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  • Does e-commerce platform matter for customers

    - by c s h
    The place I work is now looking into developing a new e-commerce site on the Magento platform. Magento will fill all of our needs. I was just wondering if it is in anyway unprofessional doing it this way (Impression is something we are really worried about), will people who visit the site look at our business different knowing we used Magento or any other e-commerce platform. There are ways to find out. I use Chrome Sniffer to find out what platforms are used to develop each site, there are other tools available for different browsers.

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  • jQuery scrolling images for e-commerce site, what to do about users who disable JS

    - by Livingston Storm
    As the title suggests, I am developing an e-commerce site and I intend of having two jQuery plug ins on the default page, one for scrolling images and the other for the navigation menu. Should I be concerned about making the site work if the users disables JS? Cause if they have it disabled my site would be almost impossible to use with the scrolling images blocking the main content. Plus the CMS I am using, Big Commerce, uses a bit of JS for the products pages, which would also look ridiculous with JS disabled. Anyone have experience with this?

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  • Pinterest and Social Commerce: The Social Networking Site Retailers Shouldn’t Ignore

    - by Jeri Kelley
    If you are in the midst of remodeling your home, researching the latest spring fashion trends, or simply trying to figure out what to cook for dinner you’ve probably been on Pinterest, and like me, find it extremely useful for generating new ideas and storing them all in one place. Gone are the days of folding over corners of magazines or bookmarking the URL of a Web page – Pinterest makes it easy for you to “pin” ideas, photos, links, and more to virtual bulletin boards where your “followers” can repin, like, and share. As a consumer, Pinterest has gained my attention and I’m definitely not the only one. According to a Monetate infographic, Pinterest’s unique visitors increased 329% from September to December 2011. With this explosion of users, what does it mean for social commerce? Also according to Monetate, Pinterest is one of the top traffic drivers for retailers – driving even more traffic than popular social networking sites like Google+.  For businesses, creating a presence on Pinterest is a great way to extend the reach of your brand, increase inbound links, and drive more traffic to your site. Socialnomics has a great post on how some of the biggest retail brands are using Pinterest to connect with consumers, offer cool content, and engage on a more personal level. When evaluating your social commerce program, while Facebook still delivers the most referrals, Pinterest shouldn’t be ignored as a way to help reach and connect with as many consumers as possible.

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  • WP E Commerce Safe Mode restriction error [on hold]

    - by Mustafa Kamal
    I have my online shop, created with WP Ecommerce getting broken after I moved it to another server. I could be sure that the problem comes from WP Ecommerce because when I disable that plugin. Everything run as expected. This is the exact error message Warning: session_start() [function.session-start]: SAFE MODE Restriction in effect. The script whose uid is 515 is not allowed to access /tmp owned by uid 0 in /home/mikalu/public_html/wp-content/plugins/wp-e-commerce/wpsc-core/wpsc-constants.php on line 17 Fatal error: session_start() [<a href='function.session-start'>function.session-start</a>]: Failed to initialize storage module: files (path: ) in /home/mikalu/public_html/wp-content/plugins/wp-e-commerce/wpsc-core/wpsc-constants.php on line 17 I've tried to turn off safe mode on my php configuration. nothing happens. the error's still there. I thought it was some kind of permission issue, so I tried to change /tmp permission to 777. Nothing happens. I googled it some more and suspect it might have something to do with fastCGI configuration and stuff. Which I totally don't understand. My googling result mostly suggest me to consult the web hosting provider or even to move to another host. But in this case, I am the owner of the server (VPS with cPanel/WHM). And I don't have any idea how to solve this kind of problem.

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  • Revolutionizing Digital Commerce

    - by bwalstra
    The confluence of the Internet, the pace of change in technology, and the demands of the value-conscious consumer are accelerating the evolution of the global digital marketplace at an unprecedented rate. Success in the new digital economy has become inextricably linked with the agility to launch innovative products, services, and new business models efficiently with minimal risk. A major obstacle to agility, and by extension to success in digital commerce, is the fact that by and large information technology (IT) infrastructure is tightly coupled with particular business models. Enterprises, through well intentioned but misconstrued costsaving belief, continue to customize existing infrastructure and create now silos to support new business models. In reality, this approach results in rigid, inflexible business processes and exposes the enterprise to unnecessary risks, higher opportunity costs, and lower profit margins. Oracle, a leading supplier of business solutions to the enterprise, is enabling the business strategies necessary to succeed in the digital economy by offering a modern, open, modular, and functionally comprehensive revenue management solution that decouples IT infrastructure from business models. Enterprises using the Oracle solution are able to focus on core competencies and innovate unimpeded, assuring that business and IT systems will seamlessly adapt to changing conditions of the digital economy. Revolutionizing Digital Commerce:  An Oracle Revenue Management Solution

