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  • SEO, SEM Tools

    Search engine optimization allows you to optimize your website and get the traffic. The search engines have complicated algorithms. The search engines use these algorithms to rank the websites.

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  • SEO Copywriting - Tips on Making Sense to Humans and Google

    This article covers a range of handy tips that you can implement to boost your search engine ratings. It deals with striking the balance between optimising for search engines like Google and making sense to your human visitors. You'll learn a whole range of writing techniques to boost your ranking, along with some behind the scenes tips.

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  • Does the windows 8 store only support windows RT?

    - by Need4Sleep
    I'm in a project for creating a game engine and eventually a game, and we need ideas on how to get our game out into the internet. I had an idea with putting it onto the windows 8 store at a low cost(or free) in order to get the word out, but does the windows 8 store only support apps programmed in windows RT? our game will be built in C++ / OpenGL / GLEW / Actionscript / GLM / etc.. , so we wont be using any windows RT functionality at all.

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  • SEO?s Perception Gap

    Search engine optimization is a newly emerging industry that is still growing every day. Its close ties to the Internet and Google allows the service to ride the coat-tails of search into an ever-cha... [Author: Ethan Luke - Computers and Internet - April 09, 2010]

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  • Why do none-working websites look like search indexes?

    - by Asaf
    An example of this could be shown on every .tk domain that doesn't exist, just write www.givemeacookie.tk or something, you get into a fake search engine/index Now these things are all over, I use to always ignore it because it was obvious just a fake template, but it's everywhere. I was wondering, where is it originated (here it's searchmagnified, but in their website it's also something generic) ? Is there a proper name for these type of websites?

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  • property rental / availability & booking component for asp.net website [closed]

    - by Karl Cassar
    We have a website which contains various listings of properties. Some of these properties can be rented, and we would like to add a 'booking engine' to it, to manage availability and bookings. However, I don't think it would be feasible to custom-code one for just this website. Is there any component / module which one can integrate with, to provide such functionality? Website is developed in C#/ASP.Net.

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  • SEO - The Common Mistakes

    When undertaking SEO on a website it is important to look for and identify the simple and common SEO mistakes that are made. Common mistakes in SEO affect Search Engine Rankings and should be avoided to minimise the threat of the website losing its ranking position altogether.

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  • Possible SWITCH Optimization in DAX – #powerpivot #dax #tabular

    - by Marco Russo (SQLBI)
    In one of the Advanced DAX Workshop I taught this year, I had an interesting discussion about how to optimize a SWITCH statement (which could be frequently used checking a slicer, like in the Parameter Table pattern). Let’s start with the problem. What happen when you have such a statement? Sales :=     SWITCH (         VALUES ( Period[Period] ),         "Current", [Internet Total Sales],         "MTD", [MTD Sales],         "QTD", [QTD Sales],         "YTD", [YTD Sales],          BLANK ()     ) The SWITCH statement is in reality just syntax sugar for a nested IF statement. When you place such a measure in a pivot table, for every cell of the pivot table the IF options are evaluated. In order to optimize performance, the DAX engine usually does not compute cell-by-cell, but tries to compute the values in bulk-mode. However, if a measure contains an IF statement, every cell might have a different execution path, so the current implementation might evaluate all the possible IF branches in bulk-mode, so that for every cell the result from one of the branches will be already available in a pre-calculated dataset. The price for that could be high. If you consider the previous Sales measure, the YTD Sales measure could be evaluated for all the cells where it’s not required, and also when YTD is not selected at all in a Pivot Table. The actual optimization made by the DAX engine could be different in every build, and I expect newer builds of Tabular and Power Pivot to be better than older ones. However, we still don’t live in an ideal world, so it could be better trying to help the engine finding a better execution plan. One student (Niek de Wit) proposed this approach: Selection := IF (     HASONEVALUE ( Period[Period] ),     VALUES ( Period[Period] ) ) Sales := CALCULATE (     [Internet Total Sales],     FILTER (         VALUES ( 'Internet Sales'[Order Quantity] ),         'Internet Sales'[Order Quantity]             = IF (                 [Selection] = "Current",                 'Internet Sales'[Order Quantity],                 -1             )     ) )     + CALCULATE (         [MTD Sales],         FILTER (             VALUES ( 'Internet Sales'[Order Quantity] ),             'Internet Sales'[Order Quantity]                 = IF (                     [Selection] = "MTD",                     'Internet Sales'[Order Quantity],                     -1                 )         )     )     + CALCULATE (         [QTD Sales],         FILTER (             VALUES ( 'Internet Sales'[Order Quantity] ),             'Internet Sales'[Order Quantity]                 = IF (                     [Selection] = "QTD",                     'Internet Sales'[Order Quantity],                     -1                 )         )     )     + CALCULATE (         [YTD Sales],         FILTER (             VALUES ( 'Internet Sales'[Order Quantity] ),             'Internet Sales'[Order Quantity]                 = IF (                     [Selection] = "YTD",                     'Internet Sales'[Order Quantity],                     -1                 )         )     ) At first sight, you might think it’s impossible that this approach could be faster. However, if you examine with the profiler what happens, there is a different story. Every original IF’s execution branch is now a separate CALCULATE statement, which applies a filter that does not execute the required measure calculation if the result of the FILTER is empty. I used the ‘Internet Sales’[Order Quantity] column in this example just because in Adventure Works it has only one value (every row has 1): in the real world, you should use a column that has a very low number of distinct values, or use a column that has always the same value for every row (so it will be compressed very well!). Because the value –1 is never used in this column, the IF comparison in the filter discharge all the values iterated in the filter if the selection does not match with the desired value. I hope to have time in the future to write a longer article about this optimization technique, but in the meantime I’ve seen this optimization has been useful in many other implementations. Please write your feedback if you find scenarios (in both Power Pivot and Tabular) where you obtain performance improvements using this technique!

