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• Why It Is So Important to Know Your Customer

  - by Christie Flanagan

  Over the years, I endured enough delayed flights, air turbulence and misadventures in airport security clearance to watch my expectations for the air travel experience fall to abysmally low levels. The extent of my loyalty to any one carrier had more to do with the proximity of the airport parking garage to their particular gate than to any effort on the airline’s part to actually earn and retain my business. That all changed one day when I found myself at the airport hoping to catch a return flight home a few hours earlier than expected, using an airline I had flown with for the first time just that week.  When you travel regularly for business, being able to catch a return flight home that’s even an hour or two earlier than originally scheduled is a big deal. It can mean the difference between having a normal evening with your family and having to sneak in like a cat burglar after everyone is fast asleep. And so I found myself on this particular day hoping to catch an earlier flight home. I approached the gate agent and was told that I could go on standby for their next flight out. Then I asked how much it was going to cost to change the flight, knowing full well that I wouldn’t get reimbursed by my company for any change fees. “Oh, there’s no charge to fly on standby,” the gate agent told me. I made a funny look. I couldn’t believe what I was hearing. This airline was going to let my fly on standby, at no additional charge, even though I was a new customer with no status or points. It had been years since I’d seen an airline pass up a short term revenue generating opportunity in favor of a long term loyalty generating one.  At that moment, this particular airline gained my loyal business. Since then, this airline has had the opportunity to learn a lot about me. They know where I live, where I fly from, where I usually fly to, and where I like to sit on the plane. In general, I’ve found their customer service to be quite good whether at the airport, via call center and even through social channels. They email me occasionally, and when they do, they demonstrate that they know me by promoting deals for flights from where I live to places that I’d be interested in visiting. And that’s part of why I’m always so puzzled when I visit their website.Does this company with the great service, customer friendly policies, and clean planes demonstrate that they know me at all when I visit their website? The answer is no. Even when I log in using my loyalty program credentials, it’s pretty obvious that they’re presenting the same old home page and same old offers to every single one of their site visitors. I mean, those promotional offers that they’re featuring so prominently  -- they’re for flights that originate thousands of miles from where I live! There’s no way I’d ever book one of those flights and I’m sure I’m not the only one of their customers to feel that way.My reason for recounting this story is not to pick on the one customer experience flaw I've noticed with this particular airline, in fact, they do so many things right that I’ll continue to fly with them. But I did want to illustrate just how glaringly obvious it is to customers today when a touch point they have with a brand is impersonal, unconnected and out of sync. As someone who’s spent a number of years in the web experience management and online marketing space, it particularly peeves me when that out of sync touch point is a brand’s website, perhaps because I know how important it is to make a customer’s online experience relevant and how many powerful tools are available for making a relevant experience a reality. The fact is, delivering a one-size-fits-all online customer experience is no longer acceptable or particularly effective in today’s world. Today’s savvy customers expect you to know who they are and to understand their preferences, behavior and relationship with your brand. Not only do they expect you to know about them, but they also expect you to demonstrate this knowledge across all of their touch points with your brand in a consistent and compelling fashion, whether it be on your traditional website, your mobile web presence or through various social channels.Delivering the kind of personalized online experiences that customers want can have tremendous business benefits. This is not just about generating feelings of goodwill and higher customer satisfaction ratings either. More relevant and personalized online experiences boost the effectiveness of online marketing initiatives and the statistics prove this out. Personalized web experiences can help increase online conversion rates by 70% -- that’s a huge number.1  And more than three quarters of consumers indicate that they’ve made additional online purchases based on personalized product recommendations.2Now if only this airline would get on board with delivering a more personalized online customer experience. I’d certainly be happier and more likely to spring for one of their promotional offers. And by targeting relevant offers on their home page to appropriate segments of their site visitors, I bet they’d be happier and generating additional revenue too. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}  ***** If you're interested in hearing more perspectives on the benefits of demonstrating that you know your customers by delivering a more personalized experience, check out this white paper on creating a successful and meaningful customer experience on the web.  Also catch the video below on the business value of CX in attracting new customers featuring Oracle's VP of Customer Experience Strategy, Brian Curran. 1 Search Engine Watch 2 Marketing Charts

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• FREE Windows Azure evening in London on April 15th including FREE access to Windows Azure

  - by Eric Nelson

  [Did I overdo the use of FREE in the title? :-)] April 12th to 16th is Microsoft Tech Days – 5 days of sessions on Visual Studio 2010 through to Windows 7 Phone Series. Many of these days are now full (Tip - Thursday still has room if rich client applications is your thing) but the good news is the development community in the UK has pulled together an awesome series of “fringe events” during April in London and elsewhere in the UK. There are sessions on Silverlight, SQL Server 2008 R2, Sharepoint 2010 and … the Windows Azure Platform. The UK AzureNET user group is planning to put on a great evening and AzureNET will be giving away hundreds of free subscriptions to the Windows Azure Platform during the evening. The subscription includes up to 20 Windows Azure Compute nodes and 3 SQL Azure databases for you to play with over the 2 weeks following the event. This is a great opportunity to really explore the Windows Azure Platform in detail – without a credit card! Register now! (and you might also want to join the UK Fans of Azure Community while I have your attention) FYI The Thursday day time event includes an introduction to Windows Azure session delivered by my colleague David – which would be an ideal session to attend if you are new to Azure and want to get the most out of the evening session. 7:00pm: See the difference: How Windows Azure helped build a new way of giving Simon Evans and James Broome (@broomej) They will cover the business context for Azure and then go into patterns used and lessons learnt from the project....as well as showing off the app of course! 8:00pm: UK AzureNET update 8:15pm: NoSQL databases or: How I learned to love the hash table Mark Rendle (@markrendle) In this session Mark will look at how Azure Table Service works and how to use it. We’ll look briefly at the high-level Data Services SDK, talk about its limitations, and then quickly move on to the REST API and how to use it to improve performance and reduce costs. We’ll make-up some pretend real-world problems and solve them in new and interesting ways. We’ll denormalise data (for fun and profit). We’ll talk about how certain social networking sites can deal with huge volumes of data so quickly, and why it sometimes goes wrong. Check out the complete list of fringe events which covers the UK fairly well:

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• Miracle Growth Of Organs From Our Own Cells

  - by Rekha

  At the current situation, there is a shortage of healthy organs. The donor and patient also have to be closely matched and there are chances for the patient’s immune system may reject the transplant. Right now, researchers are seriously involved in a new kind of solution: "bioartifical" organs are being grown from the patient’s own cells. There are a few people who have already received lab-grown bladders. Bladder technique was developed by Anthony Atala of the Wake Forest Institute for Regenerative Medicine in Winston-Salem, North Carolina. The healthy cells from the patient’s diseased bladder is taken and cause them to multiply profusely in petri dishes. The muscle cells go on the outside, urothelial cells on the inside by layering the cells one layer at a time. The bladder-to-be is then incubated at body temperature until the cells form functioning tissue. This process could take six to eight months. Organs with lots of blood vessels, such as kidneys or livers, are harder to grow than hollow ones like bladders. Atala’s group works on 22 organs and tissues including ears, recently made a functioning piece of human liver. Others in the list includes:  Columbia University – Jawbone, Yale University – Lung, University of Minnesota – Rat heart, University of Michigan – Artificial Kidney There are possibilities that growing a copy of patient’s organ is not always possible – for instance, when the original is completely damaged by cancer. By using stem cell bank collected without harming human embryos from amniotic fluid in the womb, those cells are coaxed into becoming heart, liver and other organ cells. A bank of 1,00,000 stem cell samples would have enough genetic variety to match nearly any patient. Surgeons can order organs grown as needed instead of waiting for the perfect donor. "There are few things as devastating for a surgeon as knowing you have to replace the tissue and you’re doing something that’s not ideal," says Atala, a urologic surgeon himself. "Wouldn’t it be great if they had their own organ?" Great for the patient especially, he means. Via National Geographic  and cc image credit This article titled,Miracle Growth Of Organs From Our Own Cells, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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• Digital Storage for Airline Entertainment

  - by Bill Evjen

  by Thomas Coughlin Common flash memory cards The most common flash memory products currently in use are SD cards and derivative products (e.g. mini and micro-SD cards) Some compact flash used for professional applications (such as DSLR cameras) Evolution of leading flash formats Standardization –> market expansion Market expansion –> volume iNAND –> focus is on enabling embedded X3 iSSD –> ideal for thin form factor devices Flash memory applications Phones are the #1 user of flash memory Flash memory is used as embedded and removable storage in many mobile applications Flash memory is being used in computers as USB sticks and SSDs Possible use of flash memory in computer combined with HDDs (hybrid HDDs and paired or dual storage computers) It can be a removable card or an embedded card These devices can only handle a specific number of writes Flash memory reads considerably quicker than hard drives Hybrid and dual storage in computers SSDs can provide fast performance but they are expensive HDDs can provide cheap storage but they are relatively slow Combining some flash memory with a HDD can provide costs close to those of HDDs and performance close to flash memory Seagate Momentus XT hybrid HDD Various dual storage offerings putting flash memory with HDDs Other common flash memory devices USB sticks All forms and colors Used for moving files around Some sold with content on them (Sony Movies on USB sticks) Solid State Drives (SSDs) Floating Gate Flash Memory Cell When a bit is programmed, electrons are stored upon the floating gate This has the effect of offsetting the charge on the control gate of the transistor If there is no charge upon the floating gate, then the control gate’s charge determines whether or not a current flows through the channel A strong charge on the control gate assumes that no current flows. A weak charge will allow a strong current to flow through. Similar to HDDs, flash memory must provide: Bit error correction Bad block management NAND and NOR memories are treated differently when it comes to managing wear In many NOR-based systems no management is used at all, since the NOR is simply used to store code, and data is stored in other devices. In this case, it would take a near-infinite amount of time for wear to become an issue since the only time the chip would see an erase/write cycle is when the code in the system is being upgraded, which rarely if ever happens over the life of a typical system. NAND is usually found in very different application than is NOR Flash memory wears out This is expected to get worse over time Retention: Disappearing data Bits fade away Retention decreases with increasing read/writes Bits may change when adjacent bits are read Time and traffic are concerns Controllers typically groom read disturb errors Like DRAM refresh Increases erase/write frequency Application characteristics Music – reads high / writes very low Video – r high / writes very low Internet Cache – r high / writes low On airplanes Many consumers now have their own content viewing devices – do they need the airlines? Is there a way to offer more to consumers, especially with their own viewers Additional special content tie into airplane network access to electrical power, internet Should there be fixed embedded or removable storage for on-board airline entertainment? Is there a way to leverage personal and airline viewers and content in new and entertaining ways?

