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• Call for papers for Oracle OpenWorld and JavaOne 2012!

  - by Javier Puerta

  Organization for Oracle OpenWorld and JavaOne 2012 has started. Watch out for further information to come in the coming weeks. Oracle OpenWorld Exhibition and Sponsorship Opportunities Exhibiting, sponsoring and advertising at Oracle OpenWorld 2012 is your best opportunity to achieve critical marketing and sales objectives. As the world's preeminent Oracle conference, Oracle OpenWorld attracts influential users and decision-makers from customer organizations globally. Explore exhibition, branding and sponsorship opportunities now. Register NOW and Save - Super Saver Period Ends 30. March Register today and save $800 on your Oracle OpenWorld full conference pass. Call For Papers Opens 14. March Oracle OpenWorld Call for Papers will open Wednesday, 14. March.  Speak your mind to the world's largest gathering of the most-knowledgeable IT decision-makers, leading-edge developers, and advanced technologists. Don’t delay – the call for papers closes 11:59 PM PST on 9. April 2012. JavaOne Exhibition and Sponsorship Opportunities Exhibiting, sponsoring, and advertising at JavaOne 2012 provide premium opportunities for you to connect with a market that boasts 9 million Java developers. As the world's most authoritative Java conference, JavaOne attracts Java developers, architects, and enthusiasts from around the globe. Check out the exhibition, branding, and sponsorship opportunities available now. Register NOW and Save - Super Saver Period Ends 30. March Register today and save $600 on your JavaOne full conference pass. Call For Papers Opens 14. March Show and Tell. Call for papers will open Wednesday, 14. March.  Lead a session and share your fresh insights and best practices to drive the advancement JavaOne. Don’t delay – the call for papers closes 11:59 PM PST on 9. April 2012.

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• New Oracle University Courses for June 2014 - Just Released!

  - by user12601713

  -Written by the Oracle University Marketing team  At Oracle University, we work hard to make sure our training and certification portfolio is current. Here's a quick summary of our hottest new courses.  Top Course Releases for June 1)   Oracle BI 11g R1: Build Repositories 2)   Oracle WebCenter Sites 11g for System Administrators 3)   Oracle Database 12c: Clusterware Administration 4)   Oracle Database 12c: ASM Administration 5)   Oracle Enterprise Manager Ops Center 12c R2 Virtualizing Systems 6)   XML Fundamentals Ed 1.1 7)   PeopleSoft Global Payroll Rel 9.2 8)   Oracle Agile 9.3.3 Administrator 9)   Oracle Agile 9.3.3 Product Collaboration This is just a sample of what we expect to be popular new releases. Explore all of Oracle's training and certifications at education.oracle.com.  Courses can be taken in the classroom or online. Choose your learning method based on your schedule.

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• How to efficiently protect part of an application with a license

  - by Patrick

  I am working on an application that has many functional parts. When a customer buys the application, he buys the standard functionality, but he can also buy some additional elements of the application for an additional price. All of the elements are part of the same application executable. A license key is used to indicate which of the elements should be accessible in the application. Some of the elements can be easily disabled if the user didn't pay for it. These are typically the modules that you can access via the application's menu. However, some elements give more problems: What if a part of the data model is related to an optional part? Do I build up these data structures in my application so the rest of my application can just assume they're always there? Or do I don't build them, and add checks in the rest of may application? What if some optional part is still useful to perform some internal tasks, but I don't want to expose it to the user externally? What if the marketing responsible wants to make a standard part now an optional part? In all of my application I assume that that part is present, but if it becomes optional, I should add checks on it everywhere in the application. I have some ideas on how to solve some of the problems (e.g. interfaces with dual implementations: one working implementation, and one that is activated if the optional part is not activated). Do you know of any patterns that can be used to solve this kind of problem? Or do you have any suggestions on how to handle this licensing problem? Thanks.

