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  • Which social sign-in (Google, twitter, fb, etc) is most often used (if I could only choose one, which would statistically retain the most users)?

    - by David
    I am working with a startup which is about to do it's launch in maybe 2-3 weeks. In order to see the primary features of the site, the user has to register or sign in if they have already registered. We quickly decided we wanted to incorporate social plugins as alternatives to a conventional sign up, just like stackexchange does. But seeing that we are strapped for time and fairly amateur developers, I'm trying to justify just choosing one or two social sign-ins to start with for the launch and then maybe add more later. Based on my experience as a user, I'm guessing that twitter and google (in no particular order of importance) would probably be the most important social sign-ins in order to retain as many users as possible, but have absolutely no statistics to back that up other than my own anecdotal experience. This question hasn't been visibly asked on the internet, so I figured I'd hop on stackexchange and give it a punt. Thanks.

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  • What are the best social places for programmers to interact?

    - by Chevex
    I know this is not really the right place for this type of question, but I figure it will get me started and hopefully won't be closed right off the bat. I love the programming industry a lot, but I don't have many colleagues that aren't introverted and/or anti-social, or self-centered. What are some good places online to find programming friends that I could share my adventures with? I love stack overflow but it is more technical and doesn't really allow you to put up a personal project just for people to see and critique. Any suggestions? A good forum would be great! The only ones I can find are usually full of inexperienced people who just "want" to be a programmer. I'm looking more for a place who's members are already programmers discussing programming topics.

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  • Leveraging Social Networks for Retail

    - by David Dorf
    For retailers, social media is all about B2C2C. That is, Business to Consumer to Consumer, or more specifically, retailer to influencer to consumer. Traditional marketing targeted mass media, trying to expose the message to as many people as possible. While effective, this approach has never been very efficient, with high costs for relatively low penetration. Then it was thought that marketers should focus their efforts on a relative few super-influencers that would then sway the masses. History shows a few successes with this approach but lacked any consistency or predictability. After all, if super-influencers were easy to find, most campaigns would easily go viral. Alas, research shows that most wide-spread trends were the result of several fortunate events, including some luck. So do people exert influence over each other when it comes to purchase decisions? Of course they do, all the time. But that influence is usually limited to a small set of friends and specific specialization. For instance, although I have 165 friends on Facebook, I am only able to influence my close friends and family on PC purchases, and I have no sway at all for fashion purchases. People trust my knowledge on technology, but nobody asks my advice on shoes. How then should retailers leverage social networks in order to reinforce brand image and push promotions? Two obvious ways are Like and Share. Online advertisements or wall-postings receive more clicks when the viewer sees that friends have "liked" the posting. That's our modern-day version of word-of-mouth advertising. Statistics show that endorsements from friends make it more likely a person will engage. If my friends and I liked it, then I might also "share" (or "retweet" in the case of Twitter) it with other friends. In that case the retailer has paid for X showings of the advertisement, but sharing has pushed it to an additional Y people at no cost. And further, the implicit endorsement by the sharer makes it more likely the recipient will engage. So a good first step is to find people active in social networks that will Like and Share in order to exert influence. Its still tough to go viral, but doubling engagement is still a big step in the right direction. More complex social graph analysis would be a second step, but I'll leave that topic for another day. If you're interested in the academic side of social dynamics, I suggest reading Duncan Watts' work.

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  • Designing a social network with CQRS, graph databases and relational databases in mind

    - by Siraj Mansour
    I have done quite an amount of research on the topic so far, but i couldn't come up with a conclusion to make up my mind. I am designing a social network and during my research i stumbled upon graph databases, i found neo4j pretty interesting for user relations and traversing through nodes. I also thought of using a relational database such as MS-SQL or MySQL to store entity data only and depending on neo4j for connections between entities. Of course this means more work in my application to store and pull data in and out of 2 different sources. My first question : Is using this approach (graph + relational) a good approach for designing my social network keeping in mind that users on social networks don't have to in synch with real data by split second ? What are the positives and negatives of this approach ? My Second question : I've been doing some reading on CQRS and as i understood it is mostly useful for collaborative environments, and environments where users see a lot of "stale" data. social networks has shared comments, events, etc .. and many users query or update the same data. Could CQRS be a helpful approach ? Would it give any performance/scalability benefits or non-useful complexity ? Is it fairly applicable with my possible choice of (graph + relational) databases approach mentioned in the question above ? My purpose is to know if the approaches i have mentioned above seem good enough for the business context.

