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  • Search Engine Ranking Competition

    Search engine ranking competition just got tougher. With individuals and businesses pooling a team of SEO experts to update their website, SEO software, working on intensive keyword research, as well as tapping into social media marketing, continuous marketing is necessary to improve and maintain search engine ranking competitiveness.

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  • Anatomy of a .NET Assembly - Custom attribute encoding

    - by Simon Cooper
    In my previous post, I covered how field, method, and other types of signatures are encoded in a .NET assembly. Custom attribute signatures differ quite a bit from these, which consequently affects attribute specifications in C#. Custom attribute specifications In C#, you can apply a custom attribute to a type or type member, specifying a constructor as well as the values of fields or properties on the attribute type: public class ExampleAttribute : Attribute { public ExampleAttribute(int ctorArg1, string ctorArg2) { ... } public Type ExampleType { get; set; } } [Example(5, "6", ExampleType = typeof(string))] public class C { ... } How does this specification actually get encoded and stored in an assembly? Specification blob values Custom attribute specification signatures use the same building blocks as other types of signatures; the ELEMENT_TYPE structure. However, they significantly differ from other types of signatures, in that the actual parameter values need to be stored along with type information. There are two types of specification arguments in a signature blob; fixed args and named args. Fixed args are the arguments to the attribute type constructor, named arguments are specified after the constructor arguments to provide a value to a field or property on the constructed attribute type (PropertyName = propValue) Values in an attribute blob are limited to one of the basic types (one of the number types, character, or boolean), a reference to a type, an enum (which, in .NET, has to use one of the integer types as a base representation), or arrays of any of those. Enums and the basic types are easy to store in a blob - you simply store the binary representation. Strings are stored starting with a compressed integer indicating the length of the string, followed by the UTF8 characters. Array values start with an integer indicating the number of elements in the array, then the item values concatentated together. Rather than using a coded token, Type values are stored using a string representing the type name and fully qualified assembly name (for example, MyNs.MyType, MyAssembly, Version=1.0.0.0, Culture=neutral, PublicKeyToken=0123456789abcdef). If the type is in the current assembly or mscorlib then just the type name can be used. This is probably done to prevent direct references between assemblies solely because of attribute specification arguments; assemblies can be loaded in the reflection-only context and attribute arguments still processed, without loading the entire assembly. Fixed and named arguments Each entry in the CustomAttribute metadata table contains a reference to the object the attribute is applied to, the attribute constructor, and the specification blob. The number and type of arguments to the constructor (the fixed args) can be worked out by the method signature referenced by the attribute constructor, and so the fixed args can simply be concatenated together in the blob without any extra type information. Named args are different. These specify the value to assign to a field or property once the attribute type has been constructed. In the CLR, fields and properties can be overloaded just on their type; different fields and properties can have the same name. Therefore, to uniquely identify a field or property you need: Whether it's a field or property (indicated using byte values 0x53 and 0x54, respectively) The field or property type The field or property name After the fixed arg values is a 2-byte number specifying the number of named args in the blob. Each named argument has the above information concatenated together, mostly using the basic ELEMENT_TYPE values, in the same way as a method or field signature. A Type argument is represented using the byte 0x50, and an enum argument is represented using the byte 0x55 followed by a string specifying the name and assembly of the enum type. The named argument property information is followed by the argument value, using the same encoding as fixed args. Boxed objects This would be all very well, were it not for object and object[]. Arguments and properties of type object allow a value of any allowed argument type to be specified. As a result, more information needs to be specified in the blob to interpret the argument bytes as the correct type. So, the argument value is simple prepended with the type of the value by specifying the ELEMENT_TYPE or name of the enum the value represents. For named arguments, a field or property of type object is represented using the byte 0x51, with the actual type specified in the argument value. Some examples... All property signatures start with the 2-byte value 0x0001. Similar to my previous post in the series, names in capitals correspond to a particular byte value in the ELEMENT_TYPE structure. For strings, I'll simply give the string value, rather than the length and UTF8 encoding in the actual blob. I'll be using the following enum and attribute types to demonstrate specification encodings: class AttrAttribute : Attribute { public AttrAttribute() {} public AttrAttribute(Type[] tArray) {} public AttrAttribute(object o) {} public AttrAttribute(MyEnum e) {} public AttrAttribute(ushort x, int y) {} public AttrAttribute(string str, Type type1, Type type2) {} public int Prop1 { get; set; } public object Prop2 { get; set; } public object[] ObjectArray; } enum MyEnum : int { Val1 = 1, Val2 = 2 } Now, some examples: Here, the the specification binds to the (ushort, int) attribute constructor, with fixed args only. The specification blob starts off with a prolog, followed by the two constructor arguments, then the number of named arguments (zero): [Attr(42, 84)] 0x0001 0x002a 0x00000054 0x0000 An example of string and type encoding: [Attr("MyString", typeof(Array), typeof(System.Windows.Forms.Form))] 0x0001 "MyString" "System.Array" "System.Windows.Forms.Form, System.Windows.Forms, Version=4.0.0.0, Culture=neutral, PublicKeyToken=b77a5c561934e089" 0x0000 As you can see, the full assembly specification of a type is only needed if the type isn't in the current assembly or mscorlib. Note, however, that the C# compiler currently chooses to fully-qualify mscorlib types anyway. An object argument (this binds to the object attribute constructor), and two named arguments (a null string is represented by 0xff and the empty string by 0x00) [Attr((ushort)40, Prop1 = 12, Prop2 = "")] 0x0001 U2 0x0028 0x0002 0x54 I4 "Prop1" 0x0000000c 0x54 0x51 "Prop2" STRING 0x00 Right, more complicated now. A type array as a fixed argument: [Attr(new[] { typeof(string), typeof(object) })] 0x0001 0x00000002 // the number of elements "System.String" "System.Object" 0x0000 An enum value, which is simply represented using the underlying value. The CLR works out that it's an enum using information in the attribute constructor signature: [Attr(MyEnum.Val1)] 0x0001 0x00000001 0x0000 And finally, a null array, and an object array as a named argument: [Attr((Type[])null, ObjectArray = new object[] { (byte)2, typeof(decimal), null, MyEnum.Val2 })] 0x0001 0xffffffff 0x0001 0x53 SZARRAY 0x51 "ObjectArray" 0x00000004 U1 0x02 0x50 "System.Decimal" STRING 0xff 0x55 "MyEnum" 0x00000002 As you'll notice, a null object is encoded as a null string value, and a null array is represented using a length of -1 (0xffffffff). How does this affect C#? So, we can now explain why the limits on attribute arguments are so strict in C#. Attribute specification blobs are limited to basic numbers, enums, types, and arrays. As you can see, this is because the raw CLR encoding can only accommodate those types. Special byte patterns have to be used to indicate object, string, Type, or enum values in named arguments; you can't specify an arbitary object type, as there isn't a generalised way of encoding the resulting value in the specification blob. In particular, decimal values can't be encoded, as it isn't a 'built-in' CLR type that has a native representation (you'll notice that decimal constants in C# programs are compiled as several integer arguments to DecimalConstantAttribute). Jagged arrays also aren't natively supported, although you can get around it by using an array as a value to an object argument: [Attr(new object[] { new object[] { new Type[] { typeof(string) } }, 42 })] Finally... Phew! That was a bit longer than I thought it would be. Custom attribute encodings are complicated! Hopefully this series has been an informative look at what exactly goes on inside a .NET assembly. In the next blog posts, I'll be carrying on with the 'Inside Red Gate' series.

