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• Oracle At QCon SF 2012

  - by Cassandra Clark - OTN

  Oracle Technology Network is a Platinum sponsor at QCon San Francisco.  (qconsf.com).  Don’t miss these great developer focused sessions: Shay ShmeltzerHow we simplified Web, Mobile and Cloud development for our own developers? - the Oracle StoryOver the past several years, Oracle has beendeveloping a new set of enterprise applications in what is probably one of thelargest Java based development project in the world. How do you take 3000 developers and make them productive? How do you insure the delivery of cutting edge UIs for both Mobile and Web channels? How do you enable Cloud baseddevelopment and deployment?  Come and learn how we did it at Oracle, and see how the same technologies and methodologies can apply to your development efforts. Dan SmithProject Lambda in Java 8Java SE 8 will include major enhancements to the Java Programming Language and its core libraries.  This suite of new features, known as Project Lambda in the OpenJDK community, includes lambda expressions, default methods, and parallel collections (and much more!).  The result will be a next-generation Java programming experience with more flexibility and better abstractions.   This talk will introduce the new Java features and offer a behind-the-scenes view of how they evolved and why they work the way that they do. Arun GuptaJSR 356: Building HTML5 WebSocket Applications in JavaThe family of HTML5 technologies has pushed the pendulum away from rich client technologies and toward ever-more-capable Web clients running on today’s browsers. In particular, WebSocket brings new opportunities for efficient peer-to-peer communication, providing the basis for a new generation of interactive and “live” Web applications. This session examines the efforts under way to support WebSocket in the Java programming model, from its base-level integration in the Java Servlet and Java EE containers to a new, easy-to-use API and toolset that are destined to become part of the standard Java platform. The full conference schedule is here: http://qconsf.com/sf2012/schedule/wednesday.jsp But wait, there’s more!  At the Oracle booth, we’ll also be covering: ·         Oracle ADF Mobile·         Oracle Developer Cloud Service·         Oracle ADF Essentials·         NetBeans Project Easel Lastly we’ll share the results of a short cloud survey at QConSF ater this week.  If you attended this year's Oracle OpenWorld and JavaOne conferences, it would be hard not to notice that Oracle is clearly "all-in" when it comes to the Cloud.  With Cloud computing being such a hot topic on many OTN members' minds, we'd like to know what you're doing in the cloud and invite you to take this short cloud survey.

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• Creating a voxel chunk with a VBO - How to translate the coordinates of each block and add it to the VBO chunk?

  - by sunsunsunsunsun

  Im trying to make a voxel engine similar to minecraft as a little learning experience and a way to learn some opengl. I have created a chunk class and I want to put all of the vertices for the whole chunk into a single VBO. I was previously only putting each block into a vbo and making a call to render each block. Anyways, I am a bit confused about how I can translate the coordinates of each block in the chunk when I'm putting all vertices into one vbo. This is what I have at the moment. public void putVertices(float tx, float ty, float tz) { float l_length = 1.0f; float l_height = 1.0f; float l_width = 1.0f; vertexPositionData.put(new float[]{ xOffset + l_length + tx, l_height + ty, zOffset + -l_width + tz, xOffset + -l_length + tx, l_height + ty, zOffset + -l_width + tz, xOffset + -l_length + tx, l_height + ty, zOffset + l_width + tz, xOffset + l_length + tx, l_height + ty, zOffset + l_width + tz, xOffset + l_length + tx, -l_height + ty, zOffset + l_width + tz, xOffset + -l_length + tx, -l_height + ty, zOffset + l_width + tz, xOffset + -l_length + tx, -l_height + ty, zOffset + -l_width + tz, xOffset + l_length + tx, -l_height + ty, zOffset + -l_width + tz, xOffset + l_length + tx, l_height + ty, zOffset + l_width + tz, xOffset + -l_length + tx, l_height + ty,zOffset + l_width + tz, xOffset + -l_length + tx, -l_height + ty,zOffset + l_width + tz, xOffset + l_length + tx, -l_height + ty, zOffset + l_width + tz, xOffset + l_length + tx, -l_height + ty, zOffset + -l_width + tz, xOffset + -l_length + tx, -l_height + ty,zOffset + -l_width + tz, xOffset + -l_length + tx, l_height + ty, zOffset + -l_width + tz, xOffset + l_length + tx, l_height + ty, zOffset + -l_width + tz, xOffset + -l_length + tx, l_height + ty, zOffset + l_width + tz, xOffset + -l_length + tx, l_height + ty, zOffset + -l_width + tz, xOffset + -l_length + tx, -l_height + ty, zOffset + -l_width + tz, xOffset + -l_length + tx, -l_height + ty,zOffset + l_width + tz, xOffset + l_length + tx, l_height + ty,zOffset + -l_width + tz, xOffset + l_length + tx, l_height + ty, zOffset + l_width + tz, xOffset + l_length + tx, -l_height + ty, zOffset + l_width + tz, xOffset + l_length + tx, -l_height + ty, zOffset + -l_width + tz }); } public void createChunk() { vertexPositionData = BufferUtils.createFloatBuffer((24*3)*activateBlocks); Random random = new Random(); for (int x = 0; x < CHUNK_SIZE; x++) { for (int y = 0; y < CHUNK_SIZE; y++) { for (int z = 0; z < CHUNK_SIZE; z++) { if(blocks[x][y][z].getActive()) { putVertices(x*2.0f, y*2.0f, z*2.0f); } } } } Whats any easy way to translate the vertices of each block into its correct position? I was previously using glTranslatef with each call to render block but this wont work now. What I am doing now also does not work, the blocks all render in stacks on top of each other and it looks like this: http://i.imgur.com/NyFtBTI.png Thanks

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• How to interview a natural scientist for a dev position?

