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  • Fake It Easy On Yourself

    - by Lee Brandt
    I have been using Rhino.Mocks pretty much since I started being a mockist-type tester. I have been very happy with it for the most part, but a year or so ago, I got a glimpse of some tests using Moq. I thought the little bit I saw was very compelling. For a long time, I had been using: 1: var _repository = MockRepository.GenerateMock<IRepository>(); 2: _repository.Expect(repo=>repo.SomeCall()).Return(SomeValue); 3: var _controller = new SomeKindaController(_repository); 4:  5: ... some exercising code 6: _repository.AssertWasCalled(repo => repo.SomeCall()); I was happy with that syntax. I didn’t go looking for something else, but what I saw was: 1: var _repository = new Mock(); And I thought, “That looks really nice!” The code was very expressive and easier to read that the Rhino.Mocks syntax. I have gotten so used to the Rhino.Mocks syntax that it made complete sense to me, but to developers I was mentoring in mocking, it was sometimes to obtuse. SO I thought I would write some tests using Moq as my mocking tool. But I discovered something ugly once I got into it. The way Mocks are created makes Moq very easy to read, but that only gives you a Mock not the object itself, which is what you’ll need to pass to the exercising code. So this is what it ends up looking like: 1: var _repository = new Mock<IRepository>(); 2: _repository.SetUp(repo=>repo.SomeCall).Returns(SomeValue); 3: var _controller = new SomeKindaController(_repository.Object); 4: .. some exercizing code 5: _repository.Verify(repo => repo.SomeCall()); Two things jump out at me: 1) when I set up my mocked calls, do I set it on the Mock or the Mock’s “object”? and 2) What am I verifying on SomeCall? Just that it was called? that it is available to call? Dealing with 2 objects, a “Mock” and an “Object” made me have to consider naming conventions. Should I always call the mock _repositoryMock and the object _repository? So I went back to Rhino.Mocks. It is the most widely used framework, and show other how to use it is easier because there is one natural object to use, the _repository. Then I came across a blog post from Patrik Hägne, and that led me to a post about FakeItEasy. I went to the Google Code site and when I saw the syntax, I got very excited. Then I read the wiki page where Patrik stated why he wrote FakeItEasy, and it mirrored my own experience. So I began to play with it a bit. So far, I am sold. the syntax is VERY easy to read and the fluent interface is super discoverable. It basically looks like this: 1: var _repository = A.Fake<IRepository>(); 2: a.CallTo(repo=>repo.SomeMethod()).Returns(SomeValue); 3: var _controller = new SomeKindaController(_repository); 4: ... some exercising code 5: A.CallTo(() => _repository.SOmeMethod()).MustHaveHappened(); Very nice. But is it mature? It’s only been around a couple of years, so will I be giving up some thing that I use a lot because it hasn’t been implemented yet? I doesn’t seem so. As I read more examples and posts from Patrik, he has some pretty complex scenarios. He even has support for VB.NET! So if you are looking for a mocking framework that looks and feels very natural, try out FakeItEasy!

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  • Oracle Announces Leading ISV Integration With Oracle Sales and Marketing Cloud Service

    - by Richard Lefebvre
    More Than 100 ISVs, including Big Machines, Marketo and Xactly, now Provide Integrated Offerings to Help Maximize Sales and Single Customer Viewpoint Demonstrating its continued commitment to business value via open standards and the cloud, Oracle today announced that more than 100 leading ISVs are integrating in the cloud with Oracle Sales and Marketing Cloud Service, a service available through Oracle Cloud. For the first time Oracle Sales and Marketing Cloud Service users can choose from a wide array of directly integrated third-party solutions, providing a new level of choice, seamless deployment and single view of customers with preferred implementations. Top partners, including ActivePrime, Avaya, BigMachines, Box, Brainshark, Callidus Software, CirrusPath, Clicktools, CRMIT, DBSync, EchoSign from Adobe, Eloqua, Fliptop, FPX, HarQen, HubSpot, iHance, InsideSales.com, InsideView, Interactive Intelligence, Lingotek, LinkPoint360, Marketo, Nuance, PerspecSys, Postcode Anywhere, Revegy, salesElement, StrikeIron, upsourceIT, White Springs, X+1 and Xactly, have announced their availability and integration today. By integrating with Oracle Sales and Marketing Cloud Service, ISV solutions can easily be leveraged by customersBy choosing Oracle Sales and Marketing Cloud Service as a sales platform, customers will continue to have complete choice of their own quoting, lead management and sales methodology solutions and it will all be pre-integrated with Oracle Sales and Marketing Cloud Service. With demonstrable integration fusing standards-based technologies, such as SOAP web services, Oracle Sales and Marketing Cloud Service customers choosing ISV integrations will also benefit from familiar ease-of-use and the Oracle Sales and Marketing Cloud ervice user interface, including buttons, links and custom objects for a rich user experience. ISV integration with Oracle Sales and Marketing Cloud Service also enables on-demand contextual data exchange capabilities, linking Oracle Sales and Marketing Cloud Service business data with third-party application data for a complete CRM view. ISVs building robust, repeatable integrations with Oracle Sales and Marketing Cloud Service can begin the process of achieving Oracle Validated Integration, an Oracle PartnerNetwork program that recognizes Oracle partner solutions with proven integration to Oracle Applications. ISVs can learn more about Oracle Validated Integration    here. For customers, Oracle Validated Integration means that a partner’s integration has been tested and validated as functionally and technically sound, that the partner solution is integrated with Oracle Sales and Marketing Cloud Service in a reliable, standardized way, and that the integration operates and performs as documented. Oracle Cloud provides a broad portfolio of Platform Services, Application Services, and Social Services, all on a subscription basis. Oracle Cloud delivers instant value and productivity for end users, administrators, and developers through functionally rich, integrated, secure, enterprise cloud services. Supporting Quotes “BigMachines is a leader in Configure, Price, and Quote solutions in the Cloud. Our solution delivers accurate quotes directly from an opportunity, integrated with the leading Oracle Sales and Marketing Cloud application from Oracle,” says John Pulling, Senior Vice President of Products at Big Machines. “Together, Big Machines and Oracle efficiently automate changes, enabling a faster, more efficient sales process for our joint customers.”   ”Modern marketing and sales must engage customers and prospects in real time across the web, email, social media, online and offline channels to understand where and how to allocate their budgets for maximum return,” said Srini Venkatesan, Senior VP, Products and Engineering at Marketo. “Alignment and integration with Oracle Sales and Marketing Cloud Service allows Marketo’s solutions to deliver innovative capabilities for sales and marketing to adapt and grow their business on the core Oracle platform for CRM.”   “Sales incentives are the best way to drive better performance. Well managed incentives improve the bottom line, particularly when combined with effective sales systems,” said Christopher Cabrera, president and CEO of Xactly Corporation. “With Oracle Sales and Marketing Cloud Service and Xactly working together, customers gain insight and efficiencies. The combination can create more effective compensation programs, while motivating sales to work to its full potential."   “The tremendous integration of leading ISVs with Oracle Sales and Marketing Cloud Service is a testament to the undeniable business value and demand from customers,” said Anthony Lye, SVP of Oracle CRM. “Oracle Sales and Marketing Cloud Service continues to define the industry, and we are proud to work with these leading ISVs to help users simultaneously maximize sales and revenue and extend their current deployments for a deeper and single customer viewpoint.” Supporting Resources Oracle Sales and Marketing Cloud Service Learn More About Oracle Cloud

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  • Silverlight Cream for March 08, 2011 -- #1056

