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  • SEO Copywriting - Tips on Making Sense to Humans and Google

    This article covers a range of handy tips that you can implement to boost your search engine ratings. It deals with striking the balance between optimising for search engines like Google and making sense to your human visitors. You'll learn a whole range of writing techniques to boost your ranking, along with some behind the scenes tips.

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  • Process Is The New App by Leon Smiers

    - by JuergenKress
    Process-on-the-Fly #2 - Process is the New App The next generation of business process management and business rules management tools is so powerful that it actually can be seen as the successor to custom-built applications. Being able to define detailed process, flows, decision trees and business helps on both the business and IT side to create powerful, differentiating solutions that would have required extensive custom coding in the past. Now much of the definition can be done ‘on the fly,’ using visual models and (semi) natural language in the nearest proximity to the business. Over the years, ERP systems have been customized to enter organization-specific functionality into the ERP application. This leads to better support for the business, but at the same time involves higher costs for maintenance, high dependency on the personnel involved in this customization, long timelines to deliver change to the system and increased risk involved in upgrading the ERP system. However, the best of both worlds can be created by bringing back the functionality to out-of-the-box usage of the ERP system and at the same time introducing change and flexibility by means of externalized 'Process Apps' in direct connection with the ERP system. The ERP system (or legacy bespoke system, for that matter) is used as originally intended and designed, resulting in more predictable behavior of the system related to usage and performance, and clearly can be maintained in a more standardized and cost-effective way. The Prrocess App externalizes the needed functionality into a highly customizable application outside the ERP for which it is supported by rules engines, task inboxes and can be delivered to different channels. The reasons for needing Process Apps may include the following: The ERP system just doesn't deliver this functionality in a specific industry; the volatility of changing certain functionality is high; or an umbrella type of functionality across (ERP) silos is needed. An example of bringing all this together is around the hiring process for a new employee at a university. Oracle PeopleSoft HCM could be used as the HR system to store all employee details. In the hiring process, an authorization scheme is involved for getting the approval to create a contract for the employee-to-be. In the university world, this authorization scheme is complex and involves faculties/colleges (with different organizational structures) and cross-faculty organizational structures. Including such an authorization scheme into PeopleSoft would require a lot of customization. By adding a handle inside PeopleSoft towards an externalized authorization Process App, the execution of the authorization of the employee is done outside the ERP: in a tool that is aimed to deliver approval schemes via a worklist-type of application. The Process App here works as an add-on to the PeopleSoft system, but can also be extended to support the full lifecycle of the end-to-end hiring process with the possibility to involve multiple applications. The actual core functionality is kept in the supporting ERP systems, while at the same time the Process App acts as an umbrella function to control the end-to-end flow and give insight into the efficiency of the end-to-end process. How to get there? Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: Capgemini,Leon Smiers,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Why do none-working websites look like search indexes?

    - by Asaf
    An example of this could be shown on every .tk domain that doesn't exist, just write www.givemeacookie.tk or something, you get into a fake search engine/index Now these things are all over, I use to always ignore it because it was obvious just a fake template, but it's everywhere. I was wondering, where is it originated (here it's searchmagnified, but in their website it's also something generic) ? Is there a proper name for these type of websites?

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  • Does the windows 8 store only support windows RT?

    - by Need4Sleep
    I'm in a project for creating a game engine and eventually a game, and we need ideas on how to get our game out into the internet. I had an idea with putting it onto the windows 8 store at a low cost(or free) in order to get the word out, but does the windows 8 store only support apps programmed in windows RT? our game will be built in C++ / OpenGL / GLEW / Actionscript / GLM / etc.. , so we wont be using any windows RT functionality at all.

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  • SEO - The Common Mistakes

    When undertaking SEO on a website it is important to look for and identify the simple and common SEO mistakes that are made. Common mistakes in SEO affect Search Engine Rankings and should be avoided to minimise the threat of the website losing its ranking position altogether.