  - by Silas

  I already did some interviews for my company, mostly computer scientists for dev positions but also some testers and project managers. Now I have to fill a vacancy in our research group within the R&D department (side note: “research” means that we try to solve problems in our professional domain/market niche using software in research projects together with universities, other companies, research centres and end user organisations. It’s not computer science research; we’re not going to solve the P=NP problem). Now we invited a guy holding an MSc in chemistry (with a lot of physics in his CV, too), who never had any computer science lesson. I already talked with him about half an hour at a local university’s career days and there’s no doubt the guy is smart. Also his marks are excellent and he graduated with distinction. For his BSc he needed to teach himself programming in Mathematica and told me believably that he liked programming a lot. Also he solved some physical chemistry problem that I probably don’t understand using his own software, implemented in Mathematica, for his MSc thesis. It includes a GUI and a notable size of 8,000 LoC. He seems to be very attracted by what we’re doing in our research group and to be honest it’s quite difficult for an SME like us to get good people. I also am very interested in hiring him since he could assist me in writing project proposals, reports, doing presentations and so on. He would probably fit to our team, too. The only question left is: How can I check if he will get the programming skills he needs to do software implementation in our projects since this will be a significant part of the job? Of course I will ask him what it is, that is fascinating him about programming. I’ll also ask how he proceeded to write his natural science software and how he structured it. I’ll ask about how he managed to obtain the skills and information about software development he needed. But is there something more I could ask? Something more concrete perhaps? Should I ask him to explain his Mathematica solution? To be clear: I’m not looking for knowledge in a particular language or technology stack. We’re a .NET shop in product development but I want to have a free choice for our research projects. So I’m interested in the meta-competence being able to learn whatever is actually needed. I hope this question is answerable and not open-ended since I really like to know if there is a default way to check for the ability to get further programming skills on the job. If something is not clear to you please give me some comments and let me improve my question.

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• Oracle Partner Architects Training

  - by mseika

  Dear Oracle Partner, There is a lot more to Oracle technology than meets the eye. Sure, you already belong to a small circle of our most experienced and committed partners. But are you making the best use possible of our technology solutions? Put it to the test.  Join the “Oracle Partner Architects Training”. It is aimed at providing your experts, architects and consultants with in-depth architectural knowledge about Oracle technology. Here is your chance to learn from the best. Seasoned speakers, exclusive content and no product marketing. Oracle technology beyond the obvious. Choose from any of the 40 recorded training sessions. Topics include:  • Security• Service integration • Database and options• Data integration • BI and applications• Applications and infrastructure• Hardware and software combinations The market and Oracle value specialized partners More information about specialization can be found on opn.oracle.com. Click through to OPN Program/Specialize “What’s in it for us?” Quite simply: the opportunity to gain the differentiation and competitive edge you need to stand out in the marketplace. • Differentiate your company through expertise in leading Oracle IT solutions;• Get your experts, architects and consultants up to speed on specialized services and solutions;• Make our customers’ shortlists. They are looking for value-added solutions for their business.   Recordings All sessions are recorded. After registering for a session in oraevents, you will receive the info to access the webex recording. Your timing, your tempo.  Registration and more information Visit architects.oraevents.eu to sign up for the recorded sessions. NOTE: Looking to get your consultants Oracle certified? One more reason to join the Oracle Partner Architects Training. It is the fast track to getting their expertise validated with an Oracle certificate. Training schedule  Choose from any of the 40 recorded training sessions: SECURITY THE PRACTICAL APPROACH •  Identity governance• Access management• Data privacy and protection• End-to-end security, layers of exposures•  Identity & access management, why and where to start?• Data security, how? SERVICE INTEGRATION A NEW ROADTO ENTERPRISE-WIDE SERVICE INTEGRATION • Oracle RUEI: maximize business value by insight into real end-user experiences•  Governance challenges in the services landscape•  Creating an agile enterprise (by Jeff Davies)• Oracle’s approach to SOA (by Jeff Davies) - guiding and accelerating SOA success• Technical case study – the SOA challenge• Oracle’s unified business process management suite 11g (incl. demo) DATABASE DATABASE AND OPTIONS, GOINGWIDE •  Understanding service level agreements for databases• Database lifecycle management• Data centric information lifecycle management DATA INTEGRATION  DIS FOR ARCHITECTS • Data integration solutions: an overview• ODI and goldengate• Data quality

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• Data-Driven SOA with Oracle Data Integrator

  - by Irem Radzik

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Cambria","serif"; mso-fareast-font-family:"MS Mincho";} By Mike Eisterer, Data integration is more than simply moving data in bulk or in real-time, it is also about unifying information for improved business agility and integrating it in today’s service-oriented architectures. SOA enables organizations to easily define services which may then be discovered and leveraged by varying consumers. These consumers may be applications, customer facing portals, or complex business rules which are assembling services to automate process. Data as a foundational service provider is a key component of today’s successful SOA implementations. Oracle offers the broadest and most integrated portfolio of products to help you define, organize, orchestrate and consume data services. If you are attending Oracle OpenWorld next week, you will have ample opportunity to see the latest Oracle Data Integrator live in action and work with it yourself in two offered Hands-on Labs. Visit the hands-on lab to gain experience firsthand: Oracle Data Integrator and Oracle SOA Suite: Hands-on- Lab (HOL10480) Wed Oct 3rd 11:45AM Marriott Marquis- Salon 1/2 To learn more about Oracle Data Integrator, please visit our Introduction Hands-on LAB: Introduction to Oracle Data Integrator (HOL10481) Mon Oct 1st 3:15PM, Marriott Marquis- Salon 1/2 If you are not able to attend OpenWorld, please check out our latest resources for Data Integration.

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• Registering domain during christmas holydays

  - by arkascha

  One of the domain names I tried to register previously has been blocked by a domain grabber two days prior to my own attempt. That was about 1 year ago. The attempt to buy the domain from that person failed due to a totally exaggerated price. So I dropped the issue and watched the domain (offered at sedo.com). As expected there were no more offers, the domain was not sold. Now I learn from the whois database that the registration of that domain name ends on 25.12.2012 (christmas holyday). This raises two questions for me, I fail to find reliable answers on the internet. So maybe someone experienced here can drop a statement or a hint: is it reasonable that the domain name in question really will be free again when that date mentioned in the whois database up to when the domain is registered has passed? I certainly know that the registration can be prolonged, that is not what I mean. I expect (hope) that that domain grabber does not extend the registration, since it costs money and effort and he failed to sell the domain. Provided this is the case and the domain registration is not prolonged, is that date mentioned reliable? Or might it just be some 'default' date? I would like to try to register that domain name as soon as it is unregistered. Since that domain grabber registered that domain only two days before my own registration attempt I would like to prevent such annoying interference next time. So I ask myself: is it possible to register a domain name on a holyday? I mean not to send an email to my provider to do so on that day or before, but to actually have to process taking place as not to wait for 1-2 days after the unregistration? My own provider which I am very happy with does not offer such service on a holyday (which is perfectly understandable). They are 'still checking' if they can offer something automatic. I researched and did not find an answer to the question if that is possible at all. Is an autoomatic registration attempt on a holyday possible? Where can I do that? Is that reliable? Thanks for any reply!