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• What Should I Do? [closed]

  - by Laxmidi

  What is a reasonable goal in terms of traffic for my Flex 3 site: www.brainpinata.com Since I began a couple of months ago, I've gotten roughly 5500 ad views and 280 ad clicks. And the ad revenue is a whopping $4.80. (I don't use Google Adsense). I advertise my site using Google Adwords to try to build traffic. My budget is $10/day. What should I do? a) Push the marketing. Add a blog. Try to get backlinks, contact blogs, start a Facebook page, tweet, etc. b) Google is only indexing the static content in the SWF. The questions/answers are pulled from a mySQL database. So, Google doesn't index 99% of the content. Should I re-do the site in HTML/Javascript and hard-code the questions for each puzzle? (This would be a challenge as I don't know javascript worth squat.) Or should I hard-code the questions in XML and put them in the Flex app? If I put the questions in an XML file it's roughly 500 KB. Other ideas? c) Should I switch ad networks? (I currently get about 100 visitors a day). My ad network pays so little that if I were to make even $500/month, I would need 550,000 ad views/month, which seems impossible. If I go ahead and switch ad networks, I need to find one that allows iFrames as I've got a Flex website. Which ad networks permit their ads to be shown in iFrames? d) Should I cut and run? I put a lot of work into this project and it would really stink to get nothing out of it. I'm looking for some good advice. Looking forward to your suggestions. Thank you. -Laxmidi

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• Do you keep your ideas secret? and why?

  - by MainMa

  I believe any programmer has several ideas that she/he considers as innovative or at least valuable. It may be an idea of a new product which will make this world better or a new development approach, etc. But a great idea must be implemented and promoted/advertised. This requires a lot of work (proofs of concept, prototypes, technology previews, etc.) and a lot of money (appropriate advertisement, marketing, etc.). So months later, the idea stays in our heads, but nothing else is done, because it's difficult, long and expensive, sometimes even impossible for a single developer. On the other hand, it would be painful to share our ideas, and see a medium-size company which has enough resources making something useful from it and having success and money. So what do you do with your ideas you can hardly implement or patent? Do you talk freely about them in discussion boards and with other developers? Do you keep them like a precious thing without never talking about them to anybody? If you keep your ideas, why are you doing so? Is it just because you hope that one day, you will be able to implement them and have a huge success, while you know very well by experience that it's an utopia?

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• Pitching My Software-Should I Get a Patent? [closed]

  - by Mike

  This Thursday I will be filming for a Canadian TV Show where I will be pitching my software to 5 Canadian Millionaires to invest in. The software is ridiculously basic but it is for sports teams, specifically football and basketball teams. (The show won't air till September) I made this in Adobe Flash using Actionscript. I have been selling the software to sports teams in the USA mostly including University Teams for $20. I have only sold 32 copies ($640), but I don't advertise, I just write articles on the subject. Now my question is this: I have no patent on this software since I have been doing this casually. Is it a bad idea to go onto this TV show and ask them for money for a software patent? Or should I be asking money for marketing/other things? Note: I also have no idea how much I should ask for. I know absolutely nothing about software patents but if it matters no other software exists that does this exact thing (however it could be easily duplicated).

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• Ensure Payroll Success with PeopleSoft Year-End Training for U.S. and Canada