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  • Possible SWITCH Optimization in DAX – #powerpivot #dax #tabular

    - by Marco Russo (SQLBI)
    In one of the Advanced DAX Workshop I taught this year, I had an interesting discussion about how to optimize a SWITCH statement (which could be frequently used checking a slicer, like in the Parameter Table pattern). Let’s start with the problem. What happen when you have such a statement? Sales :=     SWITCH (         VALUES ( Period[Period] ),         "Current", [Internet Total Sales],         "MTD", [MTD Sales],         "QTD", [QTD Sales],         "YTD", [YTD Sales],          BLANK ()     ) The SWITCH statement is in reality just syntax sugar for a nested IF statement. When you place such a measure in a pivot table, for every cell of the pivot table the IF options are evaluated. In order to optimize performance, the DAX engine usually does not compute cell-by-cell, but tries to compute the values in bulk-mode. However, if a measure contains an IF statement, every cell might have a different execution path, so the current implementation might evaluate all the possible IF branches in bulk-mode, so that for every cell the result from one of the branches will be already available in a pre-calculated dataset. The price for that could be high. If you consider the previous Sales measure, the YTD Sales measure could be evaluated for all the cells where it’s not required, and also when YTD is not selected at all in a Pivot Table. The actual optimization made by the DAX engine could be different in every build, and I expect newer builds of Tabular and Power Pivot to be better than older ones. However, we still don’t live in an ideal world, so it could be better trying to help the engine finding a better execution plan. One student (Niek de Wit) proposed this approach: Selection := IF (     HASONEVALUE ( Period[Period] ),     VALUES ( Period[Period] ) ) Sales := CALCULATE (     [Internet Total Sales],     FILTER (         VALUES ( 'Internet Sales'[Order Quantity] ),         'Internet Sales'[Order Quantity]             = IF (                 [Selection] = "Current",                 'Internet Sales'[Order Quantity],                 -1             )     ) )     + CALCULATE (         [MTD Sales],         FILTER (             VALUES ( 'Internet Sales'[Order Quantity] ),             'Internet Sales'[Order Quantity]                 = IF (                     [Selection] = "MTD",                     'Internet Sales'[Order Quantity],                     -1                 )         )     )     + CALCULATE (         [QTD Sales],         FILTER (             VALUES ( 'Internet Sales'[Order Quantity] ),             'Internet Sales'[Order Quantity]                 = IF (                     [Selection] = "QTD",                     'Internet Sales'[Order Quantity],                     -1                 )         )     )     + CALCULATE (         [YTD Sales],         FILTER (             VALUES ( 'Internet Sales'[Order Quantity] ),             'Internet Sales'[Order Quantity]                 = IF (                     [Selection] = "YTD",                     'Internet Sales'[Order Quantity],                     -1                 )         )     ) At first sight, you might think it’s impossible that this approach could be faster. However, if you examine with the profiler what happens, there is a different story. Every original IF’s execution branch is now a separate CALCULATE statement, which applies a filter that does not execute the required measure calculation if the result of the FILTER is empty. I used the ‘Internet Sales’[Order Quantity] column in this example just because in Adventure Works it has only one value (every row has 1): in the real world, you should use a column that has a very low number of distinct values, or use a column that has always the same value for every row (so it will be compressed very well!). Because the value –1 is never used in this column, the IF comparison in the filter discharge all the values iterated in the filter if the selection does not match with the desired value. I hope to have time in the future to write a longer article about this optimization technique, but in the meantime I’ve seen this optimization has been useful in many other implementations. Please write your feedback if you find scenarios (in both Power Pivot and Tabular) where you obtain performance improvements using this technique!

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  • Website Health Check - Keyword Blunders - Part 1

    Website Health Check provides a report on the components of a website. Keyword is one of the most important components. Let's start with it. Keywords are the starting point of Search Engine Optimization (SEO). So, when you make a mistake with the keywords, your whole optimization process becomes a waste of time.

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  • property rental / availability & booking component for asp.net website [closed]

    - by Karl Cassar
    We have a website which contains various listings of properties. Some of these properties can be rented, and we would like to add a 'booking engine' to it, to manage availability and bookings. However, I don't think it would be feasible to custom-code one for just this website. Is there any component / module which one can integrate with, to provide such functionality? Website is developed in C#/ASP.Net.