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• SQL Azure Security: DoS Part II

  - by Herve Roggero

  Ah!  When you shoot yourself in the foot... a few times... it hurts! That's what I did on Sunday, to learn more about the behavior of the SQL Azure Denial Of Service prevention feature. This article is a short follow up to my last post on this feature. In this post, I will outline some of the lessons learned that were the result of testing the behavior of SQL Azure from two machines. From the standpoint of SQL Azure, they look like one machine since they are behind a NAT. All logins affected The first thing to note is that all the logins are affected. If you lock yourself out to a specific database, none of the logins will work on that database. In fact the database size becomes "--" in the SQL Azure Portal.   Less than 100 sessions I was able to see 50+ sessions being made in SQL Azure (by looking at sys.dm_exec_sessions) before being locked out. The the DoS feature appears to be triggered in part by the number of open sessions. I could not determine if the lockout is triggered by the speed at which connection requests are made however.   Other Databases Unaffected This was interesting... the DoS feature works at the database level. Other databases were available for me to use.   Just Wait Initially I thought that going through SQL Azure and connecting from there would reset the database and allow me to connect again. Unfortunately this doesn't seem to be the case. You will have to wait. And the more you lock yourself out, the more you will have to wait... The first time the database became available again within 30 seconds or so; the second time within 2-3 minutes and the third time... within 2-3 hours...   Successful Logins The DoS feature appears to engage only for valid logins. If you have a login failure, it doesn't seem to count. I ran a test with over 100 login failures without being locked.

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• Managing Regulated Content in WebCenter: USDM and Oracle Offer a New Part 11 Compliant Solution for Life Sciences

  - by Michael Snow

  Guest post today provided by Oracle partner, USDM  Regulated Content in WebCenterUSDM and Oracle offer a new Part 11 compliant solution for Life Sciences (White Paper) Life science customers now have the ability to take advantage of all of the benefits of Oracle’s WebCenter Content, a global leader in Enterprise Content Management.   For the past year, USDM has been developing best practice compliance solutions to meet regulated content management requirements for 21 CFR Part 11 in WebCenter Content. USDM has been an expert in ECM for life sciences since 1999 and in 2011, certified that WebCenter was a 21CFR Part 11 compliant content management platform (White Paper).  In addition, USDM has built Validation Accelerators Packs for WebCenter to enable life science organizations to quickly and cost effectively validate this world class solution.With the Part 11 certification, Oracle’s WebCenter now provides regulated life science organizations  the ability to manage REGULATORY content in WebCenter, as well as the ability to take advantage of ALL of the additional functionality of WebCenter, including  a complete, open, and integrated portfolio of portal, web experience management, content management and social networking technology.  Here are a few screen shot examples of Part 11 functionality included in the product: E-Sign, E-Sign Rendor, Meta Data History, Audit Trail Report, and Access Reporting. Gone are the days that life science companies have to spend millions of dollars a year to implement, maintain, and validate ECM systems that no longer meet the ever changing business and regulatory requirements.  Life science companies now have the ability to use WebCenter Content, an ECM system with a substantially lower cost of ownership and unsurpassed functionality.Oracle has been #1 in life sciences because of their ability to develop cost effective, easy-to-use, scalable solutions which help increase insight and efficiency to drive growth for their customers.  Adding a world class ECM solution to this product portfolio allows life science organizations the chance to get rid of costly ECM systems that no longer meet their needs and use WebCenter, part of the Oracle Fusion Technology stack, with their other leading enterprise applications.USDM provides:•    Expertise in Life Science ECM Business Processes•    Prebuilt Life Science Configuration in WebCenter •    Validation Accelerator Packs for WebCenterUSDM is very proud to support Oracle’s expanding commitment to Life Sciences…. For more information please contact:  [email protected] Oracle will be exhibiting at DIA 2012 in Philadelphia on June 25-27. Stop by our booth (#2825) to learn more about the advantages of a centralized ECM strategy and see the Oracle WebCenter Content solution, our 21 CFR Part 11 compliant content management platform.

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• Speaker Notes...

  - by wulfers

  At a .Net User Group meeting this week, I experienced two poorly prepared speakers floundering through presentations….  As a Lead Technologist at the company I work for, I have experience training technical staff and also giving presentations at code camps.  Here are a few guidelines for aspiring speakers you might find helpful…   1.       Do not stand in front of your audience and read your slides.  This is  offensive to your audience and not what they came for...  Your slides are there to reinforce the information you are presenting and to give the audience a little clarification on some terms you may use and as a visual aid for some complicated issues. 2.       Have someone review your presentation (slides, notes, …) who speaks the language you will be presenting in fluently.  Also record at least ten minutes of your presentation and have that same person review that.  One of the speakers this week used the word “Basically” fifty times in less than thirty minutes…  I started to flinch every time he used the term. 3.       Be Prepared  -  before the presentation begins.  Don’t make any last minute changes to your presentation or demo code the night before.  Don’t patch your laptop or demo servers the night before.  If possible create a virtual image that you only use for presentations and use that (refreshed before every presentation). 4.       Know the level of expertise of your audience.  Speaking above or below their abilities will make or break your presentation. 5.       Deliver what you promise. The presentation this week was supposed to be on BDD (Behavior Driven Develpment).  The presenter completely ran off track and 90% of the discussion was how his team mistakenly used TDD (Test Driven Development), and was unhappy with the results.  Based on his loss of focus we only heard a rushed 10 minute presentation on DBB which was a disservice to the audience. 6.       Practice your presentation with your own small team before you try this on a room full of people you don’t know.  A side benefit of doing this with your own team is that you can get candid feedback from your team and also get kudos for training your own team.  I find I can also turn my presentations into technical white papers and get a third benefit from the work I’ve put into a presentation. 7.       Sharpen your own saw.  Pick a topic that is fairly current.  Something you would like to learn about and would benefit your current career path. 8.       Have fun doing it.

