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  • Buyer Beware - Cold Calling Search Engine Optimisation Dodgy Companies

    Have you ever had those phone calls from companies claiming to get your site to the first page of Google within 28 days? Even as a search engine optimisation and marketing consultant, I still get them. I listen to their pitch and then ask a couple of questions. They usually have no clue how to answer them so what kind of service will they be providing?

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  • Which Continuous Integration framework do you use and why?

    - by Richard Warburton
    There are quite a few different Continuous Integration (CI) frameworks out there and I'm wondering which is the most popular. Which frameworks have you used at firms where you work? Is there any reason one CI framework is more popular than another - perhaps this is to do with the features it offers, things that integrate into it or maybe its just marketing? It seems like continuous integration is used more in the Java and .net worlds than say ruby or python. Why is this?

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  • How should I land my next consulting gig? [closed]

    - by MrOodles
    For the last couple of years, I've been working on speculative projects, expanding my skillset with side work, and paying the bills while having a blast consulting for startups. However, for a number of personal reasons, I need to spend the next 6-9 months maximizing my cash income. I want to put this into effect starting in early August. So that means I have one month to put the necessary client list/portfolio/resume together to start making this happen. As a programmer, I am very proficient in building Django web apps. I can write the necessary SQL, python, javascript, and css to build every part of a Django app, and then do the system administration necessary to deploy on AWS using EC2. I can also rig up a CDN to work seemlessly with the app using S3 and Cloudfront. I have built GIS applications using GeoDjango and PostGIS, and I have constructed social video apps by implementing Encoding.com as a service to prepare raw video files for consumption on the web. I am also moderately proficient in programming PHP, Java, and C#. I have built web apps in PHP, and desktop apps in Java and C#. I have dabbled with Android applications and iPhone apps, but nothing I would show off. I have experience doing SEO, social media marketing, and content marketing. Many of my clients have needed their apps promoted after they were built, and I was always happy to oblige when I could. I have also worked with biometrics technology including fingerprints for government contractors. This was as much a business analyst role as it was a programming gig, as I had to help answer RFPs, make checklists, and work around reems and reems of regulations to build applications that met very large bureaucratic requirements. I only have two real requirements for my next gig(s): 1) Work remotely. I live in North East Ohio, and I don't plan on leaving, but I wouldn't mind traveling one or two weeks out of every month to service clients who need on-site help. 2) $60.00hr-$∞ USD contracting rate. So what should I do for the next 30 days to achieve this? Should I target some large company and learn the requisite buzzwords to impress them? Should I learn some new language or technology? Polish some skill that I already have? Should I build something using my current skillset, or with some new technology? Should I put a website for my consultancy together to market myself? Should I do that using latest technology x, y, and z? Or should I just slap something up on Tumblr? I'm willing to do anything (moral) over the next 4 weeks to put myself into a position to maximize my income, and I'm open to all and every idea Programmers users may have. Let me hear them.

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  • Distribute Your Articles on the Web

    Article marketing on the World Wide Web is a cost-effective way of getting the word out about your offerings and driving traffic to your website. However, you need to know the tricks of distributing your articles effectively so that your business can get the maximum leverage out of it.

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  • Why is the Right Keyword So Important?

    If you are in the Internet Marketing business, you have probably asked yourself hundred of times, how much money you can make if you are in first position in Google rankings? Well, you can make thousands, but also you can make nothing. This is because money that you can make depends completely on the keyword that your web site is ranked for.

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  • 5 Tips For Creating Great Website Content

    If you're like most business owners marketing online, you rely pretty heavily on your website to draw in traffic and drive sales. Your site is, in fact, the place where it all happens. Ultimately, it's where you want your target market to end up.

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  • Present SEO Services Scenario

    With the advancement of the internet, e-commerce is at its zenith. The benefits of e-commerce are vast with facilities ranging from advertising for your products and services to bagging business deals from around the world. Creating a website is the beat technique to use in order to equip your business with the internet as well as other modern technology. This website will contain information about your company and products and services of the company which helps in the promoting and marketing process.

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  • The Science of Creating a Money Making Keyword List

    Creating a money making keyword list is the foundation of your website marketing strategy. If your keyword list contains the right words or phrases then you will see plenty of traffic finding your site. If the keywords are not specific enough or are too general then your traffic will suffer and those that do happen to find your site may just look around a second or two and then move on.

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  • The Science of Creating a Money Making Keyword List

    Creating a money making keyword list is the foundation of your website marketing strategy. If your keyword list contains the right words or phrases then you will see plenty of traffic finding your site. If the keywords are not specific enough or are too general then your traffic will suffer and those that do happen to find your site may just look around a second or two and then move on.

