Today's blog post comes to us from John Bruswick! This post is an abridged version of John’s white paper in which he discusses three principals to optimize social collaboration 
within an enterprise.  
By 
[email protected], Oracle Principal Sales Consultant
 Effective social collaboration is actionable, deeply contextual and inherently derives its value from business entities outside of itself.
How does an organization begin 
the journey from traditional, siloed collaboration to natural, business entity based social collaboration?
Successful enablement of enterprise social collaboration requires that organizations embrace 
the following tenets and understand that traditional collaborative functionality has inherent limits - it is innovation and integration in accordance with 
the following tenets that will provide net-new efficiency benefits.
Key Tenets of Optimal Social Collaboration
  Leverage a Ubiquitous Social Fabric - Collaborative activities should be supported through a ubiquitous social fabric, providing a personalized experience, broadcasting key business events and connecting people and business processes.  This supports education of participants working in and around a specific business entity that will benefit from an implicit capture of tacit knowledge and provide continuity between participants.  In 
the absence of this ubiquitous platform activities can still occur but are essentially siloed causing frequent duplication of effort across similar tasks, with critical tacit knowledge eluding capture. 
  Supply Continuous Context to Support Decision Making and Problem Solving - People generally engage in collaborative behavior to obtain a decision or 
the resolution for a specific issue.  
The time to achieve resolution is referred to as "Solve Time".  Users have traditionally been forced to switch or "alt-tab" between business systems and synthesize their own context across disparate systems and processes.  
The constant loss of context forces end users to exert a large amount of effort that could be spent on higher value problem solving. 
  Extend 
the Collaborative Lifecycle into Back Office - Beyond 
the solve time from decision making efforts, additional time is expended formalizing 
the resolution that was generated from collaboration in a system of record.  Extending collaboration to result in 
the capture of an explicit decision maximizes efficiencies, creating a closed circuit for a particular thread.  This type of structured action may exist today 
within your organization's customer support system around opening, solving and closing support issues, but generally does not extend to Sales focused collaborative activities. 
  
  Excelling in 
the Unstructured Future
  We will always have to deal with unstructured collaborative processes 
within our organizations.  Regardless of 
the participants and nature of 
the collaborate process, two things are certain – 
the origination and end points are generally known and relate to a business entity, perhaps a customer, opportunity, order, shipping location, product or otherwise.
  
  Imagine 
the benefits if an organization's key business systems supported a social fabric, provided continuous context and extended 
the lifecycle around 
the collaborative decision making to include output into back office systems of record.  
  
  
The technical hurdle to embracing optimal social collaboration would fall away, leaving 
the company with an opportunity to focus on and refine how processes were approached.  Time and resources previously required could then be reallocated to focusing on innovation to support competitive differentiation unique to your business.
How can you achieve optimal social collaboration? Oracle Social Network enables business users to collaborate with each other using a broad range of collaboration styles and integrates data from a variety of sources and business applications -- allowing you to achieve optimal social collaboration.
Looking to learn more? Read John's white paper, where he discusses in further detail 
the three principals to optimize social collaboration 
within an enterprise.