  - by Breanne Cooley

  Year-end payroll processing and reporting is a requirement for your business. If you're responsible for completing these processes in either Canada or the United States using the PeopleSoft Payroll application, and if you're new to PeopleSoft Payroll or to performing these processes, consider enrolling in Oracle University's expert training. Our PeopleSoft Payroll specialists will guide you through the necessary steps to ensure you can smoothly and successfully perform your job. Training is specific to the country for which you are performing the processing and reporting. Training lasts one day and is delivered in our Live Virtual Class Format, which helps you avoid travel during this busy season. Here's the training we recommend: PeopleSoft Year-End Payroll - U.S. This course teaches you how to complete U.S. year-end processing and reporting using PeopleSoft Payroll for North America, step-by-step. Update tax reporting setup tables and update employees' income and tax records. Load each employee's year-end data into a single year-end record for processing and reporting.  Identify reports needed to reconcile the year-end data. Correct tax balances and other data as necessary. Generate final print and online W-2 forms and prepare the electronic file for the Social Security Administration.  Enter corrected W-2 information and print a W-2c form. Report periodic retirement distributions and related tax withholding amounts on form 1099-R.   Please Note: this course is intended for organizations using PeopleSoft release 8.81 or higher. PeopleSoft Year-End Payroll – Canada This course covers the steps necessary to perform Canadian year-end processing using Oracle's PeopleSoft Payroll for North America. Explore adjustments, balances, year-end slip processing, common pitfalls and errors and balancing reports.  Produce accurate year-end reporting results such as T4, T4A, RL-1 and RL-2.  Please Note: this course is intended for organizations using PeopleSoft release 8.81 or higher. See you in class! -Oracle University Marketing Team 

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• OPN Solutions Catalog Goes Mobile

  - by Meghan Fritz-Oracle

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Good news for our partners on this sunny Tuesday! Oracle PartnerNetwork is pleased to announce the launch of a mobile-ready OPN Solutions Catalog. Features include: A fluid search and browse experience regardless of device (phone, tablet, or desktop) Streamlined design and reorganized search facets, making it easier for customers to search and browse for partner profiles and their solutions The OPN Solutions Catalog is a free marketing tool for all active Oracle PartnerNetwork members. If you are an OPN partner… take advantage of it! To learn more about the new catalog, watch the Solutions Catalog Training which includes best practices and a demo on how to update your profile. Spend a few minutes with our experts to learn how you can expand your market reach and showcase your offerings to our customers, partners, and Oracle employees worldwide.Questions? Visit the Solutions Catalog Resource page or contact the Partner Business Center.

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• How do I (quickly) let people know that software I am providing for free is not abandon-ware?

  - by blueberryfields

  As an independent, individual programmer: How do I let people very quickly know that I have not abandoned the software I've written and given away for free? That I am putting in the effort required to maintain and support my software to a professional level? When software written by one or two developers is available for free, or marked as open-source, usually the default assumption is that it's abandon-ware. This is usually a safe assumption - check out the answers to this question if you doubt it: Why do programmers write applications and then make them free?. There are lots of programmers who provide free and/or open-source tools which are not abandon-ware, though. If we're talking about large companies, ie Google, there's no real problem telling the difference between supported, live tools and software, and those which are abandoned or discontinued. A lively git repository isn't quick - users will have to be savvy enough to understand the repository and know where to look for it. Consistent marketing and community management take more time and effort than I can put in on my own. Also, if my software becomes popular/successful, I assume those will grow on their own, and be supported by power users in the community.

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• The MDM Journey: From the Customer Perspective

  - by Mala Narasimharajan

  Master Data Management is more than just about a single version of  the truth or providing a 360 degree view of the customer.  It spans multiple domains ranging from customers to suppliers to products and beyond.  MDM is pivotal to providing a solid customer experience - one that results in repeat business, continued loyalty and last but not least - high customer satisfaction.  Customer experience is not only defined as accurate information about the customer for the enterprise, but also presenting the customer with the right information about products, orders, product availability, etc.   Let's take a look at a couple of customer use cases with Oracle MDM. Below is a picture from a recent customer panel: Oracle MDM is a key platform for increasing upsell/cross-sell opportunities, improve targeting of customers and uncover new sales opportunies, reduce inaccuracies in mailing marketing materials to prospects, as well as to tap into and uncover the full value of a customer across business units more accurately.  A leading investment and private bank leverages Oracle MDM to do a better job of identifying clients, their levels of investment as well as consistently manage them through a series of areas such as credit, risk, new accounts, etc. Ultimately, they are looking to understand client investments and touchpoints across the company's offerings.  Another use case for Oracle MDM is with a major financial and insurance services company with clients worldwide, looking to resolve customer data inaccuracies and client information stored differently across mulitiple systems.  For more information on Oracle Master Data Management, click here.  

