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  • NetBeans at JavaOne Latin America 2012

    - by TinuA
    The place to be in early December is Sao Paolo, Brazil, for JavaOne 2012 Latin America (pt_ BR site)--and the NetBeans team will be making the trip!Drop-in on technical sessions and hands-labs that show the latest features of the NetBeans IDE in action. Watch demos of HTML5, CSS3 and JavaScript support in NetBeans IDE 7.3 (Release: Winter 2013) and find out how developers can easily and quickly create rich Web and mobile applications. Discover how the IDE provides the best and latest support for building JavaEE and JavaFX 2.0 applications, and join the conversation about what's up ahead for NetBeans development.With over 50 technical sessions, tons of demos and labs, JavaOne Latin America is the conference to attend to enhance your coding skills and mingle with experts and developers from the Oracle and Java communities. Mark your calendars and check out NetBeans IDE in the following sessions! Tuesday, December 4 12:15 - 13:15 Designing Java EE Applications in the Age of CDI Speakers: Michel Graciano, Consultant, Summa Technologies do Brasil; Michael Santos, TecSinapse Mezanino: Sala 14 Wednesday, December 5 10:00 - 11:00 Make Your Clients Richer: JavaFX and the NetBeans Platform Speakers: Gail Anderson, Director of Research; Paul Anderson, Director of Training, Anderson Software Group, Inc. Mezanino: Sala 12 Thursday, December 6 13:45 - 14:45 Unlocking the Java Platform with NetBeans Speaker: John Jullion-Ceccarelli, Software Development Director, Oracle Keynote Hall 15:00 - 16:00 Project EASEL: Developing and Managing HTML5 in a Java World Speaker: John Jullion-Ceccarelli, Software Development Director, Oracle Mezanino: Sala 14 See full conference schedule for detailed agenda. Get more JavaOne news.

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  • Profit at Oracle OpenWorld 2012

    - by user462779
    It's only a week away: Oracle OpenWorld descends on San Francisco from September 30 to October 4. It's always a frantic week for the Profit editorial staff, but here's a few thing we've got going in San Francisco that you'll want to watch out for: Profit on Oracle OpenWorld Live: The Oracle video team will be broadcasting live from the event all week. I have a few interesting on-air interviews booked, including a conversation with business/technology researcher Andrew Mcafee (Monday Oct 1 @ 11:45am), Acorn Paper CEO David Weissberg (Tuesday, Oct 2 @ 12:15pm) and Abhay Parasnis, Oracle Senior Vice President, Oracle Public Cloud (Wednesday, Oct 3, @ 10:45am). Profit in the Oracle Partner Network Lounge: This summer, I worked with the amazing Oracle Partner Network (OPN) team to create the Profit Oracle Specialized Partner Edition 2012. It's a great catalog of Oracle partner success stories and insight into the OPN strategy from its leadership. Look for the special issue of Profit in the Oracle PartnerNetwork Lounge: the place where partners can meet formally or informally with colleagues, customers, prospects, and other industry professionals. Moscone South, Exhibit Hall, Room 100 Oracle Customer Experience Summit @ OpenWorld: There's been a lot of discussion within my editorial team (and content published, as well)about Customer Experience. To keep pace with this evolving subject, I'll be attending this special embedded conference on Wednesday and Thursday (Oct. 3-4). Especially looking forward to Seth Godin's presentation: he was one of the first experts we interviewed forProfit Online five years ago. The Executive Edge @ OpenWorld: Of course, my Oracle OpenWorld is mostly filled with meetings/interviews with Oracle customers about completed Oracle projects and the strategic impact of enterprise IT on business. The ideal place for these conversations is The Executive Edge @ OpenWorld embedded conference. Samovar Tea Lounge at Moscone Center: I spend my down time on the roof of Moscone North, preparing for meetings or having impromptu conversations with attendees at this little oasis overlooking Yerba Buena Gardens. Fee free to drop my for a chat! See you in San Francisco! -Aaron Lazenby

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  • Managing Social Relationships for the Enterprise – Part 1

    - by Michael Hylton
    By Reggie Bradford, Senior Vice President, Oracle  Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide.  Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise.  The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue.  On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content.  In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online.  For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.