    - by Dave Campbell
    In this Issue: Joost van Schaik, Manas Patnaik, Kevin Hoffman, Jesse Liberty, Deborah Kurata, Dhananjay Kumar, Dennis Delimarsky, Samuel Jack, Peter Kuhn, WindowsPhoneGeek, and Jfo. Above the Fold: Silverlight: "How I let the trees grow" Peter Kuhn WP7: "Simple Windows Phone 7 / Silverlight drag/flick behavior" Joost van Schaik Shoutouts: SilverlightShow has their top 5 from last week posted, plus the ECOContest is ready to be voted on: SilverlightShow for Feb 28 - March 06, 2011 Drew DeVault is a young man involved with the Microsoft Student Insiders. He gave a WP7 presentation at RMTT and has posted his material: Post-Session: Windows Phone 7 @ RMTT Rui Marinho has an app in the ECO Contest called Forest Findr. is based on the BIng Map Control for silverlight and Sql Spatial data, and helps you find Forests and get geolocated pictures and wikipedia information, and has a post up with a bunch of info on it here: Forest Findr. my entry on the SilverlightShow EcoContest From SilverlightCream.com: Simple Windows Phone 7 / Silverlight drag/flick behavior Joost van Schaik has a behavior that makes *anything* draggable and 'flickable' in WP7 ... read the intro, scroll to the bottom to watch the demo, and then grab up the code... cool stuff, Joost! Data Aggregation Using Presentation Model in RIA and Silverlight 4 Manas Patnaik sent me a link to his blog, and it appears he's got lots of Silverlight goodness out there so you'll be hearing more about him. This first post is on the Presentation Model in RIA and Silverlight 4... good discussion, diagrams and code... good job, Manas! WP7 for iPhone and Android Developers - Advanced UI Kevin Hoffman has part 3 of an ambitious 12-part tutorial series up on WP7 development ... this go-around is concentrating on Advanced UI - Panorama/Pivot controls, DataBinding, ObservableCollections, and Converters... whew! Sterling DB on top of Isolated Storage – 2 Jesse Liberty has part 2 of his Sterling series up... this time setting up the database in App.xaml so it can be used for dealing with tombstoning. Silverlight Charting: Formatting the Tick Marks Deborah Kurata's next chart tutorial is all about showing you how to continue to dress up your charts.. this time by formatting the tick marks... if you don't know what that is... check out the first image in the post. Stored Procedure in WCF Data Service Dhananjay Kumar has a very nice tutorial up on using a stored proc with WCF Data Services... I happen to know someone working on just that at this time. If you have this in mind, here's a step-by-step guide to getting it done. Windows Phone 7 – Episode 5 – Pages Dennis Delimarsky has part 5 of his WP7 tutorial series up and is discussing Pages in this 17 minute video. Unpacking Simon Squared: My mini framework-independent animation library Samuel Jack has not only Open-Sourced the WP7 game he built and blogged about, but he's now explaining some of the structure of the game in posts such as this one about the animation library he wrote that his game is built on. How I let the trees grow Peter Kuhn shares with us the code he used for the tree animation in his ECO Contest entry. There's a lot to learn in this post about performance ... the fully-animated tree has about 20K elements... 5K branches and 20K leaves... check it out. WP7 ToastPrompt in depth WindowsPhoneGeek takes a deep dive into the ToastPrompt control in the Coding4fun Toolkit... everything you need to completely use the control including sample code. Beware the loaded event Jfo talks about another frustration point she had with WP7 development, and that is around the use of the loaded event... read these tips from someone that's been there. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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  • Oracle and Partners release CAMP specification for PaaS Management

    - by macoracle
    Cloud Application Management for Platforms The public release of the Cloud Application Management for Platforms (CAMP) specification, an initial draft of what is expected to become an industry standard self service interface specification for Platform as a Service (PaaS) management, represents a significant milestone in cloud standards development. Created by several players in the emerging cloud industry, including Oracle, the specification is being submitted to the OASIS standards organization (draft charter) where it will be finalized in an open development process. CAMP is targeted at application developers and deployers for self service management of their application on a Platform-as-a-Service cloud. It is closely aligned with the application development process where applications are typically developed in an Application Development Environment (ADE) and then deployed into a private or public platform cloud. CAMP standardizes the model behind an application’s dependencies on platform components and provides a standardized format for moving applications between the ADE and the cloud, and if and when desirable, between clouds. Once an application is deployed, CAMP provides users with a standardized self service interface to the PaaS offering, allowing the cloud consumer to manage the lifecycle of the application on that platform and the use of the underlying platform services. The CAMP interface includes a RESTful binding of the CAMP model onto the standard HTTP protocol, using JSON as the encoding for the model resources. The model for CAMP includes resources that represent the Application, its Components and any Platform Components that they depend on. It's important PaaS Cloud consumers understand that for a PaaS cloud, these are the abstractions that the user would prefer to work with, not Virtual Machines and the various resources such as compute power, storage and networking. PaaS cloud consumers would also not like to become system administrators for the infrastructure that is hosting their applications and component services. CAMP works on this more abstract level, and yet still accommodates platforms that are built using an underlying infrastructure cloud. With CAMP, it is up to the cloud provider whether or not this underlying infrastructure is exposed to the consumer. One major challenge addressed by the CAMP specification is that of ensuring that application deployment on a new platform is as seamless and error free as possible. This becomes even more difficult when the application may have been developed for a different platform and is now moving to a new one. In CAMP this is accomplished by matching the requirements of the application and its components to the specific capabilities of the underlying platform. This needs to be done regardless of whether there are existing pools of virtualized platform resources (such as a database pool) which are provisioned(on the basis of a schema for example), or whether the platform component is really just a set of virtual machines drawn from an infrastructure pool. The interoperability between platform clouds that CAMP offers means that a CAMP client such as an ADE can target multiple clouds with a single common interface. Applications can even be spread across multiple platform clouds and then managed without needing to create a specialized adapter to manage the components running in each cloud. The development of CAMP has been an effort by a small set of companies, but there are significant advantages to this approach. For example, the way that each of these companies creates their platforms is different enough, to ensure that CAMP can cover a wide range of actual deployments. CAMP is now entering the next phase of development under the guidance of an open standards organization, OASIS, which will likely broaden it’s capabilities. We hope is to keep it concise and minimal, however, to ease implementation and adoption. Over time there will be many different types of platform components that applications can use and which need management. CAMP at this point only includes one example of this (in an appendix) – DataBase as a Service. I am looking forward to the start of the CAMP Technical Committee in OASIS and will do my best to ensure a successful development process. Hope to see you there.

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  • Silverlight Cream for November 13, 2011 -- #1166

    - by Dave Campbell
    In this Issue: Pontus Wittenmark, Jeff Blankenburg(-2-), Colin Eberhardt, Charles Petzold, Dhananjay Kumar, Igor, Beth Massi, Kunal Chowdhury(-2-), Shawn Wildermuth, XAMLNinja, and Peter Kuhn(-2-). Above the Fold: Silverlight: "Silverlight Page Navigation Framework - Learn about UriMapper" Kunal Chowdhury WP7: "31 Days of Mango" Jeff Blankenburg WinRT/Metro/W8: "An Introduction to Semantic Zoom in Windows 8 Metro" Colin Eberhardt LightSwitch: "Common Validation Rules in LightSwitch Business Applications" Beth Massi Shoutouts: Michael Palermo's latest Desert Mountain Developers is up Michael Washington's latest Visual Studio #LightSwitch Daily is up From SilverlightCream.com: 10 tips about porting Silverlight apps to WinRT/Metro style apps (Part 1) Pontus Wittenmark spent some time porting his Silverlight game to WinRT and says it was easier than expected. He has posted 10 tips for porting... and promises more 31 Days of Mango Looks like Jeff Blankenburg started another 31 days series... this one on Mango dev... and looks like I'm late to the party, but that's ok, gives me more stuff to blog about... this time you can get the posts by email, and he has a hashtag for discussion too 31 Days of Mango | Day #1: The New Windows Phone Emulator Tools Day 1 of Jeff Blankenburg's journey is this post on what's new in the emulator tools. An Introduction to Semantic Zoom in Windows 8 Metro This is Colin Eberhardt's latest ... getting familiar with semantic zoom oin Metro by creating a WP7-stylke jumplist experience.... check out the video on his blogpost for a better idea of what he's up to .NET Streams and Windows 8 IStreams In his first real post on his new series writing an EPUB viewer for W8, Charles Petzold described using IInputStream to get the contents of a disk file... and source for the project in progress Video on How to work with Page Navigation and Back Button in Windows Phone 7 Dhananjay Kumar has a video tutorial up on Page Navigation and Back Button usage in WP7 Screen capture to media library instead of isolated storage Igor discusses a class that lets you save screen captures for use in your application and also saving them to the media library on the phone Common Validation Rules in LightSwitch Business Applications Beth Massi's latest is this LightSwitch post on Validation rules... showing how to define declarative rules and also write custom validation code. Silverlight Page Navigation Framework - Learn about UriMapper Kunal Chowdhury continues his Page Navigation discussion with this post on the UriMapper, and how to hide the actual URL of the page you're navigating to How to use PlaySoundAction Behavior in WP7 Application? Kunal Chowdhury also has this post up on using the PlaySoundAction Behavior in WP7 ... nice tutorial on using Blend to get the job done What Win8 Should Learn from Windows Phone After spending time with Windows 8, Shawn Wildermuth has this post up about features from WP7 that should be brought over to Windows 8, and finishes with features that WP8 (?) could learn from Win8 too WP7Contrib – FindaPad and the fastest list in the west XAMLNinja discusses the WP7 App FindaPad which spawned the creation of WP7Contrib and uses the app to describe some nuances that may not be readily obvious. Windows Phone 7: The kind of bug you don't want to discover Peter Kuhn discusses a problem he came across while programming WP7, interestingly enough, only in the emulator, and has to do with a Uint64 cast. He does offer a workaround. Announcing: Your Last About Dialog (YLAD) Peter Kuhn also has this post up that's a take-off on a post by Jeff Wilcox about a generic About Dialog. Peter has some great additions.. and he's right... it may be your last About Dialog... get it via NuGet, too! Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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  • Focus on Social Relationship Management at Oracle OpenWorld

    - by Pat Ma
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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  • HTML5 Boilerplate template for ASP.NET with Visual Studio 2010