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  • Google analytics e-commerce tracking

    - by crayden
    Good morning or afternoon wherever you are, I am having issues with Google Analytics e-commerce tracking. On certain days it the e-commerce tracking is returning a value of $1.00 of revenue which is impossible because it is a hotel booking website. Im am so puzzled and not knowing where to go next with this. Any assistance is greatly appreciated. Thank you! Here is some code that might help, I received this from our contact who develops the booking engine. This is included on every page except the reservation confirmation page: <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-26956700-1']); _gaq.push(["_setDomainName", "none"]); _gaq.push(["_setAllowLinker", true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> This is included only on the reservation confirmation page: (The "${res.xxx}" elements are replaced on the server side with reservation details.) <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(["_setAccount", "UA-26956700-1"]); _gaq.push(["_setDomainName", "none"]); _gaq.push(["_setAllowLinker", true]); _gaq.push(["_trackPageview"]); _gaq.push(["_addTrans", "${res.confirmationNumber}", "Sunshine", "${res.grandTotal}", "${res.totalPriceTax}", "", "", "", ""]); _gaq.push(["_addItem", "${res.confirmationNumber}", "${res.roomType}", "", "", "${res.totalPrice}", "1"]); _gaq.push(["_addItem", "${res.confirmationNumber}", "Options", "", "","${res.otherChargeChoices.totalCostExclTax}", "1"]); _gaq.push(["_trackTrans"]); (function(){ var ga = document.createElement("script"); ga.type = "text/javascript"; ga.async = true; ga.src = ("https:" == document.location.protocol ? "https://ssl" : "http://www") + ".google-analytics.com/ga.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(ga, s); })();

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  • E-commerce and Online Purchase Success

    The advent of the Internet technology opens another yet effective way of buying products. E-commerce websites are growing exponentially ? businesses understand its power for income and profit generat... [Author: David white - Computers and Internet - June 13, 2010]

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  • LinkShare - A Customer Case of Highly Scalable BI and Analytics for E-Commerce Marketing

    LinkShare is one of the largest users of BI and Analytics for its innovative, E-commerce, Affiliate Marketing and Pay-per-Action services. It use OBIEE to gain insights into its own performance but also offers vast amounts of data and analytics to its customers on the performance of their marketing programs and campaigns. This session will highlight how creative firms can use BI to transform the products and services they provide to their customers and use BI as a competitive differentiator.

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  • Setting up a Complete Django E-commerce store in 30 minutes

    <b>Packt:</b> "In order to demonstrate Django's rapid development potential, we will begin by constructing a simple, but fully-featured, e-commerce store. The goal is to be up and running with a product catalog and products for sale, including a simple payment processing interface, in about half-an-hour."

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  • Salon du E-commerce et Social CRM B2B

    - by Valérie De Montvallon
    Nous participions au Salon du E-commerce et Social CRM B2B en septembre dernier et nous vous proposons la vidéo réalisée par Les décideurs de la relation client. Découvrez des avis d'experts de la Relation Client pour en savoir toujours plus sur le Social CRM BtoB. Pour le BtoB, la gestion de la Relation Client semble bien simple quand il s’agit de récolter des informations à partir d’appels téléphoniques, d’entretiens physiques ou d’emails. Toutefois, la tâche s’enhardit sur les réseaux sociaux. Ces plateformes sont-elles réellement adaptées au BtoB ? Comment procéder quand on se lance ? Quels sont les pièges à éviter ? Quels sont les éléments qui laissent à penser que le Social CRM BtoB est une vraie tendance de la Relation Client ? Autant de questions auxquelles les experts rencontrés ont apporté des éléments de réponse. Vous découvrirez l'interview de notre expert, Khalid Madarbokus, qui s'exprime sur la remontée d'informations depuis les médias sociaux au sein des départements d'une entreprise B2B (à 3:20)