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  • Do you tend to write your own name or your company name in your code?

    - by Connell Watkins
    I've been working on various projects at home and at work, and over the years I've developed two main APIs that I use in almost all AJAX based websites. I've compiled both of these into DLLs and called the namespaces Connell.Database and Connell.Json. My boss recently saw these namespaces in a software documentation for a project for the company and said I shouldn't be using my own name in the code. (But it's my code!) One thing to bear in mind is that we're not a software company. We're an IT support company, and I'm the only full-time software developer here, so there's not really any procedures on how we should write software in the company. Another thing to bear in mind is that I do intend on one day releasing these DLLs as open-source projects. How do other developers group their namespaces within their company? Does anyone use the same class libraries in personal and in work projects? Also does this work the other way round? If I write a class library entirely at work, who owns that code? If I've seen the library through from start to finish, designed it and programmed it. Can I use that for another project at home? Thanks, Update I've spoken to my boss about this issue and he agrees that they're my objects and he's fine for me to open-source them. Before this conversation I started changing the objects anyway, which was actually quite productive and the code now suits this specific project more-so than it did previously. But thank you to everyone involved for a very interesting debate. I hope all this text isn't wasted and someone learns from it. I certainly did. Cheers,

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  • Only 5 days left...your vote is needed!

    - by mvaughan
         By Misha Vaughan, Oracle Applications User Experience It is a bit early for the voting season here in the U.S., but there is a very important (to me) voting window now upon us. Until Aug. 31, the public gets to vote on submissions to South by Southwest (SXSW) Interactive in Austin, Texas, in March 2013. This is a thought-leading software conference discussing the up-and-coming trends in industry. I have attended the interactive and the music portions of SXSW before, but I have never attempted a submission. This is my first year trying.  I am building on the themes from this conversation on simplicity with Jeremy Ashley for Oracle OpenWorld 2012. The SXSW session will be a chance to share best practices for moving designs that focus on simplicity successfully through an organization. Please take a moment and cast your vote.  Help me get Oracle on the roster at SXSW! There are only five days left to vote! My colleague Ultan O’Broin has also submitted, and I encourage you to vote for his sessions as well. 

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  • Dealing with an Idiot [closed]

    - by inspectorG4dget
    I'm a 4th year University Computer Science student, and I have this problem, that I don't seem to be able to find a straight answer to: As a 4th year computer science student, I spend more time in the computer lab on campus, than even my own home. This means that getting along with everyone else here is very important to me. In most cases, this is not an issue because my interactions with almost all the people here fall into one of the following categories: Let me help you, junior Hi fellow student in a course I'm taking, I'm having trouble with this assignment question. Can you give me a hint as to how you solved it? Hi fellow student in a course I'm taking, This is how I solved the problem that you're stuck on. Hope it helps Hi fellow student, I noticed that you're working on a project, using a library that I'm interested in. Can we setup a time so I can learn about this library from you? This model of interaction works very well for me. However, there is one fellow student, who manages to make my life hell beyond all of this (his name is not important, let's just call him "Sam"). He seems to be always (pardon my crass description) high and completely unwilling to contribute to a constructive, academic conversation. He's a pretty smart guy, but just comes across as (I hate to say something like this about a fellow student, but) an imbecile. He also has ignorant opinions on important topics, some of which pertain to my specialization (AI, NLP, etc), and when I try to explain to him why he's wrong, all he does is insult me and put me in a foul mood. I have tried ignoring him (sitting somewhere else in the lab, headphones, etc), but he seems to like doing this because he approaches me and no amount of "leave me alone" seems to do the trick. Can anyone please suggest to me how to deal with this man in a civil way? Thank you

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  • Looking Under the Hood of ...