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  • User Group meeting in Copenhagen for #powerpivot

    - by Marco Russo (SQLBI)
    The next Monday, March 21st, I will join a special event organized by the Danish SQL Server User Group , Excelbi.dk and the Swedish SQL Server User Group . The meeting will start at 18:00 at the Radisson Royal Blu in Copenhagen, and this is the topic we will discuss. PowerPivot / BISM and the future of a BI Solution The next version of Analysis Services will offer the BI Semantic Model (BISM) that is based on Vertipaq, the same engine that runs PowerPivot. DAX and PowerPivot have been created as...(read more)

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  • Benefits of an Online SEO Course

    SEO (Search Engine Optimization) is the process one takes in optimizing their website to be on the top of search results for Search Engines. As a new online business owner doing SEO may seem to be a daunting task.

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  • How To Calculate SEO ROI

    Investing in Search Engine Optimization should be a weighed decision like other marketing expenses. Calculating ROI for SEO can be more difficult than other advertising because costs and returns are often not as concrete, but with some ballpark figures, estimating your SEO ROI becomes a doable task.

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  • Why don't we just fix Javascript?

    - by Jan Meyer
    Javascript sucks because of a few fatalities well pointed out by Douglas Crockford. We talk a lot about it. But the point here is, why we don't fix it? Coffeescript of course does that and a lot more. But the question here is another: if we provide a webservice that can convert one version of Javascript to the next, and so on, we can keep the language up to date. Such a conversion allows old code to run, albeit with an ever-increasing startup delay, as newer browsers convert old code to the new syntax. To avoid that delay, the site only needs to take the output of the code-transform and paste it in! The effort has immediate benefits for those businesses interested in the results. The rest can sleep tight: their code will continue to run. If we provide backward code-transformation also, then elder browsers can also run ANY new code! Migration scripts should be created by those that make changes to a language. Today they don't, which is in itself a fundamental omission! It should be am obvious part of their job to provide them, as their job isn't really done without them. The onus of making it work should be on them. With this system Any site will be able to run in Any browser, but new code will run best on the newest browsers. This way we reap the benefit of an up-to-date and productive development environment, where today we suffer, supposedly because of yesterday. This is a misconception. We are all trapped in committee-thinking, and we drag along things that only worsen our performance over time! We cause an ever increasing complexity that is hard to underestimate. Javascript is easily fixed. The fact is we don't. As an example, I have seen Patrick Michaud tackle the migration problem in PmWiki. It included forward migration scripts. Whenever syntax changes were made, a migration script was added to transform pages to the new syntax. As far as I know, ALL migrations have worked flawlessly. In other words, we don't tackle the migration problem, we just drag it along. We are incompetent! And why is that? Because technically incompetent people feel they must decide for us. Because they are incompetent, fear rules them. They are obnoxiously conservative, and we suffer the consequence of bad leadership. But the competent don't need to play by the same rules. They can (and must) change them. They are the path forward. It is about time to leave the past behind, and pursue the leanest meanest, no, eternal functionality. That would in and of itself revolutionize programming. So, why don't we stop whining and fix programming? Begin with Javascript and change the world. Even if the browser doesn't hook into this system, coders could. So language updaters should take it upon them to provide migration scripts. Once they exist, browsers may take advantage of them.

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  • How Local SEO Can Improve Your Business

    Local search engine optimization is a good first step to conquer the search engines and present your business. This article summarizes some of the positive aspects of Local SEO, and why businesses should not scared to embrace the internet as a new marketing medium.

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  • SQL Server 2012 Service Pack 1 CTP4 is available

    - by AaronBertrand
    This morning the SQL Server team announced the release of Service Pack 1 CTP4 for SQL Server 2012. Back in July I talked about CTP3 and how the release contained BI features only; no fixes. The newer CTP does have fixes and other engine enhancements as well; there is even proper documentation in Books Online about the enhancements. The download page also lists them: http://www.microsoft.com/en-us/download/details.aspx?id=34700 The build # is 11.0.2845....(read more)

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  • SEO best practices for a web feature that uses geolocation by IP Address

    - by Nick
    I'm working on a feature that tailors content based on a geo location lookup by IP address in order to provide information based on the general area where this visitor is from. I'm concerned that content will be interpreted as focused solely on the search engine spider's geo origin when it is indexed. Are there SEO best practices for geo location by ip address features? I appreciate any specific tips or words of wisdom.

