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  • What SEO Does For Small Businesses

    If you are still confused as to what SEO is and does for you, a small business owner, then here is a brief explanation to help you understand. Here is why SEO and internet marketing are so important.

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  • The Concept of SEO

    If you've ever setup a bricks and mortar business then you know that marketing and driving leads is possibly the hardest part of your enterprise. Since the creation of the world wide web, businesses have tried to make use of the internet as a medium to try and make money. The most cost effective way to do this is by utilising SEO (search engine optimisation).

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  • Portal Server comparisons / TCoO

    - by Scott
    We have a client whom is looking to incorporate Oracle Portal into our next release. I'm newer to this team, but the team is currently working with Apache, so whichever Portal Server we choose will likely incur a bit of a learning curve. Is there any comparison (not marketing) out there which discusses the differences in the servers and/or the total cost of ownership on them? With 5 developers, installing RAD becomes expensive, which I'd assume they'd wish to move onto us with the change to Oracle Portal and WebSphere.

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  • Free Logos Vs Custom Logo Design

    Web is full of all kind of free stuff, the quality and usefulness of this free stuff is debatable. But there is no doubt that there is a huge demand of free stuff on the web. Marketing is a limitless... [Author: Claudia Winifred - Web Design and Development - March 20, 2010]

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  • SOA Community Newsletter June 2012

    - by JuergenKress
    Dear SOA partner community member Happy New fiscal Year FY13 - thanks for the FY12 middleware business! Our SOA & BPM Partner Community continued to grow to almost 4000 members. Additional we launched the WebLogic Partner Community which grew very fast to 800+ members! To continue our joint successful business in the new fiscal year our Top priorities FY13 are: Become trained:the next opportunity are the summer camps in Lisbon & Munich or our on-demand training SOA & BPM and see our detailed training calendar below. Run your marketing & sales campaign: sales kits, marketing kits, solution catalog add your services to oracle.com, add your events to oracle.com and advertisement Get recognized: OFM awards, partner excellence awards & references & plaques Become Specialized: All of the above makes the Oracle Specialization! Make sure you get your Specialization benefits! Topics: Key product focus areas will be: SOA as the foundation for clouds, integration platform 2.0 for industrial SOA including BAM & CEP, BPM & adaptive case management & migrate legacy solutions to the strategic offerings. The new Oracle VM VirtualBox image is available to test SOA Suite and BPM Suite. To start your BPM 11g project a new BPM Standard Edition a license entry version is available. EAIESB published a post with all BPMN2.0 notations. If you want to learn more please visit the Oracle Learning Library. We want to promote your SOA 11g & BPM 11g success let us know where you are in production! And nominate this success for our Middleware Oracle Excellence Awards 2012. Douwe P. van den Bos published at his blog a SOA governance series: Principles of Service-Oriented Architecture & The Maturity of a Service-Oriented Architecture & SOA Maturity Models. Please let us know if you published interesting papers! Would be great to see you at the SOA, Cloud + Service Technology Symposium by Thomas Erl. Please feel free to get your conference pass with the oracle discount code “DJMXZ370”. See you in Lisbon & London at our summer camps! Jürgen Kress Oracle SOA & BPM Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/soanewsJune2012 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Community newsletter,SOA Community,Oracle,OPN,Jürgen Kress,SOA Demo System,BPM

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  • The Importance of Proper Keyword Research

    Those of us who earn our living from niche marketing on the internet know that the single biggest contributor to our success is keyword research. Pick the wrong keyword and either you will get no traffic to your money site, or the traffic that does go to your site won't make any money for you. Choose the right keyword and you will have a ton of visitors and make oodles of money.