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• Training v. Teaching

  - by Chris Gardner

  Originally posted on: http://geekswithblogs.net/freestylecoding/archive/2014/05/28/training-v.-teaching.aspxAs some of you may know, I recently accepted a position to teach an undergraduate course at my alma mater. Yesterday, I had my first day in an academic classroom. I immediately noticed a difference with the interactions between the students. They don't act like students in a professional training or conference talk. I wanted to use this opportunity to enumerate some of those differences. The immediate thing I noticed was the lack of open environment. This is not to say the class was hostile towards me. I am used to entering the room, bantering with audience, loosening everyone a bit, and flowing into the discussion. A purely academic audience does not banter. At least, they do not banter on day one. I think I can attribute this to two factors. This first is a greater perception of authority. In a training or conference environment, I am an equal with the audience. This is true even if I am being a subject matter expert. We're all professionals. We're all there to learn from each other, share our stories, and enjoy the journey. In the academic classroom, there was a distinct class difference. I had forgotten about this distinction; I had the professional familiarity with the staff by the time I completed my masters. This leads to the other distinction. These was an expectation of performance. At conference and professional training, there is generally no (immediate) grading. This may be a preparation for a certification exam, but I'm not the one responsible for delivering the exam. This was not the case in the academic classroom. These students are battling for points, and I am the sole arbiter. These students are less likely to let the material wash over them, applying the material to their past experiences. They were down taking notes. I don't want to leave the impression that there was no interact in the classroom. I spent a good deal of time doing problems with the class on the whiteboard. I tried to get the class to help me work out the steps. This opened up a few of them. After every conference or training class, I always get a few people that will email me afterward to continue the conversation. I am very curious to see if anybody comes to my office hours tomorrow. However, that is a curiosity that will have to wait until tomorrow.

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• Create a kind of Interface c++ [migrated]

  - by Liuka

  I'm writing a little 2d rendering framework with managers for input and resources like textures and meshes (for 2d geometry models, like quads) and they are all contained in a class "engine" that interacts with them and with a directX class. So each class have some public methods like init or update. They are called by the engine class to render the resources, create them, but a lot of them should not be called by the user: //in pseudo c++ //the textures manager class class TManager { private: vector textures; .... public: init(); update(); renderTexture(); //called by the "engine class" loadtexture(); gettexture(); //called by the user } class Engine { private: Tmanager texManager; public: Init() { //initialize all the managers } Render(){...} Update(){...} Tmanager* GetTManager(){return &texManager;} //to get a pointer to the manager //if i want to create or get textures } In this way the user, calling Engine::GetTmanager will have access to all the public methods of Tmanager, including init update and rendertexture, that must be called only by Engine inside its init, render and update functions. So, is it a good idea to implement a user interface in the following way? //in pseudo c++ //the textures manager class class TManager { private: vector textures; .... public: init(); update(); renderTexture(); //called by the "engine class" friend class Tmanager_UserInterface; operator Tmanager_UserInterface*(){return reinterpret_cast<Tmanager_UserInterface*>(this)} } class Tmanager_UserInterface : private Tmanager { //delete constructor //in this class there will be only methods like: loadtexture(); gettexture(); } class Engine { private: Tmanager texManager; public: Init() Render() Update() Tmanager_UserInterface* GetTManager(){return texManager;} } //in main function //i need to load a texture //i always have access to Engine class engine-GetTmanger()-LoadTexture(...) //i can just access load and get texture; In this way i can implement several interface for each object, keeping visible only the functions i (and the user) will need. There are better ways to do the same?? Or is it just useless(i dont hide the "framework private functions" and the user will learn to dont call them)? Before i have used this method: class manager { public: //engine functions userfunction(); } class engine { private: manager m; public: init(){//call manager init function} manageruserfunciton() { //call manager::userfunction() } } in this way i have no access to the manager class but it's a bad way because if i add a new feature to the manager i need to add a new method in the engine class and it takes a lot of time. sorry for the bad english.

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• ATG Live Webcast Nov. 29th: Endeca "Evolutionizes" E-Business Suite

  - by Bill Sawyer

  If you have ever wanted any of the following within Oracle E-Business Suite: Complete Data View Advanced Searching Across Organizations and Flexfields Advanced Visualization including Charts, Metrics, and Cross Tabs Guided Navigation Then you might want to attend this webcast to learn more about Oracle Endeca's integration with Oracle E-Business Suite. Oracle Endeca includes an unstructured data correlation and analytics engine, together with catalog search and guided navigation capabilities. This webcasts focuses on the details behind Oracle Endeca's integration with Oracle E-Business Suite. It demonstrates how you can extend the use of Oracle Endeca into other areas of Oracle E-Business Suite. Date:             Thursday, November 29, 2012Time:             8:00 AM - 9:00 AM Pacific Standard TimePresenter:   Osama Elkady, Senior DirectorWebcast Registration Link (Preregistration is optional but encouraged) To hear the audio feed:   Domestic Participant Dial-In Number:           877-697-8128    International Participant Dial-In Number:      706-634-9568    Additional International Dial-In Numbers Link:    Dial-In Passcode:                                              103192To see the presentation:    The Direct Access Web Conference details are:    Website URL: https://ouweb.webex.com    Meeting Number:  595335921If you miss the webcast, or you have missed any webcast, don't worry -- we'll post links to the recording as soon as it's available from Oracle University.  You can monitor this blog for pointers to the replay. And, you can find our archive of our past webcasts and training here. If you have any questions or comments, feel free to email Bill Sawyer (Senior Manager, Applications Technology Curriculum) at BilldotSawyer-AT-Oracle-DOT-com.