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  • Changes in Language Punctuation [closed]

    - by Wes Miller
    More social curiosity than actual programming question... (I got shot for posting this on Stack Overflow. They sent me here. At least i hope here is where they meant.) Based on the few responses I got before the content police ran me off Stack Overflow, I should note that I am legally blind and neatness and consistency in programming are my best friends. A thousand years ago when I took my first programming class (Fortran 66) and a mere 500 years ago when I tokk my first C and C++ classes, there were some pretty standard punctuation practices across languages. I saw them in Basic (shudder), PL/1, PL/AS, Rexx even Pascal. Ok, APL2 is not part of this discussion. Each language has its own peculiar punctuation. Pascal's periods, Fortran's comma separated do loops, almost everybody else's semicolons. As I learned it, each language also has KEYWORDS (if, for, do, while, until, etc.) which are set off by whitespace (or the left margin) if, etc. Each language has function, subroutines of whatever they're called. Some built-in some user coded. They were set off by function_name( parameters );. As in sqrt( x ) or rand( y ); Lately, there seems to be a new set of punctuation rules. Especially in c++ where initializers get glued onto the end of variable declarations int x(0); or auto_ptr p(new gizmo); This usually, briefly fools me into thinking someone is declaring a function prototype or using a function as a integer. Then "if" and 'for' seems to have grown parens; if(true) for(;;), etc. Since when did keywords become functions. I realize some people think they ARE functions with iterators as parameters. But if "for" is a function, where did the arg separating commas go? And finally, functions seem to have shed their parens; sqrt (2) select (...) I know, I koow, loosening whitespace rules is good. Keep reading. Question: when did the old ways disappear and this new way come into vogue? Does anyone besides me find it irritating to read and that the information that the placement of punctuation used to convey is gone? I know full well that K&R put the { at the end of the "if" or "for" to save a byte here and there. Can't use that excuse here. Space as an excuse for loss of readability died as HDD space soared past 100 MiB. Your thoughts are solicited. If there is a good reason to do this, I'll gladly learn it and maybe in another 50 years I'll get used to it. Of course it's good that compilers recognize these (IMHO) typos and keep right on going, but just because you CAN code it that way doesn't mean you HAVE to, right?

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  • Developing Schema Compare for Oracle (Part 1)