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  • Taking a Chomp out of a (Social Network) Product Hype

    - by kellsey.ruppel
    Andrew Kershaw, Senior Director Oracle Social Network Product Development, speaks about Oracle Social Network One of our competitors is being very aggressive with its own developed Social Network add-on, but there should be no doubt in the minds that the Oracle social capabilities available with Fusion CRM stack up well against it. Within the Oracle Cloud, we have announced a product called Oracle Social Network. That technology is pre-integrated into Fusion Applications, enabling your customer to build a collaborative and social enterprise (without all the noise!). Oracle Social Network is designed together with our Fusion Applications. It is very conveniently pre-integrated with CRM, HCM, Financials, Projects, Supply Chain, and the Fusion family. But what's even better is that the individual teams can take a considered approach to what they are trying to achieve within the collaboration process and the outcome they are trying to enable. Then they can utilize the network and collaboration tools to support that result. And there's more! The Fusion teams can design social interactions that bridge across and outside their individual product lines because we have more than just a product line and they know they have the social network to connect them. I know we have a superior product, but it is our ability to understand and execute across the enterprise that will enable us to deliver a much more robust and capable platform in the short term than our competitor can. We have built a product specifically designed for enterprise social collaboration which is not the same for the competition. We have delivered a much more effective solution - one in which individuals can easily collaborate to get results, while being confident that they know who has access to their information. Our platform has been pre-built to cross the company boundaries and enable our customers to collaborate, not just with their customers, but with their partners and suppliers as well. So Fusion addresses the combination of the enterprise application suite with enterprise collaboration and social networking. Oracle Social Network already has a feature function advantage over our competitor's tool providing a real added value to the employees. Plus Oracle has the ability to execute in a broad enterprise and cross-enterprise way that our competitors cannot. We have the power of a tool that provides the core social fabric across all of the applications, as well as supporting enterprise collaboration. That allows us to provide intelligent business insight, connections, and recommendations that our competitor simply can't. From our competitors, customers get integration for Sales; they get integration for Service, but then they have to integrate every other enterprise asset that they have by themselves. With Oracle, we are doing the integration. Fusion Applications will be pre-integrated, and over time, all of the applications in the business suite, including our Applications Unlimited and specialist industry applications, will connect to the Oracle Social Network. I'm confident these capabilities make Oracle Social Network the only collaboration platform on which to deliver the social enterprise.

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  • Experiencing the New Social Enterprise

    - by kellsey.ruppel(at)oracle.com
    Social media and networking tools, popularly known as Web 2.0 technologies, are rapidly transforming user expectations of enterprise systems. Many organizations are investing in these new tools to cultivate a modern user experience in an "Enterprise 2.0" environment that unlocks the full potential of traditional IT systems and fosters collaboration in key business processes. Is your organization a social enterprise? How are you using Web 2.0 and Enterprise 2.0 technologies? Read this white paper to learn how Oracle WebCenter Suite enables organizations to become social enterprises and is the modern user experience platform for the enterprise and the Web.

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  • Online Media Daily: Oracle Takes Social Marketing Seriously

    - by Richard Lefebvre
    In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world. The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.    Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3D Meg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP." The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions." Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform." With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps. Continue reading the full article here.

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  • Managing Social Relationships for the Enterprise – Part 1

    - by Michael Hylton
    By Reggie Bradford, Senior Vice President, Oracle  Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide.  Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise.  The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue.  On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content.  In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online.  For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.

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  • Online Media Daily: Oracle Takes Social Marketing Seriously

    - by Kathryn Perry
    In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world.The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3DMeg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP."The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions."Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform."With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps.Continue reading the full article here.