    - by rickramsey
    copyright 2012 Rob Lang Fair is fair. Our last post featured a conversation with the beautiful and talented Eva Mendez, so today we're featuring something for those of you who prefer the other gender of our fair species. This dude has quite the hardware challenge ahead of him. He hasn't begun to find out what's really under that hood. Life is much easier for you and me, thanks to Jeff Wright and Suzanne Zorn. They wrote a wicked cool article about Oracle VM Server for SPARC. Here's a little bit about it... Looking Under the Hood of Networking in Oracle VM Server for x86 Oracle VM Server for SPARC lets you create logical networks out of physical Ethernet ports, bonded ports, VLAN segments, virtual MAC addresses (VNICs), and network channels. You can then assign channels (or "roles") to each logical network so that it handles the type of traffic you want it to. Greg King explains how you go about doing this, and how Oracle VM Server for SPARC implements the network infrastructure you configured. He also describes how the VM interacts with paravirtualized guest operating systems, hardware virtualized operating systems, and VLANs. Finally, he provides an example that shows you how it all looks from the VM Manager view, the logical view, and the command line view of Oracle VM Server for x86. More Resources for Oracle VM Server for x86 If you liked Greg and Suzanne's paper, you can ... Download Oracle VM Server for x86 here Find technical resources for Oracle VM Server for x86 here Now, if we could just come up with a name for this awesome product that doesn't feel like I'm talking with a mouthful of marbles ... :-) - Rick Website Newsletter Facebook Twitter

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  • Windows Azure Event

    - by Blog Author
    Get cloud ready with Windows Azure The cloud is everywhere and here at Microsoft we’re flying high with our cloud computing release, Windows Azure. As most of you saw at the Professional Developers Conference, the reaction to Windows Azure has been nothing short of “wow” – and based on your feedback, we’ve organized this special, all-day Windows Azure Firestarter event to help you take full advantage of the cloud. Maybe you've already watched a webcast, attended a recent MSDN Event on the topic, or done your own digging on Azure. Well, here's your chance to go even deeper. This one-of-a-kind event will focus on helping developers get ‘cloud ready’ with concrete details and hands-on tactics. We’ll start by revealing Microsoft’s strategic vision for the cloud, and then offer an end-to-end view of the Windows Azure platform from a developer’s perspective. We’ll also talk about migrating your data and existing applications (regardless of platform) onto the cloud. We’ll finish up with an open panel and lots of time to ask questions. Following this event, please join us for an engaging conversation about any and all Cloud Computing topics. This FREE event is hosted by Northwest Cloud, the cloud agnostic community group, and sponsored by Microsoft. http://www.nwcloud.org/redmond/2010-04-06

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  • Is there a LOGO interpreter that actually has a turtle?

    - by Tim Post
    This is not a repeat of the now infamous "How do I move the turtle in LOGO?" Recently, I had the following conversation with my five year old daughter: Daughter: Daddy, do you write programs? Me: Yes! Daughter: Daddy, what's a program? Me: A program is a set of instructions that a computer follows. Daughter: Daddy, can I write a program too? Me: Sure! This got me scrambling to think of a very basic language that a five year old could get some satisfaction from mastering rather quickly. I'm ashamed to admit that the first thing that came to mind was this: 10 INPUT "Tell me a secret" A$ 20 PRINT "Wow really? :" A$ 30 GOTO 10 That isn't going to hold a five year old's attention for very long and it requires too much of a lecture. However, moving a turtle around and drawing neat pictures might just work. Sadly, my search for a LOGO interpreter yielded noting but ad ridden sites, flight simulators and a whole bunch of other stuff that I really don't want. I'm hoping to find a cross platform (Java / Python) LOGO interpreter (dare I call it simulator?) with the following features: Can save / replay commands (stored programs) Has an actual turtle Sound effects are a plus Have you stumbled across something like this, if so, can you provide a link? I hate to ask a 'shopping' sort of question, but it seemed much better than "Is LOGO appropriate for a five year old?"

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  • Distinguishing the Transport Layer from the Session Layer

    In the OSI communications model, the Session layer manages the creation and removal of the association between two communicating network end points. This can also be called a connection. A connection is maintained while the network end points are communicated between each other in a conversation or session of some unknown length of time. Some connections and sessions only need to last long enough to send a message or a piece of data in one direction. In addition, some sessions may last longer, this typically occurs when one or both of the network end points are  able to terminate it the connection. The transport layer ensures that messages/data are delivered without errors, in sequence, and with no data content losses or data content duplications. It relieves the Session Layer from any concern with the transfer of data between them and their peers. Examples: Session Layer This layer acts like a manager and asks one of its employees (Transport Layer) to move a piece of data/message from one network end-point to another. Transportation Layer This layer takes the request of the Session Layer and moves the data as insturcted, it also double checks the data for any missing or corrupted information after it has been moved. If for some reason the new data does not match the old data then the Transport player will attempt to move the data gain until the data at both locations is in sync.

