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  • The Use-Case Driven Approach to Change Management

    - by Lauren Clark
    In the third entry of the series on OUM and PMI’s Pulse of the Profession, we took a look at the continued importance of change management and risk management. The topic of change management and OUM’s use-case driven approach has come up in few recent conversations. So I thought I would jot down a few thoughts on how the use-case driven approach aids a project team in managing the project’s scope. The use-case model is one of several tools in OUM that is used to establish and manage the project's scope.  Because a use-case model can be understood by both business and IT project team members, it can serve as a bridge for ongoing collaboration as well as a visual diagram that encapsulates all agreed-upon functionality. This makes it a vital artifact in identifying changes to the project’s scope. Here are some of the primary benefits of using the use-case model as part of the effort for establishing and managing project scope: The use-case model quickly communicates scope in a straightforward manner. All project stakeholders can have a common foundation for the decisions regarding architecture and design and how they relate to the project's objectives. Once agreed upon, the model can be put under change control and any updates to the model can then be quickly identified as potentially affecting the project’s scope.  Changes requested or discovered later in the project can be analyzed objectively for their impact on project's budget, resources and schedule. A modular foundation for the design of the software solution can be established in Elaboration.  This permits work to be divided up effectively and executed in so that the most important and riskiest use-cases can be tackled early in the project. The use-case model helps the team make informed decisions about implementation priorities, which allows effective allocation of limited project resources.  This is very helpful in not only managing scope, but in doing iterative and incremental planning which relies heavily on the ability to identify project priorities. Bottom line is that the use-case model gives the project team solid understanding of scope early in the project.  Combine this understanding with effective project management and communication and you have an effective tool for reducing the risk of overruns in budget and/or time due to out of control scope changes. Now that you’ve had a chance to read these thoughts on the use-case model and project scope, please let me know your feedback based on your experience.

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  • Web Services Example - Part 1: Declarative

    - by Denis T
    In this edition of the ADF Mobile blog we'll tackle part 1 of our Web Service examples. In this posting we'll take a look at using a declarative SOAP Web Service. Getting the sample code: Just click here to download a zip of the entire project. You can unzip it and load it into JDeveloper and deploy it either to iOS or Android. Please follow the previous blog posts if you need help getting JDeveloper or ADF Mobile installed. Defining our Web Service: First off, we should mention that this sample code is using a public web service provided free by CDYNE Corporation that provides weather forecasts by zipcode. Sometimes this service goes down so please ensure you know it's up before reporting this example isn't working. Let's take a look at the web service.  We created this by using the "Web Service Data Control" from the New Gallery and using this link to this wsdl:  "http://wsf.cdyne.com/WeatherWS/Weather.asmx?WSDL"   This web service has several methods but we're interested in GetCityForecastByZIP which takes a single string parameter for the zipcode and the second method, GetWeatherInformation that enumerates all possible forecast descriptions and associated image URLs.  The latter we'll use in the next edition but we included it here for completeness. Defing the Application: After adding a feature to the adfmf-feature.xml file, we added a taskflow to host the application flow.  This comprises of a home screen with a list with items for each method in the web service, "Forecast by Zip" and "Weather Info".  In this application we've also decided to hide the navigation bar since there is only one feature in the application. Forecast by Zip: The "Forecast By ZIP" option first presents the user with a screen where they can enter a zipcode and when the "Search" button is tapped, it executes the GetCityForecastByZIP method.  This is done by binding an Action binding to that method. The easiest way to accomplish this is to just drag & drop the method from the Data Control palette to the AMX page and drop it as a button and let the framework hook it up for you.  There is an inputText component on the page that is bound to a pageFlowScope variable called "zip".  This is used as the parameter to the Action binding when it is executed.  Because the actionListener attribute of the commandButton executes the Web Service each time, we ensure that the method is invoked every time the button is clicked. Weather Info: Unlike the previous method, this time instead of explictly executing the web service method we are using deferred invocation.  What this means is that we will bind to the results of the method and the framework will execute the method when it the data is required to be rendered.  We do this by simply doing a drag & drop of the results of the GetWeatherInformation to the AMX page.  When the page is rendered and the bindings are resolved the framework invokes the method.  This executes the method only when it is needed and fills the Data Control provider.  Because we never re-execute the method, you can click from Home to Weather Info and back many times and the web service is only ever invoked once. Issues and Possible Improvements: One thing you will quickly realize with this example is that the error handling is done by the framework for you. For simple examples this is fine but for real applications you'll want to customize these error messages.  With the declarative invocation of web services, this is difficult.  This is one aspect we'll address in the second installment of the web service examples where we will show you how to do programmatic invocation which allows you better error handling. Another issue you will notice with this example is that we can enumerate the weather information but there isn't an easy way to use that information to show the corresponding description and image as part of the forecast results.  We'll show you how to do this in the next example.

