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  • Faster Trip to Innovation with Simplified Data Integration: Sabre Holdings Case Study

    - by Tanu Sood
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Author: Irem Radzik, Director of Product Marketing, Data Integration, Oracle In today’s fast-paced, competitive environment, IT teams are under pressure to deliver technology solutions for many critical business initiatives as fast as possible. When the focus is on speed, it can be easy to continue to use old style, point-to-point custom scripts that grow organically to the point where they are unmanageable and too costly to maintain. As data volumes, data sources, and end users grow, uncoordinated data integration efforts create significant inefficiencies for both IT and business users. In addition to losing IT productivity due to maintaining spaghetti architecture, data integrity becomes a concern as well. Errors caused by inconsistent, data and manual data entry can prove very costly for companies and disrupt business activities. Many industry leaders recognize now that data should be moved in an automated and reliable manner across all platforms to have one version of the truth. By simplifying their data integration architecture and standardizing on a centralized approach, IT teams now accelerate time to market. Especially, using a centralized, shared-service approach brings agility, increases IT productivity, and frees up resources for innovation. One such industry leader that simplified its data integration architecture is Sabre Holdings. Sabre Holdings provides distribution and technology solutions for the travel industry, and is a winner of Oracle Excellence Awards for Fusion Middleware in 2011 in the data integration category. I had the pleasure to host Sabre Holdings on a public webcast and discuss their data integration best practices for data warehousing. In this webcast Sabre’s Amjad Saeed, presented how the company reduced complexity by consolidating systems and standardizing development on Oracle Data Integrator and Oracle GoldenGate for its global data warehouse development team. With Oracle’s complete real-time data integration solution, Sabre also streamlined support and maintenance operations, achieved real-time view in the execution of the integration processes, and can manage the data warehouse and business intelligence solution performance on demand. By reducing complexity and leveraging timely market insights, the company was able to decrease time to market by 40%. You can now listen to the webcast on demand: Sabre Holdings Case Study: Accelerating Innovation using Oracle Data Integration I invite you to hear directly from Sabre how to use advanced data integration capabilities to enable accelerated innovation. To learn more about Oracle’s data integration offering you can download our free resources.

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  • Hack Fest at Devoxx

    - by Yolande Poirier
    On November 11th and 12th, Devoxx attendees will get the chance to build a Java embedded application onsite. During the Raspberry Pi & Leap Motion hands-on labs on Monday and Tuesday mornings, you will learn about Raspberry Pi development with Java embedded using Leap Motion and other sensors. The afternoons are hacking time on a project of your choice. You can get your inspiration from existing projects. You can also use their project source code and improve on already developed applications.  The goal is for you to create something fun and innovative in only a couple of days, no matter your experience in embedded systems.  We provide you with equipment like the Raspberry Pi, sensors, and Leap Motion. Thanks to Stephan Janssen for lending us 10 Leap Motions for the Hack Fest. Raspberry Pi and sensors are pre-configured. You will access the sensors via a web address. You can build a project alone if you want. We also give the opportunity to brainstorm ideas with other attendees and maybe build something more complex. You will get one-on-one help from top-notch coaches. Vinicius Senger has tons of experience with Java and the Raspberry. He runs Java embedded challenges and give training year round. Geert Bevin contributed to many open source projects and his latest venture is with the Leap Motion. Bruno Borges's expertise is in connecting backend logic with great interfaces. Yara Senger is a Java Champion and a great Java embedded mentor.    Don't miss this opportunity! This is your chance to transform your idea into a Raspberry Pi or a Leap Motion application.