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  • Secure Coding Practices in .NET

    - by SoftwareSecurity
    Thanks to everyone who helped pack the room at the Fox Valley Day of .NET.   This presentation was designed to help developers understand why secure coding is important, what areas to focus on and additional resources.  You can find the slides here. Remember to understand what you are really trying to protect within your application.  This needs to be a conversation between the application owner, developer and architect.  Understand what data (or Asset) needs to be protected.  This could be passwords, credit cards, Social Security Numbers.   This also may be business specific information like business confidential data etc.  Performing a Risk and Privacy Assessment & Threat Model on your applications even in a small way can help you organize this process. These are the areas to pay attention to when coding: Authentication & Authorization Logging & Auditing Event Handling Session and State Management Encryption Links requested Slides Books The Security Development Lifecycle: SDL: A Process for Developing Demonstrably More Secure Software Threat Modeling Writing Secure Code The Web Application Hackers Handbook  Secure Programming with Static Analysis   Other Resources: OWASP OWASP Top 10 OWASP WebScarab OWASP WebGoat Internet Storm Center Web Application Security Consortium Events: OWASP AppSec 2011 in Minneapolis

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  • Oracle Kicks Summer off Right with Our FY14 Global Partner Kickoff

    - by Kristin Rose
    Are you ready to see what Oracle has in store for FY14? How about hearing from top Oracle Executives like Mark Hurd and Thomas Kurian, as they explain how you can make more money with Oracle? Are you reading this blog? If you answered yes to any of the above questions and want to find out how Oracle’s strategy for the next fiscal year will affect your business, don’t miss Oracle’s FY14 Global Partner Kickoff event taking place Tuesday, June 25th at 9:00AM PT. Kick start your summer by participating in this live Oracle PartnerNetwork event! Here is how you can: 1. Send questions during the live event via Twitter using @oraclepartners and #OPN in your tweets! 2. Take part in our exciting FY14 Partner Kickoff Twitter contest and get entered to win a FREE OPN Exchange pass! Do this by tweeting @oraclepartners a creative picture of your team watching the LIVE event. The winner will be selected at the end of the show! 3. Finally, help us spread the word to the Twitter community using this tweet: “Can’t wait for #Oracle’s Global FY14 Partner Kickoff tomorrow 6/25 at 9AM PT! Join the #OPN conversation! http://bit.ly/12goIPR” You can join the live event by visiting the OPN homepage or OPN's Facebook page the day of the event. Red Stack. Red team. Engineered for Growth! The OPN Communications Team 

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  • Tender vs. Requirements vs. Solution Design

    - by Tom Tom
    Conventionally, which of the above documents is deemed to hold the most weight when it comes to system acceptance? I recently had a conversation along these lines: It was argued that the initial requirements / tender documentation should be used to determine system acceptance. It was said that the solution design only serves to describe the way in which the system will solve the problem, not the problem it will solve. Furthermore, it was argued that if requirements are missed during solution design, the requirements should be referenced during system acceptance and that if any requirements were missed then the original tender should be referenced. Conversely, I suggested that - while requirements may be based on the original tender - they supersede it once agreed with the stakeholders. Furthermore, during solution design, analysis is performed to address and refine these initial requirements, translating them into a system capable of meeting the actual requirements. Once signed off by the relevant users, this solution design should absolutely represent the requirements (by virtue of the fact that it's designed upon them) but actually supersedes them as the basis for system acceptance. Is one of the above arguments more valid than the other?