    - by Harish Ranganathan
    This is the 5th post in the series of HTML5 for ASP.NET Developers  Support for HTML5 in Visual Studio 2010 has been quite good with Visual Studio Service Pack 1 However, HTML5 Boilerplate template has been one of the most popular HTML5 templates out in the internet.  Now, there is one for your favorite ASP.NET Webforms as well as ASP.NET MVC 3 Projects (even for ASP.NET MVC 2).  And its available in the most optimal place, i.e. NuGet. Lets see it in action.  Let us fire up Visual Studio 2010 and create a “File – New Project – ASP.NET Web Application” and leave the default name to create the project.  The default project template creates Site.Master, Default.aspx and the Account (membership) files. When you run the project without any changes, it shows up the default Master Page with the Home and About placeholder pages. Also, just to check the rendering on devices, lets try running the same page in Windows Phone 7 Emulator.  You can download the SDK from here Clearly, it looks bad on the emulator and if we were to publish the application as is, its going to be the same experience when users browse this app. Close the browser and then switch to Visual Studio.   Right click on the project and select “Manage NuGet Packages” The NuGet Package Manager dialog opens up.  Search for HTML5 Boilerplate.  The options for MVC & Web Forms show up.  Click on Install corresponding to the “Add HTML5 Boilerplate to Web Forms” options. It installs the template in a few seconds.   Once installed, you will be able to see a lot of additional Script files and also the all important HTML5Boilerplate.Master file.  This would be the replacement for the default Site.Master.  We need to change the Content Pages (Default.aspx & other pages) to point to this Master Page.  Example <%@ <% Master Language="C#" AutoEventWireup="true" CodeBehind="Html5Boilerplate.Master.cs" Inherits="WebApplication14.SiteMaster" %> would be the setting in the Default.aspx Page. You can do a Find & Replace for Site.Master to HTML5Boilerplate.Master for the whole solution so that it is changed in all the locations. With this, we have our Webforms application ready with HTML5 capabilities.  Needless to say, we need to wire up HTML5 mark up level code, canvas, etc., further to use the actual HTML5 features, but even without that, the page is now HTML5’ed.   One of the advantages of HTML5 (here HTML5 is collectively referred for CSS3, Javascript enhancements etc.,)  is the ability to render the pages better on mobile and hand held devices. So, now when we run the page from Visual Studio, the following is what we get.  Notice the site.icon automatically added.  The page otherwise looks similar to what it was earlier. Now, when we also check this page on the Windows Phone Emulator, here below is what, we get. As you can see, we definitely get a better experience now.  Of course, this is not the only HTML5 feature that we can use.  We need to wire up additional code for using Canvas, SVG and other HTML5 features.  But, definitely, this is a good starting point. You can also install the HTML5boilerplate Template for your ASP.NET MVC 3 and ASP.NET MVC 2 from the NuGet packages and get them ready for HTML5. Cheers !!!

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  • Playing HTML5 Video with fall back for IE8/IE7 and earlier versions of other browsers using Silverlight

    - by Harish Ranganathan
    One of the popular HTML5 tags is the video tag.  The ability to play videos without depending on a plugin is something that excites web developers to a great extent and no wonder you end up seeing video demos in all HTML5 conferences. Now, coming to HTML5 Video, the tag itself is simply <video id=”ID” src=”FILENAME.mp4/ogv/webm” > in the simplest form.  This also means that the video needs to be H.256 encoded MP4 format or some of the other formats as mentioned above.  For a detailed specification on this, check this Wikipedia article HTML5 video is supported by all the modern browsers such as IE9 (currently in RC stage), Mozilla Firefox 4 and Chrome latest versions.  Here below is a simple example of a HTML5 video tag and the screen shot of how it looks like in IE9 RC <!DOCTYPE html> <head></head> <body> <h1>This is a sample of an HTML5 Video</h1> <video src="video.mp4" id="myvideo">Your browser doesn’t support this currently</video> </body> </html> You can add attributes to the video tag such as “autoplay” which will automatically start playing the video.  Also, you can specify “poster” to display an initial picture before the video starts playing etc., but I am not going into those for now. This would play well in the modern browsers as mentioned above.  However, if the end users are viewing this page from an earlier version of browsers such as IE8/IE7 or IE6, this video wouldn’t play.  Whatever text that is specified between the video tags, would just show up. Note: for demo purposes, I went to the IE9 developer toolbar and chose IE8 as Browser Mode to exhibit this legacy behaviour.  However, in the interest of serving the larger community of users who visit the site, we would like to have a fall back mechanism for playing videos on older version of browsers. Now, Silverlight is supported in IE6/7 & 8 and other browsers too.  If we can have the same video encoded for Silverlight, we can put the fall-back code, as follows:- <video src="videos/video.mp4" id="myvideo">     <object height="252" type="application/x-silverlight-2" width="448">         <param name="source" value="resources/player.xap">         <param name="initParams" value="deferredLoad=true, duration=0, m=http://localhost/DemoSite/videos/video.mp4, autostart=false, autohide=true, showembed=true, postid=0" />         <param name="background" value="#00FFFFFF" />     </object> </video>   Note, this sample uses a Silverlight XAP file with the same video and uses the object tag to embed it instead of the HTML5 video tag. So, when I now run this sample and switch to IE8 (using the IE9 Developer toolbar’s Browser Mode), I get and when clicking on the “Play” icon, Note, there are multiple ways to play videos in Silverlight and this is one of the ways.  For a complete list of Silverlight samples, visit http://www.silverlight.net/learn/  Also, we can use Flash to play video in the fall-back mechanism as well. Thus, we can create a fall-back mechanism for playing HTML5 videos for the older browsers and hence ensure that the end users get to experience the same. Cheers !!!

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  • Measuring Code Quality

    - by DotNetBlues
    Several months back, I was tasked with measuring the quality of code in my organization. Foolishly, I said, "No problem." I figured that Visual Studio has a built-in code metrics tool (Analyze -> Calculate Code Metrics) and that would be a fine place to start with. I was right, but also very wrong. The Visual Studio calculates five primary metrics: Maintainability Index, Cyclomatic Complexity, Depth of Inheritance, Class Coupling, and Lines of Code. The first two are figured at the method level, the second at (primarily) the class level, and the last is a simple count. The first question any reasonable person should ask is "Which one do I look at first?" The first question any manager is going to ask is, "What one number tells me about the whole application?" My answer to both, in a way, was "Maintainability Index." Why? Because each of the other numbers represent one element of quality while MI is a composite number that includes Cyclomatic Complexity. I'd be lying if I said no consideration was given to the fact that it was abstract enough that it's harder for some surly developer (I've been known to resemble that remark) to start arguing why a high coupling or inheritance is no big deal or how complex requirements are to blame for complex code. I should also note that I don't think there is one magic bullet metric that will tell you objectively how good a code base is. There are a ton of different metrics out there, and each one was created for a specific purpose in mind and has a pet theory behind it. When you've got a group of developers who aren't accustomed to measuring code quality, picking a 0-100 scale, non-controversial metric that can be easily generated by tools you already own really isn't a bad place to start. That sort of answers the question a developer would ask, but what about the management question; how do you dashboard this stuff when Visual Studio doesn't roll up the numbers to the solution level? Since VS does roll up the MI to the project level, I thought I could just figure out what sort of weighting Microsoft used to roll method scores up to the class level and then to the namespace and project levels. I was a bit surprised by the answer: there is no weighting. That means that a class with one 1300 line method (which will score a 0 MI) and one empty constructor (which will score a 100 MI) will have an overall MI of a respectable 50. Throw in a couple of DTOs that are nothing more than getters and setters (which tend to score 95 or better) and the project ends up looking really, really healthy. The next poor bastard who has to work on the application is probably not going to be singing the praises of its maintainability, though. For the record, that 1300 line method isn't a hypothetical, either. So, what does one do with that? Well, I decided to weight the average by the Lines of Code per method. For our above example, the formula for the class's MI becomes ((1300 * 0) + (1 * 100))/1301 = .077, rounded to 0. Sounds about right. Continue the pattern for namespace, project, solution, and even multi-solution application MI scores. This can be done relatively easily by using the "export to Excel" button and running a quick formula against the data. On the short list of follow-up questions would be, "How do I improve my application's score?" That's an answer for another time, though.