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• With Google Analytics, is it possible to check a specific page in Multi-Channel conversion attribution?

  - by Emmett R.

  I'm somewhat new to Google Analytics, and I'm trying to track all conversions that are assisted by a particular landing page, because I don't expect an instant purchase. I have e-commerce tracking set up. Due to the constraints of the associated ad campaign, I can't include the source/medium code in the url when people go to the landing page, and all of my traffic to the landing page is likely to be direct, so I'm not sure how to tell Multi-Channel marketing that it's a significant page. I know how to add events to a page, but I'm still figuring out what they can and cannot do. Would creating a redirect from the landing url to an identical url+source/medium code work? Any advice on how to accomplish this would be greatly appreciated. Tracking the final sale conversion is not the issue. Ecommerce reporting is functioning just fine on the site. I just want to report the landing page as an assist, whenever it shows up in the funnel, and I need to be able to do that across multiple visits.

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• Open Source Project all dressed up but nowhere to go...

  - by Calanus

  Over the past 2 years myself and a colleague have built an online statistical analysis application using a mixture of silverlight, wcf and R. I (a c# programmer) wrote all the silverlight and wcf stuff whilst my colleague (a statistician) came up with the stats algorithms and wrote the R code. Now we think that this app is fairly unique - a rich gui online statistics application that is much more intuitive than all the other online stat apps that I've seen. But despite this we don't really know where to go with the project, mainly for the following reasons: 1) Its fairly complicated stuff - without the mix of programing and stats skills it would be difficult for anyone to "get into" the project and contribute. 2) We are stalled by a lack of a proper place to host the site. Currently it sits on the family windows 7 media centre, not exactly the best place to host it as it could interfere with the missus trying to watch Corrie/Friends/Oprah etc. Soo, anyone got any ideas on how to move forward with this? I guess that my strength is programing not marketing so despite working hard at this for the past couple of years I feel that I've reached a dead end! Also, does anyone know of any free windows hosting for open source projects? If I could find a proper place to put the app I might feel re-energised about the whole thing. The source code is on codeplex at: http://silverstats.codeplex.com, whilst the app is currently hosted at http://silverstats.co.uk

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• Moving from a static site to a CMS with new URLs and meta-data for pages

  - by Chris J

  Hi I am in the process of rebuilding a site from static pages to a CMS which will be using mod_rewrite to generate new page URLs. In this process our marketing people and myself have decided to tidy up the descriptions, keywords and titles. Eg: a page which who's URL is currently "website-name/about_us.html" and has a title of "website-name - something not quite page specific" will change to "website-name/about-us/" and title: "about us - website-name" and may have a few keywords and the description changed. Our goal with updating the meta data is to improve our page rankings and try to keep in line with some best practices for SEO. Though our current page rankings are quite good in many aspects, there is room for improvement. All of the pages will also have content changes (like rearranging heading tags, new menu on all pages, new content in footer, extra pieces of dynamic content relating to other pages). In this new site process I plan to use 301 redirects for all the old URLs pointing to the new URLs. My question is what can I expect to happen to the page rankings in Google, in the sort term and long term? Will this be like kicking off a new site which will have to build up trust over time or will the original page rankings have affect?