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  • SQL Server 2012 Service Pack 1 CTP4 is available

    - by AaronBertrand
    This morning the SQL Server team announced the release of Service Pack 1 CTP4 for SQL Server 2012. Back in July I talked about CTP3 and how the release contained BI features only; no fixes. The newer CTP does have fixes and other engine enhancements as well; there is even proper documentation in Books Online about the enhancements. The download page also lists them: http://www.microsoft.com/en-us/download/details.aspx?id=34700 The build # is 11.0.2845....(read more)

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  • Website Health Check - Keyword Blunders - Part 1

    Website Health Check provides a report on the components of a website. Keyword is one of the most important components. Let's start with it. Keywords are the starting point of Search Engine Optimization (SEO). So, when you make a mistake with the keywords, your whole optimization process becomes a waste of time.

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  • User Group meeting in Copenhagen for #powerpivot

    - by Marco Russo (SQLBI)
    The next Monday, March 21st, I will join a special event organized by the Danish SQL Server User Group , Excelbi.dk and the Swedish SQL Server User Group . The meeting will start at 18:00 at the Radisson Royal Blu in Copenhagen, and this is the topic we will discuss. PowerPivot / BISM and the future of a BI Solution The next version of Analysis Services will offer the BI Semantic Model (BISM) that is based on Vertipaq, the same engine that runs PowerPivot. DAX and PowerPivot have been created as...(read more)

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  • How Local SEO Can Improve Your Business

    Local search engine optimization is a good first step to conquer the search engines and present your business. This article summarizes some of the positive aspects of Local SEO, and why businesses should not scared to embrace the internet as a new marketing medium.

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  • Benefits of an Online SEO Course

    SEO (Search Engine Optimization) is the process one takes in optimizing their website to be on the top of search results for Search Engines. As a new online business owner doing SEO may seem to be a daunting task.

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  • How To Calculate SEO ROI

    Investing in Search Engine Optimization should be a weighed decision like other marketing expenses. Calculating ROI for SEO can be more difficult than other advertising because costs and returns are often not as concrete, but with some ballpark figures, estimating your SEO ROI becomes a doable task.

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  • SEO best practices for a web feature that uses geolocation by IP Address

    - by Nick
    I'm working on a feature that tailors content based on a geo location lookup by IP address in order to provide information based on the general area where this visitor is from. I'm concerned that content will be interpreted as focused solely on the search engine spider's geo origin when it is indexed. Are there SEO best practices for geo location by ip address features? I appreciate any specific tips or words of wisdom.

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  • Paid Website Code Review

    - by clifgray
    I have written a pretty extensive webapp and it is going to go live in the next fews weeks and before I really publicize it I want to get some professionals to review it for optimization and best practices. Is there any online service or way to find local software engineers who would be willing to do this? Just to give some specifics that may be helpful, my site is on Google App Engine and written in Python and it is tough to find someone with extensive experience in that area.