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• When done is not done

  - by Tony Davis

  Most developers and DBAs will know what it’s like to be asked to do "a quick tidy up" on a project that, on closer inspection, turns out to be a barely working prototype: as the cynical programmer says, "when you’re told that a project is 90% done, prepare for the next 90%". It is easy to convince a layperson that an application is complete just by using test data, and sticking to the workflow that the development team has implemented and tested. The application is ‘done’ only in the sense that the anticipated paths through the software features, using known data, are fully supported. Reality often strikes only when testers reveal its strange and erratic behavior in response to behavior from the end user that strays from the "ideal". The problem is this: how do we measure progress, accurately and objectively? Development methods such as Scrum or Kanban, when implemented rigorously, can mitigate these problems for developers, to some extent. They force a team to progress one small, but complete feature at a time, to find out how long it really takes for this feature to be "done done"; in other words done to the point where its performance and scalability is understood, it is tested for all conceivable edge cases and doesn’t break…it is ready for prime time. At that point, the team has a much more realistic idea of how long it will take them to really complete all the remaining features, and so how far away the end is. However, it is when software crosses team boundaries that we feel the limitations of such techniques. No matter how well drilled the development team is, problems will still arise if they don’t deploy frequently to a production environment. If they work feverishly for months on end before finally tossing the finished piece of software over the fence for the DBA to deploy to the "real world" then once again will dawn the realization that "done done" is still out of reach, as the DBA uncovers poorly code transactions, un-scalable queries, inefficient caching, and so on. By deploying regularly, end users will also have a much earlier opportunity to tell you how far what you implemented strayed from what they wanted. If you have a tale to tell, anonymized of course, of a "quick polish" project that turned out to be anything but, and what the major problems were, please do share it. Cheers, Tony.

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• Separating physics and game logic from UI code

  - by futlib

  I'm working on a simple block-based puzzle game. The game play consists pretty much of moving blocks around in the game area, so it's a trivial physics simulation. My implementation, however, is in my opinion far from ideal and I'm wondering if you can give me any pointers on how to do it better. I've split the code up into two areas: Game logic and UI, as I did with a lot of puzzle games: The game logic is responsible for the general rules of the game (e.g. the formal rule system in chess) The UI displays the game area and pieces (e.g. chess board and pieces) and is responsible for animations (e.g. animated movement of chess pieces) The game logic represents the game state as a logical grid, where each unit is one cell's width/height on the grid. So for a grid of width 6, you can move a block of width 2 four times until it collides with the boundary. The UI takes this grid, and draws it by converting logical sizes into pixel sizes (that is, multiplies it by a constant). However, since the game has hardly any game logic, my game logic layer [1] doesn't have much to do except collision detection. Here's how it works: Player starts to drag a piece UI asks game logic for the legal movement area of that piece and lets the player drag it within that area Player lets go of a piece UI snaps the piece to the grid (so that it is at a valid logical position) UI tells game logic the new logical position (via mutator methods, which I'd rather avoid) I'm not quite happy with that: I'm writing unit tests for my game logic layer, but not the UI, and it turned out all the tricky code is in the UI: Stopping the piece from colliding with others or the boundary and snapping it to the grid. I don't like the fact that the UI tells the game logic about the new state, I would rather have it call a movePieceLeft() method or something like that, as in my other games, but I didn't get far with that approach, because the game logic knows nothing about the dragging and snapping that's possible in the UI. I think the best thing to do would be to get rid of my game logic layer and implement a physics layer instead. I've got a few questions regarding that: Is such a physics layer common, or is it more typical to have the game logic layer do this? Would the snapping to grid and piece dragging code belong to the UI or the physics layer? Would such a physics layer typically work with pixel sizes or with some kind of logical unit, like my game logic layer? I've seen event-based collision detection in a game's code base once, that is, the player would just drag the piece, the UI would render that obediently and notify the physics system, and the physics system would call a onCollision() method on the piece once a collision is detected. What is more common? This approach or asking for the legal movement area first? [1] layer is probably not the right word for what I mean, but subsystem sounds overblown and class is misguiding, because each layer can consist of several classes.

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• SQL SERVER – Preserve Leading Zero While Coping to Excel from SSMS

  - by pinaldave

  Earlier I wrote two articles about how to efficiently copy data from SSMS to Excel. Since I wrote that post there are plenty of interest generated on this subject. There are a few questions I keep on getting over this subject. One of the question is how to get the leading zero preserved while copying the data from SSMS to Excel. Well it is almost the same way as my earlier post SQL SERVER – Excel Losing Decimal Values When Value Pasted from SSMS ResultSet. The key here is in EXCEL and not in SQL Server. The step here is to change the format of Excel Cell to Text from Numbers and that will preserve the value of the with leading or trailing Zeros in Excel. However, I assume this is done for display purpose only because once you convert column to Text you may find it difficult to do numeric operations over the column for example Aggregation, Average etc. If you need to do the same you should either convert the columns back to Numeric in Excel or do the process in Database and export the same value as along with it as well. However, I have seen in requirement in the real world where the user has to have a numeric value with leading Zero values in it for display purpose. Here is my suggestion, instead of manipulating numeric value in the database and converting it to character value the ideal thing to do is to store it as a numeric value only in the database. Whatever changes you want to do for display purpose should be handled at the time of the display using the format function of SQL or Application Language. Honestly, database is data layer and presentation is presentation layer – they are two different things and if possible they should not be mixed. If due to any reason you cannot follow above advise and you need is to have append leading zeros in the database only here are two of my previous articles I suggest you to refer them. I am open to learn new tricks as these articles are almost three years old. Please share your opinion and suggestions in the comments area. SQL SERVER – Pad Ride Side of Number with 0 – Fixed Width Number Display SQL SERVER – UDF – Pad Ride Side of Number with 0 – Fixed Width Number Display Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Function, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: Excel

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• Oracle Coherence 3.5 PreSales Boot Camp - Live Virtual Training (12-13/Mai/10)

  - by Claudia Costa

  Oracle Coherence is an in-memory data grid solution that enables organizations to predictably scale mission-critical applications by providing fast access to frequently used data. By automatically and dynamically partitioning data, Oracle Coherence ensures continuous data availability and transactional integrity, even in the event of a server failure. It provides organizations with a robust scale-out data abstraction layer that brokers the supply and demand of data between applications and data sources. Register today!   What will we cover The Oracle Coherence 3.5 Boot Camp is a FREE workshop which provides a quick hands-on technical ramp up on Oracle Coherence Data Grid.The Boot Camp provides a product overview, positioning and demo, discussion of customer uses and hands on lab work. Participants will leave the Oracle Coherence Boot Camp with a solid understanding of the product and where and how to apply it.It will provide an overview of the product as well as hands-on lab work.   • Architecting applications for scalability, availability, and performance • Introduction to Data Grids and Extreme Transaction Processing (XTP) • Coherence Case Studies • Oracle Coherence Product Demonstration • Coherence implementation strategies and architectural approaches • Coherence product features and APIs • Hands-on labs that will include product installation, configuration, sample applications, code examples, and more.   Who should attend This boot camp is intended for prospective users and implementers of Oracle Coherence Data Grid or implementers that have had limited exposure to Coherence and seek to gain a Technical Overview of the product with hand on exercises. Ideal participants are Oracle partners (SIs and resellers) with backgrounds in business information systems and a clientele of customers with ongoing or prospective application and/or data grid initiatives. Alternatively, partners with the background described above and an interest in evolving their practice to a similar profile are suitable participants.   Prerequisites and Workstation requirements There are no prerequisite classes for this Boot Camp. However, labs rely upon usage of the Java programming language. Therefore participants should be familiar with the Java language or similar Object Oriented programming languages. Additionally, students experience with enterprise data storage and manipulation is and knowledge of relevant concepts will benefit most from the boot camp. In order to attend this boot camp you need to have the necessary software installed on your laptop prior to attending the class. Please revise the Workstation Requirements page and register today! Agenda - May 12 - 8:30 May 13 - 12:30 *To view the full agenda and to register click here.    