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  • The ABC's of Search Engine Optimization

    If you're trying to learn more about Search Engine Optimization you're not alone. Many business owners have heard this term, but may not know exactly what it mean. Simply put, SEO is a way to help improve your web site so that it can be found easily by search engines, allowing it to be ranked higher in their results, and ultimately be found by your customers.

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  • Scrum and Google Docs burndown chart

    - by Michal Minicki
    There is a tutorial on how to create a burndown chart for Scrum in the Google Docs application: http://www.scrumology.net/2011/05/03/how-to-create-a-burndown-chart-in-google-docs/ The problem I see with it though is, it has only a place to update progress once per sprint but the burndown is supposed to be updated with daily progress, right? How can one modify this chart to be able to put daily progress on it?

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  • Don't Let Someone Else Optimize Your Search Results

    I build websites for a wide variety of clients, and every single client asks me to get their website placed highly within search engine results. However, they don't know that there's more to ranking high in the search engines than just launching a site; this is especially true when the website has just been created.

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  • Increase Google SERP Rank by Improving Your PageRank

    Having a good search engines results page (SERP) rank is the goal of SEO, this means higher organic traffic, more visitors and increased conversion rate. But how do we improve our SERP rank specially with Google who provides more than 70% of relevant search results? Well one of them is improving your website's PageRank, if you think SERP and PR are not related, keep on reading to find out.

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  • Google sort un outil qui permet le support de WebM dans IE9, en collaboration avec Microsoft

    Google sort un outil qui permet le support de WebM dans IE9 En collaboration avec Microsoft Quelques jours après la sortie du navigateur de Microsoft Internet Explorer 9 en version finale, Google propose une version préliminaire d'un outil permettant le support du format vidéo open source WebM. L'application, baptisée WebM Media Foundation (MF) Components for Microsoft Internet Explorer 9, utilise l'API Microsoft Media Foundation pour permettre une intégration transparente avec Windows de WebM. A signaler, la réalisation de cet outil a été faite en étroite collaboration avec Microsoft. Etant donné que l'applicatio...