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• Oracle GoldenGate 11gR2 Event Marker System

  - by Doug Reid

  0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Oracle GoldenGate 11gR2 includes a number of refinements to the Event Marker system. Using event markers enables GoldenGate processes to take a defined action based on an event in the data stream. This feature within Oracle GoldenGate simplifies methods to embed specific custom processing in the areas of error handling, alerts, and notification. The event marker system effectively allows for DML driven workflows to be created within GoldenGate and enables customers to craft non-standard processing based on special events. There are a number of supported event actions including: trace, log, checkpoint before, suspend, abort, and several others. With 11gR1 events can now be triggered by DDL operations, plus variables can be passed in and out of the system to shell scripts. Some good use cases for this feature are Automatic switchover to the secondary system during planned outages Better monitoring over source systems’ performance and automated switchover to the standby system in case of an outage with the primary system Automatic switchover from initial load to changed data movement Automatic synchronization of any type of batch processing taking place on both the source and target databases for database consistency Automatic stoppage of the Delivery module to allow end-of-day reporting Finding, tracking, and reporting on transactions that are of interest including the ones that do not have primary keys or transaction record numbers If you would like to see a demo, please visit our youtube channel (http://youtube.com/oraclegoldengate)  To learn more about the new features of Oracle GoldenGate 11gR2 and to ask questions to the PM team, please join us on September 12th  8am or 10am PST for our live webcast. Click here to register.

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• Cone of Uncertainty in classic and agile projects

  - by DigiMortal

  David Starr from Scrum.org made interesting session in TechEd Europe 2012 - Implementing Scrum Using Team Foundation Server 2012. One of interesting things for me was how Cone of Uncertainty looks like in agile projects (or how agile methodologies distort the cone we know from waterfall projects). This posting illustrates two cones – one for waterfall and one for agile world. Cone of Uncertainty Cone of Uncertainty was introduced to software development community by Steve McConnell and it visualizes how accurate are our estimates over project timeline. Here is the Cone of Uncertainty when we deal with waterfall and Big Design Up-Front (BDUF). Cone of Uncertainty. Taken from MSDN Library page Estimating. The closer we are to project end the more accurate are our estimates. When project ends we know exactly how much every task took time. As we can see then cone is wide when we usually have to give our estimates – it happens somewhere between Initial Project Concept and Requirements Complete. Don’t ask me why Initial Project Concept is the stage where some companies give their best estimates – they just do it every time and doesn’t learn a thing later. This cone is inevitable for software development and agile methodologies that try to make software world better are also able to change the cone. Cone of Uncertainty in agile projects Agile methodologies usually try to avoid BDUF, waterfalls and other things that make all our mistakes highly expensive. Of course, we are not the only ones who make mistakes – don’t also forget our dear customers. Agile methodologies take development as creational work and focus on making it better. One main trick is to focus on small and short iterations. What it means? We are estimating functionalities that are easier for us to understand and implement. Therefore our estimates are more accurate. As we move from few big iterations to many small iterations we also distort and slice Cone of Uncertainty. This is how cone looks when agile methodologies are used. Cone of Uncertainty in agile projects. We have more cones to live with but they are way smaller. I don’t have any numbers to put here because I found any but still this “chart” should give you the point: more smaller iterations cause more but way smaller cones of uncertainty. We can handle these small uncertainties because steps we take to complete small tasks are more predictable and doesn’t grow very often above our heads. One more note. Consider that both of charts given in this posting describe exactly the same phase of same project – just uncertainties are different.

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• SOA Summit - Oracle Session Replay

  - by Bruce Tierney

  If you think you missed the most recent Integration Developer News (IDN) "SOA Summit" 2013...good news, you didn't.  At least not the replay of the Oracle session titled: Three Solutionsfor Simplifying Cloud/On-Premises Integration As you will see in the reply below, this session introduces Three common reasons for integration complexity: Disparate Toolkits Lack of API Management Rigid, Brittle Infrastructure and then the Three solutions to these challenges: Unify Cloud On-premises Integration Enable Multi-channel Development with API Management Plan for the Unexpected - Future Readiness The last solution on future readiness describes how you can transition from being reactive to new trends, such as the Internet of Things (IoT), by modifying your integration strategy to enable business agility and how to recognize trends through Fast Data event processing ahead of your competition. Oracle SOA Suite customer SFpark's (San Francisco Metropolitan Transit Authority) implementation with API Management is covered as shown in the screenshot to the right This case study covers the core areas of API Management for partners to build their own applications by leveraging parking availability and real-time pricing as well as mobile enablement of data integrated by SOA Suite underneath.  Download the free SFpark app from the Apple and Android app stores to check it out. When looking into the future, the discussion starts with a historical look to better prepare for what comes next.   As shown in the image below, one of the next frontiers after mobile and cloud integration is a deeper level of direct "enterprise to customer" interaction.  Much of this relates to the Internet of Things.  Examples of IoT from the perspective of SOA and integration is also covered in the session. For example, early adopter Turkcell and their tracking of mobile phone users as they move from point A to B to C is shown in the image the right.   As you look into more "smart services" such as Location-Based Services, how "future ready" is your application infrastructure?  . . . Check out the replay by clicking the video image below to learn about these three challenges and solution including how to "future ready" your application infrastructure:

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• ArchBeat Link-o-Rama for 2012-06-05

  - by Bob Rhubart

  Why is enterprise software often so complicated? | Rajesh Raheja rraheja.wordpress.com Rajesh Raheja shares "a few examples of requirements that lead to creation of complex platform infrastructures that up the complex enterprise software." Educause Top-Ten IT Issues - the most change in a decade or more | Cole Clark blogs.oracle.com Cole Clark discusses why "higher education IT must change in order to fully realize the potential for transforming the institution, and therefore it's people must learn new skills, understand and accept new ways of solving problems, and not be tied down by past practices or institutional inertia." Oracle VM RAC template - what it took | Wim Coekaerts blogs.oracle.com Wim Coekaerts shares an example that shows how easy it is to deploy a complete Oracle RAC cluster with Oracle VM. Oracle Cloud and Oracle Platinum Services Announcements oracle.com Featuring Larry Ellison and Mark Hurd. Wednesday, June 06, 2012. 1:00 p.m. PT – 2:30 p.m. PT Creating an Oracle Endeca Information Discovery 2.3 Application Part 1 : Scoping and Design | Mark Rittman www.rittmanmead.com Oracle ACE Director Mark Rittman launches a new series that dives into "the various stages in building a simple Oracle Endeca Information Discovery application, using the recent Endeca Information Discovery 2.3 release." Introducing Decision Tables in the SOA Suite 11g | Lucas Jellama technology.amis.nl Oracle ACE Director Lucas Jellema demonstrates how "the decision table can be put to good use to implement the business logic behind the classical game of Rock, Paper and Scissors." Application integration: reorganise, recycle, repurpose | Andrew Clarke radiofreetooting.blogspot.com "Integration is a topic which is in everybody's baliwick," says Oracle ACE Andrew Clarke. "The business people want to get the best value from their existing IT investments. The architects need to understand the interfaces between the silos and across the layers. The developers have to implement it." Using XA Transactions in Coherence-based Applications | Jonathan Purdy blogs.oracle.com Purdy shares "a few common approaches when integrating Coherence into applications via the use of an application server's transaction manager." Thought for the Day "The difficulty lies, not in the new ideas, but in escaping from the old ones..." — John Maynard Keynes (June 5, 1883 - April 4, 1946) Source: Quotations Page