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• Recap: Oracle Fusion Middleware Strategies Driving Business Innovation

  - by Harish Gaur

  Hasan Rizvi, Executive Vice President of Oracle Fusion Middleware & Java took the stage on Tuesday to discuss how Oracle Fusion Middleware helps enable business innovation. Through a series of product demos and customer showcases, Hassan demonstrated how Oracle Fusion Middleware is a complete platform to harness the latest technological innovations (cloud, mobile, social and Fast Data) throughout the application lifecycle. Fig 1: Oracle Fusion Middleware is the foundation of business innovation This Session included 4 demonstrations to illustrate these strategies: 1. Build and deploy native mobile applications using Oracle ADF Mobile 2. Empower business user to model processes, design user interface and have rich mobile experience for process interaction using Oracle BPM Suite PS6. 3. Create collaborative user experience and integrate social sign-on using Oracle WebCenter Portal, Oracle WebCenter Content, Oracle Social Network & Oracle Identity Management 11g R2 4. Deploy and manage business applications on Oracle Exalogic Nike, LA Department of Water & Power and Nintendo joined Hasan on stage to share how their organizations are leveraging Oracle Fusion Middleware to enable business innovation. Managing Performance in the Wrld of Social and Mobile How do you provide predictable scalability and performance for an application that monitors active lifestyle of 8 million users on a daily basis? Nike’s answer is Oracle Coherence, a component of Oracle Fusion Middleware and Oracle Exadata. Fig 2: Oracle Coherence enabled data grid improves performance of Nike+ Digital Sports Platform Nicole Otto, Sr. Director of Consumer Digital Technology discussed the vision of the Nike+ platform, a platform which represents a shift for NIKE from a  "product"  to  a "product +" experience.  There are currently nearly 8 million users in the Nike+ system who are using digitally-enabled Nike+ devices.  Once data from the Nike+ device is transmitted to Nike+ application, users access the Nike+ website or via the Nike mobile applicatoin, seeing metrics around their daily active lifestyle and even engage in socially compelling experiences to compare, compete or collaborate their data with their friends. Nike expects the number of users to grow significantly this year which will drive an explosion of data and potential new experiences. To deal with this challenge, Nike envisioned building a shared platform that would drive a consumer-centric model for the company. Nike built this new platform using Oracle Coherence and Oracle Exadata. Using Coherence, Nike built a data grid tier as a distributed cache, thereby provide low-latency access to most recent and relevant data to consumers. Nicole discussed how Nike+ Digital Sports Platform is unique in the way that it utilizes the Coherence Grid.  Nike takes advantage of Coherence as a traditional cache using both cache-aside and cache-through patterns.  This new tier has enabled Nike to create a horizontally scalable distributed event-driven processing architecture. Current data grid volume is approximately 150,000 request per minute with about 40 million objects at any given time on the grid. Improving Customer Experience Across Multiple Channels Customer experience is on top of every CIO's mind. Customer Experience needs to be consistent and secure across multiple devices consumers may use.  This is the challenge Matt Lampe, CIO of Los Angeles Department of Water & Power (LADWP) was faced with. Despite being the largest utilities company in the country, LADWP had been relying on a 38 year old customer information system for serving its customers. Their prior system  had been unable to keep up with growing customer demands. Last year, LADWP embarked on a journey to improve customer experience for 1.6million LA DWP customers using Oracle WebCenter platform. Figure 3: Multi channel & Multi lingual LADWP.com built using Oracle WebCenter & Oracle Identity Management platform Matt shed light on his efforts to drive customer self-service across 3 dimensions – new website, new IVR platform and new bill payment service. LADWP has built a new portal to increase customer self-service while reducing the transactions via IVR. LADWP's website is powered Oracle WebCenter Portal and is accessible by desktop and mobile devices. By leveraging Oracle WebCenter, LADWP eliminated the need to build, format, and maintain individual mobile applications or websites for different devices. Their entire content is managed using Oracle WebCenter Content and secured using Oracle Identity Management. This new portal automated their paper based processes to web based workflows for customers. This includes automation of Self Service implemented through My Account -  like Bill Pay, Payment History, Bill History and Usage Analysis. LADWP's solution went live in April 2012. Matt indicated that LADWP's Self-Service Portal has greatly improved customer satisfaction.  In a JD Power Associates website satisfaction survey, results indicate rankings have climbed by 25+ points, marking a remarkable increase in user experience. Bolstering Performance and Simplifying Manageability of Business Applications Ingvar Petursson, Senior Vice Preisdent of IT at Nintendo America joined Hasan on-stage to discuss their choice of Exalogic. Nintendo had significant new requirements coming their way for business systems, both internal and external, in the years to come, especially with new products like the WiiU on the horizon this holiday season. Nintendo needed a platform that could give them performance, availability and ease of management as they deploy business systems. Ingvar selected Engineered Systems for two reasons: 1. High performance  2. Ease of management Figure 4: Nintendo relies on Oracle Exalogic to run ATG eCommerce, Oracle e-Business Suite and several business applications Nintendo made a decision to run their business applications (ATG eCommerce, E-Business Suite) and several Fusion Middleware components on the Exalogic platform. What impressed Ingvar was the "stress” testing results during evaluation. Oracle Exalogic could handle their 3-year load estimates for many functions, which was better than Nintendo expected without any hardware expansion. Faster Processing of Big Data Middleware plays an increasingly important role in Big Data. Last year, we announced at OpenWorld the introduction of Oracle Data Integrator for Hadoop and Oracle Loader for Hadoop which helps in the ability to move, transform, load data to and from Big Data Appliance to Exadata.  This year, we’ve added new capabilities to find, filter, and focus data using Oracle Event Processing. This product can natively integrate with Big Data Appliance or runs standalone. Hasan briefly discussed how NTT Docomo, largest mobile operator in Japan, leverages Oracle Event Processing & Oracle Coherence to process mobile data (from 13 million smartphone users) at a speed of 700K events per second before feeding it Hadoop for distributed processing of big data. Figure 5: Mobile traffic data processing at NTT Docomo with Oracle Event Processing & Oracle Coherence    

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• Partner Webcast – More out of ODA with DB Options - 19 July 2012

  - by Thanos

  The Simple, Reliable, Affordable Path to High-Availability Databases Critical business data needs to be available 24/7 for users and customers, but it can be a struggle to find the time and resources to build a highly available database system that’s reliable and affordable. That’s why Oracle created the new Oracle Database Appliance—a complete package of software, server, storage, and networking. The Oracle Database Appliance integrates the world’s most popular database - Oracle Database 11g  - with system software, servers, storage and networking in a single box. Business gets the benefit of a reliable, secure and highly available database to support applications and maintain continuity – as well as groundbreaking ease of use. But that is not all, with the support for all Oracle Database Options, Oracle Database Appliance can be the ideal solution for many use cases. The benefits?   Unmatched performance, reliability & security for your data that’s there when you need it – which is all the time. Fast installation, simple deployment, easy management. Out of the box. Significant cost savings & reduced risk and complexity compared to integrating all the elements yourself. Ongoing lower total cost of ownership with multiple automated support, detection & correction functions that also save you time.   Discover the Oracle Database Appliance Value Proposition and learn how to position and combine it with database options to capture new business and easily roll out solutions safely and with maximum cost efficiency. Agenda: Oracle Database& Engineered Systems Innovation. What’s the Oracle Database Appliance ? Oracle Database Appliance Value Proposition. Oracle Database Appliance with Database Options Oracle Database Appliance Partners Business Delivery Format This FREE online LIVE eSeminar will be delivered over the Web. Registrations received less than 24hours prior to start time may not receive confirmation to attend. Duration: 1 hour Register Now! For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com Visit regularly our ISV Migration Center blog Or Follow us @oracleimc to learn more on Oracle Technologies as well as upcoming partner webcasts and events.

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• Space partitioning when everything is moving

  - by Roy T.

  Background Together with a friend I'm working on a 2D game that is set in space. To make it as immersive and interactive as possible we want there to be thousands of objects freely floating around, some clustered together, others adrift in empty space. Challenge To unburden the rendering and physics engine we need to implement some sort of spatial partitioning. There are two challenges we have to overcome. The first challenge is that everything is moving so reconstructing/updating the data structure has to be extremely cheap since it will have to be done every frame. The second challenge is the distribution of objects, as said before there might be clusters of objects together and vast bits of empty space and to make it even worse there is no boundary to space. Existing technologies I've looked at existing techniques like BSP-Trees, QuadTrees, kd-Trees and even R-Trees but as far as I can tell these data structures aren't a perfect fit since updating a lot of objects that have moved to other cells is relatively expensive. What I've tried I made the decision that I need a data structure that is more geared toward rapid insertion/update than on giving back the least amount of possible hits given a query. For that purpose I made the cells implicit so each object, given it's position, can calculate in which cell(s) it should be. Then I use a HashMap that maps cell-coordinates to an ArrayList (the contents of the cell). This works fairly well since there is no memory lost on 'empty' cells and its easy to calculate which cells to inspect. However creating all those ArrayLists (worst case N) is expensive and so is growing the HashMap a lot of times (although that is slightly mitigated by giving it a large initial capacity). Problem OK so this works but still isn't very fast. Now I can try to micro-optimize the JAVA code. However I'm not expecting too much of that since the profiler tells me that most time is spent in creating all those objects that I use to store the cells. I'm hoping that there are some other tricks/algorithms out there that make this a lot faster so here is what my ideal data structure looks like: The number one priority is fast updating/reconstructing of the entire data structure Its less important to finely divide the objects into equally sized bins, we can draw a few extra objects and do a few extra collision checks if that means that updating is a little bit faster Memory is not really important (PC game)

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• Advice for moving from custom domain hosted on blogspot to new custom domain on hosting provider [closed]