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  • Announcing Hackathon for Social Developers

    - by Mike Stiles
    Continuing our Social Developer theme, we're excited to announce a week long hackathon put on by the Oracle Social Developer Lab (OSDL). The event starts at JavaOne Oct 2nd and runs through Oct 9th. A winner will be announced and profiled in the following issue of Java Magazine. What's it about?The OSDL is on a mission to make social development easier for the Java community. You may have noticed the biggest social networks have created tools for Ruby, PHP, and other languages, but not as much for Java. We've decided to help fill the gap with a SocialLink social publishing library. You can learn more about it on Java.net. We're also interested in promoting other tools that facilitate social development such as DaliCore Framework.  For our hack, you've got one week to leverage our library and/or DailCore to create a social app. The only rules are it must be a new application, and it must leverage one or both of these tools.  How to submit Create a project that uses either the SocialLink library or the DaliCore Framework to read or publish social data. 1. Upload your hack to a new project on java.net 2. Submit the URL to your java.net project through the project submission form on the Oracle Social Developer Community Facebook page. Only projects that have been submitted to the Oracle Social Developer Community will be reviewed.  In addition to the review process, we'll be adding some projects to the SocialLink project as a "sibling" project. Should you participate?If you're a developer who aspires to integrate some social functionality into your Java application, then yes!  How else can I participate with OSDL?If you're not ready to participate in the hackathon but have ideas for how we can make social development easier for the Java community, come join our social developer community on Facebook. 

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  • SQLAuthority News – Social Media Series – Twitter and Myself

    - by pinaldave
    Pinal Dave on Twitter! Frequent readers of my blog might know that I am trying to get more involved in all social media sites, both professionally and personally.  Readers might also know that I have often struggled with finding the purpose of some social media sites – Twitter especially.  One of the great uses of social media is to stay connected and updated with followers.  Twitter’s 140 character limit means that Twitter is a great place to get quick updates from the world, but not a lot of deep information.  In fact, I have the feeling that Twitter’s form might actually limit its usefulness – especially for complex subjects like SQL Server. However, #sqlhelp has tag has for sure overcome that belief. You can instantly talk about SQL and get help with your SQL problems on twitter. I believe in keeping up with the changing times, and it didn’t feel right to give up on Twitter.  So I have determined a good way to use Twitter and set rules for myself.  The problem I was facing that if I followed everyone who interested me and let anyone follow me, I was completely overwhelmed by the amount of information Twitter could give me every day.  It didn’t seem like 140 characters should be able to take up so much of my time, but it took hours to sort through all the updates to find things that were of interest to me and to SQL Server. First, I was forced to unfollow anyone who made too many updates every day.  This was not an easy decision, but just for my own sake I had to limit the amount of information I could take in every day.  I still let anyone follow me who wants to, because I didn’t want to limit my readership, and I hope that they do not feel the way I did – that there are too many updates! Next, I made sure that the information I put on Twitter is useful and to the point.  I try to announce new blog posts on Twitter at least once a day, and I also try to find five posts from other people every day that are worth re-Tweeting.  This forces me to stay active in the community.  But it is not all business on Twitter.  It is also a place for me to post updates about my family and home life, for anyone who is interested. In simple words, I talk every thing and anything on twitter. If you’d like to follow me, my Twitter handle is www.twitter.com/pinaldave.  It is a good place to start if you’d like to keep updated with my blog and find out who I follow and who my influences are.  Twitter is perfect for getting little “tastes” of things you’re interested in.  If you are interested in my blog, SQL Server, or both, I hope that my Twitter updates will be interesting and helpful. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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  • SQLAuthority News – Social Media Series – Facebook and Google+

    - by pinaldave
    Pinal on Facebook and Google+ Unless you have been living under a rock for the last few years, you know that Facebook is the first and last word in social networking.  Everyone has a Facebook account – from your local store to the 10-year old school child.  Because of this ability to be completely connected to everyone in your entire life, keeping a Facebook page for a professional business can be tricky. For the most part, I use Facebook strictly for personal matters.  I am friends only with friends I know in the “real” world (as opposed to my “virtual” online friends) and with family, of course.  I chat with friends on Facebook and upload personal photos to share with family who are far away.  I hope this doesn’t make readers from my professional life feel left out.  You can follow me on Facebook at www.facebook.com/SQLAuth, but you should know that Twitter is probably the better place to find updates about SQL Server and my blog (you can follow me on Twitter at www.twitter.com/pinaldave). There are definitely businesses who keep in touch with their clients using Facebook, but I felt the need to keep my personal and professional life separate.  That’s why I was so excited to find out Google was coming out with their own social media site, Google+.  On Google+ I post some personal things as well, and there is a lot of overlap between what I put on Facebook and what I put on Google+.  But since Google+ has become so popular amongst the “techie” crowd, I have found that it’s a good place to follow some of the stars of the Microsoft world, like Scott Hanselman and Buck Woody. If you are also a member of Google+, I am looking to expand my circle there.  You can find me at https://plus.google.com/104990425207662620918/posts.  Google+ is the newest face in the social media world, and it still hasn’t found a good footing between personal and professional yet.  That’s why I felt it would be a good idea to jump on the site early and help them determine which way to go.  Maybe someday it will be a place where business and personal can mix. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: Social Media