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• Dark Sun Dispatch 001.5 (a review of City Under The Sand)

  - by Chris Williams

  City Under The Sand - a review I'm moderately familiar with the Dark Sun setting. I've read the other Dark Sun novels, ages ago and I recently started running a D&D 4.0 campaign in the Dark Sun world, so I picked up this book to help re-familiarize myself with the setting. Overall, it did accomplish that, in a limited way. The book takes place in Nibenay and a neighboring expanse of desert that includes a formerly buried city, a small town and a bandit outpost. The book does a more interesting job of describing Nibenese politics and the court of the ruling Sorcerer King, his templars and the expected jockeying for position that occurs between the Templar Wives. There is a fair amount of combat, which was interesting and fairly well detailed. The ensemble cast is introduced and eventually brought together over the first few chapters. Not a lot of backstory on most of the characters, but you get a feel for them fairly quickly. The storyline was somewhat predictable after the first third of the book. Some of the reviews on Amazon complain about the 2-dimensional characterizations, and yes there were some... but it's easy to ignore because there is a lot going on in the book... several interwoven plotlines that all eventually converge. Where the book falls short... First, it appears to have been edited by a 4th grader who knows how to use spellcheck but lacks the attention to detail to notice the frequent occurence of incorrect words that often don't make sense or change the context of the entire sentence. It happened just enough to be distracting, and honestly I expect better from WOTC. Second, there is a lot of buildup to the end of the story... the big fight, the confrontation between good and evil, etc... which is handled in just a few pages and then the story basically just ends. Kind of a letdown, honestly. There wasn't a big finish, and it wasn't a cliffhanger, it just wraps up neatly and ends. It felt pretty rushed. Overall, aside from the very end, I enjoyed it. I really liked the insight into that region of Athas and it gave me some good ideas for fleshing out my own campaign. In that sense, the book served its purpose for me. If you're looking for a light read (got a 5-6 hour flight somewhere?) or you want to learn more about the Dark Sun setting, then I'd recommend this book.

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• eSTEP Newsletter for October 2013 now available

  - by uwes

  Dear Partners,We would like to let you know that the October'13 issue of our Newsletter is now available.The issue contains information on the following topics: Oracle Open World Summary Oracle Cloud: Oracle Engineered Systems Oracle Database and Middleware Oracle Applications and Software as a Service Oracle Industries Oracle Partners and the "Internet of Things" JavaOne News MySQL News Corporate News Create Your HR Strategic Vision at Oracle HCM World Oracle Database Protection Redefined A Preview: Oracle Database Backup Logging Recovery Appliance Oracle closed Tekelec acquisition Congratulations to ORACLE TEAM USA! Tech sectionARC M6 Oracle's SPARC M6 Oracle SuperCluster M6-32 - Oracle’s Most Scalable Engineered System Oracle Multitenant on SPARC Servers and Oracle Solaris Oracle Database 12c Enterprise Edition: Plug into the Cloud Oracle In-Memory Database Cache Oracle Virtual Compute Appliance New Benchmark-Results published (Sept. 2013) Video Interview: Elasticity, the Biggest Challenge Facing Data Centers Today Tech blog Announcing New Sun Storage 2500-M2 Drives SPARC Product Line Update ZFS RAID Calculator v6 What ships with ODA X3-2? Tech Article: Oracle Multitenant on SPARC Servers and Oracle Solaris New release of Sun Rack II capacity calculator available Announcing: Oracle Solaris Cluster Product Bulletin, September 2013 Learning & events Planned TechCasts Quarterly Partner Update Live Webcast: Simplify and Accelerate Oracle Database deployment with Oracle VM Templates Join us for OTN's Virtual Developer Day - Harnessing the Power of Oracle WebLogic and Oracle Coherence.Learn from OOW 2013 what is going on in Virtualization How to Implementing Early Arriving Facts in ODI, Part I and Part II: Proof of Concept Overview Multi-Factor Authentication in Oracle WebLogic Using multi-factor authentication to protect web applications deployed on Oracle WebLogic. If Virtualization Is Free, It Can't Be Any Good—Right? Looking beyond System/HW SOA and User Interfaces Overcoming the challenges to developing user interfaces in a service oriented References Vodafone Romania Improves Business Agility and Customer Satisfaction, with 10x Faster Business Intelligence Delivery and 12x Faster Processing Emirates Integrated Telecommunications Captures 47% Market Share in a Competitive Market, Thanks to 24/7 Availability Home Credit and Finance Bank Accelerates Getting New Banking Products to Market Extra A Conversation with Java Champion Johan VosYou can find the Newsletter on our portal under eSTEP News ---> Latest Newsletter. You will need to provide your email address and the pin below to get access. Link to the portal is shown below.URL: http://launch.oracle.com/PIN: eSTEP_2011Previous published Newsletters can be found under the Archived Newsletters section and more useful information under the Events, Download and Links tab. Feel free to explore and any feedback is appreciated to help us improve the service and information we deliver.Thanks and best regards,Partner HW Enablement EMEA

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• Oracle OpenWorld - Events of Interest