  - by Chan

  Need some advice :) a) Facts: 1. Currently, we have a blog www.thebigbigsky.net hosted on blogspot.com. The site has been up for around a year and google had cached some of the posts. 2. The idea for setting up the blog was to promote/share articles/write-up about personal development and self-growth, and also to offer counseling services related to them. 3. There is another subdomain - chinese.thebigbigsky.net hosting similar blog posts but in Chinese. This is hosted on blogspot as well. b) What we want to do: 1. We did some research on the internet and understood that, to make a website more popular, it is better to have a domain name that is related to the content of the site. Hence, in our case, a domain name containing "personal development" would be more ideal and easier for people to remember. 2. Hence, we are thinking to move away from blogspot to a meaningful new domain (example: personaldevelopmentwithxyz.com) and move all contents there. The new domain will be hosted on a hosting provider e.g. hostgator.com c) Here are the steps we have in mind: 1. Register the new domain (example: personaldevelopmentwithxyz.com) 2. Get a hosting provider hostgator.com 3. Setup a new site based on Wordpress, import all contents from existing blog to this new site - personaldevelopmentwithxyz.com. 4. Switch current blog back to thebigbigsky.blogspot.com 5. Switch DNS of www.thebigbigsky.net to point to the new site on hostgator.com 6. On hostgator.com, setup permanent redirect 301 of www.thebigbigsky.net to point to personaldevelopmetnwithxyz.com by following the tutorial mentioned here - http://www.blogbloke.com/migrating-redirecting-blogger-wordpress-htaccess-apache-best-method/ Questions: 1. Will it have major impact on the current google pagerank or SEO of thebigbigsky.net? As the site is not that popular, we assumed that the impact would not be a major one. 2. Is the domain personaldevelopmentwithxyz.com considered too long? (For SEO etc) 3. Steps c.4 and c.5 above - Will this work for our case? 4. How about the subdomain - chinese.thebigbigsky.net? We would like keep it as separate blog with the domain e.g. chinese.personaldevelopmentwithxyz.com 5. We added "facebook comments" to the existing post on www.thebigtbigsky.net and would not want to lose it. Will the comments still be there after we moved to the new domain? 6. Any better idea to do it? :) Thank you very much! regards, -chan

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• Array Multiplication and Division

  - by Narfanator

  I came across a question that (eventually) landed me wondering about array arithmetic. I'm thinking specifically in Ruby, but I think the concepts are language independent. So, addition and subtraction are defined, in Ruby, as such: [1,6,8,3,6] + [5,6,7] == [1,6,8,3,6,5,6,7] # All the elements of the first, then all the elements of the second [1,6,8,3,6] - [5,6,7] == [1,8,3] # From the first, remove anything found in the second and array * scalar is defined: [1,2,3] * 2 == [1,2,3,1,2,3] But What, conceptually, should the following be? None of these are (as far as I can find) defined: Array x Array: [1,2,3] * [1,2,3] #=> ? Array / Scalar: [1,2,3,4,5] / 2 #=> ? Array / Scalar: [1,2,3,4,5] % 2 #=> ? Array / Array: [1,2,3,4,5] / [1,2] #=> ? Array / Array: [1,2,3,4,5] % [1,2] #=> ? I've found some mathematical descriptions of these operations for set theory, but I couldn't really follow them, and sets don't have duplicates (arrays do). Edit: Note, I do not mean vector (matrix) arithmetic, which is completely defined. Edit2: If this is the wrong stack exchange, tell me which is the right one and I'll move it. Edit 3: Add mod operators to the list. Edit 4: I figure array / scalar is derivable from array * scalar: a * b = c => a = b / c [1,2,3] * 3 = [1,2,3]+[1,2,3]+[1,2,3] = [1,2,3,1,2,3,1,2,3] => [1,2,3] = [1,2,3,1,2,3,1,2,3] / 3 Which, given that programmer's division ignore the remained and has modulus: [1,2,3,4,5] / 2 = [[1,2], [3,4]] [1,2,3,4,5] % 2 = [5] Except that these are pretty clearly non-reversible operations (not that modulus ever is), which is non-ideal. Edit: I asked a question over on Math that led me to Multisets. I think maybe extensible arrays are "multisets", but I'm not sure yet.

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• How to deal with a boss who is extremely competitive [closed]

  - by user72101

  Okay, so I recently joined this group. My boss who I reported to, left a while ago and my colleague was made the team lead. We both now report to the same head, but she heads the team I work in. I am not sure on how to deal with various situations. I would imagine a team lead who motivates the rest of the team, and not someone who would take credit for what others do. I am the only one who works at the same geographic location. She is very smart, no doubt about it. Things get to me, for example I work on an issue and email a dev team, she would respond on top of my emails and as she is the lead, people respond to her rather than to me. If there is an email addressed with the head on it, she would get it to faster than I do, even when she knew I am looking into it. The rest of the team keeps asking me questions or help. I find it hard to say no, and I try to help them as i feel I might need their help someday as well. I slack in my own work or I could have used the time to learn things. I feel that she should be the go to person and not me. If one gets the benefits of being a lead, why not the work that goes with it? I feel I am stuck in a very unfortunate situation and am totally helpless about it. Everyday it is something or the other. I work on a project for months and finally when it is about to go live and there was a minor issue and the head started asking questions, she completely stole my thunder on a call. She would not let me speak and I have to actually cut her off to speak up. The ideal would be not to give it a thought and just do the best I can,but I feel I am capable of much more and not able to give my best because of this constant war at work. Neetu

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• How to refactor a Python “god class”?

  - by Zearin

  Problem I’m working on a Python project whose main class is a bit “God Object”. There are so friggin’ many attributes and methods! I want to refactor the class. So Far… For the first step, I want to do something relatively simple; but when I tried the most straightforward approach, it broke some tests and existing examples. Basically, the class has a loooong list of attributes—but I can clearly look over them and think, “These 5 attributes are related…These 8 are also related…and then there’s the rest.” getattr I basically just wanted to group the related attributes into a dict-like helper class. I had a feeling __getattr__ would be ideal for the job. So I moved the attributes to a separate class, and, sure enough, __getattr__ worked its magic perfectly well… At first. But then I tried running one of the examples. The example subclass tries to set one of these attributes directly (at the class level). But since the attribute was no longer “physically located” in the parent class, I got an error saying that the attribute did not exist. @property I then read up about the @property decorator. But then I also read that it creates problems for subclasses that want to do self.x = blah when x is a property of the parent class. Desired Have all client code continue to work using self.whatever, even if the parent’s whatever property is not “physically located” in the class (or instance) itself. Group related attributes into dict-like containers. Reduce the extreme noisiness of the code in the main class. For example, I don’t simply want to change this: larry = 2 curly = 'abcd' moe = self.doh() Into this: larry = something_else('larry') curly = something_else('curly') moe = yet_another_thing.moe() …because that’s still noisy. Although that successfully makes a simply attribute into something that can manage the data, the original had 3 variables and the tweaked version still has 3 variables. However, I would be fine with something like this: stooges = Stooges() And if a lookup for self.larry fails, something would check stooges and see if larry is there. (But it must also work if a subclass tries to do larry = 'blah' at the class level.) Summary Want to replace related groups of attributes in a parent class with a single attribute that stores all the data elsewhere Want to work with existing client code that uses (e.g.) larry = 'blah' at the class level Want to continue to allow subclasses to extend, override, and modify these refactored attributes without knowing anything has changed Is this possible? Or am I barking up the wrong tree?

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• Grow Your Business with Security