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  • Exadata X3 Expandability Update

    - by Bandari Huang
    Exadata Database Machine X3-2 Data Sheet New 10/29/2012 Up to 18 racks can be connected without requiring additional InfiniBand switches. Exadata Database Machine X3-8 Data Sheet New 10/24/2012 Scale by connecting multiple Exadata Database Machine X3-8 racks or Exadata Storage Expansion Racks. Up to 18 racks can be connected by simply connecting via InfiniBand cables. Larger configurations can be built with additional InfiniBand switches.  

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  • Building Tag Cloud Declarative ADF Component

    - by Arunkumar Ramamoorthy
    When building a website, there could a requirement to add a tag cloud to let the users know the popular tags (or terms) used in the site. In this blog, we would build a simple declarative component to be used as tag cloud in the page. To start with, we would first create the declarative component, which could display the tag cloud. We will do that by creating a new custom application from the new gallery. Give a name for the app and the project and from the new gallery, let us create a new ADF Declarative Component We need to specify the name for the declarative component, attributes in it etc. as follows For displaying the tags as cloud, we need to pass the content to this component. So, we will create an attribute to hold the values for the tag. Let us name it as "value" and make it as java.lang.String  type. Once after this, to hold the component, we need to create a tag library. This can be done by clicking on the Add Tag Library button. Clicking on OK buttons in all the open dialogs would create a declarative component for us. Now, we need to display the tag cloud based on the value passed to the component. To do that, we assume that the value is a Tree Binding and has two attributes in it, say "Name" and "Weight". To make a tag cloud, we would put together the "Name" in a loop and set it's font size based on the "Weight". After putting our logic to work, here is how the source look Attributes added to the declarative components can be retrieved by using #{attrs.<attribute_name>}. Now, we need to deploy this project as ADF Library Jar file, so that this can be distributed to the consuming applications. We'll select ADF Library Jar as type and create the profile. We would be getting the jar file after deployment. To test the functionality, we could create a simple Fusion Web Application. To add our custom component to the consuming application, we can create a file system connection pointing to the location where the jar file is and add it or, add through the project properties of the ViewController project. Now, our custom component has been added to the consuming application. We could test that by creating a VO in the model project with a query like, select 'Faces' as Name,25 as Weight from dual union all select 'ADF', 15 from dual  union all select 'ADFdi', 30 from dual union all select 'BC4J', 20 from dual union all select 'EJB', 40 from dual union all select 'WS', 35 from dual Add this VO to the AppModule, so that it would be exposed to the data control. Then, we could create a jspx page, and add a tree binding to the VO created. We can now see our Tag Cloud declarative component is available in the component palette.  It can be inserted from the component palette to our page and set it's value property to CollectionModel of the tree binding created. Now that we've created the Declarative component and added that to our page successfully, we can run the page to see how it looks. As per the query, the Tags are displayed in different fonts, based on their weight.

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  • 20 Jahre Solaris - 25 Jahre SPARC!

    - by Stefan Hinker
    Normalerweise wiederhole ich ja nicht einfach das, was woanders schon steht.  Hier mache ich eine Ausnahme... 20 Jahre Solaris - Und wer hat die ganzen Innovationspreise bekommen?25 Jahre SPARC - und kein bisschen muede :-) Wie die Geschichte weiter geht, steht ganz unten auf diesen Seite - also schnell nachsehen... Und wer's lieber als Video mag: 20 Jahre Solaris - 25 Jahre SPARC (Kaum zu glauben, ich habe nur die ersten 4 Jahre von Solaris "verpasst".  Die Zeit vergeht wohl doch...)