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  • Organizational characteristics that impact the selection of Development Methodology concepts applied to a project

    Based on my experience, no one really follows a specific methodology exactly as it is formally designed. In fact, the key concepts of a few methodologies are usually combined to form a hybrid methodology for each project based on the current organizational makeup and the project need/requirements to be accomplished. Organizational characteristics that impact the selection of methodology concepts applied to a project. Prior subject knowledge pertaining to a project can be critical when deciding on what methodology or combination of methodologies to apply to a project. For example, if a project is very straight forward, and the development staff has experience in developing  that are similar, then the waterfall method could possibly be the best choice because little to no research is needed  in order to complete the project tasks and there is very little need for changes to occur.  On the other hand, if the development staff has limited subject knowledge or the requirements/specification of the project could possibly change as the project progresses then the use of spiral, iterative, incremental, agile, or any combination would be preferred. The previous methodologies used by an organization typically do not change much from project to project unless the needs of a project dictate differently. For example, if the waterfall method is the preferred development methodology then most projects will be developed by the waterfall method. Depending on the time allotted to a project each day can impact the selection of a development methodology. In one example, if the staff can only devote a few hours a day to a project then the incremental methodology might be ideal because modules can be added to the final project as they are developed. On the other hand, if daily time allocation is not an issue, then a multitude of methodologies could work well for a project. Project characteristics that impact the selection of methodology concepts applied to a project. The type of project being developed can often dictate the type of methodology used for the project. Based on my experience, projects that tend to have a lot of user interaction, follow a more iterative, incremental, or agile approach typically using a prototype that develops into a final project. These methodologies desire back and forth communication between users, clients, and developers to allow for requirements to change and functionality to be enhanced. Conversely, limited interaction applications or automated services can still sometimes get away with using the waterfall or transactional approach. The timeline of a project can also force an organization to prefer a particular methodology over the rest. For instance, if the project must be completed within 24 hours, then there is very little time for discussions back and forth between clients, users and the development team. In this scenario, the waterfall method would be perfect because the only interaction with the client occurs prior to a development project to outline the system requirements, and the development team can quickly move through the software development stages in order to complete the project within the deadline. If the team had more time, then the other methodologies could also be considered because there is more time for client and users to review the project and make changes as they see fit, and/or allow for more time to review the project in order to enhance the business performance and functionality. Sometimes the client and or user involvement can dictate the selection of methodologies applied to a project. One example of this is if a client is highly motivated to get a project completed and desires to play an active part in the development process then the agile development approach would work perfectly with this client because it allows for frequent interaction between clients, users and the development team. The inverse of this situation is a client that just wants to provide the project requirements and only wants to get involved when the project is to be delivered. In this case the waterfall method would work well because there is no room for changes and no back and forth between the users, clients or the development team.

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  • E-Business Suite 12.1.3 Data Masking Certified with Enterprise Manager 12c

    - by Elke Phelps (Oracle Development)
    Following up on our prior announcement for EM 11g, we're pleased to announce the certification of the E-Business Suite 12.1.3 Data Masking Template for the Data Masking Pack with Enterprise Manager Cloud Control 12c. You can use the Oracle Data Masking Pack with Oracle Enterprise Manager Grid Control 12c to scramble sensitive data in cloned E-Business Suite environments.  Due to data dependencies, scrambling E-Business Suite data is not a trivial task.  The data needs to be scrubbed in such a way that allows the application to continue to function.  You may scramble data in E-Business Suite cloned environments with EM12c using the following template: E-Business Suite 12.1.3 Data Masking Template for Data Masking Pack with EM12c (Patch 14407414) What does data masking do in E-Business Suite environments? Application data masking does the following: De-identify the data:  Scramble identifiers of individuals, also known as personally identifiable information or PII.  Examples include information such as name, account, address, location, and driver's license number. Mask sensitive data:  Mask data that, if associated with personally identifiable information (PII), would cause privacy concerns.  Examples include compensation, health and employment information.   Maintain data validity:  Provide a fully functional application. How can EBS customers use data masking? The Oracle E-Business Suite Template for Data Masking Pack can be used in situations where confidential or regulated data needs to be shared with other non-production users who need access to some of the original data, but not necessarily every table.  Examples of non-production users include internal application developers or external business partners such as offshore testing companies, suppliers or customers.  The template works with the Oracle Data Masking Pack and Oracle Enterprise Manager to obscure sensitive E-Business Suite information that is copied from production to non-production environments. The Oracle E-Business Suite Template for Data Masking Pack is applied to a non-production environment with the Enterprise Manager Grid Control Data Masking Pack.  When applied, the Oracle E-Business Suite Template for Data Masking Pack will create an irreversibly scrambled version of your production database for development and testing.  What's new with EM 12c? Some of the execution steps may also be performed with EM Command Line Interface (EM CLI).  Support of EM CLI is a new feature with the E-Business Suite Release 12.1.3 template for EM 12c.  Is there a charge for this? Yes. You must purchase licenses for the Oracle Data Masking Pack plug-in. The Oracle E-Business Suite 12.1.3 Template for the Data Masking Pack is included with the Oracle Data Masking Pack license.  You can contact your Oracle account manager for more details about licensing. References Additional details and requirements are provided in the following My Oracle Support Note: Using Oracle E-Business Suite Release 12.1.3 Template for the Data Masking Pack with Oracle Enterprise Manager 12.1.0.2 Data Masking Tool (Note 1481916.1) Masking Sensitive Data in the Oracle Database Real Application Testing User's Guide 11g Release 2 (11.2) Related Articles Scrambling Sensitive Data in E-Business Suite

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  • AppKata - Enter the next level of programming exercises

    - by Ralf Westphal
    Doing CodeKatas is all the rage lately. That´s great since widely accepted exercises are important to further the art. They provide a means of communication across platforms and allow to compare results which is part of any deliberate practice. But CodeKatas suffer from their size. They are intentionally small, so they can be done again and again. Repetition helps to build habit and to dig deeper. Over time ever new nuances of the problem or one´s approach become visible. On the other hand, though, their small size limits the methods, techniques, technologies that can be applied. To improve your TDD skills doing CodeKatas might be enough. But what about other skills? Developing on a software in a team, designing larger pieces of software, iteratively releasing software… all this and more is kinda hard to train using the tiny CodeKata problems. That´s why I´d like to present here another kind of kata I call Application Kata (or just AppKata). AppKatas are larger programming problems. They require the development of “whole” applications, i.e. not just one class or method, but bunches of classes accessible through a user interface. Also AppKata problems always are split into iterations. To get the most out of them, just look at the requirements of one iteration at a time. This way you´re closer to reality where requirements evolve in unexpected ways. So if you´re looking for more of a challenge for your software development skills, check out these AppKatas – or invent your own. AppKatas are platform independent like CodeKatas. Use whatever programming language and IDE you like. Also use whatever approach to software development you like. Just be sensitive to how easy it is to evolve your code across iterations. Reflect on what went well and what not. Compare your solutions with others. Or – for even more challenge – go for the “Coding Carousel” (see below). CSV Viewer An application to view CSV files. Sounds easy, but watch out! Requirements sometimes drastically change if the customer is happy with what you delivered. Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5 (to come) Questionnaire If you like GUI programming, this AppKata might be for you. It´s about an app to let people fill out questionnaires. Also this problem might be interestin for you, if you´re into DDD. Iteration 1 Iteration 2 (to come) Iteration 3 (to come) Iteration 4 (to come) Tic Tac Toe For developers who like game programming. Although Tic Tac Toe is a trivial game, this AppKata poses some interesting infrastructure challenges. The GUI, however, stays simple; leave any 3D ambitions at home ;-) Iteration 1 Iteration 2 (to come) Iteration 3 (to come) Iteration 4 (to come) Iteration 5 (to come) Coding Carousel There are many ways you can do AppKatas. Work on them alone or in a team, pitch several devs against each other in an AppKata contest – or go around in a Coding Carousel. For the Coding Carousel you need at least 3 dev teams (regardless of size). All teams work on the same iteration at the same time. But here´s the trick: After each iteration the teams swap their code. Whatever they did for iteration n will be the basis for changes another team has to apply in iteration n+1. The code is going around the teams like in a carousel. I promise you, that´s gonna be fun! :-)

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  • 256 Worker Role 3D Rendering Demo is now a Lab on my Azure Course

    - by Alan Smith
    Ever since I came up with the crazy idea of creating an Azure application that would spin up 256 worker roles (please vote if you like it ) to render a 3D animation created using the Kinect depth camera I have been trying to think of something useful to do with it. I have also been busy working on developing training materials for a Windows Azure course that I will be delivering through a training partner in Stockholm, and for customers wanting to learn Windows Azure. I hit on the idea of combining the render demo and a course lab and creating a lab where the students would create and deploy their own mini render farms, which would participate in a single render job, consisting of 2,000 frames. The architecture of the solution is shown below. As students would be creating and deploying their own applications, I thought it would be fun to introduce some competitiveness into the lab. In the 256 worker role demo I capture the rendering statistics for each role, so it was fairly simple to include the students name in these statistics. This allowed the process monitor application to capture the number of frames each student had rendered and display a high-score table. When I demoed the application I deployed one instance that started rendering a frame every few minutes, and the challenge for the students was to deploy and scale their applications, and then overtake my single role instance by the end of the lab time. I had the process monitor running on the projector during the lab so the class could see the progress of their deployments, and how they were performing against my implementation and their classmates. When I tested the lab for the first time in Oslo last week it was a great success, the students were keen to be the first to build and deploy their solution and then watch the frames appear. As the students mostly had MSDN suspicions they were able to scale to the full 20 worker role instances and before long we had over 100 worker roles working on the animation. There were, however, a few issues who the couple of issues caused by the competitive nature of the lab. The first student to scale the application to 20 instances would render the most frames and win; there was no way for others to catch up. Also, as they were competing against each other, there was no incentive to help others on the course get their application up and running. I have now re-written the lab to divide the student into teams that will compete to render the most frames. This means that if one developer on the team can deploy and scale quickly, the other team still has a chance to catch up. It also means that if a student finishes quickly and puts their team in the lead they will have an incentive to help the other developers on their team get up and running. As I was using “Sharks with Lasers” for a lot of my demos, and reserved the sharkswithfreakinlasers namespaces for some of the Azure services (well somebody had to do it), the students came up with some creative alternatives, like “Camels with Cannons” and “Honey Badgers with Homing Missiles”. That gave me the idea for the teams having to choose a creative name involving animals and weapons. The team rendering architecture diagram is shown below.   Render Challenge Rules In order to ensure fair play a number of rules are imposed on the lab. ·         The class will be divided into teams, each team choses a name. ·         The team name must consist of a ferocious animal combined with a hazardous weapon. ·         Teams can allocate as many worker roles as they can muster to the render job. ·         Frame processing statistics and rendered frames will be vigilantly monitored; any cheating, tampering, and other foul play will result in penalties. The screenshot below shows an example of the team render farm in action, Badgers with Bombs have taken a lead over Camels with Cannons, and both are  leaving the Sharks with Lasers standing. If you are interested in attending a scheduled delivery of my Windows Azure or Windows Azure Service bus courses, or would like on-site training, more details are here.