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  • Java Champion Dick Wall Explores the Virtues of Scala (otn interview)

    - by Janice J. Heiss
    In a new interview up on otn/java, titled “Java Champion Dick Wall on the Virtues of Scala (Part 2),” Dick Wall explains why, after a long career in programming exploring Lisp, C, C++, Python, and Java, he has finally settled on Scala as his language of choice. From the interview: “I was always on the lookout for a language that would give me both Python-like productivity and simplicity for just writing something and quickly having it work and that also offers strong performance, toolability, and type safety (all of which I like in Java). Scala is simply the first language that offers all those features in a package that suits me. Programming in Scala feels like programming in Python (if you can think it, you can do it), but with the benefit of having a compiler looking over your shoulder and telling you that you have the wrong type here or the wrong method name there.The final ‘aha!’ moment came about a year and a half ago. I had a quick task to complete, and I started writing it in Python (as I have for many years) but then realized that I could probably write it just as fast in Scala. I tried, and indeed I managed to write it just about as fast.”Wall makes the remarkable claim that once Java developers have learned to work in Scala, when they work on large projects, they typically find themselves more productive than they are in Java. “Of course,” he points out, “people are always going to argue about these claims, but I can put my hand over my heart and say that I am much more productive in Scala than I was in Java, and I see no reason why the many people I know using Scala wouldn’t say the same without some reason.”Read the interview here.

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  • Virtual Developer Day - EMEA-friendly time

    - by Tori Wieldt
    OTN's Virtual Developer Day lets you learn about the latest technical improvements in Java without leaving your desk/couch/park bench. Watch informative tutorials on your laptop and improve your Java programming expertise and engage in live chat sessions with Java experts, all for FREE.  OTN Virtual Developer Day: Java Europe/Africa/Middle East - June 25 09:00 to 13:00 BST / 10:00 to 14:00 CEST / 13:30 to 17:30 IST / 12:00 to 16:00 MSK / 08:00 to 12:00 Corresponding UTC (GMT) After a short keynote, you can dive into one of these three tracks:  Java SE 8 Track Learn about the features scheduled for Java SE 8, including Lambda expressions, extension methods for interfaces and a new Date and Time API. Learn how to create basic apps with JavaFX.  Java EE Track Take a close look at the new functionality in Java EE 7. Get presentations and demos on JSON, WebSockets, Batch, Concurrency, JAX-RS 2, JMS 2,  Java Embedded Track Provides an introductions to the Raspberry Pi, the Keil board, ARM architecture, and how to make it all work with Java Embedded. You know Java, now really know Java. Register now!

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  • CRM: New Rollup Patches Released

    - by LuciaC
    See the table below for new rollup patches released for CRM family products. Product  Patch Number Reference Service Patch 17467506:R12.CS.B12.1.3:BUG FIXES FOR CS: OCTOBER'13 RUP PATCH n/a iStore Patch 16509570:R12.IBE.B- ORACLE ISTORE 12.1.3+ ROLLUP 1 Doc ID 1560963.1 Lease and Finance Management Patch 17485497:R12.OKL.B - OLFM : 1213 RUP3 DELTA 15 n/a For Trade Management and Price Protection the following Information Centers list the latest recommended patches and recently released patches: Critical, Recommended and Latest Patches for Oracle Trade Management (Doc ID 1569791.2) Critical, Recommended and Latest Patches for Oracle Price Protection (Doc ID 1305110.2)

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  • Register Now to the New Oracle Argus Safety 7 Implementation Boot Camp - Tokyo, Japan - Dec 10-13, 2013!

    - by Roxana Babiciu
    Oracle's Argus Safety 7 boot camp is an instructor-led training course which provides a good understanding of how Oracle Argus Safety Standard Edition and Oracle Argus Safety Japan products addresses complex pharmacovigilance requirements and helps ensure global regulatory compliance by enabling sound safety decisions. Oracle Argus Safety's advanced database helps ensure global regulatory compliance thus in turn enabling sound safety decisions. Read more here. 

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  • OTN Virtual Technology Summit - July 9 - Middleware Track