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  • Podcast Show Notes: The Fusion Middleware A-Team and the Chronicles of Architecture

    - by Bob Rhubart
    If you pay any attention at all to the Oracle blogosphere you’ve probably seen one of several blogs published by members of a group known as the Oracle Fusion Middleware A-Team. A new blog, The Oracle A-Team Chronicles, was recently launched that combines all of those separate A-Team blogs in one. In this program you’ll meet some of the people behind the A-team and the creation of that new blog. The Conversation Listen to Part 1: Background on the A-Team - When was it formed? What is it’s mission? 54) What are some of the most common challenges A-Team architects encounter in the field? Listen to Part 2 (July 3): The panel discusses the trends - big data, mobile, social, etc - that are having the biggest impact in the field. Listen to Part 3 (July 10): The panelists discuss the analysts, journalists, and other resources they rely on to stay ahead of the curve as the technology evolves, and reveal the last article or blog post they shared with other A-team members. The Panelists Jennifer Briscoe: Senior Director, Oracle Fusion Middleware A-Team Clifford Musante: Lead Architect, Application Integration Architecture A-Team, webmaster of the A-Team Chronicles Mikael Ottosson: Vice President, Oracle Fusion Apps and Fusion Middleware A-Team and Cloud Applications Group Pardha Reddy: Senior director of Oracle Identity Management and a member of the Oracle Fusion Middleware A-team Coming Soon Data Warehousing and Oracle Data Integrator: Guest producer and Oracle ACE Director Gurcan Orhan selected the topic and panelists for this program, which also features Uli Bethke, Michael Rainey, and Oracle ACE Cameron Lackpour. Java and Oracle ADF Mobile: An impromptu roundtable discussion featuring QCon New York 2013 session speakers Doug Clarke, Frederic Desbiens, Stephen Chin, and Reza Rahman. Stay tuned:

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  • There is No Scrum without Agile

    - by John K. Hines
    It's been interesting for me to dive a little deeper into Scrum after realizing how fragile its adoption can be.  I've been particularly impressed with James Shore's essay "Kaizen and Kaikaku" and the Net Objectives post "There are Better Alternatives to Scrum" by Alan Shalloway.  The bottom line: You can't execute Scrum well without being Agile. Personally, I'm the rare developer who has an interest in project management.  I think the methodology to deliver software is interesting, and that there are many roles whose job exists to make software development easier.  As a project lead I've seen Scrum deliver for disciplined, highly motivated teams with solid engineering practices.  It definitely made my job an order of magnitude easier.  As a developer I've experienced huge rewards from having a well-defined pipeline of tasks that were consistently delivered with high quality in short iterations.  In both of these cases Scrum was an addition to a fundamentally solid process and a huge benefit to the team. The question I'm now facing is how Scrum fits into organizations withot solid engineering practices.  The trend that concerns me is one of Scrum being mandated as the single development process across teams where it may not apply.  And we have to realize that Scurm itself isn't even a development process.  This is what worries me the most - the assumption that Scrum on its own increases developer efficiency when it is essentially an exercise in project management. Jim's essay quotes Tobias Mayer writing, "Scrum is a framework for surfacing organizational dysfunction."  I'm unsure whether a Vice President of Software Development wants to hear that, reality nonwithstanding.  Our Scrum adoption has surfaced a great deal of dysfunction, but I feel the original assumption was that we would experience increased efficiency.  It's starting to feel like a blended approach - Agile/XP techniques for developers, Scrum for project managers - may be a better fit.  Or at least, a better way of framing the conversation. The blended approach. Technorati tags: Agile Scrum

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  • double-click does not open the default program

    - by Chang
    I installed Ubuntu 12.04, with texlive-full and texworks. When I double-click a .tex file in Nautilus, it pops up a Do you want to run "xxxxxxxx.tex", or display it contents? "xxxxxxxx.tex" is an executable text file. Run in Terminal Display Cancel Run If I choose Display, it opens texworks. How can I make it open without seeing the above conversation window? By the way, is .tex file indeed an executable file? ADDED Just for the case, my ~/.local/share/applications/mimeapps.list file looks like the following: [Default Applications] text/html=google-chrome.desktop x-scheme-handler/http=google-chrome.desktop x-scheme-handler/https=google-chrome.desktop x-scheme-handler/about=google-chrome.desktop x-scheme-handler/unknown=google-chrome.desktop text/x-tex=texworks.desktop x-scheme-handler/mailto=google-chrome.desktop [Added Associations] text/x-tex=texworks.desktop; text/x-bibtex=jabref.desktop;gedit.desktop; I observe texworks are both up and down. Should I remove one? ADDED This does not happen with all .tex files. In fact, I am currently using Ubuntu 12.04 under Virtual Box with Windows 7 host. I have my Dropbox account synced with the Windows 7 host, and I access files in Dropbox in Ubuntu through Virtual Box's shared folder functionality. (I didn't install Dropbox client in Ubuntu.) Files in Dropbox are owned by root with group vboxsf. My personal account is in the group vboxsf. It seems that I have to uncheck the option for "executable", but I have all my .tex files in the Dropbox shared folder. Would there be any workaround?