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  • Google E-Commerce tracking not working

    - by Mert
    I got 9 successful transaction but I can see only 2 in google analytics. I do redirect to https while I get payment that I doubt about it may cause but not really sure while e-commerce tracking doesn't work properly. UPDATE: var pageTracker = _gat._getTracker('UA-1234567890'); pageTracker._trackPageview(); pageTracker._addTrans('254','','217,4550','','0','Istanbul','','Turkey'); pageTracker._addItem('254','203','AAA - BBB','','169,00','1'); pageTracker._addItem('254','167','XXX - YYY','','59,90','1'); pageTracker._trackTrans();

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  • Usual Suspects: Typical 3rd Party Entities in E-Commerce [closed]

    - by zharvey
    I am doing some requirements/analysis for a web app that I'd like to build (Ruby/Java developer here). This web app would have a store front, shopping cart and would need to be totally compliant with all e-com best practices. It's amazing how much non-technical info comes up when you search for phrases like "how does e-commerce work", but very little comes up in the way of technical details. As such, I'm having extreme frustration finding answers to what I consider pretty straight-forward questions. I came here because I believe this question is not off-topic; if it is, please leave a comment as to why this question does not belong here and I will happily remove it myself (upvotes if your comment can point me to the correct place for this question!). So then: What 3rd parties will I need to work with to have a modern, web-compliant e-com site? So far I can account for a payment gateway provider like Authorize.net and an SSL certificate provider like Trustwave. Any others? What other standards besides PCI compliance will I be held to (besides governing laws, of course!)? Vulnerability scans: PCI compliance requires quarterly scans: if I'm a "Level 4" (low volume) Merchant does that still apply to me? Irregardless, my backend architecture is quite huge, with web servers, app servers, database, message brokers and more. Do each of these servers need to be scanned?!? If not what servers do need to get these quarterly scans? I usually hate to ask micro-questions inside of one large one, but these are so closely-related I just felt like asking them all separately would be spamming the site with too many petty questions. Thanks in advance!

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  • Bargain Hunter Round Up – Kicking Off The E-Commerce Holiday Season

    - by Jeri Kelley
    Everyone has a different way to tackle holiday shopping – Black Friday, Small Business Saturday, Cyber Monday, some have it done months in advance, and others wait until the very last minute.   For me, I’m not big into massive crowds so online shopping to the rescue.   Others thrive on the energy of being in the stores on the busiest shopping day of the year.  With last weekend marking the official kick-off to the holiday season, I thought I’d provide a round up of what’s trending:   Online numbers are looking up: According to comScore, for the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Thanksgiving Day – Why wait until Black Friday or Cyber Monday: Online shopping on Thanksgiving Day also increased, totaling $633 million in receipts, a 32 percent increase over Thanksgiving 2011 Black Friday – More than just in-store: Bargain hunters spent $1.042 billion online the day after Thanksgiving, a 26 percent increase of last year's Black Friday, according to new figures released today by market analyst ComScore Cyber Monday Week: Cyber Monday reached $1.465 billion in online spending, up 17 percent versus year ago, representing the heaviest online spending day in history and the second day this season (in addition to Black Friday) to surpass $1 billion in sales                 Cyber Monday is now being dubbed Cyber Week:  “The annual event is increasingly becoming Cyber Week instead of a one-day event as retailers open their arms for Americans who prefer to avoid crowds and compare prices online.” But, Cyber Monday continues its importance, driving a nearly 22% increase in year-over-year (YoY) online sales. Monday sales beat Sunday, the next highest day by a margin of 26.7%. Mobile shopping continues to rise: ChannelAdvisor that said mobile shopping made up 32% of all online spending over the Black Friday weekend Mobile devices were a key part of the online shopping craziness that was November 26th.  Sales from smartphones and tablets doubled this year. I n tablets the growth was 110% and in smartphones - 100% Mobile bar code scans on Black Friday increased 50 percent, according to a report from ScanLife For more on how you can be ready for the holiday season, check out my blog post on commerce strategies for the holidays.

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  • Less Can Be More In E-Commerce

    - by Michael Hylton
    Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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  • Less Can Be More In E-Commerce

    - by Michael Hylton
    Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

    Read the article

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