The Modern Marketer’s Guide to Connected Customer Journeys
- by Richard Lefebvre
By Amanda Batista
on Thursday, August 14, 2014 in Marketing Efficiency
Organizations are striving to deliver consistent experiences but very few feel they are there yet.
It’s a simple consideration for marketers, really. Not only does
industry data continue to support that customers demand personalized
experiences when engaging with brands, but if you think about your own
consumer driven shopping experiences, you, too, expect that stellar
experience at every touch point. And when you don’t get it, that brand
has potentially alienated the experience, as well as their shot at
engaging with you in more meaningful ways.
Oracle Marketing Cloud partnered with marketingfinder.co.uk to conduct a survey exploring how marketers are adapting to this new age of the customer and the challenges they face.
Less than half (40%) of marketers in the study were able to track the
customer journey across channels. These findings, as well as other data
points showcasing marketers’ challenges, are explored in our latest
eBook, “The Modern Marketer's Guide to Connected Customer Journeys.”
Read the entire article and order your copy of the full report here