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  • ATG Live Webcast June 14: Technical Preview of EBS 12.2 Online Patching

    - by BillSawyer
    Online Patching is is one of the cornerstone new features in our upcoming Oracle E-Business Suite 12.2 release. This ground-breaking feature is based upon Edition-Based Redefinition, a new 11gR2 Database feature that was built to Oracle Applications division specifications to allow the E-Business Suite's database tier to be patched while the environment is running.  Online Patching combines the use of Edition-Based Redefinition and new E-Business Suite technologies to allow patching to the E-Business Suite's database and application tier servers while the environment is being actively used by its end-users. This webcast provides a detailed technical preview of: How this new feature works How it affects E-Business Suite end-users How it affects E-Business Suite database administrators and patching lifecycles How it affects developers and third-party software vendors responsible for E-Business Suite customizations and extensions The presenter for this event is Kevin Hudson, Senior Director and one of the Online Patching architects. There will be a special extended Q&A Session at the end of this presentation, given the nature of the materials and the questions that we expect from you. ATG Development staff supporting the Q&A session will include Elke Phelps, Santiago Bastidas, Max Arderius, and other ATG architects. Date:               Thursday, June 14, 2012Time:              8:00 AM - 10:00 AM Pacific Standard Time (Special 2-hour Time)Presenter:    Kevin Hudson, Senior Director, Applications Technology IntegrationWebcast Registration Link (Preregistration is optional but encouraged) To hear the audio feed:   Domestic Participant Dial-In Number:           877-697-8128   International Participant Dial-In Number:      706-634-9568   Dial-In Passcode:                                              100815To see the presentation:    The Direct Access Web Conference details are:    Website URL: https://ouweb.webex.com    Meeting Number:  597470987If you miss the webcast, or you have missed any webcast, don't worry -- we'll post links to the recording as soon as it's available from Oracle University.  You can monitor this blog for pointers to the replay. And, you can find our archive of our past webcasts and training here. When will Oracle E-Business Suite 12.2 be released? Oracle's Revenue Recognition rules prohibit us from discussing certification and release dates, but you're welcome to monitor or subscribe to this blog. We'll post updates here as soon as soon as they're available.    

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  • Oracle Cloud Hiring Event at Oracle in Redwood on November 9th

    - by user769227
    Wow, 24 hours to go until Cloud Hire 2012 at Oracle! Friday is going to be a great day for many looking to make a life and career changing move. In case you haven’t heard, Oracle is hosting Cloud Hire 2012 this Friday, November 9, at the Oracle Conference Center on our World Wide Headquarters campus in Redwood Shores. This is a one-of-a-kind event to be sure and we are still registering online! We are aggressively expanding our Cloud Development and Product Management organizations to meet to ever-growing demand for Oracle Cloud. And, from this event alone, we are hoping to hire 25+ Developers, Inbound and Outbound Product Managers, Technical Leaders and QA Engineers across several Oracle Cloud groups, including: · Data and Insight Services: Big Data as a Service/Business Directory · Cloud Infrastructure · Application Marketplace · Cloud Portal · Product Management and Marketing: Outbound/Inbound · Testing/Quality Assurance · Cloud Social Platform: Analytics, Media, Big Data, Text Analytics, High Performance Search, · Cloud Social Platform - Social Relationship Management: Mobile Development/Social Network Integrations Why attend this event? Just Google Larry Ellison’s 2012 OpenWorld keynote address and you will learn why! Oracle Cloud is growing every day and we are scaling, adding new products and revolutionizing and improving all areas of the Oracle Cloud. There is no company that can come close to the comprehensive product lineup, services, capabilities and global reach and delivery of Oracle’s Cloud. This why it is a great time to work for Oracle: where consistent, stable financial growth rules and high impact technological advances are occurring every day. If you are serious about managing an upward, expansive path in your career, while staying on the leading edge and making big career impacts, you should join Oracle. Whether you want to design and develop or manage Social, Infrastructure or Applications in the Cloud, you can do it all at Oracle. Whether you’re a Technical Leader, Developer, Architect or Product Manager/Strategist, we are hiring now! Come check us out on Friday, November 9 in-person and see why Oracle Cloud is the place to take your career! RSVP here: and Learn more about the hiring teams in attendance here. Here are just some of the big things happening on Friday, November 9: · 830-3pm: Registration/Refreshments, Oracle Conference Center, 350 Oracle Parkway, Redwood Shores, CA (free parking) · 9am – 3pm: Ongoing Hiring Team Discussions and Product Demos include: Social Marketing, Social Engagement, Social Monitoring, Insight / View, KPI Bundles, Business Directory, Virtualization, Messaging, Provisioning, Cloud Portal · 10:30am – Speaker: Gopalan Arun, Vice President, Oracle Cloud Development Bio: Arun has been with Oracle for 18 years+. He is a testament to the stability and career growth that you can achieve working for Oracle. Arun began as a Developer and ascended through several product organizations into key leadership roles. Over his 18 years at Oracle, he has built and shipped many Database and Middleware products. Arun is one of the founding members of the Oracle Cloud and currently leads the development of many of the core infrastructure and developer-facing services of the Oracle Cloud. Topic: Oracle Cloud for the Developer · 1pm – Speaker: Naresh Revanuru, Lead Architect, Oracle Cloud Bio: Naresh is currently leading Java, Storage and Compute services for Oracle Cloud. Naresh also helps drive decisions for broad based Cloud topics that affect multiple services. http://www.linkedin.com/in/nareshrevanuru Topic: Oracle Cloud Architectural Overview and Challenges to Solve · 1pm-3pm: Ongoing Hiring Team Discussions and Product Demos

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  • ATG Live Webcast June 28: Scrambling Sensitive Data in EBS 12 Cloned Environments

    - by BillSawyer
    Securing the Oracle E-Business Suite includes protecting the underlying E-Business data in production and non-production databases.  While steps can be taken to provide a secure configuration to limit EBS access, a better approach to protecting non-production data is simply to scramble (mask) the data in the non-production copy.   The Oracle E-Business Suite Template for Data Masking Pack can be used in situations where confidential or regulated data needs to be shared with other non-production users who need access to some of the original data, but not necessarily every table.  Examples of non-production users include internal application developers or external business partners such as offshore testing companies, suppliers or customers. The Oracle E-Business Suite Template for Data Masking Pack is applied to a non-production environment with the Enterprise Manager Grid Control Data Masking Pack.  When applied, the Oracle E-Business Suite Template for Data Masking Pack will create an irreversibly scrambled version of your production database for development and testing. This ATG Live Webcast is your chance to come learn about the Oracle E-Business Suite Release 12.1.3 Template for Data Masking Pack from the experts. Oracle E-Business Suite Release 12.1.3 Template for Data Masking The agenda for the Oracle E-Business Suite Template for Data Masking Pack webcast includes the following topics: What does data masking do in E-Business Suite environments? De-identify the data Mask sensitive data Maintain data validity How can EBS customers use data masking? References Join Eric Bing, Senior Director and Elke Phelps, Senior Principal Product Manager, as they discusses the Oracle E-Business Suite Template for Data Masking Pack.Date:                  Thursday, June 28, 2012Time:                 8:00AM Pacific Standard TimePresenters:     Eric Bing, Senior Director                           Elke Phelps, Senior Principal Product ManagerWebcast Registration Link (Preregistration is optional but encouraged) To hear the audio feed:    Domestic Participant Dial-In Number:           877-697-8128    International Participant Dial-In Number:      706-634-9568    Additional International Dial-In Numbers Link:    Dial-In Passcode:                                              100865To see the presentation:    The Direct Access Web Conference details are:    Website URL: https://ouweb.webex.com    Meeting Number:  599097152If you miss the webcast, or you have missed any webcast, don't worry -- we'll post links to the recording as soon as it's available from Oracle University.  You can monitor this blog for pointers to the replay. And, you can find our archive of our past webcasts and training here.If you have any questions or comments, feel free to email Bill Sawyer (Senior Manager, Applications Technology Curriculum) at BilldotSawyer-AT-Oracle-DOT-com.