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• Three New Videos on Social Development

  - by Bob Rhubart

  By now it should be clear to even the most tenacious Luddite that the social media phenomenon is no mere fad. Those ubiquitous icons for Facebook and Twitter and other social networks are little beacons of disruptive change signalling yet again that the 20th century is over, dude. And that presents an opportunity for software developers with the necessary insight and expertise to tap into and expand social platforms for forward-thinking organizations. If you're a developer and you're interested in exploiting these emerging opportunities you'll want to check out three new videos that focus on software development for social platforms. Developing with Facebook: An Introduction to Social Design James Pearce, Facebook's head of Mobile Developer Relations, provides an overview of the Facebook platform and the underlying APIs that are available to the developer community. Building on the LinkedIn Platform: Content Amplified Adam Trachtenberg, Director of LinkedIn's Developer Network, discusses how you can make it simple for a professional audience to discover and distribute your content on LinkedIn. Emergence of the Social Enterprise Roland Smart, Oracle's VP of Social Marketing, shares Oracle’s vision for the social-enabled enterprise and highlights the role developers will play in the next phase of enterprise development. OTN has also created the Oracle Social Developer Community, a new Facebook page devoted to the promotion of community conversation and resources to support Social Developers. If you're working on a social development project, visit the page and tell us about it.

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• PASS: Total Registrations

  - by Bill Graziano

  At the Summit you’ll see PASS announce the total attendance and the “total registrations”.  The total registrations is the sum of the conference attendees and the pre-conference registrations.  A single person can be counted three times (conference plus two pre-cons) in the total registration count. When I was doing marketing for the Summit this drove me nuts.  I couldn’t figure out why anyone would use total registrations.  However, when I tried to stop reporting this number I got lots of pushback.  Apparently this is how conferences compare themselves to each other.  Vendors, sponsors and Microsoft all wanted to know our total registration number.  I was even asked why we weren’t doing more “things” that people could register for so that our number would be even larger.  This drove me nuts. I understand that many of you are very detail oriented.  I just want to make sure you understand what numbers you’re seeing when we include them in the keynote at the Summit.

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• The Boston Globe Delivers Higher Satisfaction and Efficiency with Omni-Channel Support

  - by Tony Berk

  Unify customer interactions. Improve customer satisfaction. Increase agent efficiency. Better informed business decisions. These sound like a good set of goals for any business. Actually implementing processes to affect all of these is not necessarily easy for every business. On top of the normal challenges, throw in a rapidly changing industry and the challenge sounds daunting. But that's exactly what The Boston Globe took on, and customers are benefiting from a much improved experience. “We feel like we hit the bull’s eye with finding the right solution to support the growing digital environment,” said Robert Saurer, The Boston Globe's director of customer care and marketing.Oracle's RightNow CX solutions helped The Boston Globe to manage approximately 60,000 calls each month and respond to 5,000 monthly e-mails. More importantly, Web self-service rates are exploding and the online subscriber's most preferred support channel is chat. And what about social? The Boston Globe customer support team offers the same great level of support on their Facebook page and is monitoring Twitter and YouTube too! Read the full Customer Experience success story on The Boston Globe here.

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• The Power of Specialization – google ads for SOA & BPM Specialized Partners

  - by JuergenKress

  For SOA & BPM specialized partner we offer free google advertisement to promote your Oracle SOA & BPM service offerings on your website or your SOA & BPM events. We will host the complete campaign management. To create your google campaign please send us below: Your campaign text: 3 lines of text each 35 letters (NOT more letters!) Your campaign link: direct link to the website you want to promote Ideas for the website which we will promote with the google ads: Your Oracle SOA Service offerings with concrete offering e.g. SOA Discovery Workshop Oracle SOA Specialized Logo Your Oracle SOA References Your SOA Implementation consultant with pictures Your SOA sales contact persons Example of an SOA Specialization text ad: Oracle SOA Specialized plan to become more agile? eProseed the Oracle SOA Experts An interview with Griffiths Waite's Business Development Director highlighting the benefits of the Oracle Specialization Programme. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Specializaion,Benefits Specialization,marketing,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• Zufriedene Kunden sind die beste Werbung: Anwenderberichte für Partner