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  • Social Search: Looking for Love

    - by Mike Stiles
    For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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  • OBIA on Teradata - Part 1 Loader and Monitoring

    - by Mohan Ramanuja
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The out-of-the-box (OOB) OBIA Informatica mappings come with TPump loader.   TPUMP  FASTLOAD TPump does not lock the table. FastLoad applies exclusive lock on the table. The table that TPump is loading can have data. The table that FastLoad is loading needs to be empty. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} TPump is not efficient with lookups. FastLoad is more efficient in the absence of lookups. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The out-of the box Informatica mappings come with TPump loader. There is chance for bottleneck in writer thread The out-of the box tables in Teradata supplied with OBAW features all Dimension and Fact tables using ROW_WID as the key for primary index. Also, all staging tables use integration_id as the key for primary index. This reduces skewing of data across Teradata AMPs.You can use an SQL statement similar to the following to determine if data for a given table is distributed evenly across all AMP vprocs. The SQL statement displays the AMP with the most used through the AMP with the least-used space, investigating data distribution in the Message table in database RST.SELECT vproc,CurrentPermFROM DBC.TableSizeWHERE Databasename = ‘PRJ_CRM_STGC’AND Tablename = ‘w_party_per_d’ORDER BY 2 descIf you suspect distribution problems (skewing) among AMPS, the following is a sample of what you might enter for a three-column PI:SELECT HASHAMP (HASHBUCKET (HASHROW (col_x, col_y, col_z))), count (*)FROM hash15GROUP BY 1ORDER BY 2 desc; ETL Error Monitoring Error Table – These are tables that start with ET. Location and name can be specified in Informatica session as well as the loader connection.Loader Log – Loader log is available in the Informatica server under the session log folder. These give feedback on the loader parameters such as Packing Factor to use. These however need to be monitored in the production environment. The recommendations made in one environment may not be used in another environment.Log Table – These are tables that start with TL. These are sparse on information.Bad File – This is the Informatica file generated in case there is data quality issues

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  • Iterative and Incremental Principle Series 1: The Dreaded Assignment

    - by llowitz
    A few days ago, while making breakfast for my teenage son… he turned to me and happily exclaimed, “I really like how my high school Government class assigns our reading homework.  In middle school, we had to read a chapter each week.  Everyone dreaded it.  In high school, our teacher assigns us a section or two every day.  We still end up reading a chapter each week, but this way is so much easier and I’m actually remembered what I’ve read!” Wow!  Once I recovered from my initial shock that my high school son actually initiated conversation with me, it struck me that he was describing one of the five basic OUM principles -- Iterative and Incremental.   Not only did he describe how his teacher divided a week long assignment into daily increments, but he went on to communicate some of the major benefits of having shorter, more achievable milestones.  I started to think about other applications of the iterative and incremental approach and I realized that I had incorporated this approach when I recently rededicated myself to physical fitness.  Join me over the next four days as I present an Iterative and Incremental blog series where I relate my personal experience incorporating the iterative and incremental approach and the benefits that I achieved.

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  • m2e-wtp proposal to move into an Eclipse project

    - by gstachni
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} I am attending EclipseCon 2012 in Reston VA this week and had a chance to attend Jason van Zyl's session on M2E. One announcement during the presentation was the plan to move m2e-wtp plugin into the m2e project at Eclipse. The project proposal was posted yesterday afternoon for those who are interested - http://www.eclipse.org/proposals/technology.m2e.m2e-wtp/. Jason said that m2e-wtp will not make it into the m2e Juno release but they expect the code to be transitioned over to Eclipse over the next six months. Getting the maven and wtp project models to play nicely together has been an issue for quite some time for our users. Hopefully this is a good step toward resolving those issues.

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  • Public Cloud, co-location and managed services ... what is the cloud?

    - by llaszews
    Recently I have had conversation with a number of people that are selling and implementing 'cloud' solutions. I put cloud in quotes as implementations like co-location (aka co-lo) and managed services (sometimes referred to as 'your mess for less') have become popular options for companies moving to the cloud. These are obviously not pure public cloud offerings and probably more of hybrid cloud implementations as the infrastructure (PasS and IaaS)is dedicated to a specific customer. This eliminates the security, multi-tenancy, performance and other concerns that companies have regarding public cloud. Are co-location and managed services cloud to you? Are they something your company is considering when you think about cloud ?