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  • Partner outreach on the Oracle Fusion Applications user experience begins

    - by mvaughan
    by Misha Vaughan, Architect, Applications User Experience I have been asked the question repeatedly since about December of last year: “What is the Applications User Experience group doing about partner outreach?”  My answer, at the time, was: “We are thinking about it.”  My colleagues and I were really thinking about the content or tools that the Applications UX group should be developing. What would be valuable to our partners? What will actually help grow their applications business, and fits within the applications user experience charter?In the video above, you’ll hear Jeremy Ashley, vice president of the Applications User Experience team, talk about two fundamental initiatives that our group is working on now that speaks straight to partners.  Special thanks to Joel Borellis, Kelley Greenly, and Steve Hoodmaker for helping to make this video happen so flawlessly. Steve was responsible for pulling together a day of Oracle Fusion Applications-oriented content, including David Bowin, Director, Fusion Applications Strategy, on some of the basic benefits of Oracle Fusion Applications.  Joel Borellis, Group Vice President, Partner Enablement, and David Bowin in the Oracle Studios.Nigel King, Vice President Applications Functional Architecture, was also on the list, talking about co-existence opportunities with Oracle Fusion Applications.Me and Nigel King, just before his interview with Joel. Fusion Applications User Experience 101: Basic education  Oracle has invested an enormous amount of intellectual and developmental effort in the Oracle Fusion Applications user experience. Find out more about that at the Oracle Partner Network Fusion Learning Center (Oracle ID required). What you’ll learn will help you uncover how, exactly, Oracle made Fusion General Ledger “sexy,” and that’s a direct quote from Oracle Ace Director Debra Lilley, of Fujitsu. In addition, select Applications User Experience staff members, as well as our own Fusion User Experience Advocates,  can provide a briefing to our partners on Oracle’s investment in the Oracle Fusion Applications user experience. Looking forward: Taking the best of the Fusion Applications UX to your customersBeyond a basic orientation to one of the key differentiators for Oracle Fusion Applications, we are also working on partner-oriented training.A question we are often getting right now is: “How do I help customers build applications that look like Fusion?” We also hear: “How do I help customers build applications that take advantage of the next-generation design work done in Fusion?”Our answer to this is training and a tool – our user experience design patterns – these are a set of user experience best-practices. Design patterns are re-usable, usability-tested, user experience components that make creating Fusion Applications-like experiences straightforward.  It means partners can leverage Oracle’s investment, but also gain an advantage by not wasting time solving a problem we’ve already solved. Their developers can focus on helping customers tackle the harder development challenges. Ultan O’Broin, an Apps UX team member,  and I are working with Kevin Li and Chris Venezia of the Oracle Platform Technology Services team, as well as Grant Ronald in Oracle ADF, to bring you some of the best “how-to” UX training, customized for your local area. Our first workshop will be in EMEA. Stay tuned for an assessment and feedback from the event.

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  • Python Coding standards vs. productivity

    - by Shroatmeister
    I work for a large humanitarian organisation, on a project building software that could help save lives in emergencies by speeding up the distribution of food. Many NGOs desperately need our software and we are weeks behind schedule. One thing that worries me in this project is what I think is an excessive focus on coding standards. We write in python/django and use a version of PEP0008, with various modifications e.g. line lengths can go up to 160 chars and all lines should go that long if possible, no blank lines between imports, line wrapping rules that apply only to certain kinds of classes, lots of templates that we must use, even if they aren't the best way to solve a problem etc. etc. One core dev spent a week rewriting a major part of the system to meet the then new coding standards, throwing away several suites of tests in the process, as the rewrite meant they were 'invalid'. We spent two weeks rewriting all the functionality that was lost, and fixing bugs. He is the lead dev and his word carries weight, so he has convinced the project manager that these standards are necessary. The junior devs do as they are told. I sense that the project manager has a strong feeling of cognitive dissonance about all this but nevertheless agrees with it vehemently as he feels unsure what else to do. Today I got in serious trouble because I had forgotten to put some spaces after commas in a keyword argument. I was literally shouted at by two other devs and the project manager during a Skype call. Personally I think coding standards are important but also think that we are wasting a lot of time obsessing with them, and when I verbalized this it provoked rage. I'm seen as a troublemaker in the team, a team that is looking for scapegoats for its failings. Since the introduction of the coding standards, the team's productivity has measurably plummeted, however this only reinforces the obsession, i.e. the lead dev simply blames our non-adherence to standards for the lack of progress. He believes that we can't read each other's code if we don't adhere to the conventions. This is starting to turn sticky. Now I am trying to modify various scripts, autopep8, pep8ify and PythonTidy to try to match the conventions. We also run pep8 against source code but there are so many implicit amendments to our standard that it's hard to track them all. The lead dev simple picks faults that the pep8 script doesn't pick up and shouts at us in the next stand-up meeting. Every week there are new additions to the coding standards that force us to rewrite existing, working, tested code. Thank heavens we still have tests, (I reverted some commits and fixed a bunch of the ones he removed). All the while there is increasing pressure to meet the deadline. I believe a fundamental issue is that the lead dev and another core dev refuse to trust other developers to do their job. But how to deal with that? We can't do our job because we are too busy rewriting everything. I've never encountered this dynamic in a software engineering team. Am I wrong to question their adherence to coding standards? Has anyone else experienced a similar situation and how have they dealt with it successfully? (I'm not looking for a discussion just actual solutions people have found)

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  • Thoughts on Thoughts on TDD

    Brian Harry wrote a post entitled Thoughts on TDD that I thought I was going to let lie, but I find that I need to write a response. I find myself in agreement with Brian on many points in the post, but I disagree with his conclusion. Not surprisingly, I agree with the things that he likes about TDD. Focusing on the usage rather than the implementation is really important, and this is important whether you use TDD or not. And YAGNI was a big theme in my Seven Deadly Sins of Programming series. Now, on to what he doesnt like. He says that he finds it inefficient to have tests that he has to change every time he refactors. Here is where we part company. If you are having to do a lot of test rewriting (say, more than a couple of minutes work to get back to green) *often* when you are refactoring your code, I submit that either you are testing things that you dont need to test (internal details rather than external implementation), your code perhaps isnt as decoupled as it could be, or maybe you need a visit to refactorers anonymous. I also like to refactor like crazy, but as we all know, the huge downside of refactoring is that we often break things. Important things. Subtle things. Which makes refactoring risky. *Unless* we have a set of tests that have great coverage. And TDD (or Example-based Design, which I prefer as a term) gives those to us. Now, I dont know what sort of coverage Brian gets with the unit tests that he writes, but I do know that for the majority of the developers Ive worked with and I count myself in that bucket the coverage of unit tests written afterwards is considerably inferior to the coverage of unit tests that come from TDD. For me, it all comes down to the answer to the following question: How do you ensure that your code works now and will continue to work in the future? Im willing to put up with a little efficiency on the front side to get that benefit later. Its not the writing of the code thats the expensive part, its everything else that comes after. I dont think that stepping through test cases in the debugger gets you what you want. You can verify what the current behavior is, sure, and do it fairly cheaply, but you dont help the guy in the future who doesnt know what conditions were important if he has to change your code. His second part that he doesnt like backing into an architecture (go read to see what he means). Ive certainly had to work with code that was like this before, and its a nightmare the code that nobody wants to touch. But thats not at all the kind of code that you get with TDD, because if youre doing it right youre doing the write a failing tests, make it pass, refactor approach. Now, you may miss some useful refactorings and generalizations for this, but if you do, you can refactor later because you have the tests that make it safe to do so, and your code tends to be easy to refactor because the same things that make code easy to write unit tests for make it easy to refactor. I also think Brian is missing an important point. We arent all as smart as he is. Im reminded a bit of the lesson of Intentional Programming, Charles Simonyis paradigm for making programming easier. I played around with Intentional Programming when it was young, and came to the conclusion that it was a pretty good thing if you were as smart as Simonyi is, but it was pretty much a disaster if you were an average developer. In this case, TDD gives you a way to work your way into a good, flexible, and functional architecture when you dont have somebody of Brians talents to help you out. And thats a good thing.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • LINQ to Twitter Queries with LINQPad