  - by A&C Redaktion

  Ein großes, erfolgreich abgeschlossenes Kundenprojekt ist ein schlagendes Argument, um sich als zuverlässiges und engagiertes Unternehmen zu profilieren. Frei nach dem Motto: „Tue Gutes und rede darüber“. Deshalb bieten wir spezialisierten Partnern die Möglichkeit, professionelle Anwenderberichte über ihre erfolgreichen Oracle Projekte erstellen zu lassen. Ein Beispiel: Gerade hat unser Platinum Partner HUNKLER ein Datenbank-Projekt für die Kliniken Schmieder abgeschlossen. Nachdem die IT-Systeme der Kliniken aufgrund gestiegener Zugriffszahlen an ihre Grenzen stießen, hat HUNKLER mit der Oracle Database Appliance (ODA) eine zukunftsfähige Datenbank-Lösung installiert, die den hohen Datenschutzansprüchen und der enormen Auslastung auch langfristig gerecht wird. Details zum genauen Projektverlauf, den spezifischen Anforderungen im Klinikalltag und der Zusammenarbeit zwischen dem Klinikum, HUNKLER und Oracle finden Sie hier im Anwenderbericht Kliniken Schmieder. Die Möglichkeit, sich und ihre Arbeit gewinnbringend zu präsentieren, können alle spezialisierten Partner nutzen, die ein repräsentatives Oracle Projekt abgeschlossen haben. Erfahrene Fachjournalisten interviewen sowohl Partner als auch Endkunde und erstellen einen ausführlichen, ansprechend aufbereiteten Bericht. Die Veröffentlichung erfolgt über verschiedene Marketing-Kanäle. Natürlich können die Partner die Anwenderberichte auch für die eigenen Marketingzwecke nutzen, z. B. für Veranstaltungen. Haben Sie Interesse? Dann wenden Sie sich an Frau Marion Aschenbrenner. Wir benötigen von Ihnen einige Eckdaten wie Kundenname, Ansprechpartner und eingesetzte Oracle Produkte, eine Beschreibung des Projektes in 3-4 Sätzen und Ihren Ansprechpartner im Haus. Und dann:

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• Zufriedene Kunden sind die beste Werbung: Anwenderberichte für Partner

  - by A&C Redaktion

  Ein großes, erfolgreich abgeschlossenes Kundenprojekt ist ein schlagendes Argument, um sich als zuverlässiges und engagiertes Unternehmen zu profilieren. Frei nach dem Motto: „Tue Gutes und rede darüber“. Deshalb bieten wir spezialisierten Partnern die Möglichkeit, professionelle Anwenderberichte über ihre erfolgreichen Oracle Projekte erstellen zu lassen. Ein Beispiel: Gerade hat unser Platinum Partner HUNKLER ein Datenbank-Projekt für die Kliniken Schmieder abgeschlossen. Nachdem die IT-Systeme der Kliniken aufgrund gestiegener Zugriffszahlen an ihre Grenzen stießen, hat HUNKLER mit der Oracle Database Appliance (ODA) eine zukunftsfähige Datenbank-Lösung installiert, die den hohen Datenschutzansprüchen und der enormen Auslastung auch langfristig gerecht wird. Details zum genauen Projektverlauf, den spezifischen Anforderungen im Klinikalltag und der Zusammenarbeit zwischen dem Klinikum, HUNKLER und Oracle finden Sie hier im Anwenderbericht Kliniken Schmieder. Die Möglichkeit, sich und ihre Arbeit gewinnbringend zu präsentieren, können alle spezialisierten Partner nutzen, die ein repräsentatives Oracle Projekt abgeschlossen haben. Erfahrene Fachjournalisten interviewen sowohl Partner als auch Endkunde und erstellen einen ausführlichen, ansprechend aufbereiteten Bericht. Die Veröffentlichung erfolgt über verschiedene Marketing-Kanäle. Natürlich können die Partner die Anwenderberichte auch für die eigenen Marketingzwecke nutzen, z. B. für Veranstaltungen. Haben Sie Interesse? Dann wenden Sie sich an Frau Marion Aschenbrenner. Wir benötigen von Ihnen einige Eckdaten wie Kundenname, Ansprechpartner und eingesetzte Oracle Produkte, eine Beschreibung des Projektes in 3-4 Sätzen und Ihren Ansprechpartner im Haus. Und dann: Lassen Sie Ihre gute Arbeit für sich sprechen!