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  • A short but intense GCC Gathering in London

    - by user817571
    About one week ago I joined in London many long time GCC friends and acquaintances for a gathering organized by Google (in particular I guess should be thanked Diego and Ian). Only a weekend, and I wasn't able to attend on Sunday morning, but a very good occasion to raise some issues in a very relaxed way, in particular those at the border between areas of competence, which are the most difficult to discuss during the normal work days. If you are interested in a general overview and some notes this is a good link: http://gcc.gnu.org/wiki/GCCGathering2011 As you may easily guess, the third topic is mine, which I managed to have up quite early on Friday morning thanks to the votes of some good friends like Dodji (the ordering of the topics resulted from democratic voting on Friday evening!). I learned a lot from the discussion: for example that certainly the new C++11 'final' should be exploited largely in the c++ front-end; the various reasons why devirtualization can be quite trick (but I'm really confident that Martin and Honza are going to make a good progress also basing on a set of short testcases which I promised to collect); that, as explained by Ian, the gold linker already implements the nice --icf (Identical Code Folding) facility, which some friends of mine are definitely going to like (however, see: http://sourceware.org/bugzilla/show_bug.cgi?id=12919). I also enjoyed the observations made by Lawrence, where he remarked that in C+11 we are going to see more pointer iterations implicitly produced by the new range-based for-loop and we really want to make sure the loop optimizers are able to deal with those as well as loops explicitly using a counter. All in all, I really hope we are going to do it again!

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  • Obtaining the correct Client IP address when a Physical Load Balancer and a Web Server Configured With Proxy Plug-in Are Between The Client And Weblogic

    - by adejuanc
    Some Load Balancers like Big-IP have build in interoperability with Weblogic Cluster, this means they know how Weblogic understand a header named 'WL-Proxy-Client-IP' to identify the original client ip.The problem comes when you have a Web Server configured with weblogic plug-in between the Load Balancer and the back-end weblogic servers - WL-Proxy-Client-IP this is not designed to go to Web server proxy plug-in. The plug-in will not use a WL-Proxy-Client-IP header that came in from the previous hop (which is this case is the Physical Load Balancer but could be anything), in order to prevent IP spoofing, therefore the plug-in won't pass on what Load Balancer has set for it.So unfortunately under this Architecture the header will be useless. To get the client IP from Weblogic you need to configure extended log format and create a custom field that gets the appropriate header containing the IP of the client.On WLS versions prior to 10.3.3 use these instructions:You can also create user-defined fields for inclusion in an HTTP access log file that uses the extended log format. To create a custom field you identify the field in the ELF log file using the Fields directive and then you create a matching Java class that generates the desired output. You can create a separate Java class for each field, or the Java class can output multiple fields. For a sample of the Java source for such a class, seeJava Class for Creating a Custom ELF Field to import weblogic.servlet.logging.CustomELFLogger;import weblogic.servlet.logging.FormatStringBuffer;import weblogic.servlet.logging.HttpAccountingInfo;/* This example outputs the X-Forwarded-For field into a custom field called MyOriginalClientIPField */public class MyOriginalClientIPField implements CustomELFLogger{ public void logField(HttpAccountingInfo metrics,  FormatStringBuffer buff) {   buff.appendValueOrDash(metrics.getHeader("X-Forwarded-For");  }}In this case we are using 'X-Forwarded-For' but it could be changed for the header that contains the data you need to use.Compile the class, jar it, and prepend it to the classpath.In order to compile and package the class: 1. Navigate to <WLS_HOME>/user_projects/domains/<SOME_DOMAIN>/bin2. Set up an environment by executing: $ . ./setDomainEnv.sh This will include weblogic.jar into classpath, in order to use any of the libraries included under package weblogic.*3. Compile the class by copying the content of the code above and naming the file as:MyOriginalClientIPField.java4. Run javac to compile the class.$javac MyOriginalClientIPField.java5. Package the compiled class into a jar file by executing:$jar cvf0 MyOriginalClientIPField.jar MyOriginalClientIPField.classExpected output is:added manifestadding: MyOriginalClientIPField.class(in = 711) (out= 711)(stored 0%)6. This will produce a file called:MyOriginalClientIPField.jar This way you will be able to get the real client IP when the request is passing through a Load Balancer and a Web server before reaching WLS. Since 10.3.3 it is possible to configure a specific header that WLS will check when getRemoteAddr is called. That can be set on the WebServer Mbean. In this case, set that to be X-Forwarded-For header coming from Load Balancer as well.