    - by Simon Cooper
    SQL Compare is one of Red Gate's most successful SQL Server tools; it allows developers and DBAs to compare and synchronize the contents of their databases. Although similar tools exist for Oracle, they are quite noticeably lacking in the usability and stability that SQL Compare is known for in the SQL Server world. We could see a real need for a usable schema comparison tools for Oracle, and so the Schema Compare for Oracle project was born. Over the next few weeks, as we come up to release of v1, I'll be doing a series of posts on the development of Schema Compare for Oracle. For the first post, I thought I would start with the main pitfalls that we stumbled across when developing the product, especially from a SQL Server background. 1. Schemas and Databases The most obvious difference is that the concept of a 'database' is quite different between Oracle and SQL Server. On SQL Server, one server instance has multiple databases, each with separate schemas. There is typically little communication between separate databases, and most databases are no more than about 1000-2000 objects. This means SQL Compare can register an entire database in a reasonable amount of time, and cross-database dependencies probably won't be an issue. It is a quite different scene under Oracle, however. The terms 'database' and 'instance' are used interchangeably, (although technically 'database' refers to the datafiles on disk, and 'instance' the running Oracle process that reads & writes to the database), and a database is a single conceptual entity. This immediately presents problems, as it is infeasible to register an entire database as we do in SQL Compare; in my Oracle install, using the standard recommended options, there are 63975 system objects. If we tried to register all those, not only would it take hours, but the client would probably run out of memory before we finished. As a result, we had to allow people to specify what schemas they wanted to register. This decision had quite a few knock-on effects for the design, which I will cover in a future post. 2. Connecting to Oracle The next obvious difference is in actually connecting to Oracle – in SQL Server, you can specify a server and database, and off you go. On Oracle things are slightly more complicated. SIDs, Service Names, and TNS A database (the files on disk) must have a unique identifier for the databases on the system, called the SID. It also has a global database name, which consists of a name (which doesn't have to match the SID) and a domain. Alternatively, you can identify a database using a service name, which normally has a 1-to-1 relationship with instances, but may not if, for example, using RAC (Real Application Clusters) for redundancy and failover. You specify the computer and instance you want to connect to using TNS (Transparent Network Substrate). The user-visible parts are a config file (tnsnames.ora) on the client machine that specifies how to connect to an instance. For example, the entry for one of my test instances is: SC_11GDB1 = (DESCRIPTION = (ADDRESS_LIST = (ADDRESS = (PROTOCOL = TCP)(HOST = simonctest)(PORT = 1521)) ) (CONNECT_DATA = (SID = 11gR1db1) ) ) This gives the hostname, port, and SID of the instance I want to connect to, and associates it with a name (SC_11GDB1). The tnsnames syntax also allows you to specify failover, multiple descriptions and address lists, and client load balancing. You can then specify this TNS identifier as the data source in a connection string. Although using ODP.NET (the .NET dlls provided by Oracle) was fine for internal prototype builds, once we released the EAP we discovered that this simply wasn't an acceptable solution for installs on other people's machines. Due to .NET assembly strong naming, users had to have installed on their machines the exact same version of the ODP.NET dlls as we had on our build server. We couldn't ship the ODP.NET dlls with our installer as the Oracle license agreement prohibited this, and we didn't want to force users to install another Oracle client just so they can run our program. To be able to list the TNS entries in the connection dialog, we also had to locate and parse the tnsnames.ora file, which was complicated by users with several Oracle client installs and intricate TNS entries. After much swearing at our computers, we eventually decided to use a third party Oracle connection library from Devart that we could ship with our program; this could use whatever client version was installed, parse the TNS entries for us, and also had the nice feature of being able to connect to an Oracle server without having any client installed at all. Unfortunately, their current license agreement prevents us from shipping an Oracle SDK, but that's a bridge we'll cross when we get to it. 3. Running synchronization scripts The most important difference is that in Oracle, DDL is non-transactional; you cannot rollback DDL statements like you can on SQL Server. Although we considered various solutions to this, including using the flashback archive or recycle bin, or generating an undo script, no reliable method of completely undoing a half-executed sync script has yet been found; so in this case we simply have to trust that the DBA or developer will check and verify the script before running it. However, before we got to that stage, we had to get the scripts to run in the first place... To run a synchronization script from SQL Compare we essentially pass the script over to the SqlCommand.ExecuteNonQuery method. However, when we tried to do the same for an OracleConnection we got a very strange error – 'ORA-00911: invalid character', even when running the most basic CREATE TABLE command. After much hair-pulling and Googling, we discovered that Oracle has got some very strange behaviour with semicolons at the end of statements. To understand what's going on, we need to take a quick foray into SQL and PL/SQL. PL/SQL is not T-SQL In SQL Server, T-SQL is the language used to interface with the database. It has DDL, DML, control flow, and many other nice features (like Turing-completeness) that you can mix and match in the same script. In Oracle, DDL SQL and PL/SQL are two completely separate languages, with different syntax, different datatypes and different execution engines within the instance. Oracle SQL is much more like 'pure' ANSI SQL, with no state, no control flow, and only the basic DML commands. PL/SQL is the Turing-complete language, but can only do DML and DCL (i.e. BEGIN TRANSATION commands). Any DDL or SQL commands that aren't recognised by the PL/SQL engine have to be passed back to the SQL engine via an EXECUTE IMMEDIATE command. In PL/SQL, a semicolons is a valid token used to delimit the end of a statement. In SQL, a semicolon is not a valid token (even though the Oracle documentation gives them at the end of the syntax diagrams) . When you execute the command CREATE TABLE table1 (COL1 NUMBER); in SQL*Plus the semicolon on the end is a command to SQL*Plus to execute the preceding statement on the server; it strips off the semicolon before passing it on. SQL Developer does a similar thing. When executing a PL/SQL block, however, the syntax is like so: BEGIN INSERT INTO table1 VALUES (1); INSERT INTO table1 VALUES (2); END; / In this case, the semicolon is accepted by the PL/SQL engine as a statement delimiter, and instead the / is the command to SQL*Plus to execute the current block. This explains the ORA-00911 error we got when trying to run the CREATE TABLE command – the server is complaining about the semicolon on the end. This also means that there is no SQL syntax to execute more than one DDL command in the same OracleCommand. Therefore, we would have to do a round-trip to the server for every command we want to execute. Obviously, this would cause lots of network traffic and be very slow on slow or congested networks. Our first attempt at a solution was to wrap every SQL statement (without semicolon) inside an EXECUTE IMMEDIATE command in a PL/SQL block and pass that to the server to execute. One downside of this solution is that we get no feedback as to how the script execution is going; we're currently evaluating better solutions to this thorny issue. Next up: Dependencies; how we solved the problem of being unable to register the entire database, and the knock-on effects to the whole product.