  - by Darin Pendergraft

  Author: Kevin Moulton Kevin Moulton has been in the security space for more than 25 years, and with Oracle for 7 years. He manages the East EnterpriseSecurity Sales Consulting Team. He is also a Distinguished Toastmaster. Follow Kevin on Twitter at twitter.com/kevin_moulton, where he sometimes tweets about security, but might also tweet about running, beer, food, baseball, football, good books, or whatever else grabs his attention. Kevin will be a regular contributor to this blog so stay tuned for more posts from him. It happened again! There I was, reading something interesting online, and realizing that a friend might find it interesting too. I clicked on the little email link, thinking that I could easily forward this to my friend, but no! Instead, a new screen popped up where I was asked to create an account. I was expected to create a User ID and password, not to mention providing some personally identifiable information, just for the privilege of helping that website spread their word. Of course, I didn’t want to have to remember a new account and password, I didn’t want to provide the requisite information, and I didn’t want to waste my time. I gave up, closed the web page, and moved on to something else. I was left with a bad taste in my mouth, and my friend might never find her way to this interesting website. If you were this content provider, would this be the outcome you were looking for? A few days later, I had a similar experience, but this one went a little differently. I was surfing the web, when I happened upon some little chotcke that I just had to have. I added it to my cart. When I went to buy the item, I was again brought to a page to create account. Groan! But wait! On this page, I also had the option to sign in with my OpenID account, my Facebook account, my Yahoo account, or my Google Account. I have all of those! No new account to create, no new password to remember, and no personally identifiable information to be given to someone else (I’ve already given it all to those other guys, after all). In this case, the vendor was easy to deal with, and I happily completed the transaction. That pleasant experience will bring me back again. This is where security can grow your business. It’s a differentiator. You’ve got to have a presence on the web, and that presence has to take into account all the smart phones everyone’s carrying, and the tablets that took over cyber Monday this year. If you are a company that a customer can deal with securely, and do so easily, then you are a company customers will come back to again and again. I recently had a need to open a new bank account. Every bank has a web presence now, but they are certainly not all the same. I wanted one that I could deal with easily using my laptop, but I also wanted 2-factor authentication in case I had to login from a shared machine, and I wanted an app for my iPad. I found a bank with all three, and that’s who I am doing business with. Let’s say, for example, that I’m in a regular Texas Hold-em game on Friday nights, so I move a couple of hundred bucks from checking to savings on Friday afternoons. I move a similar amount each week and I do it from the same machine. The bank trusts me, and they trust my machine. Most importantly, they trust my behavior. This is adaptive authentication. There should be no reason for my bank to make this transaction difficult for me. Now let's say that I login from a Starbucks in Uzbekistan, and I transfer $2,500. What should my bank do now? Should they stop the transaction? Should they call my home number? (My former bank did exactly this once when I was taking money out of an ATM on a business trip, when I had provided my cell phone number as my primary contact. When I asked them why they called my home number rather than my cell, they told me that their “policy” is to call the home number. If I'm on the road, what exactly is the use of trying to reach me at home to verify my transaction?) But, back to Uzbekistan… Should my bank assume that I am happily at home in New Jersey, and someone is trying to hack into my account? Perhaps they think they are protecting me, but I wouldn’t be very happy if I happened to be traveling on business in Central Asia. What if my bank were to automatically analyze my behavior and calculate a risk score? Clearly, this scenario would be outside of my typical behavior, so my risk score would necessitate something more than a simple login and password. Perhaps, in this case, a one-time password to my cell phone would prove that this is not just some hacker half way around the world. But, what if you're not a bank? Do you need this level of security? If you want to be a business that is easy to deal with while also protecting your customers, then of course you do. You want your customers to trust you, but you also want them to enjoy doing business with you. Make it easy for them to do business with you, and they’ll come back, and perhaps even Tweet about it, or Like you, and then their friends will follow. How can Oracle help? Oracle has the technology and expertise to help you to grown your business with security. Oracle Adaptive Access Manager will help you to prevent fraud while making it easier for your customers to do business with you by providing the risk analysis I discussed above, step-up authentication, and much more. Oracle Mobile and Social Access Service will help you to secure mobile access to applications by expanding on your existing back-end identity management infrastructure, and allowing your customers to transact business with you using the social media accounts they already know. You also have device fingerprinting and metrics to help you to grow your business securely. Security is not just a cost anymore. It’s a way to set your business apart. With Oracle’s help, you can be the business that everyone’s tweeting about. Image courtesy of Flickr user shareski

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• Elastic PaaS with WebLogic and OpenStack, part I

  - by Jernej Kaše

  In my previous blog I described the steps to get OpenStack on Solaris up and running. Now we'll explore how WebLogic and OpenStack can work together to deliver truly elastic Middleware Platform as a Service. Middleware / Platform as a Service goals First, let's define what PaaS should be : PaaS offerings facilitate the deployment of applications without the complexity of managing the underlying hardware and software and provisioning hosting capabilities. To break it down: - PaaS provides a complete platform for hosting solutions (Java EE, SOA, BPM, ...) - Infrastructure provisioning (virtual machine, OS, platform) and managing is hidden from the PaaS user [administrator or developer] - Additionally, PaaS could / should define target SLAs, and the platform should ensure the SLAs are meet automatically. PaaS use case To make it more tangible, we have an IT Administrator who has the requirement to deploy a Java EE enterprise application. The application is used by external users who need to submit reports by the end of each month. As a result, the number of concurrent users will fluctuate, with expected huge spikes around the end of each month. The SLA agreed by the management is that no more than 100 requests should be waiting to be processes at any given time. In addition, the IT admin has no more than 3 days to have the platform and the application operational. The Challenges Some of the challenges the IT Administrator is facing are: - how are we going to ensure the processing power? - how are we going to provision the (virtual) machines, Java EE platform and deploy the application? - how are we going to monitor the SLA? - how are we going to react to SLA, and increase capacity?  The Ideal Solution Ideally, the whole process should be automated, "set it and forget" and require no human interaction: - The vendor packages the solution as deployable image(s) - The images are deployed to the IaaS - From there, automated processes take care of SLA  Solution Architecture with WebLogic 12c, Dynamic Clusters, OpenStack & Solaris OracleSolaris provides OS and virtualisation through Solaris Zones OpenStack is a part of Solaris 11.2 and provides Cloud Management (console and API) WebLogic 12c with Dynamic Clusters provides the Platform Trafic Manager provides load balancing On top of out that, we are going to implement a small control script - Cloud Manager - which is going to monitor SLA through WebLogic Diagnostic Framework. In case there are more than 100 pending requests, the script will: - provision a new virtual machine based on image which is configured for the WebLogic domain - add the machine to WebLogic domain - Increase the number of servers in dynamic cluster - Start the newly provisioned server  Stay tuned for part II The hole solution with working demo will be presented in one of our Partner WebCasts in June, exact date TBA. Jernej Kaše is a Fusion Middleware Specialist working closely with Oracle Partners in the ECEMEA region to grow their business by leveraging Oracle technology.

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• MySQL Enterprise Backup 3.8.2 - Overview

  - by Priya Jayakumar

    MySQL Enterprise Backup (MEB) is the ideal solution for backing up MySQL databases. MEB 3.8.2 is released in June 2013. MySQL Enterprise Backup 3.8.2 release’s main goal is to improve usability. With this release, users can know the progress of backup completed both in terms of size and as a percentage of the total. This release also offers options to be able to manage the behavior of MEB in case the space on the secondary storage is completely exhausted during backup. The progress indicator is a (short) string that indicates how far the execution of a time-consuming MEB command has progressed. It consists of one or more "meters" that measures the progress of the command. There are two options introduced to control the progress reporting function of mysqlbackup command (1) –show-progress (2) –progress-interval. The user can control the progress indicator by using “--show-progress” option in any of the MEB operations. This option instructs MEB to output periodically short reports on the progress of time-consuming commands. The argument of this option instructs where the output could be sent. For example it could be stderr, stdout, file, fifo and table. With the “--show-progress” option both the total size of the backup to be copied and the size that’s already copied will be shown. Along with this, the state of the operation for example data or meta-data being copied or tables being locked and other such operations will also be reported. This gives more clear information to the DBA on the progress of the backup that’s happening. Interval between progress report in seconds is controlled by “--progress-interval” option. For more information on this please refer progress-report-options. MEB can also be accessed through GUI from MySQL WorkBench’s next version. This can be used as the front end interface for MEB users to perform backup operations at the click of a button. This feature was highly requested by DBAs and will be very useful. Refer http://insidemysql.com/mysql-workbench-6-0-a-sneak-preview/ for WorkBench upcoming release info. Along with the progress report feature some of the important issues like below are also addressed in MEB 3.8.2. In MEB 3.8.2 a new command line option “--on-disk-full” is introduced to abort or warn the user when a backup process encounters a full disk condition. When no option is given, by default it would abort. A few issues related to “incremental-backup” are also addressed in this release. Please refer 3.8.2 documentation for more details. It would be good for MEB users to move to 3.8.2 to take incremental backups. Overall the added usability and the important defects fixed in this release makes MySQL Enterprise Backup 3.8.2 a promising release.  

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• Tips on ensuring Model Quality

  - by [email protected]

  Given enough data that represents well the domain and models that reflect exactly the decision being optimized, models usually provide good predictions that ensure lift. Nevertheless, sometimes the modeling situation is less than ideal. In this blog entry we explore the problems found in a few such situations and how to avoid them.1 - The Model does not reflect the problem you are trying to solveFor example, you may be trying to solve the problem: "What product should I recommend to this customer" but your model learns on the problem: "Given that a customer has acquired our products, what is the likelihood for each product". In this case the model you built may be too far of a proxy for the problem you are really trying to solve. What you could do in this case is try to build a model based on the result from recommendations of products to customers. If there is not enough data from actual recommendations, you could use a hybrid approach in which you would use the [bad] proxy model until the recommendation model converges.2 - Data is not predictive enoughIf the inputs are not correlated with the output then the models may be unable to provide good predictions. For example, if the input is the phase of the moon and the weather and the output is what car did the customer buy, there may be no correlations found. In this case you should see a low quality model.The solution in this case is to include more relevant inputs.3 - Not enough cases seenIf the data learned does not include enough cases, at least 200 positive examples for each output, then the quality of recommendations may be low. The obvious solution is to include more data records. If this is not possible, then it may be possible to build a model based on the characteristics of the output choices rather than the choices themselves. For example, instead of using products as output, use the product category, price and brand name, and then combine these models.4 - Output leaking into input giving the false impression of good quality modelsIf the input data in the training includes values that have changed or are available only because the output happened, then you will find some strong correlations between the input and the output, but these strong correlations do not reflect the data that you will have available at decision (prediction) time. For example, if you are building a model to predict whether a web site visitor will succeed in registering, and the input includes the variable DaysSinceRegistration, and you learn when this variable has already been set, you will probably see a big correlation between having a Zero (or one) in this variable and the fact that registration was successful.The solution is to remove these variables from the input or make sure they reflect the value as of the time of decision and not after the result is known. 