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  • OWB – OWBLand on SourceForge

    - by David Allan
    There are a bunch of interesting utilities that are either experts or OMB scripts that are hosted on SourceForge by some keen OWB users (see the home here). One of the main initiatives has been an Excel to OWB ‘one click ETL’ utility, which looks to have had a fair amount of code added, there is an example but its kinda light on documentation, but does look like it covers quite a lot. One of the nice things about SourceForge is that you can peek into the statistics and see what kind of activity has gone on, from last August there have been a bunch of downloads with a big peak last November… Another utility that is there is one to generate OMB from a mapping definition, a bunch of useful stuff there - http://sourceforge.net/projects/owbland/files/

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  • Social Targeting: This One's Just for You

    - by Mike Stiles
    Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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  • New Recipes for WebLogic 12.1.2

    - by JuergenKress
    New Recipes for Oracle WebLogic 12.1.2 Oracle ACE Director Frank Munz talks about the new content to be found in the newly published second edition of his book "Oracle WebLogic Server 12c: Distinctive Recipes: Architecture, Development and Administration," and about some of his favorite features in WebLogic 12.1.2. Watch the video here. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Frank Munz,WebLogic Recipes,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • Reminder: For a Complete View Of Your Concurrent Processing Take A Look At The CP Analyzer!

    - by LuciaC
    For a complete view of your Concurrent Processing take a look at the CP Analyzer!  Doc ID 1411723.1 has the script to download and a 9 min video. The Concurrent Processing Analyzer is a Self-Service Health-Check script which reviews the overall Concurrent Processing Footprint, analyzes the current configurations and settings for the environment providing feedback and recommendations on Best Practices.This is a non-invasive script which provides recommended actions to be performed on the instance it was run on.  For production instances, always apply any changes to a recent clone to ensure an expected outcome. E-Business Applications Concurrent Processing Analyzer Overview E-Business Applications Concurrent Request Analysis E-Business Applications Concurrent Manager Analysis Identifies Concurrent System Setup and configurations Identifies and recommends Concurrent Best Practices Easy to add Tool for regular Concurrent Maintenance Execute Analysis anytime to compare trending from past outputs Feedback welcome!

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  • The Social Enterprise: Gangnam Style

    - by Mike Stiles
    Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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  • Blockbuster Time Machine

    - by David Dorf
    In another example of clinging to the core business much too long, DISH announced its closing the remaining 300 Blockbuster stores.  This reminds us that we must always be looking over our shoulders for the next big thing.  Blockbuster had the opportunity to buy Netflix, but it passed just as Barnes & Noble decided it didn't need to partner with Amazon.  Its so tempting to stick with a profitable business instead of taking a risk on a new idea.  Nevertheless, Blockbuster is history -- and this video from The Onion seals it. Historic ‘Blockbuster’ Store Offers Glimpse Of How Movies Were Rented In The Past

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  • C2B2 is now an Application Grid Specialized Partner

    - by JuergenKress
    Thanks to C2B2 to become an Application Grid Specialized Oracle Gold Partner. With the Specialization C2B2 has proven successful implementations of WebLogic and certification of their WebLogic experts. You as a customer can choose our Specialized partners to make your project successful! If you want to become Specialized please make sure that you join our Oracle WebLogic Partner Community: For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: c2b2,Apps Grid Certification,Implementation Specialist,Apps Grid Specialist,Oracle education,Glassfish,Jürgen Kress,WebLogic Community,Oracle,OPN

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  • Belgrade Open Source Software Development Center