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  • Developing Schema Compare for Oracle (Part 1)

    - by Simon Cooper
    SQL Compare is one of Red Gate's most successful SQL Server tools; it allows developers and DBAs to compare and synchronize the contents of their databases. Although similar tools exist for Oracle, they are quite noticeably lacking in the usability and stability that SQL Compare is known for in the SQL Server world. We could see a real need for a usable schema comparison tools for Oracle, and so the Schema Compare for Oracle project was born. Over the next few weeks, as we come up to release of v1, I'll be doing a series of posts on the development of Schema Compare for Oracle. For the first post, I thought I would start with the main pitfalls that we stumbled across when developing the product, especially from a SQL Server background. 1. Schemas and Databases The most obvious difference is that the concept of a 'database' is quite different between Oracle and SQL Server. On SQL Server, one server instance has multiple databases, each with separate schemas. There is typically little communication between separate databases, and most databases are no more than about 1000-2000 objects. This means SQL Compare can register an entire database in a reasonable amount of time, and cross-database dependencies probably won't be an issue. It is a quite different scene under Oracle, however. The terms 'database' and 'instance' are used interchangeably, (although technically 'database' refers to the datafiles on disk, and 'instance' the running Oracle process that reads & writes to the database), and a database is a single conceptual entity. This immediately presents problems, as it is infeasible to register an entire database as we do in SQL Compare; in my Oracle install, using the standard recommended options, there are 63975 system objects. If we tried to register all those, not only would it take hours, but the client would probably run out of memory before we finished. As a result, we had to allow people to specify what schemas they wanted to register. This decision had quite a few knock-on effects for the design, which I will cover in a future post. 2. Connecting to Oracle The next obvious difference is in actually connecting to Oracle – in SQL Server, you can specify a server and database, and off you go. On Oracle things are slightly more complicated. SIDs, Service Names, and TNS A database (the files on disk) must have a unique identifier for the databases on the system, called the SID. It also has a global database name, which consists of a name (which doesn't have to match the SID) and a domain. Alternatively, you can identify a database using a service name, which normally has a 1-to-1 relationship with instances, but may not if, for example, using RAC (Real Application Clusters) for redundancy and failover. You specify the computer and instance you want to connect to using TNS (Transparent Network Substrate). The user-visible parts are a config file (tnsnames.ora) on the client machine that specifies how to connect to an instance. For example, the entry for one of my test instances is: SC_11GDB1 = (DESCRIPTION = (ADDRESS_LIST = (ADDRESS = (PROTOCOL = TCP)(HOST = simonctest)(PORT = 1521)) ) (CONNECT_DATA = (SID = 11gR1db1) ) ) This gives the hostname, port, and SID of the instance I want to connect to, and associates it with a name (SC_11GDB1). The tnsnames syntax also allows you to specify failover, multiple descriptions and address lists, and client load balancing. You can then specify this TNS identifier as the data source in a connection string. Although using ODP.NET (the .NET dlls provided by Oracle) was fine for internal prototype builds, once we released the EAP we discovered that this simply wasn't an acceptable solution for installs on other people's machines. Due to .NET assembly strong naming, users had to have installed on their machines the exact same version of the ODP.NET dlls as we had on our build server. We couldn't ship the ODP.NET dlls with our installer as the Oracle license agreement prohibited this, and we didn't want to force users to install another Oracle client just so they can run our program. To be able to list the TNS entries in the connection dialog, we also had to locate and parse the tnsnames.ora file, which was complicated by users with several Oracle client installs and intricate TNS entries. After much swearing at our computers, we eventually decided to use a third party Oracle connection library from Devart that we could ship with our program; this could use whatever client version was installed, parse the TNS entries for us, and also had the nice feature of being able to connect to an Oracle server without having any client installed at all. Unfortunately, their current license agreement prevents us from shipping an Oracle SDK, but that's a bridge we'll cross when we get to it. 3. Running synchronization scripts The most important difference is that in Oracle, DDL is non-transactional; you cannot rollback DDL statements like you can on SQL Server. Although we considered various solutions to this, including using the flashback archive or recycle bin, or generating an undo script, no reliable method of completely undoing a half-executed sync script has yet been found; so in this case we simply have to trust that the DBA or developer will check and verify the script before running it. However, before we got to that stage, we had to get the scripts to run in the first place... To run a synchronization script from SQL Compare we essentially pass the script over to the SqlCommand.ExecuteNonQuery method. However, when we tried to do the same for an OracleConnection we got a very strange error – 'ORA-00911: invalid character', even when running the most basic CREATE TABLE command. After much hair-pulling and Googling, we discovered that Oracle has got some very strange behaviour with semicolons at the end of statements. To understand what's going on, we need to take a quick foray into SQL and PL/SQL. PL/SQL is not T-SQL In SQL Server, T-SQL is the language used to interface with the database. It has DDL, DML, control flow, and many other nice features (like Turing-completeness) that you can mix and match in the same script. In Oracle, DDL SQL and PL/SQL are two completely separate languages, with different syntax, different datatypes and different execution engines within the instance. Oracle SQL is much more like 'pure' ANSI SQL, with no state, no control flow, and only the basic DML commands. PL/SQL is the Turing-complete language, but can only do DML and DCL (i.e. BEGIN TRANSATION commands). Any DDL or SQL commands that aren't recognised by the PL/SQL engine have to be passed back to the SQL engine via an EXECUTE IMMEDIATE command. In PL/SQL, a semicolons is a valid token used to delimit the end of a statement. In SQL, a semicolon is not a valid token (even though the Oracle documentation gives them at the end of the syntax diagrams) . When you execute the command CREATE TABLE table1 (COL1 NUMBER); in SQL*Plus the semicolon on the end is a command to SQL*Plus to execute the preceding statement on the server; it strips off the semicolon before passing it on. SQL Developer does a similar thing. When executing a PL/SQL block, however, the syntax is like so: BEGIN INSERT INTO table1 VALUES (1); INSERT INTO table1 VALUES (2); END; / In this case, the semicolon is accepted by the PL/SQL engine as a statement delimiter, and instead the / is the command to SQL*Plus to execute the current block. This explains the ORA-00911 error we got when trying to run the CREATE TABLE command – the server is complaining about the semicolon on the end. This also means that there is no SQL syntax to execute more than one DDL command in the same OracleCommand. Therefore, we would have to do a round-trip to the server for every command we want to execute. Obviously, this would cause lots of network traffic and be very slow on slow or congested networks. Our first attempt at a solution was to wrap every SQL statement (without semicolon) inside an EXECUTE IMMEDIATE command in a PL/SQL block and pass that to the server to execute. One downside of this solution is that we get no feedback as to how the script execution is going; we're currently evaluating better solutions to this thorny issue. Next up: Dependencies; how we solved the problem of being unable to register the entire database, and the knock-on effects to the whole product.

