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  • Google and Semantic Search Engine Optimization (SEO)

    Semantic Search Engine Optimization is a new frontier for SEO experts who want to stay ahead of the Google curve in securing additional search engine rankings for their target search terms. 'Semantic SEO' is currently quite misunderstood in the SEO community. Once understood, the proper application of a Semantic SEO strategy for your web site (and for your clients) can pay big dividends in improving your on-page copy, page headings, anchor text and internal linking, and deliver increased site traffic for search engine queries containing alternate word meanings.

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  • Powerful Lessons in Data from the Presidential Election

    - by Christina McKeon
    Now that we’ve had a few days to recover from the U.S. presidential election, it’s a good time to take a step back from politics and look for the customer experience lessons that we can take away. The most powerful lesson is that when you know more about your base, you will have an advantage over your competition. That advantage will translate into you winning and your competition losing. Michael Scherer of TIME was given access to Obama’s data analysts two days before the election. His account is documented in Inside the Secret World of the Data Crunchers Who Helped Obama Win. What we learned from Scherer’s inside view is how well Obama’s team did in getting the right data, analyzing it, and acting on it. This data team recognized how critical it was to break down data silos within the campaign. As Scherer noted, they created “a single system that merged information from pollsters, fundraisers, field workers, consumer databases, and social-media and mobile contacts with the main Democratic voter files in the swing states.” The Obama analysis was so meticulous that they knew which celebrity and which type of celebrity event would help them maximize campaign contributions. With a single system, their data models became more precise. They determined which messages were more successful with specific demographic groups and that who made the calls mattered. Data analysis also led to many other changes in Obama’s campaign including a new ad buying strategy, using social media and applications to tap into supporters’ friends, and using new social news sites. While we did not have that same inside view into Romney’s campaign, much of the post-mortem coverage indicates that Romney’s team did not have the right analysis. As Peter Hamby of CNN wrote in Analysis: Why Romney Lost, “Romney officials had modeled an electorate that looked something like a mix of 2004 and 2008….” That historical data did not account for the changing demographics in the U.S. Does your organization approach data like the Obama or Romney team? Do you really know your base? How well can you predict what is going to happen in your business? If you haven’t already put together a strategy and plan to know more, this week’s civics lesson is a powerful reason to do it sooner rather than later. Your competitors are probably thinking the same thing that you are!

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  • Oracle Applications Empower the Green Enterprise

    Eco-Efficiency, Eco-Innovation, Eco-Transparency -- what does it all mean? Learn about the growing interest and need for green, sustainability solutions and how Oracle can help you gain an Eco-Advantage in this conversation with Rich Kroes, Director Oracle Product Strategy.

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  • The Science of Creating a Money Making Keyword List

    Creating a money making keyword list is the foundation of your website marketing strategy. If your keyword list contains the right words or phrases then you will see plenty of traffic finding your site. If the keywords are not specific enough or are too general then your traffic will suffer and those that do happen to find your site may just look around a second or two and then move on.

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  • How do I transition from physics and math to programming?

    - by inovaovao
    I'm a physics PhD with little actual programming experience. I've always liked programming and played around with BASIC, Pascal as a teen, but the extent of my experience writing complex programs comes from an introductory course in computer science. Now I've decided that I'm more interested in programming than in physics and started to learn Java. Coming from a physics or math-heavy background, what would be the best strategy to maximize my value in the field?

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  • Online Marketing - 4 Tips For Creating a Search-Friendly Website

    Surprisingly enough, creating a search engine friendly website is actually easier than creating a site that is not search friendly. You'll probably find it to be a mostly common sense based approach. And while the site itself is a major part of the overall SEO strategy to achieving quality traffic levels, there's a bit more to it.

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  • How to Use Article Submissions For SEO and Free Traffic

    Are you looking for a strategy to pump your web site or business? If that is the case read on to learn a website promotion system that costs almost zip to implement. Article writing gives you a superb methodology of augmenting the PR (page rank) of your internet site. The sole cost to you is some time to pen short, educational articles that have worth to others.

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  • Build One Way Links With Article Marketing

    Lots of web developers write web content as a strategy to build one way links with article marketing. In terms of link quality, one way links are the most valuable of all. They do not pose any control difficulties, they are built on quality, they do not require reciprocity and they boost up quality traffic. The possibility to build one way links with article marketing keeps lots of web developers focused and highly professional in terms of content quality.

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  • SEO Package Deals Make a Change From Flushing the Toilet on Your Business

    SEO package deals could save your business from being flushed away - almost literally. Rather than using SEO package deals, does your online marketing go a little like this: save up enough money to pay for an article service to create a whole batch of custom SEO articles, submitting them all across the web, then do nothing for weeks while you save up for the next assault? If so, then your article marketing strategy is what I tend to refer to as lavatorial.