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  • Why Webmasters Should Master SEO

    If you want to be a competitor in the internet marketing and business world, you need to arm yourself with the knowledge and tools that are proven to make people successful as internet entrepreneurs. One of the biggest factors to online business success, one that you can benefit from learning, is search engine optimization.

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  • Three Easy Steps to SEO

    As with all marketing endeavors, Search Engine Optimization (SEO) techniques should be targeted, incremental and measurable. This is truly an act of continuous quality improvement. Here are three essential elements to learn about, practice and refine: Target Your Audience Know who they are, what they need and where they come from.

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  • Are they asking too much of me?

    - by Tesserex
    Or am I just whining? Background: I work for a "startup," which I put in air quotes because the company has been around for 4 years. We have about 40 employees in three offices, 9 here plus some part time. We have a good amount of investment and bring in about 75% of what we spend (so not profitable just yet.) Standard work week is supposed to be about 60 hours, but they justify that as we have to be online when our international (Taiwan and Vietnam) offices are awake. When I started the job 6 months ago, I spent about a month prototyping an iphone app and did really well on my own. They also found out about my facebook applications and how many users they got. Putting 2 and 2 together (and winding up at -7) they realized 1. I'm independent and innovative (because I was able to use stackoverflow to answer my iOS questions instead of bugging my superiors) and 2. I must have an eye for marketing (since my fb apps grew totally organically without me doing any advertising), and assigned me to a project optimizing adwords campaigns. Today I got reviewed, and then chewed out, by our CEO for not totally rocking this project. Now I thought I was doing ok, but the CEO said the project is stagnant and they're expecting more from me. But since it's a startup, they play loose with job roles and I've had plenty of other things to do in the past three months. Every time I ask what's most important, I get conflicting responses depending who I ask, and the end result is that almost everything has equal priority - high. I could go on about how I don't think adwords is worthwhile for us since our profit margin is so slim, and how we should be trying to improve our website first, but that's not the point. I also have explained to the office director (who originally assigned me the project, not the CEO) that I don't actually know anything about marketing, I'm just a decent programmer, but they think my general smarts will prove capable of tackling this challenge. The CEO also clarified that he wants a more technical and algorithmic approach to the problem. So is there something I can do to address this? Combined with my existing and confusing workload, should I be raising an issue? Or should I do the grown up thing and give it my all, asking for help when I need it and hoping for the best? Sorry if this is very rant-ish.

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  • Mastering Online Outsourcing

    Two things that have really helped me with my online marketing over the years are having an accountability partner and outsourcing. Also learning how well a solution to some problem will work out when the size of the problem increases. Most people think, I'll develop my business when it is time to develop it. The thing is developing over time can be the downfall of a business if not watched carefully.

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  • Buying Backlinks

    - by Lynda
    I came across a website the other day that was selling backlinks. The site was well designed and promised some results for a nice low price but not too low. After a couple of minutes it started to sound similar to buying email marketing list which I know is not something you do. I assume that buying backlinks is considered a black-hat SEO trick and should be avoided. Am I wrong in my assumption?

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  • Using SEO Elite With Article Writing

    What is SEO Elite and how can it help promote your website? And how is it relevant to article writing? SEO Elite is a piece of Internet Marketing software that is widely used by experienced search engine marketers.

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  • 5 Important Differences Between SEM and SEO Experts

    Internet marketing or online advertising is ripe with terms that we obviously have heard of very often - SEM and SEO. The extent to which these terms are popular and widely used is highly contrasting to the level of awareness and understanding that people have about them, especially how these terms are different. Let us try to understand how SEM and SEO compare with each other in terms of implementation and what different skill the experts in each field are expected and required to have.

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  • The SEO Basics

    Search Engine Optimization or SEO is indeed an essential part of web marketing as it can help you promote your site by optimizing web pages or your entire website so that it will be able to get a higher position in search results. Although this can help you a lot in promoting your website, it cannot be a guarantee that your website will be able to get high ranking in search results especially if you are ignoring the basic rules.

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  • Search Engine Optimization - The Best Way to Market Your Online Based Business

    There are many things to consider, when you start your own online marketing campaign via search engine optimization services. If you're an entrepreneur, you won't have time for all this, meaning you would need to hire someone to do all the work related to the optimization and the functioning of the website. The lucky fact is that most of the companies, which offer search engine optimization (SEO) services, also provide web design, content writing, web development, social bookmarking, and other related services.

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