    - by OTN ArchBeat
    The Architecture of Analytics: Big Time Big Data and Business Intelligence This four-session track, part of the free OTN Virtual Technology Summit on July 9, will present a solution architect's perspective on how business intelligence products in Oracle's Fusion Middleware family and beyond fit into an effective big data architecture, offering insight and expertise from Oracle ACE Directors and product team experts specializing in business Intelligence to help you meet your big data business intelligence challenges. Register now! Sessions Oracle Big Data Appliance Case Study: Using Big Data to Analyze Cancer-Genome Relationships Tom Plunkett, Lead Author of the Oracle Big Data Handbook What does it take to build an award winning Big Data solution? This presentation takes a deep technical dive into the use of the Oracle Big Data Appliance in a project for the National Cancer Institute's Frederick National Laboratory for Cancer Research. The Frederick National Laboratory and the Oracle team won several awards for analyzing relationships between genomes and cancer subtypes with big data, including the 2012 Government Big Data Solutions Award, the 2013 Excellence.Gov Finalist for Innovation, and the 2013 ComputerWorld Honors Laureate for Innovation. [30 mins] Getting Value from Big Data Variety Richard Tomlinson, Director, Product Management, Oracle Big data variety implies big data complexity. Performing analytics on diverse data typically involves mashing up structured, semi-structured and unstructured content. So how can we do this effectively to get real value? How do we relate diverse content so we can start to analyze it? This session looks at how we approach this tricky problem using Endeca Information Discovery. [30 mins] How To Leverage Your Investment In Oracle Business Intelligence Enterprise Edition Within a Big Data Architecture Oracle ACE Director Kevin McGinley More and more organizations are realizing the value Big Data technologies contribute to the return on investment in Analytics. But as an increasing variety of data types reside in different data stores, organizations are finding that a unified Analytics layer can help bridge the divide in modern data architectures. This session will examine how you can enable Oracle Business Intelligence Enterprise Edition (OBIEE) to play a role in a unified Analytics layer and the benefits and use cases for doing so. [30 mins] Oracle Data Integrator 12c As Your Big Data Data Integration Hub Oracle ACE Director Mark Rittman Oracle Data Integrator 12c (ODI12c), as well as being able to integrate and transform data from application and database data sources, also has the ability to load, transform and orchestrate data loads to and from Big Data sources. In this session, we'll look at ODI12c's ability to load data from Hadoop, Hive, NoSQL and file sources, transform that data using Hive and MapReduce processing across the Hadoop cluster, and then bulk-load that data into an Oracle Data Warehouse using Oracle Big Data Connectors. We will also look at how ODI12c enables ETL-offloading to a Hadoop cluster, with some tips and techniques on real-time capture into a Hadoop data reservoir and techniques and limitations when performing ETL on big data sources. [90 mins] Register now!

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  • Enable Configurator for Return Orders

    - by ChristineS-Oracle
    With release 12.2.4 for non-referenced RMAs, Order Management will allow you to configure the model from Sales Order / Quick Sales Order windows. This is only allowable when profile  OM: Enable Configuration UI for RMA is set to Yes.  All selected options must be returnable, as well as all included items. Order Management explodes included items and creates options and option classes in a way similar to outbound orders. The application creates all selected components with same line number but different option/component number.  Additionally, the application does not allow re-configuration and/or deletion of any line if any line in the same configuration is received, fulfilled, closed, cancelled, or split. For additional information refer to the Oracle Order Management Release Notes for Release 12.2.4 (Doc ID 1906521.1).