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  • How Social Media Marketing and SEO Are Inter-Linked

    Today successful marketer is the one who leverages advantages from both SEO as well as Social Media Marketing (SMM). Social Media (SM) flourishes where people are, and marketers propel there only. Earlier SMM used to be a standalone strategy but with time it was realized that if it is united with marketing efforts it could generate even better results rather than working in isolation.

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  • How Google Will Rate Your Site

    Search Engine Optimisation should be a major part of any online businesses marketing strategy. The fact is that nowadays search engines are the first port of call for online shoppers and resultant businesses are forced to optimise to fit these engines.

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  • Three new ADF Insider Essentials on YouTube Channel

    - by Grant Ronald
    I've uploaded three ADF Insider Essentials onto our YouTube channel. How to delete a node in a hierarchical tree component. Handing the OK and Cancel buttons in an af:dialog popup Strategy for implementing global buttons These are ADF Insider Essentials that we originally loaded on OTN but we can now upload larger files (each of these is about 20 minutes long).  More ADF Insider Essentials in the pipeline so watch this space!    

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  • Increase Your SEO Article ROI

    Submitting content to article websites remains one of the staple practices of SEO link building strategies but it is also one of the most neglected. It is often seen as a necessary evil because of the time it takes, the mundane nature of the task and because it very rarely generates direct traffic. Here are four ways in which you can increase what you get from your article writing strategy while minimising what you put in.

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  • Campus Solutions for Higher Education: New Directions Drive More Value for Customers

    Hear how Oracle's vision and product development direction for the Campus Solutions suite of products is helping customers achieve cost savings, agility and increased value they need to succeed in today's challenging economic environment. Learn how extending the reach of Campus Solutions with a SOA-based architecture is a strategy that will benefit customers far into the future, and hear what's next on the horizon for Campus Solutions customers.

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  • Understanding When Social Interactions Should Be Resolved in Another Channel

    - by Christina McKeon
    Guest Blogger: Aphrodite Brinsmead, Senior Analyst at Ovum Agents need to respond to customers’ social comments and questions quickly and in the right tone. But more importantly, they need to offer resolutions. Customers care most about how long it takes to find information rather than which channel they are using. They choose to use social media because they are comfortable with the channel and it offers a convenient way to communicate. Ideally agents will resolve questions within social media, but they need guidance as to how and when to escalate interactions to a more private channel. First, businesses should assess the way in which customers are using social media to communicate with them and categorize posts into groups: complaints, feedback, technical queries or more general support questions. They should then consider the types of interactions that can easily be handled within social media and those that need to be followed up in another channel. This will be very dependent on the industry. Examples of queries that can be resolved in social media include Shipping pricing and timeframes Outage updates and resolution plans Flight status information Product stock check Technical support videos or forum posts Availability of facilities Both customers and agents need to be educated about the types of questions they can expect to resolve within social media. As the channel matures as a customer service tool, it needs to have value other than just as a forum for complaints. Social customer service agents need the power to start a web chat or phone call Any questions where customers need to divulge personal details in order to get a resolution will need to be addressed in a private channel: a private social message, web chat, email or phone call. Customers should never disclose their date of birth, social security, credit card number, or healthcare records in a public forum. Flight issues, changes to a booking, billing queries or account updates will all need to be completed via a private interaction. Agents responding to questions on social media need the ability to start a web chat or phone call with the customer. The customer doesn’t want to have to repeat their question and the agent should be empowered to connect customer records and access account or billing information. These agents will need to be trained across different channels and should be able to view all customer communications in one application. They also need to follow up questions that began on a public forum in the initial channel to make it clear that the issue was addressed. In order to make this possible, social media needs to be integrated as part of a broader customer service strategy. Irrespective of how many channels are used to complete an interaction, businesses should prioritize customer satisfaction and issue resolution. They need a clear strategy and trained agents that can handle and respond to social interactions. Follow me on Twitter @diteb. 

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  • Conduct Proper Research Before Keyword Selection

    Conducting thorough and comprehensive Industry/Market research is paramount to the success of your online venture. The valuable information you collect, will ensure that you have the information needed; to determined your most effective strategy and direction.

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  • Awesome SEO Tips

    To survive in the competitive e-marketing world almost every small e-commerce business is implementing Search Engine Optimization technique. From the pile of SEO tips as well as strategies selecting the best strategy is pretty tough. You must have basic knowledge of SEO and what is the latest update on this field. Here are some of the most praiseworthy and efficient SEO tips framed for you.

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