  - by Larry Wake

  I mentioned the "Focus On Oracle Solaris" document the other day, which lists many of the Solaris-related events at Oracle OpenWorld this year; today I thought I'd highlight a few sessions you might find interesting. Monday, October 1st: 4:45 PM - Get Proactive: Best Practices for Maintaining and Upgrading Oracle Solaris (Moscone South 252) This session covers best practices for upgrading and patching and how to take advantage of unique technologies in Oracle Solaris 10 and 11. Learn how to get maximum value from My Oracle Support for both reactive and proactive requirements. Understand the benefits of secure remote access and how Oracle Support experts use collaborative shared sessions combined with Oracle Solaris technologies such as DTrace. Tuesday, October 2nd: 10:15 AM -  How to Increase Performance and Agility with an Open Data Center Fabric (Moscone South 200) If you haven't had a chance to hear about Xsigo Systems, this is a golden opportunity while you're at OpenWorld. Now part of Oracle, Xsigo's network virtualization technology is designed to increase both application performance and management efficiency, through a combination of software-defined network technology and the industry’s fastest fabric, allowing data center to converge Ethernet and Fibre Channel connectivity to a single fabric, to reduce complexity by 70 percent and CapEx by 50 percent while providing more I/O bandwidth to your applications. Wednesday, October 3rd: 10:15 AM - General Session: Oracle Solaris 11 Strategy, Engineering Insights, and Roadmap (Moscone South 103) Markus Flierl, head of Oracle Solaris Core Engineering, will outline the strategy and roadmap for Oracle Solaris,  how Oracle Solaris 11 is being deployed in cloud computing and the unique optimizations in Oracle Solaris 11 for the Oracle stack. The session also offers a sneak peek at the latest technology under development in Oracle Solaris, and what customers can expect to see in the coming updates. Plus, there are several Hands-On Labs: Monday, October 1st: 10:45 AM - 11:45 AM - Reduce Risk with Oracle Solaris Access Control to Restrain Users and Isolate Applications (Marriott Marquis - Salon 14/15) 4:45 PM - 5:45 PM - Managing Your Data with Built-In Oracle Solaris ZFS Data Services in Release 11  (Marriott Marquis - Salon 14/15) Tuesday, October 2nd: 1:15 PM - 2:15 PM - Virtualizing Your Oracle Solaris 11 Environment  (Marriott Marquis - Salon 10/11) Wednesday, October 3rd: 3:30 PM - 4:30 PM - Large-Scale Installation and Deployment of Oracle Solaris 11 (Marriott Marquis - Salon 14/15) There's plenty more--see the "Focus On Oracle Solaris" guide. See you next week in San Francisco!

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• Can't boot Ubuntu 12.10 graphics problem

  - by Frantumn

  I can't boot since installing Ubuntu 12.10 When I try to run Ubuntu My computer never gets to the Ubuntu screen with the loading dots. I tried to run in recovery mode with safe graphics (failsafex) When I do this a message pops up saying "the system is running in low graphics mode", If I click okay I am asked what would I like to do and am given four options. I tried running low graphics for one session and then a message appears with a progress bar and says standby one minute while the display restarts. The progress bar never moves and if I click okay the whole process just restarts. I Don't know what to do from here I can't get into the OS. I'm not sure whether the problem is related to compatibility with my laptop monitor or my graphic card nvidia360m I had to install using a safe graphics mode. To learn about how I installed see this link. This link also has information on my computer hardware. Can't install Ubuntu since 10.10 ----UPDATE--- I was able to get into a desktop environment By installing Nvidia-current however it is messy. I have a screen and I am able to see my desktop however there is no unity bar and none of the keyboard controls work. I can right click and create a folder on the desktop and then I can see inside that folder in a traditional browser window. There is still no top menu or unity bar. When I boot normally I don't get into the desktop environment and I get this message in tty 'GPU lockup switching to software FBCON' Okay, I've played around with tips the pages from comments. I've been able to consistantly get into a safemode desktop environment using the xorg & nouveau drivers. I've tried switching between the 5 different options in the Additional Drivers tab in Software Sources. The nVidia (proprietary, tested) driver gets beyond the GPU lockup on a normal boot and actually gets into a Desktop. The issue is then that there is no Unity bar, or top screen menu bar and the resolution is very low. I've tried switching to the (prop, tested) driver and then reinstalling Unity and Ubuntu-Desktop but that didn't work either.

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• Unable to find good parameters for behavior of a puck in Farseer

  - by Krumelur

  EDIT: I have tried all kinds of variations now. The last one was to adjust the linear velocity in each step: newVel = oldVel * 0.9f - all of this including your proposals kind of work, however in the end if the velocity is little enough, the puck sticks to the wall and slides either vertically or horizontally. I can't get rid of this behavior. I want it to bounce, no matter how slow it is. Retitution is 1 for all objects, Friction is 0 for all. There is no gravity. What am I possibly doing wrong? In my battle to learn and understand Farseer I'm trying to setup a simple Air Hockey like table with a puck on it. The table's border body is made up from: Vertices aBorders = new Vertices( 4 ); aBorders.Add( new Vector2( -fHalfWidth, fHalfHeight ) ); aBorders.Add( new Vector2( fHalfWidth, fHalfHeight ) ); aBorders.Add( new Vector2( fHalfWidth, -fHalfHeight ) ); aBorders.Add( new Vector2( -fHalfWidth, -fHalfHeight ) ); FixtureFactory.AttachLoopShape( aBorders, this ); this.CollisionCategories = Category.All; this.CollidesWith = Category.All; this.Position = Vector2.Zero; this.Restitution = 1f; this.Friction = 0f; The puck body is defined with: FixtureFactory.AttachCircle( DIAMETER_PHYSIC_UNITS / 2f, 0.5f, this ); this.Restitution = 0.1f; this.Friction = 0.5f; this.BodyType = FarseerPhysics.Dynamics.BodyType.Dynamic; this.LinearDamping = 0.5f; this.Mass = 0.2f; I'm applying a linear force to the puck: this.oPuck.ApplyLinearImpulse( new Vector2( 1f, 1f ) ); The problem is that the puck and the walls appear to be sticky. This means that the puck's velocity drops to zero to quickly below a certain velocity. The puck gets reflected by the walls a couple of times and then just sticks to the left wall and continues sliding downwards the left wall. This looks very unrealistic. What I'm really looking for is that a puck-wall-collision does slow down the puck only a tiny little bit. After tweaking all values left and right I was wondering if I'm doing something wrong. Maybe some expert can comment on the parameters?