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• YouTube custom thumbnails feature availability

  - by skat

  I've been trying to figure out this on my own for weeks, but now I give up. 'Custom thumbnails' feature on YouTube is such a controversial one, it was changed so much... so much that even FAQ on YouTube doesn't fully describe it's features (as I see). I have a YouTube channel for one of my websites. This YouTube channel is main marketing force for my website - it brings all the boys to my yard (I mean, website). So I have to use all the hacky-tricky stuff to increase my visibility on youtube. And damn, those custom thumbnails are giving me hard times... As far as I understand, this is current state of 'custom thumbnail' feature: "If your account is in good standing, you may have the ability to upload custom thumbnails for your video uploads." (c) https://support.google.com/youtube/answer/138008 My channel has good standing, has more than 50000 views. So why the hell my account is still not eligible for this feature? anyone have any idea?

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• Integrated Reporting Is Getting Closer

  - by Evelyn Neumayr

  By John O’Rourke, Vice President, Product Marketing, Oracle Oracle recently sponsored a webcast on CFO.com titled:  The CFO Playbook on Integrated Reporting: Integrating Sustainability into Financial Disclosures which focused on why top companies in the U.S. and overseas are incorporating sustainability content into their annual reports and other financial disclosures.  The webcast speakers, James Margolis, partner with Environmental Resources Management (ERM), a global provider of environmental, health, safety, risk and sustainability consulting services (EHSS) and Mike Wallace, Director of the Global Reporting Initiative's Focal Point USA, discussed the benefits of integrating sustainability reporting with traditional financial reporting. They noted how investors, corporate directors, lenders and most recently, the Securities and Exchange Commission, use this information to better understand, benchmark and value companies. They also talked about the November 2012 release of an Integrated Reporting Framework by the International Integrated Reporting Council (IIRC).  Read the press release and link to the framework here.  The shift towards integrated financial and sustainability reporting is gaining momentum with a number of global stock exchanges endorsing this approach in 2012.  Visit these links to listen to the webcast and download the slides. You can also view a demonstration of Oracle's solution for integrated financial and sustainability reporting. If you’re interested in learning more about this and Oracle’s other sustainability reporting solutions, click here. If you have any questions or need additional information, please feel free to contact me at [email protected].

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• O'reilly certification in PHP worth it?

  - by editzombie

  I asked this question over on stack overflow but I didn't realise it wasn't really the place for not so technical questions. I've seen quite a few related threads on this forum so I thought I'd try and get some feedback here: This is my first time asking a question on this forum, though I´ve read it a lot. I apologise if this is repeating a thread. I´m interested in getting into web development. I am a video editor by trade but living in Spain the way things are at the moment its very difficult to find work. I have some very basic knowledge of HTML and CSS and a little bit of flash and have designed a few little personal websites myself. I also worked for a online marketing production company where I worked a little on blog design in Blogger amongst other social media. So thats my background, but I´m trying to expand my skills and get into web development as a career or in general part of my skill base, I was thinking particularly about PHP/MySQL. I have worked a little on some of the Lynda.com tutorials and have invested in a book (Sams Teach Yourself PHP, MySQL and Apache). I´m still finding it very difficult to progress. I know I should really try some practice projects (any reccomendations would be welcome). But I was also thinking about doing one of the O´Reilly certification courses and was wondering whether it would be worthwhile for a noob like me. I hear that the courses are associated with an American University which I guess gives it more clout. Any other thoughts you guys have about how to make progress in learning web development would be fantasic. Thanks in advance.