    - by Joe Mayo
    LINQPad is a popular utility for .NET developers who use LINQ a lot.  In addition to standard SQL queries, LINQPad also supports other types of LINQ providers, including LINQ to Twitter.  The following sections explain how to set up LINQPad for making queries with LINQ to Twitter. LINQPad comes in a couple versions and this example uses LINQPad4, which runs on the .NET Framework 4.0. 1. The first thing you'll need to do is set up a reference to the LinqToTwitter.dll. From the Query menu, select query properties. Click the Browse button and find the LinqToTwitter.dll binary. You should see something similar to the Query Properties window below. 2. While you have the query properties window open, add the namespace for the LINQ to Twitter types.  Click the Additional Namespace Imports tab and type in LinqToTwitter. The results are shown below: 3. The default query type, when you first start LINQPad, is C# Expression, but you'll need to change this to support multiple statements.  Change the Language dropdown, on the Main window, to C# Statements. 4. To query LINQ to Twitter, instantiate a TwitterContext, by typing the following into the LINQPad Query window: var ctx = new TwitterContext(); Note: If you're getting syntax errors, go back and make sure you did steps #2 and #3 properly. 5. Next, add a query, but don't materialize it, like this: var tweets = from tweet in ctx.Status where tweet.Type == StatusType.Public select new { tweet.Text, tweet.Geo, tweet.User }; 6. Next, you want the output to be displayed in the LINQPad grid, so do a Dump, like this: tweets.Dump(); The following image shows the final results:   That was an unauthenticated query, but you can also perform authenticated queries with LINQ to Twitter's support of OAuth.  Here's an example that uses the PinAuthorizer (type this into the LINQPad Query window): var auth = new PinAuthorizer { Credentials = new InMemoryCredentials { ConsumerKey = "", ConsumerSecret = "" }, UseCompression = true, GoToTwitterAuthorization = pageLink => Process.Start(pageLink), GetPin = () => { // this executes after user authorizes, which begins with the call to auth.Authorize() below. Console.WriteLine("\nAfter you authorize this application, Twitter will give you a 7-digit PIN Number.\n"); Console.Write("Enter the PIN number here: "); return Console.ReadLine(); } }; // start the authorization process (launches Twitter authorization page). auth.Authorize(); var ctx = new TwitterContext(auth, "https://api.twitter.com/1/", "https://search.twitter.com/"); var tweets = from tweet in ctx.Status where tweet.Type == StatusType.Public select new { tweet.Text, tweet.Geo, tweet.User }; tweets.Dump(); This code is very similar to what you'll find in the LINQ to Twitter downloadable source code solution, in the LinqToTwitterDemo project.  For obvious reasons, I changed the value assigned to ConsumerKey and ConsumerSecret, which you'll have to obtain by visiting http://dev.twitter.com and registering your application. One tip, you'll probably want to make this easier on yourself by creating your own DLL that encapsulates all of the OAuth logic and then call a method or property on you custom class that returns a fully functioning TwitterContext.  This will help avoid adding all this code every time you want to make a query. Now, you know how to set up LINQPad for LINQ to Twitter, perform unauthenticated queries, and perform queries with OAuth. Joe

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  • How do I use ffmpeg to take pictures with my web camera?

    - by user45583
    I want to use ffmpeg to store images taken by my USB web camera on my Ubuntu 11.10. lsusb outputs: Bus 002 Device 003: ID 0c45:6028 Microdia Typhoon Easycam USB 330K (older) The camera works fine using cheese but I want to use command line tools to make it scriptable but if I try: ffmpeg -i /dev/v4l/by-id/usb-0c45_USB_camera-video-index0 image.jpg The output is: user@box:~$ sudo ffmpeg -i /dev/v4l/by-id/usb-0c45_USB_camera-video-index0 image.jpg [sudo] password for user: ffmpeg version 0.7.3-4:0.7.3-0ubuntu0.11.10.1, Copyright (c) 2000-2011 the Libav developers built on Jan 4 2012 16:21:50 with gcc 4.6.1 configuration: --extra-version='4:0.7.3-0ubuntu0.11.10.1' --arch=i386 --prefix=/usr --enable-vdpau --enable-bzlib --enable-libgsm --enable-libschroedinger --enable-libspeex --enable-libtheora --enable-libvorbis --enable-pthreads --enable-zlib --enable-libvpx --enable-runtime-cpudetect --enable-vaapi --enable-gpl --enable-postproc --enable-swscale --enable-x11grab --enable-libdc1394 --enable-shared --disable-static WARNING: library configuration mismatch avutil configuration: --extra-version='4:0.7.3-0ubuntu0.11.10.1' --arch=i386 --prefix=/usr --enable-vdpau --enable-bzlib --enable-libgsm --enable-libschroedinger --enable-libspeex --enable-libtheora --enable-libvorbis --enable-pthreads --enable-zlib --enable-libvpx --enable-runtime-cpudetect --enable-vaapi --enable-gpl --enable-postproc --enable-swscale --enable-x11grab --enable-libdc1394 --shlibdir=/usr/lib/i686/cmov --cpu=i686 --enable-shared --disable-static --disable-ffmpeg --disable-ffplay avcodec configuration: --extra-version='4:0.7.3-0ubuntu0.11.10.1' --arch=i386 --prefix=/usr --enable-vdpau --enable-bzlib --enable-libgsm --enable-libschroedinger --enable-libspeex --enable-libtheora --enable-libvorbis --enable-pthreads --enable-zlib --enable-libvpx --enable-runtime-cpudetect --enable-vaapi --enable-gpl --enable-postproc --enable-swscale --enable-x11grab --enable-libdc1394 --shlibdir=/usr/lib/i686/cmov --cpu=i686 --enable-shared --disable-static --disable-ffmpeg --disable-ffplay avformat configuration: --extra-version='4:0.7.3-0ubuntu0.11.10.1' --arch=i386 --prefix=/usr --enable-vdpau --enable-bzlib --enable-libgsm --enable-libschroedinger --enable-libspeex --enable-libtheora --enable-libvorbis --enable-pthreads --enable-zlib --enable-libvpx --enable-runtime-cpudetect --enable-vaapi --enable-gpl --enable-postproc --enable-swscale --enable-x11grab --enable-libdc1394 --shlibdir=/usr/lib/i686/cmov --cpu=i686 --enable-shared --disable-static --disable-ffmpeg --disable-ffplay avdevice configuration: --extra-version='4:0.7.3-0ubuntu0.11.10.1' --arch=i386 --prefix=/usr --enable-vdpau --enable-bzlib --enable-libgsm --enable-libschroedinger --enable-libspeex --enable-libtheora --enable-libvorbis --enable-pthreads --enable-zlib --enable-libvpx --enable-runtime-cpudetect --enable-vaapi --enable-gpl --enable-postproc --enable-swscale --enable-x11grab --enable-libdc1394 --shlibdir=/usr/lib/i686/cmov --cpu=i686 --enable-shared --disable-static --disable-ffmpeg --disable-ffplay avfilter configuration: --extra-version='4:0.7.3-0ubuntu0.11.10.1' --arch=i386 --prefix=/usr --enable-vdpau --enable-bzlib --enable-libgsm --enable-libschroedinger --enable-libspeex --enable-libtheora --enable-libvorbis --enable-pthreads --enable-zlib --enable-libvpx --enable-runtime-cpudetect --enable-vaapi --enable-gpl --enable-postproc --enable-swscale --enable-x11grab --enable-libdc1394 --shlibdir=/usr/lib/i686/cmov --cpu=i686 --enable-shared --disable-static --disable-ffmpeg --disable-ffplay swscale configuration: --extra-version='4:0.7.3-0ubuntu0.11.10.1' --arch=i386 --prefix=/usr --enable-vdpau --enable-bzlib --enable-libgsm --enable-libschroedinger --enable-libspeex --enable-libtheora --enable-libvorbis --enable-pthreads --enable-zlib --enable-libvpx --enable-runtime-cpudetect --enable-vaapi --enable-gpl --enable-postproc --enable-swscale --enable-x11grab --enable-libdc1394 --shlibdir=/usr/lib/i686/cmov --cpu=i686 --enable-shared --disable-static --disable-ffmpeg --disable-ffplay postproc configuration: --extra-version='4:0.7.3-0ubuntu0.11.10.1' --arch=i386 --prefix=/usr --enable-vdpau --enable-bzlib --enable-libgsm --enable-libschroedinger --enable-libspeex --enable-libtheora --enable-libvorbis --enable-pthreads --enable-zlib --enable-libvpx --enable-runtime-cpudetect --enable-vaapi --enable-gpl --enable-postproc --enable-swscale --enable-x11grab --enable-libdc1394 --shlibdir=/usr/lib/i686/cmov --cpu=i686 --enable-shared --disable-static --disable-ffmpeg --disable-ffplay libavutil 51. 7. 0 / 51. 7. 0 libavcodec 53. 6. 0 / 53. 6. 0 libavformat 53. 3. 0 / 53. 3. 0 libavdevice 53. 0. 0 / 53. 0. 0 libavfilter 2. 4. 0 / 2. 4. 0 libswscale 2. 0. 0 / 2. 0. 0 libpostproc 52. 0. 0 / 52. 0. 0 /dev/v4l/by-id/usb-0c45_USB_camera-video-index0: Invalid data found when processing input How do I make this work?