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  • SQLAuthority News – Social Media Series – YouTube and Movies

    - by pinaldave
    Pinal Dave on Youtube! Some people might not know it, but YouTube is actually more than a place to watch funny cat videos and people singing their favorite pop songs – it’s actually a social media site.  When you are a member of YouTube you can follow people who regularly post videos, post video responses of your own, and even gain a following for your own videos.  I myself was not aware of YouTube’s potential until recently, when I started to make SQL Server in Sixty Seconds videos. YouTube is very different than other types of social media, and a big factor is that anyone can look at videos without being a member.  Unlike other social media sites, like Twitter and Facebook, you have to have an account in order to participate.  But on YouTube you are even more anonymous.  To make and post videos you need an account, but anyone who comes to the site can look at what you’ve made without signing in or leaving any trace of having seen your material.  This makes YouTube very anonymous and hard to track. However, we should not overlook the power of video on the internet.  Over the past few months I have been making SQL Server in Sixty Second videos and have come to love it.  It is very exciting to be able to talk about a subject that mostly I write about, and for many people video is far more accessible and easy to understand.   I have really enjoyed diving into something new, and would love to have more people check out these videos and give me feedback.  You can find me at www.youtube.com/user/pinaldave. I am very excited with all the possibilities on YouTube and it might just be the technology evangelist in me, but I would love for other people to discover how fun and exciting this site can be, too.  Don’t think of it as just a place to find funny videos and waste a few minutes of your time, think of it as a place to learn and interact with interesting people.  Come watch a few of my videos, while you’re there.  Remember, everything is free and there are no contracts to sign, but I hope that you get as excited as I am and join up.  We need more people creating good content on this site! Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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  • Making large scale changes to an economy in a social game

    - by Zach
    Are there any examples or case studies of social games, specifically on Facebook, where the developer has made drastic changes to the economy? I'm specifically interested in examples where the old economy was based off of purchasing items with Facebook credits then moving to a new model where the same inventory or similar inventory is sold with a soft currency. The closest comparisons I've been able to find so far are looking at iOS games that have gone from purchase models to freemium models, but haven't found a comparable scenario in a social game besides larger scale MMO's.

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  • Social Shopping

    - by David Dorf
    I've written about various breeds of social shopping in the past, so I decided to give some thought into a categorization with examples. Below I've listed the different types of social shopping I've observed and some companies that support them. Comments and Ratings -- Commenting on products has been around almost as long as e-commerce. Two popular players in this space are BazaarVoice and PowerReviews. Most shoppers prefer relying on peer reviews rather than retailer descriptions, so the influence over sales is very strong. f-commerce -- A new term that was sure to rear its ugly head when retailers started allowing shopping on Facebook, And its all Elastic Path and Alvenda's fault! Co-shopping -- Retailers like Wet Seal are enabling multiple people to shop together online. This is particularly applicable to fashion, where the real-time exchange of opinions is important. I actually tried this with a co-worker and its pretty cool. Bragging -- Blippy is Twitter for shoppers, allowing purchases to be "tweeted" so you can keep up with your friends. I get alerted when friends download music or apps from iTunes because chances are I'll be interested as well. This covert influence is one-up'ed by Snatter, a service that gives people discounts for tweeting or posting promotions from retailers. This is the petri dish of viral marketing. Advice -- Combine the bragging of Blippy and the opinions from BazaarVoice and you'd get ShopSocially, a social network dedicated to spreading product knowledge amongst informed shoppers. I'm sure if I gave it more thought, a few more types would come to mind, but I've got to get back to work. Now is not the time to be blogging at Oracle!