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  • About the K computer

    - by nospam(at)example.com (Joerg Moellenkamp)
    Okay ? after getting yet another mail because of the new #1 on the Top500 list, I want to add some comments from my side: Yes, the system is using SPARC processor. And that is great news for a SPARC fan like me. It is using the SPARC VIIIfx processor from Fujitsu clocked at 2 GHz. No, it isn't the only one. Most people are saying there are two in the Top500 list using SPARC (#77 JAXA and #1 K) but in fact there are three. The Tianhe-1 (#2 on the Top500 list) super computer contains 2048 Galaxy "FT-1000" 1 GHz 8-core processors. Don't know it? The FeiTeng-1000 ? this proc is a 8 core, 8 threads per core, 1 ghz processor made in China. And it's SPARC based. By the way ? this sounds really familiar to me ? perhaps the people just took the opensourced UltraSPARC-T2 design, because some of the parameters sound just to similar. However it looks like that Tianhe-1 is using the SPARCs as input nodes and not as compute notes. No, I don't see it as the next M-series processor. Simple reason: You can't create SMP systems out of them ? it simply hasn't the functionality to do so. Even when there are multiple CPUs on a single board, they are not connected like an SMP/NUMA machine to a shared memory machine ? they are connected with the cluster interconnect (in this case the Tofu interconnect) and work like a large cluster. Yes, it has a lot of oomph in Linpack ? however I assume a lot came from the extensions to the SPARCv9 standard. No, Linpack has no relevance for any commercial workload ? Linpack is such a special load, that even some HPC people are arguing that it isn't really a good benchmark for HPC. It's embarrassingly parallel, it can work with relatively small interconnects compared to the interconnects in SMP systems (however we get in spheres SMP interconnects where a few years ago). Amdahl isn't hitting that hard when running Linpack. Yes, it's a good move to use SPARC. At some time in the last 10 years, there was an interesting twist in perception: SPARC was considered as proprietary architecture and x86 was the open architecture. However it's vice versa ? try to create a x86 clone and you have a lot of intellectual property problems, create a SPARC clone and you have to spend 100 bucks or so to get the specification from the SPARC Foundation and develop your own SPARC processor. Fujitsu is doing this for a long time now. So they had their own processor, their own know-how. So why was SPARC a good choice? Well ? essentially Fujitsu can do what they want with their core as it is their core, for example adding the extensions to the SPARCv9 chipset ? getting Intel to create extensions to x86 to help you with your product is a little bit harder. So Fujitsu could do they needed to do with their processor in order to create such a supercomputer. No, the K is really using no FPGA or GPU as accelerators. The K is really using the CPU at doing this job. Yes, it has a significantly enhanced FPU capable to execute 8 instructions in parallel. No, it doesn't run Solaris. Yes, it uses Linux. No, it doesn't hurt me ... as my colleague Roland Rambau (he knows a lot about HPC) said once to me ... it doesn't matter which OS is staying out of the way of the workload in HPC.

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  • The JavaFX Community Site on Java.net

    - by Tori Wieldt
    Community activity surrounding JavaFX has been steadily growing, with tweets, blog posts, and projects increasing in number. We are pleased to announce that there is now a JavaFX community site on Java.net at the following URL: javafxcommunity.com  This site is an aggregator of JavaFX information, where you can find links to JavaFX blog posts, tweets, and other resources.  Gerrit Grunwald and Jim Weaver are the community leaders for this site, and they welcome your feedback on how to make the JavaFX Community site more useful to you! Learn more on Jim Weaver’s Rich-Client Java Blog. 

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  • Java Magazine: Growing on Open

    - by Tori Wieldt
    The November/December issue of Java Magazine is now out, with several great Java stories, including: Growing on Open AgroSense provides an all-Java open source platform for sustainable farming and precision agriculture. An Engine for Big Data Hadoop uses Java for large-scale analytics. JavaFX in SpringStephen Chin shows you why to use the Spring framework on the client. JCP Executive Q&A: Mike MilinkovichThe Eclipse Foundation’s executive director assesses the state of Java and the JCP. Exploring Lambda Expressions for the Java Language and the JVMBen Evans, Martijn Verburg, and Trisha Gee help you get ready for lambda expressions in Java SE 8. Get Started with Java SE for Embedded Devices on Raspberry PiWe walk you through getting Linux and Java SE for Embedded Devices to run on the Raspberry Pi in less than an hour. Java NationGet the news from JavaOne 2012 in San Francisco. Java Magazine is a bi-monthly online publication. It includes technical articles on the Java language and platform; Java innovations and innovators; JUG and JCP news; Java events; links to online Java communities; and videos and multimedia demos. Subscriptions are free. Do you have feedback about Java Magazine? Send a tweet to @oraclejavamag.

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  • Tech Article: Tired of Null Pointer Exceptions? Use Java SE 8's Optional!