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  • Archbeat Link-O-Rama Top 10 Facebook Faves for October 20-26, 2013

    - by OTN ArchBeat
    Here's this week's list of the Top 10 items shared on the OTN ArchBeat Facebook Page from October 27 - November 2, 2013. Visualizing and Process (Twitter) Events in Real Time with Oracle Coherence | Noah Arliss This OTN Virtual Developer Day session explores in detail how to create a dynamic HTML5 Web application that interacts with Oracle Coherence as it’s processing events in real time, using the Avatar project and Oracle Coherence’s Live Events feature. Part of OTN Virtual Developer Day: Harnessing the Power of Oracle WebLogic and Oracle Coherence, November 5, 2013. 9am to 1pm PT / 12pm to 4pm ET / 1pm to 5pm BRT. Register now! HTML5 Application Development with Oracle WebLogic Server | Doug Clarke This free OTN Virtual Developer Day session covers the support for WebSockets, RESTful data services, and JSON infrastructure available in Oracle WebLogic Server. Part of OTN Virtual Developer Day: Harnessing the Power of Oracle WebLogic and Oracle Coherence, November 5, 2013. 9am to 1pm PT / 12pm to 4pm ET / 1pm to 5pm BRT. Register now! Video: ADF BC and REST services | Frederic Desbiens Spend a few minutes with Oracle ADF principal product manager Frederic Desbiens and learn how to publish ADF Business Components as RESTful web services. One Client Two Clusters | David Felcey "Sometimes its desirable to have a client connect to multiple clusters, either because the data is dispersed or for instance the clusters are in different locations for high availability," says David Felcey. David shows you how in this post, which includes a simple example. Exceptions Handling and Notifications in ODI | Christophe Dupupet Oracle Fusion Middleware A-Team director Christophe Dupupet reviews the techniques that are available in Oracle Data Integrator to guarantee that the appropriate individuals are notified in the event that ODI processes are impacted by network outages or other mishaps. Securing WebSocket applications on Glassfish | Pavel Bucek WebSocket is a key capability standardized into Java EE 7. Many developers wonder how WebSockets can be secured. One very nice characteristic for WebSocket is that it in fact completely piggybacks on HTTP. In this post Pavel Bucek demonstrates how to secure WebSocket endpoints in GlassFish using TLS/SSL. Oracle Coherence, Split-Brain and Recovery Protocols In Detail | Ricardo Ferreira Ricardo Ferreira's article "provides a high level conceptual overview of Split-Brain scenarios in distributed systems," focusing on a "specific example of cluster communication failure and recovery in Oracle Coherence." Non-programmatic Authentication Using Login Form in JSF (For WebCenter & ADF) | JayJay Zheng Oracle ACE JayJay Zheng shares an approach that "avoids the programmatic authentication and works great for having a custom login page developed in WebCenter Portal integrated with OAM authentication." The latest article in the Industrial SOA series looks at mobile computing and how companies are developing SOA to go. http://pub.vitrue.com/PUxT Tech Article: SOA in Real Life: Mobile Solutions The ACE Director Thing | Dr. Frank Munz Frank Munz finally gets around to blogging about achieving Oracle ACE Director status and shares some interesting insight into what will change—and what won't—thanks to that new status. A good, short read for those interested in learning more about the Oracle ACE program. Thought for the Day "Even if you're on the right track, you'll get run over if you just sit there." — Will Rogers, American humorist (November 4, 1879 – August 15, 1935) Source: brainyquote.com

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  • Required Parameters [SSIS Denali]

    - by jamiet
    SQL Server Integration Services (SSIS) in its 2005 and 2008 incarnations expects you to set a property values within your package at runtime using Configurations. SSIS developers tend to have rather a lot of issues with SSIS configurations; in this blog post I am going to highlight one of those problems and how it has been alleviated in SQL Server code-named Denali.   A configuration is a property path/value pair that exists outside of a package, typically within SQL Server or in a collection of one or more configurations in a file called a .dtsConfig file. Within the package one defines a pointer to a configuration that says to the package “When you execute, go and get a configuration value from this location” and if all goes well the package will fetch that configuration value as it starts to execute and you will see something like the following in your output log: Information: 0x40016041 at Package: The package is attempting to configure from the XML file "C:\Configs\MyConfig.dtsConfig". Unfortunately things DON’T always go well, perhaps the .dtsConfig file is unreachable or the name of the SQL Sever holding the configuration value has been defined incorrectly – any one of a number of things can go wrong. In this circumstance you might see something like the following in your log output instead: Warning: 0x80012014 at Package: The configuration file "C:\Configs\MyConfig.dtsConfig" cannot be found. Check the directory and file name. The problem that I want to draw attention to here though is that your package will ignore the fact it can’t find the configuration and executes anyway. This is really really bad because the package will not be doing what it is supposed to do and worse, if you have not isolated your environments you might not even know about it. Can you imagine a package executing for months and all the while inserting data into the wrong server? Sounds ridiculous but I have absolutely seen this happen and the root cause was that no-one picked up on configuration warnings like the one above. Happily in SSIS code-named Denali this problem has gone away as configurations have been replaced with parameters. Each parameter has a property called ‘Required’: Any parameter with Required=True must have a value passed to it when the package executes. Any attempt to execute the package will result in an error. Here we see that error when attempting to execute using the SSMS UI: and similarly when executing using T-SQL: Error is: Msg 27184, Level 16, State 1, Procedure prepare_execution, Line 112 In order to execute this package, you need to specify values for the required parameters.   As you can see, SSIS code-named Denali has mechanisms built-in to prevent the problem I described at the top of this blog post. Specifying a Parameter required means that any packages in that project cannot execute until a value for the parameter has been supplied. This is a very good thing. I am loathe to make recommendations so early in the development cycle but right now I’m thinking that all Project Parameters should have Required=True, certainly any that are used to define external locations should be anyway. @Jamiet

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  • Pull Request Changes, Multi-Selection in Advanced View, and Advertisement Changes

    [Do you tweet? Follow us on Twitter @matthawley and @adacole_msft] We deployed a new version of the CodePlex website today. Pull Request Changes In this release, we have begun to re-focus on Pull Requests to ensure a productive experience between the project users and developers. We feel we made significant progress in this area for this release and look forward to using your feedback to drive future iterations. One of the biggest hurdles people have indicated is the inability to see what a pull request includes without pulling the source down from a Mercurial client. With today’s changes, any user has the ability to view a pull request, the changesets / changes included, and perform an inline diff of the file. When a pull request is made, the CodePlex website will query for all outgoing changes from the fork to the main repository for a point-in-time comparison. Because of this point-in-time comparison… All existing pull requests created prior to this release will not have changesets associated with them. If new commits are pushed to the fork while a pull request is active, they will not appear associated with the pull request. The pull request will need to be re-submitted for them to appear. Once a pull request is created, you can “View the Pull Request” which takes you to a page that looks like As you may notice, we now display a lot more detailed information regarding that pull request including who it was requested by and when, the associated changesets, the description, who it’s assigned to (we’ll come back to this) and the listing of summarized file changes. What you’ll also notice, is that each modified file has the ability to view a diff of all changes made. When you click “(view diff)” for a file, an inline diff experience appears. This new experience allows you to quickly navigate through all of the modified files as well as viewing the various change blocks for each file. You’ll also notice as you browse through each file’s changes, we update the URL to include the file path so you can quickly send a direct link to a pull request’s file. Clicking “(close diff)” will bring you back to the original pull request view. View this pull request live on WikiPlex. Pull Request Review Assignment Another new feature we added for pull requests is the ability for project members to assign pull requests for review. Any project member has the ability to assign (and re-assign if needed) a pull request to a project member. Once the assignment has been made, that project member will be notified via email of the assignment. Once they complete the review of the pull request, they can either accept or deny it similarly to the previous process. Multi-Selection in Advanced View Filters One of the more recent requests we have heard from users is the ability multi-select advanced view filters for work items. We are happy to announce this is now possible. Simply control-click the multiple options for each filter item and your work item query will be refined as such. Should you happen to unselect all options for a given filter, it will automatically reset to the default option for that filter. Furthermore, the “Direct Link” URL will be updated to include the multi-selected options for each filter. Note: The “Direct Link” feature was released in our previous deployment, just never written about. It allows you to capture the current state of your query and send it to other individuals. Advertisement Changes Very recently, the advertiser (The Lounge) we partnered to provide advertising revenue for projects, or donated to charity, was acquired by Lake Quincy Media. There has been no change in the advertising platform offering, and all projects have been converted over to using the new infrastructure. Project owners should note the new contact information for getting paid. The CodePlex team values your feedback, and is frequently monitoring Twitter, our Discussions and Issue Tracker for new features or problems. If you’ve not visited the Issue Tracker recently, please take a few moments to log an idea or vote for the features you would most like to see implemented on CodePlex.

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  • Bad Spot to Be In: Playing Catch-up with Mobile Advertising

    - by Mike Stiles
    You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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