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  • An Interview with JavaOne Rock Star Martijn Verburg

    - by Janice J. Heiss
    An interview with JavaOne Rock Star Martijn Verburg, by yours truly, titled “Challenging the Diabolical Developer: A Conversation with JavaOne Rock Star Martijn Verburg,” is now up on otn/java. Verburg, one of the leading movers and shakers in the Java community, is well known for his ‘diabolical developer” talks at JavaOne where he uncovers some of the worst practices that Java developers are prone to. He mentions a few in the interview: * “A lack of communication: Software development is far more a social activity than a technical one; most projects fail because of communication issues and social dynamics, not because of a bad technical decision. Sadly, many developers never learn this lesson.* No source control: Some developers simply store code in local file systems and e-mail the code in order to integrate their changes; yes, this still happens.* Design-driven design: Some developers are inclined to cram every design pattern from the Gang of Four (GoF) book into their projects. Of course, by that stage, they've actually forgotten why they're building the software in the first place.” He points to a couple of core assumptions and confusions that lead to trouble: “One is that developers think that the JVM is a magic box that will clean up their memory and make their code run fast, as well as make them cups of coffee. The JVM does help in a lot of cases, but bad code can and will still lead to terrible results! The other trend is to try to force Java (the language) to do something it's not very good at, such as rapid Web development. So you get a proliferation of overly complex frameworks, libraries, and techniques trying to get around the fact that Java is a monolithic, statically typed, compiled, OO environment. It's not a Golden Hammer!” Verburg has many insightful things to say about how to keep a Java User Group (JUG) going, about the “Adopt a JSR” program, bugathons, and much more. Check out the article here.

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  • Working with a company as a Junior Developer [closed]

    - by user1601973
    We all have started our careers in some way or other. Well, I am a college student based in North America & I am doing my second internship with the same company with which I did my first internship. I came back here because people here were helpful always and supportive. But it just happened today, and I wanted to share this on SO. Well since I started I have been doing documentation and that kind of stuff only as compared to my first internship in which I actually worked along with the developers & learned so many things. Well, I was in a conversation with my Team lead, and he asked me if I completed that particular work or not? Well, That particular work had slipped from my mind. He was indeed I kind of pissed, and said "You don't have to worry about it, I will figure out". Well, I felt so bad and was about to literally cry. I stopped my lunch and then went on to complete that work. I always ask for work in office, and I always try to be an asset for whoever I am working but this was the first time that it happened. What are your thoughts on this and should I apologise or not? I think I should.

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  • A Modern Marketing Marvel: Eloqua Experience 2013

    - by kristin.jellison
    Hey there, partners— You’d be hard pressed to find a more convincing example of modern marketing than the one that descended upon San Francisco last week. We’re talking about Eloqua Experience 2013, of course. It is remarkable that a marketing technology conference has become a case study in successful 21st-century marketing practices. Eloqua Experience 2013 (#EE13) was all about customer-focused, targeted messaging, multichannel content, analytics and real-time multiscreen engagement. It made for a busy, yet interactive experience for over 2,000 eager attendees. This year’s event brought together some of the world’s most innovative marketers for three days of immersive sessions covering marketing best practices, customer stories and deep-dive technical classes. With 70 breakout sessions, product announcements, and a special conversation with Vince Gilligan, creator and executive producer of “Breaking Bad,” #EE13 brought a lot of critical marketing news to light. Oracle’s goal: to make sure our partners stay updated. As you know, Eloqua joined Oracle in late 2012, further rounding out our Customer Experience applications platform. Eloqua is a marketing automation solution and marketing cloud centerpiece that partners can use to target the right buyers, easily execute campaigns, bring leads to sales and bring in high ROIs. The resources below will help you stay on top of the industry’s best practices for marketing, plus all the advantages Eloqua can bring to partners. Partner Opportunities and Strategy with Eloqua The latest Eloqua partner strategy. Interview with Oracle Eloqua GM Kevin Akeroyd on Eloqua Experience A short recap of 2013’s Experience. Eloqua Product Announcements John Stetic, VP of Products for Oracle Eloqua, highlights the top product news, including a new profiler app and the ability to integrate display advertising into multichannel campaigns. Eloqua Experience Highlight Reel See what all the bustle was about. Eloqua Experience Session Overviews A quick look at what the keynote and breakout sessions covered, with links to session content. Modern Marketing Essentials Library Tips, blueprints, and strategies for success based on the 5 Tenets of Modern Marketing. Over and out, Your OPN Marketing Allies