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  • Oracle GoldenGate 11gR2 New Feature: Integrated Capture

    - by Doug Reid
    0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} With the release of Oracle GoldenGate 11gR2, the Product Management team is very excited about the addition of Integrated Capture for the Oracle platform. Integrated capture is unique in the industry and unique to the Oracle database. It is not available on any other database platform. This new feature moves GoldenGate’s capture capabilities closer to the Oracle Database engine and is the foundation for Oracle GoldenGate on the Oracle Database platform over the long term. It is important to note that Integrated Capture does not replace our classic Capture process. Both are available on the Oracle Database platform. The Integrated Capture mechanism relies on Oracle’s internal log parsing and processing to capture DML transactions. By moving closer to the Oracle Database engine, Oracle GoldenGate can take advantage of new Oracle Database features and functionality more quickly. For example, this new mechanism allows GoldenGate to support advanced features such as compression. Integrated Capture provides support for all flavors of Oracle compression, including hybrid columnar compression (EHCC) on Exadata, where as our “Classic” capture would not. Integrated Capture supports two different deployment configurations; On-Source and Downstream. The on-source deployment model is what most customers are familiar with. Oracle GoldenGate is executing on the database server capturing changes in real time. This is the default deployment method. The other option is downstream, where the source database and the Oracle GoldenGate Capture process are on different machines. This method effectively off-loads the processing requirements to a second machine. Customers may choose which option they prefer based on their requirements.   Additional information on Integrated Capture can be found in our documentation and the white paper “Oracle GoldenGate for Oracle”.

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  • Using Competition Information to Plan Your SEO Strategy

    There is no doubt about it, there is no better feeling than beating out your competition in search engine placement. It generally takes a certain length of time, but that day when you climb one step above your competition is a sweet victory. The easiest way to do this is to analyse just what exactly your competition is doing, and do it better.

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