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          Rick Beers is Senior Director of Product Management for Oracle Fusion
  Middleware. Prior to joining Oracle, Rick held a variety of executive
  operational positions at Corning, Inc. and Bausch & Lomb.  
          With a
  professional background that includes senior management positions in
  manufacturing, supply chain and information technology, Rick brings a unique
  set of experiences to cover the impact that technology can have on business
  models, processes and organizations.  
          Rick hosts the IT Leaders
  Editorial on a monthly basis. 
            
            
            
            
         
         
          By now, readers of this column are quite familiar with Oracle AppAdvantage,
  a unified framework of middleware technologies, infrastructure and
  applications utilizing a pace layered approach to enterprise systems
  platforms. 
            
           
          1. Standardize
  and Consolidate core Enterprise Applications by removing invasive
  customizations, costly workarounds and the complexity that multiple instances
  creates. 
          2. Move business specific processes and
  applications to the Differentiate
  Layer, thus creating greater business agility with process extensions and
  best of breed applications managed by cross- application process
  orchestration. 
          3. The Innovate
  Layer contains all the business capabilities required for engagement,
  collaboration and intuitive decision making. This is the layer where innovation will
  occur, as people engage one another in a secure yet open and informed way. 
          4. Simplify
  IT by minimizing complexity, improving performance and lowering cost with
  secure, reliable and managed systems across the entire Enterprise.  
          But what hasn’t been discussed
  is the pace layered architecture
  that Oracle AppAdvantage adopts. What is it, what are its origins and why is
  it relevant to enterprise scale applications and technologies? It’s actually
  a fascinating tale that spans the past 20 years and a basic understanding of it
  provides a wonderful context to what is evolving as the future of enterprise
  systems platforms. It all begins in 1994 with a book by noted architect
  Stewart Brand, of ’Whole Earth Catalog’ fame. 
          In his 1994 book How Buildings Learn, Brand popularized the term ‘Shearing
  Layers’, arguing that any building is actually a hierarchy of pieces, each of
  which inherently changes at different rates. In 1997 he produced a 6 part BBC Series adapted from the book, in
  which Part 6 focuses on Shearing Layers. In this segment Brand begins to
  introduce the concept of ‘pace’.  
          Brand further refined this idea in his subsequent book, The Clock of the Long Now, which began to link the concept of
  Shearing Layers to computing and introduced the term ‘pace layering’, where he
  proposes that: “An imperative emerges: an adaptive [system] has to allow
  slippage between the differently-paced systems … otherwise the slow systems
  block the flow of the quick ones and the quick ones tear up the slow ones
  with their constant change. Embedding the systems together may look efficient
  at first but over time it is the opposite and destructive as well.”  
          In 2000, IBM
  architects Ian Simmonds and David Ing published a paper entitled A Shearing Layers Approach to
  Information Systems Development, which applied the concept of Shearing Layers to systems design
  and development. It argued that at the time systems were still too rigid;
  that they constrained organizations by their inability to adapt to changes. The
  findings in the Conclusions section are particularly striking: “Our starting motivation was that
  enterprises need to become more adaptive, and that an aspect of doing that is
  having adaptable computer systems. The challenge is then to optimize
  information systems development for change (high maintenance) rather than
  stability (low maintenance). Our response is to make it explicit within
  software engineering the notion of shearing layers, and explore it as the
  principle that systems should be built to be adaptable in response to the
  qualitatively different rates of change to which they will be subjected. This allows us to separate functions that
  should legitimately change relatively slowly and at significant cost from
  that which should be changeable often, quickly and cheaply.” 
          The problem at
  the time of course was that this vision of adaptable systems was simply not
  possible within the confines of 1st generation ERP, which were conceived,
  designed and developed for standardization and compliance. It wasn’t until
  the maturity of open, standards based integration, and the middleware
  innovation that followed, that pace layering became an achievable goal. And
  Oracle is leading the way.  
          Oracle’s
  AppAdvantage framework makes pace layering come alive by taking a strategic
  vision 20 years in the making and transforming it to a reality. It allows
  enterprises to retain and even optimize their existing ERP systems, while
  wrapping around those ERP systems three layers of capabilities that
  inherently adapt as needed, at a pace that’s optimal for the enterprise.