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  • Tree Surgeon 2.0 - The future on the T4 Express

    - by Malcolm Anderson
    If you've never been a fan of TreeSurgeon (http://treesurgeon.codeplex.com/) then skip this post.However, if have been there have been some interesting developments over the last couple of years.The biggest one is T4Recently Bill Simser wrote a detailed post about the potential future of tree surgeon, called "Tree Surgeon - Alive and Kicking or Dead and Buried" He raised the question:Times have changed. Since that last release in 2008 so much has changed for .NET developers. The question is, today is the project still viable? Do we still need a tool to generate a project tree given that we have things like scaffolding systems, NuGet, and T4 templates. Or should we just give the project its rightful and respectful send off as its had a good life and has outlived its usefulness.For myself, the answer is, keep it.I've spent the last couple of years doing agile engineering coaching and architecture and from my experience, I can tell you, there are a lot of shops out there that would benefit from having Tree Surgeon as a viable product.  Many would benefit simply from having the software engineering information that is embedded in the tree surgeon site be floating around their conversation.Little things like, keep all of your software needed to run the build, with the build in the version control system.Have your developers and the build system using the same build.Have a one-touch buildSeparate your code from your interfacePut unit tests in first, not lastI've seen companies with great developers suffer from the problems that naturally come from builds taking 3 and 4 hours to run.  It takes work to get that build down to 10 minutes, but the benefits are always worth it.  Tree Surgeon gives you a leg up, by starting you off with a project that you can drop into your Continuous Integration system, right out of the box.Well, it used to be right out of the box.  Today, you have to play with the project to make it work for you, but even with the issues (it hasn't been updated since 2008) it still gives you a framework, with logical separations that you can build from.If you have used Tree Surgeon in the past, take a few minutes and drop a comment about what difference it made in your development style, and what you are doing differently today because of it.

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  • As a developer, how do I learn sales? [closed]

    - by Dan Abramov
    I quit the company I was working for to pursuit an opportunity as a startup, and I believe in our product. I'm sure it's going to be great if we attract some customers first to keep going. (I don't want funding.) Our product is targeted at private schools and courses, and helps organize the mess other LMSs introduce. The problem is, our team is basically just me and I have very little idea about sales and marketing. I can do reasonably good copywriting but I'm sure I can do better—and being nervous or too techy in a real world conversation with the client doesn't help. I want to get better, in fact, a lot better at negotiating with clients and pitching my product. I did look for some “sales articles” on the web, and a lot of what I found is plain bullshit on SEO-engineered websites promoting books or $5000 courses. What I need instead is a developer's perspective on how to sale a product you think is great. What are typical programmer's mistakes and misconceptions about sales, and how to avoid them? How do you evolve into a reasonably great salesman? I can't believe it's in the mindset and unlearnable. Your own experience, combined with great articles available on the web is most welcome. To Future Readers The question got closed because it is not a good fit for this site. I found some helpful tips in a similar question asked on a sister StackExchange site about startups: I'm a terrible salesperson. What can I do about it?

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  • Which reference provides your definition of "elegant" or "beautiful" code?