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• How exactly does app ranking work?

  - by qweasdzxc1

  So I've been in the app industry for around half a year and I still don't know how exactly ranking higher for your app will help increase downloads. That sounds like a question with an obvious answer but this is what's going through my mind so hear me out: Unless your app is ranked within the top 100, no one can see it in the featured categories. So even if my app jumped from 400th to 300th place, would there really even be a difference in downloads? And I'm saying 400th to 300th in ranking in my specific category. Indie developers like me don't even come close to ranking for the overall category. So far, the only usefulness of trying to get a higher rank is to get featured or something like that, but big companies have tons of money to throw on marketing...so the chances of any indie developer getting featured is rare. The only thing that I can see ranking being good for is to rank for your keywords so that when someone searches for that word, your app will hopefully appear in the top 10-25 results. Can anyone confirm my thoughts or add anything else that I might have missed out on? How exactly do users find your app if you're not in the top 100 app in your category?

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• Dropping the full-time high-pay gig - I need help choosing a smart path that I can rely on to produce enough to survive comfortably ($2,500 per month)

  - by Jeff V

  I have about 6 years of full time experience developing web applications and tools. I know perl, python, PHP, ruby, and a good deal of SQL and relational theory. I have never had to choose a self-employed path as I have always had full time work or a bank account (credit cards) to support a big project. I'm planning to move out of the country to an area that will not offer local employment, and need some advice on what to focus on. I want to move in no more than six months, I have enough savings to live for an additional six months, but I would like to conserve it as much as possible. I enjoy taking risks, so I'm not looking for discussion of whether this is a good idea or not. I want advice on the most reliable solution given my skill set. Some paths I'm considering: Learn objective-c and build quality Apple software. Develop subscription based web tools for SEO, or other Marketing applications Attempt to acquire freelance projects by developing a reputation within open source projects, freelancer.com, and other online communities The last time I left my job, I was building a startup (that went under), and missed out living in a beautiful place due to the amount of time I worked. I would like to work 30-40 hours per week max. I can dedicate 10-15 hours per week while at my current job to prepare and learn. A preemptive thanks for the advice...

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• Trade In, Trade Up Promotion: SPARC Consolidation Now Through May 31st

  - by swalker

  Dear Partner, Installed Base Business (IBB) technology refresh is one of the most important activities for Oracle, for you and for your customers. It allows your existing customers to benefit from the most up-to-date, best-of-breed Oracle products. And it’s an exciting time to perform a technology refresh: a new SPARC promotion is available now, closing 31st May 2012. Customers trading in older SPARC systems and upgrading to a new SPARC SuperCluster T4-4 or SPARC Enterprise M8000/M9000 can get $4,000 per CPU. Discount is pre-approved and upfront (maximum discounts apply). The major highlights are as follows: Targeted Systems: Upgrade to SPARC M8000, M9000, SuperCluster Qualified installed base upgrade from: All older-generations of SPARC systemsPromotional offer: Trade-in Value: $4K per CPU Pre-approved maximum discount (including trade-in) not to exceed 60% on M8/9000 systems and 25% on SuperCluster No-cost dock-to-dock shipping, and environmentally safe disposal of the returned hardware through Oracle best-of-class recycling processes. Recommendations: We recommend you to take the following actions: As usual, please register your opportunities in OMM When you do so, please make sure you place the following Campaign Names in the “Marketing Initiative” field of OMM: Campaign Name : EMEA_Tech Refresh-IBB Campaign_12H1_Follow Up_O For all the details: Please view rules, and FAQs. For more information, please visit the Promo Partner Site here. For more information on IBB and the Oracle Upgrade Advantage Program (UAP):http://www.oracle.com/us/products/servers-storage/upgrade-advantage-program/index.html http://www.oracle.com/partners/secure/sales/oracle-ibb-program-for-partners-184291.html Contacts: For questions, please contact your favorite Oracle Partner Account Manager.

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