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• The Spotlight is on You

  - by Claudia McDonald

  On the field or off the field, in ballet slippers or singing your heart out on stage, offering a stellar performance every time is key to holding the attention of your audience and having them come back hungry for more. Similarly, showing up to a new business meeting wearing pink tights and a tutu might be one way to holding the attention of your customer, but offering them an unmatched and ground-breaking software solution certainly will get their attention! Simply put, the Oracle Exastack program enables both ISV's and OEM's to rapidly build and deliver faster, more reliable applications. It comes as no surprise that the success of the Oracle Exastack program is centered on establishing Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud as the highest performance, lowest cost platforms available in the industry today.  But here is where the real standing-ovation-worthy facts come in. The Oracle Exadata Database Machine is the only database machine that provides extreme performance for both data warehousing and online transaction processing (OLTP) workloads, making it the ideal platform for consolidating onto private clouds. Whereas the Oracle Exalogic Elastic Cloud is an engineered hardware and software system tested and tuned by Oracle to provide the best foundation for cloud computing, while allowing Java applications, Oracle Applications and other enterprise applications to run with extreme performance. – And the crowd goes wild, ladies and gentlemen! In just four months alone, our partners have already achieved over 150 Oracle Exastack Ready milestones for Oracle Solaris, Oracle Linux, Oracle Database and Oracle WebLogic Server.  As Judson has said, “With the Oracle Exastack program, Oracle is helping partners test, tune and optimize their applications to deliver optimal performance and reliability, accelerating innovation and delivering superior value to customers." And get this, not only are their applications running faster and more efficiently, they are actually being delivered at a lower cost to customers than ever before – extreme performance well deserving of 3 consecutive arabesques! If you haven’t already, check out what some of our partners are saying about the Oracle Exastack program in this video, and find out all that is available to you today. By participating in the Oracle Exastack program, partners now have the ability to achieve Oracle Exadata Optimized, Oracle Exalogic Optimized, Oracle Exadata Ready and Oracle Exalogic Ready status for their solutions. New Oracle Exastack labs, provide OPN members with access to Oracle technical resources, on-premise facilities and remote lab environments. With Oracle Exastack Optimized, partners experience faster and more reliable applications to run on the Oracle Exadata Database Machine, as well as the long awaited Oracle Exalogic Elastic Cloud. Savvy OPN members are leveraging the Oracle Exastack Optimized program toward their advancement to Platinum or Diamond level in OPN. Partners are achieving Oracle Exadata Ready and Oracle Exalogic Ready giving them a competitive advantage and signaling to customers that their applications readily support Oracle Exadata Database Machine or Oracle Exalogic Elastic Cloud to deliver extreme performance. Get your dancing shoes on, The OPN Communications Team

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• Community Outreach - Where Should I Go

  - by Roger Brinkley

  A few days ago I was talking to person new to community development and they asked me what guidelines I used to determine the worthiness of a particular event. After our conversation was over I thought about it a little bit more and figured out there are three ways to determine if any event (be it conference, blog, podcast or other social medias) is worth doing: Transferability, Multiplication, and Impact. Transferability - Is what I have to say useful to the people that are going to hear it. For instance, consider a company that has product offering that can connect up using a number of languages like Scala, Grovey or Java. Sending a Scala expert to talk about Scala and the product is not transferable to a Java User Group, but a Java expert doing the same talk with a Java slant is. Similarly, talking about JavaFX to any Java User Group meeting in Brazil was pretty much a wasted effort until it was open sourced. Once it was open sourced it was well received. You can also look at transferability in relation to the subject matter that you're dealing with. How transferable is a presentation that I create. Can I, or a technical writer on the staff, turn it into some technical document. Could it be converted into some type of screen cast. If we have a regular podcast can we make a reference to the document, catch the high points or turn it into a interview. Is there a way of using this in the sales group. In other words is the document purely one dimensional or can it be re-purposed in other forms. Multiplication - On every trip I'm looking for 2 to 5 solid connections that I can make with developers. These are long term connections, because I know that once that relationship is established it will lead to another 2 - 5 from that connection and within a couple of years were talking about some 100 connections from just one developer. For instance, when I was working on JavaHelp in 2000 I hired a science teacher with a programming background. We've developed a very tight relationship over the year though we rarely see each other more than once a year. But at this JavaOne, one of his employees came up to me and said, "Richard (Rick Hard in Czech) told me to tell you that he couldn't make it to JavaOne this year but if I saw you to tell you hi". Another example is from my Mobile & Embedded days in Brasil. On our very first FISL trip about 5 years ago there were two university students that had created a project called "Marge". Marge was a Bluetooth framework that made connecting bluetooth devices easier. I invited them to a "Sun" dinner that evening. Originally they were planning on leaving that afternoon, but they changed their plans recognizing the opportunity. Their eyes were as big a saucers when they realized the level of engineers at the meeting. They went home started a JUG in Florianoplis that we've visited more than a couple of times. One of them went to work for Brazilian government lab like Berkley Labs, MIT Lab, John Hopkins Applied Physicas Labs or Lincoln Labs in the US. That presented us with an opportunity to show Embedded Java as a possibility for some of the work they were doing there. Impact - The final criteria is how life changing is what I'm going to say be to the individuals I'm reaching. A t-shirt is just a token, but when I reach down and tug at their developer hearts then I know I've succeeded. I'll never forget one time we flew all night to reach Joan Pasoa in Northern Brazil. We arrived at 2am went immediately to our hotel only to be woken up at 6 am to travel 2 hours by car to the presentation hall. When we arrived we were totally exhausted. Outside the facility there were 500 people lined up to hear 6 speakers for the day. That itself was uplifting.  I delivered one of my favorite talks on "I have passion". It was a talk on golf and embedded java development, "Find your passion". When we finished a couple of first year students came up to me and said how much my talk had inspired them. FISL is another great example. I had been about 4 years in a row. FISL is a very young group of developers so capturing their attention is important. Several of the students will come back 2 or 3 years later and ask me questions about research or jobs. And then there's Louis. Louis is one my favorite Brazilians. I can only describe him as a big Brazilian teddy bear. I see him every year at FISL. He works primarily in Java EE but he's attended every single one of my talks over the last 4 years. I can't tell you why, but he always greets me and gives me a hug. For some reason I've had a real impact. And of course when it comes to impact you don't just measure a presentation but every single interaction you have at an event. It's the hall way conversations, the booth conversations, but more importantly it's the conversations at dinner tables or in the cars when you're getting transported to an event. There's a good story that illustrates this. Last year in the spring I was traveling to Goiânia in Brazil. I've been there many times and leaders there no me well. One young man has picked me up at the airport on more than one occasion. We were going out to dinner one evening and he brought his girl friend along. One thing let to another and I eventually asked him, in front of her, "Why haven't you asked her to marry you?" There were all kinds of excuses and she just looked at him and smiled. When I came back in December for JavaOne he came and sought me. "I just want to tell you that I thought a lot about what you said, and I asked her to marry me. We're getting married next Spring." Sometimes just one presentation is all it takes to make an impact. Other times it takes years. Some impacts are directly related to the company and some are more personal in nature. It doesn't matter which it is because it's having the impact that matters.

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• H1 Visa interview tips–What you must know before attending the interview?

  - by Gopinath

  USA’s H1 visa allows highly qualified professionals from other countries to work in America. Many IT professionals in India aspire to go to USA on H1 and work for their clients. Recently I had a chance to study H1 visa process to help one of my friends and I would like to share what I learned. With the assumption that your H1 petition is approved and you got an interview scheduled at US Embassy for your visa stamping, here are tips you must know before attending the interview Dress Code – Formals Say no to casuals or any fancy dress when you attend the interview. It’s not a party or friends home you are visiting. Consider H1 Visa interview as your job interview and dress up in formals. There is no option B for your, you must be in formals. A plain formal shirt with a matching pant is suggested for men. Tie and Suit would not be required, but if you are a professional at management level you can consider wearing suit. Women can wear either formal Salwar or formal pant-shirt. Avoid heavy jewellery, wear what is must as per your tradition or culture. Body Language -  Smile on your face Your body language reflects what you are and what’s going on in your mind. Don’t be nervous or restless, be relaxed and wear a beautiful smile on your face. A smile is a curve that sets everything straight. When you are called for the interview, greet the interviewer with a beautiful smile. Say Good Morning/Afternoon/Evening depending on time you are visiting them. Whenever appropriate say Thank You. Generally American professionals are very friendly people and they reciprocate for your greetings. Make sure that you make them comfortable to start the interview. Carry original documents in a separate folder I don’t want to talk much about the documents that are required for your H1B interview as it’s big subject on it’s own and it requires a separate post. I assume that your consultant or employer helped you in gathering all the required documents like – petition, DS 160 forms, education & job related documents, resume, interview call letters, client letters, etc. For all the documents you are going to submit at the interview make sure that you have originals in a separate folder.  If required interviewer may ask you show the originals of any of the document you submitted for visa processing. Don’t mix the original documents with the documents you need to submit for interview. Have a separate folder for them. For those who are going to stamping along with their spouse and children, they need to carry few extra original documents like – marriage certificate, marriage photos(30 numbers)/album, birth certificates, passports, education and profession related certificates of the spouse and children. Know your role & responsibilities The interviewer will ask you questions on your roles and responsibilities at client location. Be clear what is your day to day tasks at client place and prepared to face detailed questions on the same. When asked explain clearly and also make sure what you say is inline with what is mentioned in your petition and client invitation letter. At times they may ask you questions specific to the project/technology you are going to work. So doing some homework in this area will help you easily answer the questions. Failing to answer basic questions on your role & responsibilities may result in rejection. You work for your Employer at Client location but NOT FOR CLIENT One of the important things to keep in mind that you work for your employer and you are being deputed to client location on a work visa.  Your employer is going to be solely responsible for your salary, work, promotion, pay hikes or what so ever during your stay at USA. Your client will not be responsible for anything. Lets say you are employed with Company X in India and they are applying for H1B to work at your client(ex: Microsoft) in USA, you must keep in my mind that Microsoft is not your employer. Microsoft will not pay your salaries or responsible for any employment related activities. Company X will be solely responsible for all your employer related activities. If you don’t get this correctly and say to Visa interviewer that your client is responsible, then you may get into troubles. Know your client It’s always good to know the clients with whom you are going to work in USA and their business. If your client is a well know organisation then you may not get many questions from interviewer else you need to be well prepared to provide details like – nature of business, location, size of the organisation, etc.  Get to know the basic details about your client and be confident while providing those details to the interviewer. Also make sure that you never talk about any confidential details of your client projects and business. Revealing confidential details of your client may land your job itself in soup. Make sure that your spouse is also in sync with you If you’ve applied a H4 visa for your spouse along with your H1, make sure that spouse is in sync with you. Your spouse also should know the basic details of your job, your employer, client and location where you will be travelling. Your spouse should also be prepared to answers questions related to marriage, their profession(if working), kids, education, etc. Interviewers will try to asses your spouse communication skills, whereabouts while staying in USA and would they prefer to work USA or not. On H4, which is a dependent visa, your spouse is not allowed to work in USA and at any point your spouse should not show the intentions to search for work in USA. Less luggage more comfort You would have definitely heard that there are lot of restrictions on what you can carry along with you to an US Embassy while attending the interview. To be frank it’s not good to say there are many restrictions, but there are a hell a lot of restrictions. There are unbelievable restrictions and it’s for the safety of everyone. You are not allowed to carry mobile phones, CD/DVDs, USBs, bank cards, cameras, cosmetics, food(except baby food), water, wallets, backpacks, sealed covers, etc. Trust me most of the things we carry with us regularly every day are not allowed inside. As there are 100s of restrictions, it would be easier if you understand what you can carry along with you and just carry them alone. Ask your employer/consultant to provide you a checklist of items that you can carry. Most what you would require are H1B related documents provided by the employer/consultant Photographs All original documents supporting your H1B Passports Some cash for your travel expenses (avoid coins) Any important phone number / details written in a paper(like your cab driver number, etc.) If you carry restricted stuff then you will be stopped at security checks, you have to find people who can safely keep all the restricted items. Due to heavy restrictions in and around the US Embassy you will not find any  place to keep your luggage. So just carry the bare minimum things required so that you feel more comfortable. Useful Links THE U.S. NON IMMIGRANT VISA APPLICATION PROCESS U.S VISA SECURITY REGULATIONS GENERAL FAQS Hope this information is helpful to you and best of luck for your interview. Creative commons Image credit: Flickr/ alexfrance, vinothchandar. hughelectronic, architratan, striatic