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  • There's More to SEO Than Google

    Though the 10-year search partnership deal between the former rivals was finalised in December, it still required approval from both the US Department of Justice and the European Commission. Microsoft and Yahoo! CEOs seem thrilled with the deal, with Microsoft's Steve Ballmer defining it as 'an exciting milestone' whilst Yahoo!'s Carol Bartz declared it a 'breakthrough search alliance.'

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  • Heating Up the Search Results With Local SEO

    With the help of an SEO agencies and local SEO, local businesses are dominating the first page of search results. There are millions of websites in existence today and With so much competition, website owners must have high rankings with the search engines in order to succeed online.

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  • Google Books - Online Literacy Database

    The idea of Google Books was first conceived in 2002 when a small group of Google programmers started pondering the question of how many man hours it would take to scan every single book ever written... [Author: Chris Holgate - Computers and Internet - March 29, 2010]

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  • Google intègrera Flash en natif à Chrome et travaille avec Mozilla sur "la prochaine génération d'AP

    Google intègre Flash en natif à Chrome Et travaille avec Mozilla sur "la prochaine génération d'APIs de développement de plug-ins" : quid du HTML5 ? Reprenons depuis le début. Chrome et Firefox, les navigateurs de Google et de la Fondation Mozilla, sont - de plus en plus - concurrents. Mozilla n'a pas caché son agacement face aux failles du plug-in Flash, la technologie d'Adobe. Flash qui est pratiquement à l'origine d'une

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  • Designing Search Engine Keyword Optimization Friendly Websites and Blogs

    To generate free targeted traffic, you must know how to go about search engine keyword optimization. This is because optimizing your website or blog for placement on the first page of Google or Yahoo is the best online money making secret. Google, MSN and Yahoo are used by most people to search for information thus if you can optimize your website pages for common keywords you will definitely attract traffic.

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  • Search engine optimization Links

    - by Michael Freidgeim
    Below there are a few links, that I used for my Search engine optimization research:     http://websearch.about.com/od/designforsearch/ss/tendesigntips.htm     Keyword Selection Guidelines   Where To Use Keywords  Google Search Engine Optimization http://websearch.about.com/od/keywordsandphrases/a/sitedesign.htm     http://en.wikipedia.org/wiki/Search_engine_optimization       http://www.google.com/support/webmasters/bin/answer.py?answer=35291

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  • SEO Copywriting - Tips on Making Sense to Humans and Google

    This article covers a range of handy tips that you can implement to boost your search engine ratings. It deals with striking the balance between optimising for search engines like Google and making sense to your human visitors. You'll learn a whole range of writing techniques to boost your ranking, along with some behind the scenes tips.

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  • Android Market : Google supprime 21 applications populaires infectées de malwares et lance leur désinstallation à distance

    Android Market : Google supprime 21 applications populaires infectées Par des malwares et lance leur désinstallation à distance Google vient de bannir de l'Android Market pas moins de 21 applications populaires, en raison de nombreux Malwares et Trojans qu'elles contiennent. Ces applications appartiennent au même développeur (Myournet) et intègrent toutes l'exploit nommé « rage-against-the-cage », qui permet au code malicieux d'obtenir le droit d'administrateur principal (root) sur les versions d'Android antérieures à la 2.2.2. Ce droit acquis, les applications étaient en mesure de télécharger et d'exécuter du code via des portes dérobées, ouvrant ainsi la voie à de...

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  • Search Engine Placement Optimization and Link Popularity

    The increased visibility of your website due to high link popularity and search engine placement optimization can mean so much, especially if you are promoting a product or service through your website. If you are new to the business of link building, you might be wondering how to get started with it and how search engine placement optimization can help you. Knowledge of link popularity basics is essential even if you are planning on hiring someone to do link building tasks for you.

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  • Files and content search outside from opened Visual Studio solution

    - by Suresh Behera
    I have been using Visual studio for decade now and never notice a useful search option on “Find and Replace”  wizard.One of my client still use Windows XP for their development machine.We have set of projects separated to specific group or solutions. So,i always have challenge to find some contents or files other than current opened solutions.On windows 7 it is easier go folder and look for content but not so easy on windows XP.Following “Find and Replace” and content search found very helpful...(read more)

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  • 7 Tips to Avoid Fatal Results in Search Engine Optimization Process

    Most companies whether big or small rely on the search engine marketing techniques for making the site more popular and definitely more search-engine friendly. You have to understand that there will be a lot of companies which will offer their SEO techniques. But you need to be extra cautious when you choose the company. Check out the 7 tips which should be followed if you want to avoid fatal mistakes.

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