    - by Tori Wieldt
    A wise man once said you are not a real Java programmer until you've dealt with a null pointer exception. The null reference is the source of many problems because it is often used to denote the absence of a value. Java SE 8 introduces a new class called java.util.Optional that can alleviate some of these problems. In the tech article "Tired of Null Pointer Exceptions? Use Java SE 8's Optional!" Java expert Raoul-Gabriel Urma shows you how to make your code more readable and protect it against null pointer exceptions. Urma explains "The purpose of Optional is not to replace every single null reference in your codebase but rather to help design better APIs in which—just by reading the signature of a method—users can tell whether to expect an optional value. In addition, Optional forces you to actively unwrap an Optional to deal with the absence of a value; as a result, you protect your code against unintended null pointer exceptions." Learn how to go from writing painful nested null checks to writing declarative code that is composable, readable, and better protected from null pointer exceptions. Read "Tired of Null Pointer Exceptions? Use Java SE 8's Optional!"

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  • SOA Learning Library

    - by JuergenKress
    Oracle provides a comprehensive product-focused curriculum for the SOA and BPM product suites. Focused technical courses, with hands-on labs, are offered in classrooms and over the Internet. See Oracle University´s website for more information. Oracle also provides short, topic-focused training via the Oracle Learning Library. This content is available to all customers and is available free of charge. You will find task-focused instructions (Oracle By Example), videos and short eLearning lessons there. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA education,SOA learning libary,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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  • Enterprise Manager 12c Grand Tour Customer/Partner Workshop

    - by mseika
    EMEA | Customer/Partner Workshop EMEA Oracle Solution Centre Enterprise Manager 12c Grand Tour Customer/Partner Workshop em.us.oracle.com On the WebSales ToolsCollateral Enterprise Manager 12c Grand Tour Customer/Partner Workshop The EMEA OSC is hosting a one day Customer/Partner Oracle Enterprise Manager 12c Grand Tour workshop in Thames Valley Park, Reading, UK on 31 Oct and 01 Nov 2012. The Workshop gives attendees a good insight into the latest release by highlighting several new functional areas of the product. The format of the day will provide opportunity for discussion as well as a number of presentations and exercises covering: EM User Interface Monitoring and Framework Database Lifecycle Management Database Management Middleware Management Using comprehensive workbooks attendees will be able to follow step-by-step instructions, with OSC SME's being on hand for any questions, to gain ‘hands on’ experience of EM12c functionality. Logistics Dates31 Oct and 01 Nov 2012 Time10:00 - 16:00 LocationOracle Solution Center, Oracle 520 Thames Valley Park, Reading, RG6 1RA Space is limited. If you have a customer/partner who would like to attend please register their details: For Wed 31 Oct 2012 REGISTER For Thu 01 Nov 2012REGISTER . Please note that this workshop is ONLY for customers/partners and seats will not be allocated to Oracle employees.

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  • Watch an End to End Value Chain Demo

    - by Pam Petropoulos
    Ever wonder how Oracle’s Value Chain solutions can deliver end to end value? Check out this demo video which outlines how Oracle solutions can improve business processes from product development through planning and across logistics for flawless execution. Click here to watch the video.     Click here to learn more about Oracle Supply Chain Management solutions.  

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  • How to make my Oracle update/insert action through Java faster?

    - by gunbuster363
    I am facing a problem in my company that is - our program's speed is not fast enough. To be more specific, we are telecommunication company and this program handle call/internet serfing transaction made by every mobile phone users in our city. Because the amount of download content made by the iphone users is just too much, our program cannot handle them fast enough. The situation is, the amount of transaction made by users are double of the transaction processed by our program. Most of the running time of the program are dominated by DB transactions. I've search through the internet and browsed some sites ( for example: http://www.javaperformancetuning.com/tips/rawtips.shtml ) talking about Java performace in DB, but I cannot find a suggestion suitable for us. These advices are not applicable/already used, for instance: 1. Use prepared statements. Use parameterized SQL Already used prepared statement. Each time will use different parameter by clear parameters and set parameters. 2. Tune the SQL to minimize the data returned (e.g. not 'SELECT *'). Sure, already used. 3. Use connection pooling. We hold a single connection during the program's execution. And I doubt that pooling cannot solve the problem because our program act as 1 user, so there are no problem for concurrent access to DB. If anyone of you think pooling is good, please tell me why. Thanks. 4. Try to combine queries and batch updates. Cannot do it. Every query/insert/update is depend on the database's information. For example, we look up the DB for the client's information, if we cannot find his usage, we insert the usage into DB, otherwise we do update. 5. Close resources (Connections, Statements, ResultSets) when finished Sure. 6. Select the fastest JDBC driver. I don't know. I've search on the internet about the type of driver available and I am very confused. We use oracle.jdbc.driver.OracleDriver and we use thin instead of oci, that's all I know. In addition, our program is a two-tier way ( java <- oracle ) 7. Turn off auto-commit already done that. Looking forwards to any help.