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• Why do "Joke" programming languages exist? [closed]

  - by ThePlan

  First of all please be aware this post contains some abusive language but I hope it will not bother anyone. I apologize for the bad language but that's what the name is. As I've been doing documentation on existing programming languages attempting to make a complete list of them I stumbled across terrible programming languages, which were clearly not made for actual use and implementation due to their insane difficulty. Languages such as Brainfu*k and LOLCODE or Whitespace are fool languages because they have no real use. For example, a "Hello world" program written in BrainFu*k. Taken from Wikipedia: The following program prints "Hello World!" and a newline to the screen: +++++ +++++ initialize counter (cell #0) to 10 [ use loop to set the next four cells to 70/100/30/10 > +++++ ++ add 7 to cell #1 > +++++ +++++ add 10 to cell #2 > +++ add 3 to cell #3 > + add 1 to cell #4 <<<< - decrement counter (cell #0) ] > ++ . print 'H' > + . print 'e' +++++ ++ . print 'l' . print 'l' +++ . print 'o' > ++ . print ' ' << +++++ +++++ +++++ . print 'W' > . print 'o' +++ . print 'r' ----- - . print 'l' ----- --- . print 'd' > + . print '!' > . print '\n' or another example taken from LOLCODE language: HAI CAN HAS STDIO? PLZ OPEN FILE "LOLCATS.TXT"? AWSUM THX VISIBLE FILE O NOES INVISIBLE "ERROR!" KTHXBYE These languages are very difficult to learn/read/work with. My question is - Why do they exist? What is the purpose of them? Also, is there an official "name" for these type of languages?

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• "static" as a semantic clue about statelessness?

  - by leoger

  this might be a little philosophical but I hope someone can help me find a good way to think about this. I've recently undertaken a refactoring of a medium sized project in Java to go back and add unit tests. When I realized what a pain it was to mock singletons and statics, I finally "got" what I've been reading about them all this time. (I'm one of those people that needs to learn from experience. Oh well.) So, now that I'm using Spring to create the objects and wire them around, I'm getting rid of static keywords left and right. (If I could potentially want to mock it, it's not really static in the same sense that Math.abs() is, right?) The thing is, I had gotten into the habit of using static to denote that a method didn't rely on any object state. For example: //Before import com.thirdparty.ThirdPartyLibrary.Thingy; public class ThirdPartyLibraryWrapper { public static Thingy newThingy(InputType input) { new Thingy.Builder().withInput(input).alwaysFrobnicate().build(); } } //called as... ThirdPartyLibraryWrapper.newThingy(input); //After public class ThirdPartyFactory { public Thingy newThingy(InputType input) { new Thingy.Builder().withInput(input).alwaysFrobnicate().build(); } } //called as... thirdPartyFactoryInstance.newThingy(input); So, here's where it gets touchy-feely. I liked the old way because the capital letter told me that, just like Math.sin(x), ThirdPartyLibraryWrapper.newThingy(x) did the same thing the same way every time. There's no object state to change how the object does what I'm asking it to do. Here are some possible answers I'm considering. Nobody else feels this way so there's something wrong with me. Maybe I just haven't really internalized the OO way of doing things! Maybe I'm writing in Java but thinking in FORTRAN or somesuch. (Which would be impressive since I've never written FORTRAN.) Maybe I'm using staticness as a sort of proxy for immutability for the purposes of reasoning about code. That being said, what clues should I have in my code for someone coming along to maintain it to know what's stateful and what's not? Perhaps this should just come for free if I choose good object metaphors? e.g. thingyWrapper doesn't sound like it has state indepdent of the wrapped Thingy which may itself be mutable. Similarly, a thingyFactory sounds like it should be immutable but could have different strategies that are chosen among at creation. I hope I've been clear and thanks in advance for your advice!

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• Oracle OpenWorld / JavaOne Where I'll Be

  - by Shay Shmeltzer

  It's that time of the year again when San Francisco get flooded with Oracle and Java geeks for the annual OpenWorld and JavaOne conferences. Here are some of the places where you'll be able to find me: Sunday has a bunch of great ADF content in the ADF Enterprise Methodology Group track - I'm not sure if I'll make it there but I'm sure those who will will get some serious knowledge transfer. I'm starting Monday at the Keynote for Developers (10:45 in Salon 8 at the Marriott) - that's a great place for ADF developers to start the official week with an overview of what's new and upcoming in the world of development with ADF. While I'm not presenting this session - Chris Tonas who leads the development tools org will -  a demo that I built will be shown. So I'll be sitting in the audience crossing my fingers praying for the demo gods (and the wifi connection to work). My presentation part of the week starts on Monday at 12:15 at Moscone South room 306 where I'll be presenting "CON3004 - Understanding Oracle ADF and Its Role in Oracle Fusion"  . A basic introduction to ADF, it's architecture, development experience and how it integrates and works with the rest of the Fusion Middleware components.  After the session between 2-4 I'll be at the JDeveloper demo booth in Moscone South to answer any questions people might have. Then at 6:15 together with Grant we'll host BOF4492 - How to Get Started with Oracle ADF where we'll try and explain some of the learning paths and resources that are available for people who want to start learning ADF. This is a birds-of-a-feather so we'll also love to hear ideas from the audience about what paths they took and what things work or need improvment. Tuesday is relatively a quite day for me with a shift at the Oracle ADF Essentials pod at JavaOne from 1:30-3:30. There are several very good ADF architecture and best practices sessions on that day - so I'll try and hit those. Wednesday starts with another shift at the JDeveloper booth at JavaOne. Then at 4:30, instead of doing what all the ADF developers should do and heading over to the ADF meetup at the OTN Lounge, I'll be heading over to JavaOne for my CON3770 - Oracle JDeveloper and Oracle ADF: What’s New session. It's been a couple of years since the last time JDeveloper or ADF got any airtime at JavaOne - so it will be a great opportunity to show those in the Java community with open minds our approach to Java development. Now that ADF Essentials offers a free way to develop with ADF on GlassFish, I hope we'll be getting more people from the core Java camp interested in what we have to offer. Thursday is another relaxed day for me - who knows maybe I'll even be able to catch a session or two on that day. If you want to learn more about the ADF related sessions at OOW check out our full list here.

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• Avoiding the Black Hole of Leads

  - by Charles Knapp

  Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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