    - by Tori Wieldt
    A new Open Source Software Development Center is open at University of Belgrade Serbia. It centers around using Java & NetBeans as open source projects to learn from and contribute to. Assistant Professor Zoran Sevarac says that not only does the center allow him to teach software development using open source projects, but also "we are improving our University courses based on the experience we get from working on open source code."  Some of the projects underway are a NetBeans UML plugin; Neuroph (a Java neural network framework, with a NetBeans Platform-based UI); a NetBeans DOAP Plugin; WorkieTalkie (NetBeans chat plugin); and 2D and 3D visualization plugins for NetBeans. Here's video describing the NetBeans UML plugin: University of Belgrade also has an official university course about open source development, where students learn to use development tools, work in teams, participate in open source projects and learn from real world software development projects. Students, teachers, and researchers at the University of Belgrade, and any member of the open source community are welcome to come to learn software development from successful open source projects. For more information, you can contact Zoran Sevarac (@neuroph on Twitter). 

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  • Hack Fest Going Strong!

    - by Yolande Poirier
    Today was the first day of  the Hack Fest at Devoxx, the Java developer conference in Belgium.  The Hack Fest started with the Raspberry Pi & Leap Motion hands-on lab. Vinicius Senger introduced the Java Embedded, Arduino and Raspberry Pi. Java Champion Geert Bevin presented the Leap Motion, a controller sensing your hands and fingers to play games by controlling the mouse as an example. "Programmers are cooler than musicians because they can create entire universe using all senses" explained Geert In teams, participants started building applications using Raspberry Pi, sensors and relays. One team tested the performance of Tomcat, Java EE and Java Embedded Suite on the Raspberry Pi. Another used built an text animation using a LCD screen. Teams are using the Leap Motion to close and open programs on the desktop and other teams are using it as a game control. 

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  • Virtual Developer Day - EMEA-friendly time

    - by Tori Wieldt
    OTN's Virtual Developer Day lets you learn about the latest technical improvements in Java without leaving your desk/couch/park bench. Watch informative tutorials on your laptop and improve your Java programming expertise and engage in live chat sessions with Java experts, all for FREE.  OTN Virtual Developer Day: Java Europe/Africa/Middle East - June 25 09:00 to 13:00 BST / 10:00 to 14:00 CEST / 13:30 to 17:30 IST / 12:00 to 16:00 MSK / 08:00 to 12:00 Corresponding UTC (GMT) After a short keynote, you can dive into one of these three tracks:  Java SE 8 Track Learn about the features scheduled for Java SE 8, including Lambda expressions, extension methods for interfaces and a new Date and Time API. Learn how to create basic apps with JavaFX.  Java EE Track Take a close look at the new functionality in Java EE 7. Get presentations and demos on JSON, WebSockets, Batch, Concurrency, JAX-RS 2, JMS 2,  Java Embedded Track Provides an introductions to the Raspberry Pi, the Keil board, ARM architecture, and how to make it all work with Java Embedded. You know Java, now really know Java. Register now!

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  • 4 Ways Your Brand Can Jump From the Edge of Space

    - by Mike Stiles
    Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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  • Hack Fest at Devoxx

    - by Yolande Poirier
    On November 11th and 12th, Devoxx attendees will get the chance to build a Java embedded application onsite. During the Raspberry Pi & Leap Motion hands-on labs on Monday and Tuesday mornings, you will learn about Raspberry Pi development with Java embedded using Leap Motion and other sensors. The afternoons are hacking time on a project of your choice. You can get your inspiration from existing projects. You can also use their project source code and improve on already developed applications.  The goal is for you to create something fun and innovative in only a couple of days, no matter your experience in embedded systems.  We provide you with equipment like the Raspberry Pi, sensors, and Leap Motion. Thanks to Stephan Janssen for lending us 10 Leap Motions for the Hack Fest. Raspberry Pi and sensors are pre-configured. You will access the sensors via a web address. You can build a project alone if you want. We also give the opportunity to brainstorm ideas with other attendees and maybe build something more complex. You will get one-on-one help from top-notch coaches. Vinicius Senger has tons of experience with Java and the Raspberry. He runs Java embedded challenges and give training year round. Geert Bevin contributed to many open source projects and his latest venture is with the Leap Motion. Bruno Borges's expertise is in connecting backend logic with great interfaces. Yara Senger is a Java Champion and a great Java embedded mentor.    Don't miss this opportunity! This is your chance to transform your idea into a Raspberry Pi or a Leap Motion application.

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