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  • OSCON: Java and a Nice Discount

    - by Tori Wieldt
    Now in its 14th year, OSCON, O'Reilly's annual open source conference, will once again be in Portland, OR on July 16-20, 2012.  Join the world’s open source pioneers, builders, and innovators at the Oregon Convention Center for five intense days to learn about open development, challenge your assumptions, and fire up your brain.With 200+ speakers, 18 tracks, hundreds of technologies, and over 3,000 hackers in attendance, it's a place to learn and network. You’ll find practical tutorials, inspirational keynotes, and a wealth of information on open source languages, platforms, and development. OSCON includes whole track devoted to Java & the JVM, and the list of speakers is impressive. OSCON is where the serious thinkers and doers—and their favorite technologies—converge. And when the day’s sessions are over, join people just like you for some serious fun. Thanks to Java Magazine (you have subscribed to Java Magazine, right? If not, get your free digital subscription now!), you can register for OSCON and save 20% with code JAVAMAG.

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  • An invitation to join a JDeveloper and ADF productivity clinic (and more!) at KScope

    - by Chris Muir
    Would you like a chance to influence Oracle's decisions on tool usability and productivity? If you're attending ODTUG's Kaleidoscope conference this year in San Antonio, Oracle would like to invite you to participate in our Usability Activity Research and separately our JDeveloper and ADF Productivity Clinics with our experienced user experience teams.  The teams are keen to hear what you have to say about your experiences with our tools in general and specifically JDeveloper and ADF.  The details of each event are described below. Invitation to Usability Activity - Sunday June 24th to Wednesday June 27th Oracle is constantly working on new tools and new features for developers, and invites YOU to become a key part of the process!  As a special addition to Kscope 12, Oracle will be conducting onsite usability research in the Alyssum room, from Sunday June 24 to Wednesday June 27. Usability activities are scheduled ahead of time for participants' convenience.  If you would like to take part, please fill out this form to let us know of the session(s) that you would like to attend and your development experience. You will be emailed with your scheduled session before the start of the conference. JDeveloper and ADF Productivity Clinic - Thursday June 28th Are you concerned that Java, Oracle ADF or JDeveloper is difficult? Is JDeveloper making you jump through hoops?  Do you hate a particular dialog or feature of JDeveloper? Well, come and get things off your chest! Oracle is hosting a product management and user experience clinic where we want to hear about your issues and concerns. What's difficult to use?  What doesn't work the way you want, and how would you want it to work?  What isn't behaving like your current favorite tool?  If we can't help on you the spot, we'll take your feedback and use it to improve the product experience.  A great opportunity to get answers, or get improvements. Drop by the Alyssum room, anytime from 8:30 to 10:30 on Thursday, June 28. We look forward to seeing you at KScope soon! 

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  • Alert: It is No Longer 1982, So Why is CRM Still There?