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  • Webmarketing : Adobe complète sa solution d'optimisation de l'expérience client avec des modules pour les campagnes mobiles

    Adobe met à jour sa solution d'optimisation de l'expérience client Avec des modules pour les campagnes mobiles et l'intégration avec Adobe Online Marketing Suite Adobe annonce la disponibilité de sa nouvelle solution de gestion de l'expérience web (WEM : Web Experience Management), une avancée qualifié de « majeure » par l'éditeur pour sa plate-forme CEM (gestion de l'expérience client). WEM vise à optimiser la manière dont les entreprises créent des expériences multicanal au profit des ventes, des services et des interactions avec le client. La solution permet aux entreprises de tirer parti des derniers terminaux mobiles et des communautés « pour développer leur potenti...

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  • Keyword Optimization - 3 Tips to Drastically Improve Search Engine Performance For Free

    Keywords for anyone are the backbone to traffic, it doesn't matter where you place links, how you write articles, and how you build your pages keywords play a huge part in getting traffic to your website (and blog). More and more I receive emails regarding some new internet marketing "free traffic source" of the "best new back linking method" and all these are good and may indeed work in some situations they are somewhat redundant in others.

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  • Advisor Commentary on BPO Powered by Oracle

    Hear Lowell Williams, Executive Director for Global Human Resources Outsourcing at EquaTerra and Russell Handley, Director Oracle BPO Marketing speak with Fred about current trends in Business Process Outsourcing, the relevance of Oracle's BPO entry into the space, and finally what customers and providers should be thinking about.

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  • SEO Hosting Companies

    There have been a great number of Hosting SEO Companies being set up across the world and their contribution to the internet marketing society has been well accredited. As a result, the number of SEO Hosting Companies being set up on the internet itself has been on the rise given that the web world is the best outsourced IT hub.

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  • La ripresa economica si sta consolidando, siete pronti a cogliere questa opportunità?

    - by antonella.buonagurio(at)oracle.com
    L'esclusiva ricerca IDC indica i percorsi strategici più innovativi a supporto delle Vendite, del Customer Service e del Marketing.        La ricerca basata su più di 300 interviste a executive, CIO e CEO di medie e grandi organizzazioni in tutta Europa, vi guiderà nel comprendere l'evoluzione e l'impatto dei trend più rilevanti sui processi che gestiscono ed indirizzano la relazione tra azienda e clienti.

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  • Search Engine Discussion - The Debate About the Future

    The last few years we have witnessed the Internet world being ruled by Search Engine Optimization and Search Engine Marketing. However the debate is clearly on when it comes to the future of these two concepts. There are many who believe that the next five years will go through major changes as far as the SEO concept is concerned.

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  • SEO 101 - Building Backlinks

    Internet gave birth to many businesses and some of this included affiliate marketing. Today we see many individuals who have created websites selling products and services online. Earning money doesn't necessarily mean you've got to have a customer visit your shop and buy something. It's as simple as shopping online. It can be done by the click of a mouse.

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  • Search Engine Optimization For Beginners - How to Write Search Engine Friendly Articles

    If you're planning to implement Search Engine Optimization as an Internet Marketing strategy to boost your site's online coverage then you need to focus one of the most important steps to produce quality results -- writing content. There is more to writing articles or Web content than just stuffing it full of keywords just to make it easy for search engine to find your page and put you on top. There are certain rules to be followed in order for this to be an effective strategy for your SEO.

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  • Build One Way Links

    Are you someone who is tired of all the efforts you put into develop your website and not getting the desired web popularity? Are you someone who wants to boost up your website's visibility so the demand to advertise on your web page will increase, or the marketing of your products could be done more effectively? Well then this article is just for you.

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  • Does anyone know anything about .com.au domains?

    - by Paul
    I have a website that allows people to search for instructors. It's currently working in the USA and UK. I'm wanting to start marketing the website to the Australian market, and so have been looking at registering a .com.au domain name. What is the best way about doin this as it doesn't seem particularly simple? Apparently I need an ABN or an Australian company but as I'm not an Australian citizen this presumably would be impossible?

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  • Forget PPC Try SEO

    Today we are living in a online world, where we can make any purchase sitting at home using the Internet. Thus the online business and the consumer who are making online purchase are increasing day by day. So now the companies have already started thinking seriously and implementing the means and methods of search engine marketing. Using this technique web-masters try to attract quality and quantity traffic to their website, so that they can earn business from them.