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• Thoughts on Build 2013

  - by D'Arcy Lussier

  Originally posted on: http://geekswithblogs.net/dlussier/archive/2013/06/30/153294.aspxAnd so another Build conference has come to an end. Below are my thoughts/perspectives on various aspects of the event. I’ll do a separate blog post on my thoughts of the Build message for developers. The Good Moscone center was a great venue for Build! Easy to get around, easy to get to, and well maintained, it was a very comfortable conference venue. Yeah, the free swag was nice. Build has built up an expectation that attendees will always get something; it’ll be interesting to see how Microsoft maintains this expectation over the next few Build events. I still maintain that free swag should never be the main reason one attends an event, and for me this was definitely just an added bonus. I’m planning on trying to use the Surface as a dedicated 2nd device at work for meetings, I’ll share my experiences over the next few months. The hackathon event was a great idea, although personally I couldn’t justify spending the money on a conference registration just to spend the entire conference coding. Still, the apps that were created were really great and there was a lot of passion and excitement around the hackathon. I wonder if they couldn’t have had the hackathon on the Monday/Tuesday for those that wanted to participate so they didn’t miss any of the actual conference over Wed/Thurs. San Francisco was a great city to host Build. Getting from hotels to the conference center was very easy (well especially for me, I was only 3 blocks away) and the city itself felt very safe. However, if I never have to fly into SFO again I’ll be alright with that! Delays going into and out of SFO and both apparently were due to the airport itself. The Bad Build is one of those oddities on the conference landscape where people will pay to commit to attending an event without knowing anything about the sessions. We got our list of conference sessions when we registered on Tuesday, not before. And even then, we only got titles and not descriptions (those were eventually made available via the conference’s mobile application). I get it…they’re going to make announcements and they don’t want to give anything away through the session titles. But honestly, there wasn’t anything in the session titles that I would have considered a surprise. Breakfasts were brutal. High-carb pastries, donuts, and muffins with fruit and hard boiled eggs does not a conference breakfast make. I can’t believe that the difference between a continental breakfast per person and a hot breakfast buffet would have been a huge impact to a conference fee that was already around $2000. The vendor area was anemic. I don’t know why Microsoft forces the vendors into cookie-cutter booth areas (this year they were all made of plywood material). WPC, TechEd – booth areas there allow the vendors to be creative with their displays. Not so much for Build. Really odd was the lack of Microsoft’s own representation around Bing. In the day 1 keynote Microsoft made a big deal about Bing as an API. Yet there was nobody in the vendor area set up to provide more information or have discussions with about the Bing API. The Ugly Our name badges were NFC enabled. The purpose of this, beyond the vendors being able to scan your info, wasn’t really made clear. An attendee I talked to showed how you could get a reader app on your phone so you can scan other members cards and collect their contact info – which is a kewl idea; business cards are so 1990’s. But I was *shocked* at the amount of information that was on our name badges! Here’s what’s displayed on our name badge: - Name - Company - Twitter Handle I’m ok with that. But here’s what actually gets read: - Name - Company - Address Used for Registration - Phone Number Used for Registration So sharing that info with another attendee, they get way more of my info than just how to find me on Twitter! Microsoft, you need to fix this for the future. If vendors want to collect information on attendees, they should be able to collect an ID from the badge, then get a report with corresponding records afterwards. My personal information should not be so readily available, and without my knowledge! Final Verdict Maybe its my older age, maybe its where I’m at in life with family, maybe its where I’m at in my career, but when I consider whether a conference experience was valuable I get to the core reason I attend: opportunities to learn, opportunities to network, opportunities to engage with Microsoft. Opportunities to Learn:  Sessions I attended were generally OK, with some really stand out ones on Day 2. I would love to see Microsoft adopt the Dojo format for a portion of their sessions. Hands On Labs are dull, lecture style sessions are great for information sharing. But a guided hands-on coding session (Read: Dojo) provides the best of both worlds. Being that all content is publically available online to everyone (Build attendee or not), the value of attending the conference sessions is decreased. The value though is in the discussions that take part in person afterwards, which leads to… Opportunities to Network: I enjoyed getting together with old friends and connecting with Twitter friends in person for the first time. I also had an opportunity to meet total strangers. So from a networking perspective, Build was fantastic! I still think it would have been great to have an area for ad-hoc discussions – where speakers could announce they’d be available for more questions after their sessions, or attendees who wanted to discuss more in depth on a topic with other attendees could arrange space. Some people have no problems being outgoing and making these things happen, but others are not and a structured model is more attractive. Opportunities to Engage with Microsoft: Hit and miss on this one. Outside of the vendor area, unless you cornered or reached out to a speaker, there wasn’t any defined way to connect with blue badges. And as I mentioned above, Microsoft didn’t have full representation in the vendor area (no Bing). All in all, Build was a fun party where I was informed about some new stuff and got some free swag. Was it worth the time away from home and the hit to my PD budget? I’d say Somewhat. Build is a great informational conference, but I wouldn’t call it a learning conference. Considering that TechEd seems to be moving to more of an IT Pro focus, independent developer conferences seem to be the best value for those looking to learn and not just be informed. With the rapid development cycle Microsoft is embracing, we’re already seeing Build happening twice within a 12 month period. If that continues, the value of attending Build in person starts to diminish – especially with so much content available online. If Microsoft wants Build to be a must-attend event in the future, they need to start incorporating aspects of Tech Ed, past PDCs, and other conferences so those that want to leave with more than free swag have something to attract them.

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• Thou shalt not put code on a piedestal - Code is a tool, no more, no less