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  • Social IT guy barrier [closed]

    - by sergiol
    Possible Duplicate: How do you deal with people who ask you to fix their computer? Hello. Almost every person that deserves the title of being a programmer as faced the problem of persons that do not even remember the mere existence of those professionals, unless they have serious problems in their computer or some other IT related problem. May be my post will be considered off-topic, but I think it is a very important question. As Joel Spolsky says, IT guys are not Asperger geeks, and they need social life like everybody. But the people that is always asking for favors from us, can ruin deeply our social and personal life. I could experience this by myself. This fact as generated articles like http://www.lifereboot.com/2007/10-reasons-it-doesnt-pay-to-be-the-computer-guy/ and http://ecraazul.wordpress.com/2009/01/29/o-gajo-da-informatica-de-a-a-z/ (I received this one in my mailbox. It is in Portuguese, but I believe it is translated from English). Basically the idea is to criticize people that is always asking us favors. It is even more annoying if you are person very specialized in some subject and a person asks you a completely out-of-that-context question. For example, you are a VBA programmer and somebody says you to that his/her Mobile Internet Pen stopped to work five days ago and needs your help to put it working again. When you go to a doctor to fix your legs, you don't go to an ophthalmologist. You go to an orthopedist. And you pay. I don't how it works in other countries, but in Portugal being a doctor is so an overvalued job, that they earn very much money and almost nobody asks them free favors. So, my question is: what kind of social barrier (or whatever else) do you use to protect yourself from that situation?

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  • So You Want to Be a Social Media Director

    - by Mike Stiles
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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  • Brazil is Hot for Social Media

    - by Mike Stiles
    Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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  • The Social Enterprise: Gangnam Style

    - by Mike Stiles
    Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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  • How Social Is Your Contact Center?

    - by Charles Knapp
    More than 75% of consumers have complained on a social site after a poor customer experience. Yet, 70% of companies have little understanding of the social media conversations about their brand. To deliver upon your brand promise, retain customers, and increase their lifetime value, you must deliver great customer experiences across social, mobile, phone, and chat channels. Siloed channels produce poor customer experiences. Social channels must integrate with the people, processes, technology, and traditional channels used to satisfy customers. The more effective a company’s social marketing, the greater the demand for effective social service. However, service is not a job for social marketers. It is a job for service specialists, focused on KPIs such as response time, first contact resolution, satisfaction, churn, retention, and customer lifetime value. Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs, and negligible return on investments. Service leaders should consider carefully how to integrate social channels with their current customer service and support people, processes, technology, and channels. Here is one company realizing success: the pre-integrated Oracle RightNow Social Experience “empowers our contact center operations by enabling our agents to join customer conversations that are happening on social sites like Twitter and Facebook and integrate those conversations into our overall multichannel customer engagement processes.” — Lisa Larson, Drugstore.com

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  • Measuring Social Media Efforts

    - by David Dorf
    So you're on the bandwagon and you've created a Facebook page, you're tweeting everyday, and maybe you've even got a YouTube channel. Now what? After you put any program in place, you need to measure, set new goals, then execute and this is no different. But how does one measure social media efforts? First, I guess we need some goals. Typical ones might be to acquire customers, engage them, then convert them. So that translates to: Increase Facebook fans and Twitter followers Increase comments/posting and retweets Increase redemption of offers via Facebook and Twitter Counting fans and followers is easy, and tracking the redemption of coupons isn't that hard either, but measuring engagement is a tough one. How do you know whether your fans are reading your posts, and whether your posts have any meaning to them? For Facebook, the fan page administrator has access to analytics called Facebook Insights. There you can check weekly metrics such as total fans, new fans, lost fans, demographics of fans, number of postings, numbers clicks, etc. Not nearly as comprehensive as Google Analytics, but well on its way. For Twitter, getting information is a little tougher. Again, its easy to track followers and you can use tools like TweetMeme to encourage and track retweets. An interesting website called WeFollow tries to measure influence for certain topics. For example, the top three influencers for the topic "retail" are retailweek, retailwire, and retailerdaily. Other notables are #10 BestBuy, #11 GapOfficial, #12 JeffPR, and #17 OracleRetail. I assume influence is calculated based on number of followers, number of retweets, frequency of tweets, and perhaps depth of dialogs. If you want to get serious about monitoring and measuring social marketing efforts, you'd be wise to invest in a strong tool. Several are listed on this wiki, including big ones like Radian6, Nielsen, Omniture, and Buzzient. Buzzient might be particularly interesting because its integrated with Oracle CRM OnDemand -- see the demo. As always, I'm interested in hearing how others approach goal setting and monitoring of social media efforts, so feel free to post comments.

