NRF Big Show 2011 -- Part 2
- by David Dorf
One of the things I love about attending NRF is visiting the smaller booths to see what new innovative ideas have sprung up. After all, by watching emerging technologies we can get a sense of how the retail experience might change. After NRF I'm hoping to write a post on what I found, if anything, so be sure to check back.
At the Oracle Retail booth we'll be demonstrating some of the aspects of the changing retail experience. These demos use a mix of GA and experimental components. Here are some highlights:
1. Checkin
We wrote a consumer iPhone app we call Store Gateway that lets consumers access information from the store. They'll start by doing a checkin when they arrive that will alert the store manager via another iPhone app we wrote called Mobile Manager. Additionally, we display a welcome messaging using Starmount's digital sign.
2. Receive Offers
There are three interaction points where a store can easily make an offer to a consumer: checkin, product scans, and checkout. For this demo we're calling our Universal Offer Engine at checkin to determine the best offer for this particular consumer. This offer is then displayed on the consumer's phone as well as on the digital sign.
3. Scan Products
To thwart consumers from scanning product barcodes, we used Store Inventory Management to print QRCodes on shelf label then provided access to a scanner in the Store Gateway iphone app. When the consumer scans the shelf label they are shown product information provided by the retailer.
4. Checkout
While we don't have a NFC-enabled mobile phone, we have a NFC chip that can attach to a phone. We're using this to checkout using a reader provided by ViVOTech. Tap the phone on the reader, and the POS accesses the customer#, coupons, and payment information. This really speeds the checkout process.
5. Digital Receipt
After the transaction is complete, a digital copy of the receipt is sent to Intuit's QuickReceipts where consumers to store all their digital receipts. There's even an iPhone app that provides easy access to the receipts.
This covers about half of what what we'll be showing, so be sure to stop by. I'll also be talking about how mobile is impacting the retail experience at the Wednesday morning session NRF Mobile Retail Initiative: a Blueprint for Action. See you at the Big Show!