    - by Donnied
    This question is phrased in a very specific way - it asks for references. There was a similar question posted which was closed because it was considered a duplicate to a good code question. The Programmers FAQ points out that answers should have references - or its just an unproductive sharing of (seemingly) baseless opinions. There is a difference between shortest code and most elegant code. This becomes clear in several seminal texts: Dijkstra, E. W. (1972). The humble programmer. Communications of the ACM, 15(10), 859–866. Kernighan, B. W., & Plauger, P. J. (1974). Programming style: Examples and counterexamples. ACM Comput. Surv., 6(4), 303–319. Knuth, D. E. (1984). Literate programming. The Computer Journal, 27(2), 97–111. doi:10.1093/comjnl/27.2.97 They all note the importance of clarity over brevity. Kernighan & Plauger (1974) provide descriptions of "good" code, but "good code" is certainly not synonymous with "elegant". Knuth (1984) describes the impo rtance of exposition and "excellence of style" to elegant programs. He cites Hoare - who describes that code should be self documenting. Dijkstra (1972) indicates that beautiful programs optimize efficiency but are not opaque. This sort of conversation is qulaitatively different than a random sharing of opinions. Therefore, the question - Which reference provides your definition of "elegant" or "beautiful" code? "Which *reference*" is not subjective - anything else will most likely shut the thread down, so please supply *references* not opinions.

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  • Best Terminology for a particular php-based site architecture? [closed]

    - by hen3ry
    For a site... o whose overall look-and-feel is generated by one php page ("index.php"). o in which "index.php" provides for all pages served the following required components: The DOCTYPE, opening html tag, the head section, the opening body tag, the end-body tag, and end-html tag. o which uses computed hierarchical navigation menus within "index.php" to offer visitors access to the site content. o in which all content is stored in individual files that contain "headerless html". (The DOCTYPE, etc. etc. being being provided by "index.php" as described above.) Q1: what term best describes this architecture? I'm seeking a concise descriptor that is useful in conversation and definitive as a search term, in whole-web searches, and searching here on Pro Webmasters. Q2: what term best describes the individual content files? Same general goals for the descriptor as above. As you see above, I couldn't avoid using the term "headerless html", my best choice. But this term does not seem to be in general use. I've found some people use this term to describe such as my content files, but others use it quite differently.

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  • Oracle Enterprise Manager 12c R3 introduces advancements in cloud lifecycle and operations management

    - by Anand Akela
    Oracle Enterprise Manager 12c Release 3 (R3) was announced ( Press Release ) earlier today. It is now available for download at  OTN . This latest release features improvements in several areas, including: Improvements to Private Cloud and Engineered Systems Management Expanded Middleware and Application Management Capabilities Efficiency Gains for Enterprise manager Users in EM’s Enterprise-Ready Framework You can learn more about what's new in the Oracle Enterprise Manager 12c R3 in the Enterprise Manager 12c documentation . You will see more blogs and details about the new features during the next few weeks. Please let us what On July 18th, you can join us at a webcast to hear Thomas Kurian, EVP of Product Development on what Oracle Engineering has achieved with Oracle Enterprise Manager 12c Release 3 to address these challenges. Later, during this webcast, Oracle experts will discuss the latest capabilities in Oracle Enterprise Manager 12c Release 3 for cloud lifecycle and operations management. The presentation will be followed by a live Q&A session with Oracle experts. You can also join us online on Twitter to get your specific questions answered. Please use hash tag #em12c to join the conversation. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Register Now for the Webcast! Stay Connected: Twitter |  Face book |  You Tube |  Linked in |  Newsletter

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  • So we've got a code review tool, now what can we use for software documents?

    - by Tini
    We're using Subversion as a full CM for code and also for related project documents. We have JIRA and Fisheye. When we wanted to add a peer review tool, we looked at and tested several candidates. Our weighted requirements included both code and document review, but ultimately, the integration with JIRA slanted the scores in Crucible's favor. Atlassian has slammed the door on ever supporting Word or PDF in Crucible. I've tested several workaround methods to make Crucible work for documents without success. (The Confluence/Crucible plug-in was deprecated by Atlassian, so that option is out, too.) I haven't found a plugin for Crucible that adds this functionality, so short of writing my own plug-in, Crucible for documents is unworkable. Word Track Changes doesn't provide a method for true collaboration and commenting. Adobe PDF Comment and Markup is interesting, but doesn't provide a great way to keep a permanent quality record of the conversation. We can't go cloud-based, our documents must be locally hosted on our own server only. We're only on Sharepoint 2007. Help! Anyone have a suggestion?

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