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  • Cut Caseload Costs, Speed Service Delivery For Social Services

    - by michael.seback
    Lower Caseload Costs, Speedier Service Delivery with New Oracle Social Services Solution Oracle has just introduced a new solution for social services agencies that's designed to help case workers address the challenges of rising workloads and growing demands by citizens for additional services. In the past, IT departments developed custom software in an effort to meet program outcomes. "Because this capability is out of the box with the Oracle solution, there's less complexity for organizations and an overall lower total cost of ownership," says Kimberly Ellison-Taylor, Oracle's executive director of health and human services. "Self service brings costs down to just pennies per interaction and makes it possible for clients to receive government services more quickly," Ellison-Taylor says. read more

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  • SQLAuthority News – Social Media Series – LinkedIn and Professional Profile

    - by pinaldave
    Pinal Dave on LinkedIn! It seems like a few year ago, there was a big “boom” in social media websites.  All of a sudden there were so many sites to choose from.  MySpace or Orkut?  Blogging websites for your business or a LinkedIn account?  The nature of the internet is to always be changing, but I believe that out of this huge growth of websites, a few have come to stay.  Facebook is obviously the leader in social media networking, especially for your personal life.  Blogging is great, but it can be more of a way to get your ideas out there, rather than a place for people to connect to you professionally.  If you want to have a professional “face” on the internet, LinkedIn is the way to go. LinkedIn is best explained as “professional Facebook.”  This is simplifying things a little bit too much, but it is certainly a website where you link up with professional contacts, so that others can see where you have worked, who you have worked with, and what projects you have done.  This is a much better place for professional contacts to find you than someplace like Facebook, where all they will see is your face and maybe picture of you at a birthday party or something like that! Because so much of my SQL Server life is conducted on the internet, especially on my blog, I felt that it would be a good idea to have a well-maintained LinkedIn web page as well, so that if anyone is curious about me and my credentials they can quickly and easily find me and see that I am for real, and not someone pretending to know a lot about SQL Server. My linked in profile is www.linkedin.com/in/pinaldave.  I keep all my professional information here, and I update it as often as possible.  Feel free to come find me, especially if you would like to “link up” and share professional information.  The technology world is becoming more and more interconnected, and more and more international.  I feel that it is very important to stay linked up virtually, because so many of us are so far apart physically. I try to keep very connected with my LinkedIn profile.  I let anyone connect with me, and I read updates from the professional world very often.  I keep this profile updated, but do not post things about my personal life or anything that I might put on Twitter, for example.  I also include my e-mail address here, if you would like to contact me professionally.  This is the best place for me to conduct business. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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  • Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic

    - by Asian Angel
    Are you looking for a way to manage your Twitter, Facebook, Google Buzz, LinkedIn, and Foursquare accounts all in one place? Using the Seesmic Web App for Chrome and Iron you can access your favorite accounts and manage them in a single, simple-to-use interface. A feature that we loved from the start was the ability to access Twitter without creating a special Seesmic account. And in these days of multiple accounts who needs another one to complicate things up? All that you need to do is to sign in with your user name/e-mail along with your password. You do have to authorize access for Seesmic to connect with your account but the whole process (login & authorization) is handled in a single window instance. Now on to a quick look at some of the UI features… The sidebar allows you to add additional columns to the main interface, set your favorite location for Trends, and tie in additional social services as desired. You can also access additional options and controls in the upper right corner. When you are ready to start tweeting click in the blank at the top and enter your text, etc. in the convenient drop-down window that appears. Another nice perk is the ability to switch to a black and grey theme if the white is too bright for your needs. The Seesmic web app provides a simple-to-use, highly efficient way to manage your Twitter account and other favorite social services in a single tab interface. Seesmic [Chrome Web Store] Latest Features How-To Geek ETC Should You Delete Windows 7 Service Pack Backup Files to Save Space? What Can Super Mario Teach Us About Graphics Technology? Windows 7 Service Pack 1 is Released: But Should You Install It? How To Make Hundreds of Complex Photo Edits in Seconds With Photoshop Actions How to Enable User-Specific Wireless Networks in Windows 7 How to Use Google Chrome as Your Default PDF Reader (the Easy Way) Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic E.T. II – Extinction [Fake Movie Sequel Video] Remastered King’s Quest Games Offer Classic Gaming on Modern Machines Compare Your Internet Cost and Speed to Global Averages [Infographic] Orbital Battle for Terra Wallpaper WizMouse Enables Mouse Over Scrolling on Any Window

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