    - by Mike Stiles
    Hot off the heels of Oracle’s recent LinkedIn integration announcement and Oracle Marketing Cloud Interact 2014, the Oracle Social Cloud is preparing for another big event, the CRM Evolution conference and exhibition in NYC. The role of social channels in customer engagement continues to grow, and social customer engagement will be a significant theme at the conference. According to Paul Greenberg, CRM Evolution Conference Chair, author, and Managing Principal at The 56 Group, social channels have become so pervasive that there is no longer a clear reason to make a distinction between “social CRM” and traditional CRM systems. Why not? Because social is a communication hub every bit as vital and used as the phone or email. What makes social different is that if you think of it as a phone, it’s a party line. That means customer interactions are far from secret, and social connections are listening in by the hundreds, hearing whether their friend is having a positive or negative experience with your brand. According to a Mention.com study, 76% of brand mentions are neutral, neither positive nor negative. These mentions fail to get much notice. So think what that means about the remaining 24% of mentions. They’re standing out, because a verdict, about you, is being rendered in them, usually with emotion. Suddenly, where the R of CRM has been lip service and somewhat expendable in the past, “relationship” takes on new meaning, seriousness, and urgency. Remarkably, legions of brands still approach CRM as if it were 1982. Today, brands must provide customer experiences the customer actually likes (how dare they expect such things). They must intimately know not only their customers, but each customer, because technology now makes personalized experiences possible. That’s why the Oracle Social Cloud has been so mission-oriented about seamlessly integrating social with sales, marketing and customer service interactions so the enterprise can have an actionable 360-degree view of the customer. It’s the key to that customer-centricity we hear so much about these days. If you’re attending CRM Evolution, Chris Moody, Director of Product Marketing for the Oracle Marketing Cloud, will show you how unified customer experiences and enhanced customer centricity will help you attract and keep ideal customers and brand advocates (“The Pursuit of Customer-Centricity” Aug 19 at 2:45p ET) And Meg Bear, Group Vice President for the Oracle Social Cloud, will sit on a panel talking about “terms of engagement” and the ways tech can now enhance your interactions with customers (Aug 20 at 10a ET). If you can’t be there, we’ll be doing our live-tweeting thing from the @oraclesocial handle, so make sure you’re a faithful follower. You’ll notice NOBODY is writing about the wisdom of “company-centricity.” Now is the time to bring your customer relationship management into the socially connected age. @mikestilesPhoto: Sue Pizarro, freeimages.com

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  • BEHIND THE SCENES AT A FLASH-MOB...

    - by OliviaOC
    Today, we interviewed Aarti, who recently organised a flash-mob for Oracle Campus, which you can see on our facebook page Hi Aarti, perhaps you could give us a quick introduction of yourself, and what you do at Oracle? I’ve been with Campus Recruitment for just over a year. I’ve been with Oracle for three years. I was keen to get into the campus role after having watched other colleagues working in campus and when the opportunity arrived I jumped at it. The journey has been fantastic thus far. I’m responsible for the GBU hiring at Oracle. Why did you record the flash-mob video - what were your goals? Flash-mobs were one thing that took off really big in India after the first one in Mumbai. It’s the hot thing in the student community at the moment. A better way to reach out and connect with students. I think that it is also a good way to demonstrate our openness and culture at Oracle – demonstrate that we are very flexible and that we have a cool culture. I knew the video could be shared on our social media pages and reach out to a wider student community What was the preparation and rehearsal for the video like? When I decided to do the video, I had to decide who I would like to do the flash-mob. The new campus hires to Oracle would be ideal for this. We were 2 teams at 2 different locations and Each team took 2-3 songs and choreographed it themselves. Every day at 5pm, each team would meet up and every other weekend the whole group met. Practicing went on for about a month like this. How was the video received by participants and by students on the University campus? The event was well received. We did it during the lunch break at the University so that there was a large presence of students around while the flash mob took place. We set up about an hour beforehand to get everything ready. The break-bell sounded and the students came out, that’s when the flash-mob started. The students were pleasantly surprised that a company was doing this. They also recognised some of the participants involved as former graduates. Since the flash-mob and the video of it that you recorded, have you had much response due to it? We have, especially in the past two weeks. We went back to the college to make some hires. The flash-mob was still fresh in their minds and they knew well who Oracle was as a result. Would you like to repeat this kind of creative initiative again with the recruitment team? Yes, absolutely! I’m over the moon with the flash-mob. My mind is working overtime now with ideas about the next things to do!