  - by Ralf Westphal

  “Write great code and everything else becomes easier” is what Paul Pagel believes in. That´s his version of an adage by Brian Marick he cites: “treat code as an end, not just a means.” And he concludes: “My post-Agile world is software craftsmanship.” I wonder, if that´s really the way to go. Will “simply” writing great code lead the software industry into the light? He´s alluding to the philosopher Kant who proposed, a human beings should never be treated as a means, but always as an end. But should we transfer this ethical statement into the world of software? I doubt it.   Reason #1: Human beings are categorially different from code. They are autonomous entities who need to find a way of living happily together. To Kant it seemed this goal could only be reached if nobody (ab)used a human being for his/her purposes. Because using a human being, i.e. treating it as a means, would contradict the fundamental autonomy and freedom of human beings. People should hold up a symmetric view of their relationships: Since nobody wants to be (ab)used, nobody should (ab)use anybody else. If you want to be treated decently, with respect, in accordance with your own free will - which means as an end - then do the same to other people. Code is dead, it´s a product, it´s a tool for people to reach their goals. No company spends any money on code other than to save money or earn money in the long run. Code is not a puppy. Enterprises do not commission software development to just feel good in its company. Code is not a buddy. Code is a slave, if you will. A mechanical slave, a non-tangible robot. Code is a tool, is a tool. And if we start to treat it differently, if we elevate its status unduely… I guess that will contort our relationship in a contraproductive way. Please get me right: Just because something is “just a tool”, “just a product” does not mean we should not be careful while designing, building, using it. Right to the contrary. We should be very careful when writing code – but not for the code´s sake! We should be careful because we respect our customers who are fellow human beings who should be treated as an end. If we are careless, neglectful, ignorant when producing code on their behalf, then we´re using them. Being sloppy means you´re caring more for yourself that for your customer. You´re then treating the customer as a means to fulfill some of your own needs. That´s plain unethical behavior.   Reason #2: The focus should always be on your purpose, not on any tool. But if code is treated as an end, then the focus is on the code. That might sound right, because where else should be your focus as a software developer? But, well, I´d say, your focus should be on delivering value to your customer. Because in the end your customer does not care if you write a single line of code. She just wants her problem to be solved. Solving problems is the purpose of any contractor. Code must be treated just as a means, a tool we know how to handle very well. But if we´re really trying to be craftsmen then we should be conscious about exactly that and act ethically. That means we must never be so focused on our tool as to be unable to suggest better solutions to the problems of our customers than code.   I´m all with Paul when he urges us to “Write great code”. Sure, if you need to write code, then by all means do so. Write the best code you can think of – and then try to improve it. Paul has all the best intentions when he signs Brians “treat code as an end” - but as we all know: “The road to hell is paved with best intentions” ;-) Yes, I can imagine a “hell of code focus”. In fact, I don´t need to imagine it, I´m seeing it quite often. Because code hell is whereever two developers stand together and are so immersed in talking about all sorts of coding tricks, design patterns, code smells, technologies, platforms, tools that they lose sight of the big picture. Talking about TDD or SOLID or refactoring is a sign of consciousness – relative to the “cowboy coders” view of the world. But from yet another point of view TDD, SOLID, and refactoring are just cures for ailments within a system. And I fear, if “Writing great code” is the only focus or the main focus of software development, then we as an industry lose the ability to see that. Focus draws a line around something, it defines a horizon for perceptions and thinking. So if we focus on code our horizon ends where “the land of code” ends. I don´t think that should be our professional attitude.   So what about Software Craftsmanship as the next big thing after Agility? I think Software Craftsmanship has an important message for all software developers and beyond. But to make it the successor of the Agility movement seems to miss a point. Agility never claimed to solve all software development problems, I´d say. So to blame it for having missed out on certain aspects of it is wrong. If I had to summarize Agility in one word I´d say “Value”. Agility put value for the customer back in software development. Focus on delivering value early and often – that´s Agility´s mantra. All else follows from that. And I ask you: Is that obsolete? Is delivering value not hip anymore? No, sure not. That´s our very purpose as software developers. So how can Agility become obsolete and need to be replaced? We need to do away with this “either/or”-thinking. It´s either Agility or Lean or Software Craftsmanship or whatnot. Instead we should start integrating concepts and movements. Think “both/and”. Think Agility plus Software Craftsmanship plus Lean plus whatnot. We don´t neet to tear down anything from a piedestal and replace it with a new idol. Instead we should do away with piedestals and arrange whatever is helpful is a circle. Then we can turn to concepts, movements for whatever they are best. After 10 years of Agility we should be able to identify what it was good at – and keep that. Keep Agility around and add whatever Agility was lacking or never concerned with. Add whatever is at the core of Software Craftsmanship. Add whatever is at the core of Lean etc. But don´t call out the age of Post-Agility. Because it better never will end. Because once we start to lose Agility´s core we´re losing focus of the customer.

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• 6 Facts About GlassFish Announcement

  - by Bruno.Borges

  Since Oracle announced the end of commercial support for future Oracle GlassFish Server versions, the Java EE world has started wondering what will happen to GlassFish Server Open Source Edition. Unfortunately, there's a lot of misleading information going around. So let me clarify some things with facts, not FUD. Fact #1 - GlassFish Open Source Edition is not dead GlassFish Server Open Source Edition will remain the reference implementation of Java EE. The current trunk is where an implementation for Java EE 8 will flourish, and this will become the future GlassFish 5.0. Calling "GlassFish is dead" does no good to the Java EE ecosystem. The GlassFish Community will remain strong towards the future of Java EE. Without revenue-focused mind, this might actually help the GlassFish community to shape the next version, and set free from any ties with commercial decisions. Fact #2 - OGS support is not over As I said before, GlassFish Server Open Source Edition will continue. Main change is that there will be no more future commercial releases of Oracle GlassFish Server. New and existing OGS 2.1.x and 3.1.x commercial customers will continue to be supported according to the Oracle Lifetime Support Policy. In parallel, I believe there's no other company in the Java EE business that offers commercial support to more than one build of a Java EE application server. This new direction can actually help customers and partners, simplifying decision through commercial negotiations. Fact #3 - WebLogic is not always more expensive than OGS Oracle GlassFish Server ("OGS") is a build of GlassFish Server Open Source Edition bundled with a set of commercial features called GlassFish Server Control and license bundles such as Java SE Support. OGS has at the moment of this writing the pricelist of U$ 5,000 / processor. One information that some bloggers are mentioning is that WebLogic is more expensive than this. Fact 3.1: it is not necessarily the case. The initial edition of WebLogic is called "Standard Edition" and falls into a policy where some “Standard Edition” products are licensed on a per socket basis. As of current pricelist, US$ 10,000 / socket. If you do the math, you will realize that WebLogic SE can actually be significantly more cost effective than OGS, and a customer can save money if running on a CPU with 4 cores or more for example. Quote from the price list: “When licensing Oracle programs with Standard Edition One or Standard Edition in the product name (with the exception of Java SE Support, Java SE Advanced, and Java SE Suite), a processor is counted equivalent to an occupied socket; however, in the case of multi-chip modules, each chip in the multi-chip module is counted as one occupied socket.” For more details speak to your Oracle sales representative - this is clearly at list price and every customer typically has a relationship with Oracle (like they do with other vendors) and different contractual details may apply. And although OGS has always been production-ready for Java EE applications, it is no secret that WebLogic has always been more enterprise, mission critical application server than OGS since BEA. Different editions of WLS provide features and upgrade irons like the WebLogic Diagnostic Framework, Work Managers, Side by Side Deployment, ADF and TopLink bundled license, Web Tier (Oracle HTTP Server) bundled licensed, Fusion Middleware stack support, Oracle DB integration features, Oracle RAC features (such as GridLink), Coherence Management capabilities, Advanced HA (Whole Service Migration and Server Migration), Java Mission Control, Flight Recorder, Oracle JDK support, etc. Fact #4 - There’s no major vendor supporting community builds of Java EE app servers There are no major vendors providing support for community builds of any Open Source application server. For example, IBM used to provide community support for builds of Apache Geronimo, not anymore. Red Hat does not commercially support builds of WildFly and if I remember correctly, never supported community builds of former JBoss AS. Oracle has never commercially supported GlassFish Server Open Source Edition builds. Tomitribe appears to be the exception to the rule, offering commercial support for Apache TomEE. Fact #5 - WebLogic and GlassFish share several Java EE implementations It has been no secret that although GlassFish and WebLogic share some JSR implementations (as stated in the The Aquarium announcement: JPA, JSF, WebSockets, CDI, Bean Validation, JAX-WS, JAXB, and WS-AT) and WebLogic understands GlassFish deployment descriptors, they are not from the same codebase. Fact #6 - WebLogic is not for GlassFish what JBoss EAP is for WildFly WebLogic is closed-source offering. It is commercialized through a license-based plus support fee model. OGS although from an Open Source code, has had the same commercial model as WebLogic. Still, one cannot compare GlassFish/WebLogic to WildFly/JBoss EAP. It is simply not the same case, since Oracle has had two different products from different codebases. The comparison should be limited to GlassFish Open Source / Oracle GlassFish Server versus WildFly / JBoss EAP. But the message now is much clear: Oracle will commercially support only the proprietary product WebLogic, and invest on GlassFish Server Open Source Edition as the reference implementation for the Java EE platform and future Java EE 8, as a developer-friendly community distribution, and encourages community participation through Adopt a JSR and contributions to GlassFish. In comparison Oracle's decision has pretty much the same goal as to when IBM killed support for Websphere Community Edition; and to when Red Hat decided to change the name of JBoss Community Edition to WildFly, simplifying and clarifying marketing message and leaving the commercial field wide open to JBoss EAP only. Oracle can now, as any other vendor has already been doing, focus on only one commercial offer. Some users are saying they will now move to WildFly, but it is important to note that Red Hat does not offer commercial support for WildFly builds. Although the future JBoss EAP versions will come from the same codebase as WildFly, the builds will definitely not be the same, nor sharing 100% of their functionalities and bug fixes. This means there will be no company running a WildFly build in production with support from Red Hat. This discussion has also raised an important and interesting information: Oracle offers a free for developers OTN License for WebLogic. For other environments this is different, but please note this is the same policy Red Hat applies to JBoss EAP, as stated in their download page and terms. Oracle had the same policy for OGS. TL;DR; GlassFish Server Open Source Edition isn’t dead. Current and new OGS 2.x/3.x customers will continue to have support (respecting LSP). WebLogic is not necessarily more expensive than OGS. Oracle will focus on one commercially supported Java EE application server, like other vendors also limit themselves to support one build/product only. Community builds are hardly supported. Commercially supported builds of Open Source products are not exactly from the same codebase as community builds. What's next for GlassFish and the Java EE community? There are conversations in place to tackle some of the community desires, most of them stated by Markus Eisele in his blog post. We will keep you posted.

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