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  • Using Competition Information to Plan Your SEO Strategy

    There is no doubt about it, there is no better feeling than beating out your competition in search engine placement. It generally takes a certain length of time, but that day when you climb one step above your competition is a sweet victory. The easiest way to do this is to analyse just what exactly your competition is doing, and do it better.

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  • Removing Barriers to Create Effective Data Models

    After years of creating and maintaining data models, I have started to notice common barriers that decrease the accuracy and usefulness of models. In my opinion, the main causes of these barriers are the lack of knowledge and communication from within a company. The lack of knowledge in regards to data models or data modeling can take many forms. Company Culture Knowledge Whether documented or undocumented, existing business rules of a company can affect how data is modeled. For example, if a company only allows 1 assigned person per customer to be able to manipulate a customer’s record then then a data model that includes an associated table that joins customers and employee’s would be unneeded because that would allow for the possibility of multiple employees to handle a customer because of the potential for a many to many relationship between Customers and Employees. Technical Knowledge Depending on the data modeler’s proficiency in modeling data they can inadvertently cause issues and/or complications with a design without even noticing. It is important that companies share data modeling responsibilities so that the models are developed from multiple perspectives of a system, company and the original problem.  In addition, the tools that a company selects to create data models can also affect the accuracy of the model if designer are not familiar with the tools or the tools are too complex to use for the designer. Existing System Knowledge In order for a data modeler to model data for an existing system so that new changes can be applied to a system then they need to at least know the basic concepts of a system so that they can work within it. This will promote reusability of data and prevent the chance of duplicating data. Project Knowledge This should be pretty obvious, but it is very hard to create an accurate data model without knowing what data needs to be modeled. I have always found it strange that I have been asked to start modeling data prior to a client formalizing any requirements. Usually when this happens I have to make several iterations to a model, and the client still does not know exactly what they want.  In addition additional issues can arise when certain stakeholders of a project are not consulted prior to the design or after the project is over because it can cause miss understandings and confusion by the end user as well as possibly not solving the original problem for which a project is intended to solve. One common thread between each type of knowledge is that they can all be avoided through the use of good communication. For example, if a modeler is new to a company then they should ask older employees about any business specific rules that may be documented or undocumented that must be applied to projects in general. Furthermore, if a modeler is not really familiar with a specific data modeling software then they need to speak up and ask for help form other employees or their manager. This will not only help the modeler in the project, but also help them in future projects that they do for the company. Additionally, if a project is not clearly defined prior to a data modeler being assigned the modeling project then it is their responsibility to communicate with the other stakeholders to clarify any part of a project that is unclear so that the data model that is created is accurately aligned with a project.

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  • Paid Website Code Review

    - by clifgray
    I have written a pretty extensive webapp and it is going to go live in the next fews weeks and before I really publicize it I want to get some professionals to review it for optimization and best practices. Is there any online service or way to find local software engineers who would be willing to do this? Just to give some specifics that may be helpful, my site is on Google App Engine and written in Python and it is tough to find someone with extensive experience in that area.

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