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  • The Nine Cs of Customer Engagement

    - by Michael Snow
    Avoid Social Media Fatigue - Learn the 9 C's of Customer Engagement inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- Have We Hit a Social-Media Plateau? In recent years, social media has evolved from a cool but unproven medium to become the foundation of pragmatic social business and a driver of business value. Yet, time is running out for businesses to make the most out of this channel. This isn’t a warning. It’s a fact. Join leading industry analyst R “Ray” Wang as he explains how to apply the nine Cs of engagement to strengthen customer relationships. Learn: How to overcome social-media fatigue and make the most of the medium Why engagement is the most critical factor in the age of overexposure The nine pillars of successful customer engagement Register for the eighth Webcast in the Social Business Thought Leaders series today. Register Now Thurs., Sept. 20, 2012 10 a.m. PT / 1 p.m. ET Presented by: R “Ray” Wang Principal Analyst and CEO, Constellation Research Christian Finn Senior Director, Product Management Oracle Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement SEV100103386 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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  • Seules 12% des entreprises françaises ont développé un site mobile alors que la France des mobinautes serait à la pointe des usages

    Seules 12% des entreprises françaises ont développé un site mobile Alors que « la France des mobinautes est à la pointe des usages », d'après Google Google et la Mobile Marketing Association ont dévoilé la semaine dernière les résultats d'une étude mondiale menée conjointement avec Ipsos et TNS Infratest dans plus de 30 pays. L'objectif était de mieux comprendre les usages liés à l'internet mobile à travers le monde et surtout les conséquences pour les entreprises et le positionnement de leurs marques Cette vaste étude regroupe deux enquêtes. La première a recueilli les témoignages de milliers d'utilisateurs de Smartphones dans 30 pays différents (dont 2000 ...

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  • ANTS CLR and Memory Profiler In Depth Review (Part 2 of 2 &ndash; Memory Profiler)

