author Stats" section (which purportedly covers "pages for which you are the verified author")? I would have assumed that, if Google is not yet displaying authorship for that site, it would show both its Impressions and Clicks as being "<10". Are my assumptions incorrect?

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  • How to Get the Best Value with Printer Cartridges

    You';re no doubt aware that printer cartridges are a major expense when it comes to printing. Luckily, there are many strategies you can use to be the maximum value from your printer cartridge. These ... [Author: Kathryn Dawson - Computers and Internet - May 31, 2010]

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  • openGL managing images, VBOs and shaders

    - by roxlu
    I'm working on a game where I use shaders with vertex attributes (so not immediate mode). I'm drawing lots of images and changing the width/height of the quads I use to draw them a lot. To optimize this it's probably a good idea to have one buffer but then one needs to update the complete buffer when one image changes (or only a part of the buffer using glBufferSubData...) I was just wondering what kind of strategies you guys are using?

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  • How to set up offline manifest for a web app to run in Safari in iOS?

    - by ahmd1
    I'm currently trying to set up an offline.manifest file for my web app to be used offline on an iOS device. For testing purposes I have a very simple HTML page that I'm trying to add to a home screen. I'm testing it on a live iPhone 4, but after the page is added to the home screen and I put the iPhone in the airplane mode and try to start my web app I get this error: "Turn Off Airplane Mode or Use Wi-Fi to Access Data" and then if I click OK I get: "Cannot Open Web App Name" "Web App Name could not be opened because it is not connected to the Internet" The following is added to the HTML file: <!DOCTYPE html> <html lang="en" manifest="scrts/offline.manifest"> and the offline.manifest is composed as such: CACHE MANIFEST ../pics/bkgnd_iphn_settings.png ../pics/mbl_btn_fb.png ../pics/mbl_btn_twt.png ../pics/icon_57_57_bg.png ../pics/icon_72_72_bg.png ../pics/icon_114_114_bg.png ../pics/icon_144_144_bg.png ../pics/splash_320_460_bg.png ../pics/splash_768_1004_bg.png ../pics/splash_1004_768_bg.png I got all instructions on composing it from here I also adjusted the .htaccess file to add this line: AddType text/cache-manifest .manifest Any idea what am I not doing right?

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  • Is there a way to emulate pinch-zoom?

    - by aking1012
    I'm looking for a way to emulate pinch zoom in either an android emulator(android SDK-less desirable) or a (preferred) native Ubuntu web browser that I can resize to a specified size for initial testing of HTML5 applications. This is would be useful for first round testing during cross-platform application development. Note: I'm trying to do this with no real touch-device only a mouse. So the best answer would be something like "Install this chromium plug-in and use this hotkey to set pinch points" or something similar. We already have this for getting dual mouse working(thanks AmithKK). The browser that supports multi-touch is the hard part. Something to note is that I start getting screen artifacts using multiple mice via that guide. They're mild and tolerable, but they are there.

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  • Awesome SEO Tips

    To survive in the competitive e-marketing world almost every small e-commerce business is implementing Search Engine Optimization technique. From the pile of SEO tips as well as strategies selecting the best strategy is pretty tough. You must have basic knowledge of SEO and what is the latest update on this field. Here are some of the most praiseworthy and efficient SEO tips framed for you.

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  • Does Agile (scrum) require one server environment?

    - by Matt W
    Is it necessary/recommend/best practice/any other positive to use only one server environment to perform all development, unit testing and QA? If so, is it then wise/part of Agile to then have only one staging environment before Live? Considering that this could mean internationally distributed teams of developers and testers in different time zones is this wise? This is something being implemented by our QA manager. The opinion put forward is that doing all the dev and testing on a single server is "Agile." The staging environment would be a second environment, and then live.

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  • Design Services for the Web

    Advertising and marketing is a huge industry, it spends billions of dollars globally and creates thousands of job opportunities. The advertising and marketing strategies also helped in the evolution ... [Author: Claudia Winifred - Web Design and Development - March 20, 2010]

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  • How Do You Carry Out SEO Yourself?

    With simple tips, you can try out search engine optimisation strategies yourself. Read on to find out the basics of SEO. In order to get listed out in the organic search listings you must have fresh content in your web portal.

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