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  • Two Upcoming Server Virtualization Webcasts

    - by Chris Kawalek
    We have a couple of interesting server virtualization webcasts coming up that you might be interested in. Have a look:  Webcast 1: October 23rd, 9 am PST Virtualized Infrastructure Simplified with Oracle VM and NetApp Storage and Data Management Solutions Point-and-Click Interface Deploys Virtualized Data Infrastructure in Minutes  Provisioning and deploying a virtual data infrastructure can be costly, time-consuming, and prone to error. Oracle VM and NetApp joint solutions, however, give you a single point-and-click interface to deploy your virtualized data infrastructure seamlessly in minutes. Join us in this live webcast to learn more from product experts and view a product demo. Register (for free!) here.  Webcast 2: November 7th, 9 am PST Report Shows Oracle VM Up to 10x Faster than VMware vSphere 5 in Time to Deployment Time is your IT department’s greatest commodity. So when a new report reveals that your IT staff can deploy Oracle Real Application Clusters (Oracle RAC) up to 10 times faster than a traditional install performed with VMware vSphere 5, it’s newsworthy. Join us in this live webcast to learn how you can realize your time savings. Register (for free!) here. 

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  • Fusion Applications Announces the Online Feature Query Tool

    - by Richard Lefebvre
    Fusion Applications Development is pleased to announce the availability of a new, online tool for viewing Fusion Features. Oracle Product Features allows you to view new features in Fusion across multiple releases, families and products. You can view online or download the data in a variety of formats, including pdf and xls. This easy-to-use tool covers the same content and therefore replaces the pdf versions of the What's New documents. You can access Oracle Product Features from the Fusion Learning Center under Featured Assets > Product Features Query Tool. It can also be found under Release Readiness > Release Overview. Oracle Product Features will be available to customers and Partners from MyOracleSupport, oracle.com and the Partner Network Fusion Learning Center in the near future.  Oracle Product Features provides you with a high level of flexibility allowing you to only see the content you want, whether it is for a single Fusion product family, such as Human Capital Management (HCM), across several releases, or to view the entire listing of new features.  Content currently incorporates all new features introduced in Releases 3, 4 and 5. Release 6 content will be added in the near future.

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  • Oracle muscle son Cloud avec de nouvelles applications hébergées et une plateforme pour Java

    Oracle muscle son Cloud Avec de nouvelles applications hébergées et une plateforme pour Java Qu'il est loin le temps où le PDG d'Oracle voyait le Cloud Computing comme une aberration technologique. Depuis, Salesforce.com a montré qu'il était une entreprise viable et s'est diversifié dans les bases de données, SAP a multiplié les rachats de spécialistes du SaaS (applications à la demande) et Microsoft a placé ses outils professionnels (ERP et

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  • Come see me @LISA

    - by mgerdts
    LISA '11 is just around the corner and once again includes an Oracle Solaris Summit the day before the main conference.  Please come to the summit and to as my esteemed colleagues and I introduce many of the great improvements found in Solaris 11. Even with a full day to talk about Solaris 11, we'll certainly be unable to get into the depth in the areas that concern you the most.  To get some face time with Oracle engineers, stop by the Oracle demo booth - I'll be there Wednesday from 2:00 - 4:00.

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  • Best Party of 2011: Introducing Java 7

    - by Tori Wieldt
    As a member of the Java community, you played a critical role in building Java 7. You contributed great ideas for new features and new ways of working and collaborating to take the next step in development. And now, it’s time to celebrate with a global gathering of the Java community—online and live. See your ideas at work. Hear about everything Java 7 can do for you and how we’re moving Java forward together. Join us for celebrations in Redwood Shores, São Paulo, or London—as we unveil the latest innovations in Java 7. The three events will be joined with each other by satellite, and will be available as a webcast if you can't attend the live events. Learn from fellow developers around the globe who are getting the most out of the new features. Get overviews from the Java experts on Project Coin, the Fork/Join framework, the new file system API, improvements to the VM, and a panel discussion with Q & A. Thursday, July 07, 2011 Redwood Shores, United States: 9:00 a.m. PT - 1:30pm PT São Paulo, Brazil: 1:00 p.m BRT London, England: 5:00 p.m. BST Live Webcast: 9:00 a.m. PT - 1:30pm PT  Get more information about the July 7 events. You need to register for the live events or webcast. There will also be other celebrations at Java User Group (JUG) meetings for the next few months.Find your local JUG. Follow the conversation on Twitter: follow @Java and use #java7 Java is moving forward, let's party!

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