    - by ToStringTheory
    One of the things that people might not know about me, is my obsession to make my code as efficient as possible. Many people might not realize how much of a task or undertaking that this might be, but it is surely a task as monumental as climbing Mount Everest, except this time it is a challenge for the mind… In trying to make code efficient, there are many different factors that play a part – size of project or solution, tiers, language used, experience and training of the programmer, technologies used, maintainability of the code – the list can go on for quite some time. I spend quite a bit of time when developing trying to determine what is the best way to implement a feature to accomplish the efficiency that I look to achieve. One program that I have recently come to learn about – Red Gate ANTS Performance (CLR) and Memory profiler gives me tools to accomplish that job more efficiently as well. In this review, I am going to cover some of the features of the ANTS memory profiler set by compiling some hideous example code to test against. Notice As a member of the Geeks With Blogs Influencers program, one of the perks is the ability to review products, in exchange for a free license to the program. I have not let this affect my opinions of the product in any way, and Red Gate nor Geeks With Blogs has tried to influence my opinion regarding this product in any way. Introduction – Part 2 In my last post, I reviewed the feature packed Red Gate ANTS Performance Profiler.  Separate from the Red Gate Performance Profiler is the Red Gate ANTS Memory Profiler – a simple, easy to use utility for checking how your application is handling memory management…  A tool that I wish I had had many times in the past.  This post will be focusing on the ANTS Memory Profiler and its tool set. The memory profiler has a large assortment of features just like the Performance Profiler, with the new session looking nearly exactly alike: ANTS Memory Profiler Memory profiling is not something that I have to do very often…  In the past, the few cases I’ve had to find a memory leak in an application I have usually just had to trace the code of the operations being performed to look for oddities…  Sadly, I have come across more undisposed/non-using’ed IDisposable objects, usually from ADO.Net than I would like to ever see.  Support is not fun, however using ANTS Memory Profiler makes this task easier.  For this round of testing, I am going to use the same code from my previous example, using the WPF application. This time, I will choose the ‘Profile Memory’ option from the ANTS menu in Visual Studio, which launches the solution in its currently configured state/start-up project, and then launches the ANTS Memory Profiler to help.  It prepopulates all of the fields with the current project information, and all I have to do is select the ‘Start Profiling’ option. When the window comes up, it is actually quite barren, just giving ideas on how to work the profiler.  You start by getting to the point in your application that you want to profile, and then taking a ‘Memory Snapshot’.  This performs a full garbage collection, and snapshots the managed heap.  Using the same WPF app as before, I will go ahead and take a snapshot now. As you can see, ANTS is already giving me lots of information regarding the snapshot, however this is just a snapshot.  The whole point of the profiler is to perform an action, usually one where a memory problem is being noticed, and then take another snapshot and perform a diff between them to see what has changed.  I am going to go ahead and generate 5000 primes, and then take another snapshot: As you can see, ANTS is already giving me a lot of new information about this snapshot compared to the last.  Information such as difference in memory usage, fragmentation, class usage, etc…  If you take more snapshots, you can use the dropdown at the top to set your actual comparison snapshots. If you beneath the timeline, you will see a breadcrumb trail showing how best to approach profiling memory using ANTS.  When you first do the comparison, you start on the Summary screen.  You can either use the charts at the bottom, or switch to the class list screen to get to the next step.  Here is the class list screen: As you can see, it lists information about all of the instances between the snapshots, as well as at the bottom giving you a way to filter by telling ANTS what your problem is.  I am going to go ahead and select the Int16[] to look at the Instance Categorizer Using the instance categorizer, you can travel backwards to see where all of the instances are coming from.  It may be hard to see in this image, but hopefully the lightbox (click on it) will help: I can see that all of these instances are rooted to the application through the UI TextBlock control.  This image will probably be even harder to see, however using the ‘Instance Retention Graph’, you can trace an objects memory inheritance up the chain to see its roots as well.  This is a simple example, as this is simply a known element.  Usually you would be profiling an actual problem, and comparing those differences.  I know in the past, I have spotted a problem where a new context was created per page load, and it was rooted into the application through an event.  As the application began to grow, performance and reliability problems started to emerge.  A tool like this would have been a great way to identify the problem quickly. Overview Overall, I think that the Red Gate ANTS Memory Profiler is a great utility for debugging those pesky leaks.  3 Biggest Pros: Easy to use interface with lots of options for configuring profiling session Intuitive and helpful interface for drilling down from summary, to instance, to root graphs ANTS provides an API for controlling the profiler. Not many options, but still helpful. 2 Biggest Cons: Inability to automatically snapshot the memory by interval Lack of complete integration with Visual Studio via an extension panel Ratings Ease of Use (9/10) – I really do believe that they have brought simplicity to the once difficult task of memory profiling.  I especially liked how it stepped you further into the drilldown by directing you towards the best options. Effectiveness (10/10) – I believe that the profiler does EXACTLY what it purports to do.  Features (7/10) – A really great set of features all around in the application, however, I would like to see some ability for automatically triggering snapshots based on intervals or framework level items such as events. Customer Service (10/10) – My entire experience with Red Gate personnel has been nothing but good.  their people are friendly, helpful, and happy! UI / UX (9/10) – The interface is very easy to get around, and all of the options are easy to find.  With a little bit of poking around, you’ll be optimizing Hello World in no time flat! Overall (9/10) – Overall, I am happy with the Memory Profiler and its features, as well as with the service I received when working with the Red Gate personnel.  Thank you for reading up to here, or skipping ahead – I told you it would be shorter!  Please, if you do try the product, drop me a message and let me know what you think!  I would love to hear any opinions you may have on the product. Code Feel free to download the code I used above – download via DropBox

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  • What Makes an Interesting Custom Logo Design

    As we all know that a custom logo design is an essential and crucial part of an effective brand identity and marketing strategy. Since it acts like the visual representation of the brand or the busin... [Author: Emily Matthew - Web Design and Development - March 31, 2010]

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