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• Master Data Management – A Foundation for Big Data Analysis

  - by Manouj Tahiliani

  While Master Data Management has crossed the proverbial chasm and is on its way to becoming mainstream, businesses are being hammered by a new megatrend called Big Data. Big Data is characterized by massive volumes, its high frequency, the variety of less structured data sources such as email, sensors, smart meters, social networks, and Weblogs, and the need to analyze vast amounts of data to determine value to improve upon management decisions. Businesses that have embraced MDM to get a single, enriched and unified view of Master data by resolving semantic discrepancies and augmenting the explicit master data information from within the enterprise with implicit data from outside the enterprise like social profiles will have a leg up in embracing Big Data solutions. This is especially true for large and medium-sized businesses in industries like Retail, Communications, Financial Services, etc that would find it very challenging to get comprehensive analytical coverage and derive long-term success without resolving the limitations of the heterogeneous topology that leads to disparate, fragmented and incomplete master data. For analytical success from Big Data or in other words ROI from Big Data Investments, businesses need to acquire, organize and analyze the deluge of data to make better decisions. There will need to be a coexistence of structured and unstructured data and to maintain a tight link between the two to extract maximum insights. MDM is the catalyst that helps maintain that tight linkage by providing an understanding about the identity, characteristics of Persons, Companies, Products, Suppliers, etc. associated with the Big Data and thereby help accelerate ROI. In my next post I will discuss about patterns for co-existing Big Data Solutions and MDM. Feel free to provide comments and thoughts on above as well as Integration or Architectural patterns.

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• Social Search: Looking for Love

  - by Mike Stiles

  For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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• Iterative and Incremental Principle Series 1: The Dreaded Assignment

  - by llowitz

  A few days ago, while making breakfast for my teenage son… he turned to me and happily exclaimed, “I really like how my high school Government class assigns our reading homework.  In middle school, we had to read a chapter each week.  Everyone dreaded it.  In high school, our teacher assigns us a section or two every day.  We still end up reading a chapter each week, but this way is so much easier and I’m actually remembered what I’ve read!” Wow!  Once I recovered from my initial shock that my high school son actually initiated conversation with me, it struck me that he was describing one of the five basic OUM principles -- Iterative and Incremental.   Not only did he describe how his teacher divided a week long assignment into daily increments, but he went on to communicate some of the major benefits of having shorter, more achievable milestones.  I started to think about other applications of the iterative and incremental approach and I realized that I had incorporated this approach when I recently rededicated myself to physical fitness.  Join me over the next four days as I present an Iterative and Incremental blog series where I relate my personal experience incorporating the iterative and incremental approach and the benefits that I achieved.

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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• Where Twitter Stands Heading Into 2013

  - by Mike Stiles

  As Twitter continued throughout 2012 to be a stage on which global politics and culture played itself out, the company itself underwent some adjustments that give us a good indication of what users and brands can expect from the platform in 2013. The power of the network did anything but fade. Celebrities continued to use it to connect one-on-one. Even the Pope signed on this year. It continued to fuel revolutions. It played an exponentially large factor in this US Presidential election. And around the world, the freedom to speak was challenged as users were fired, sued, sometimes even jailed for their tweets. Expect more of the same in 2013, as Twitter has entrenched itself, for individuals, causes and brands, as the fastest, easiest, most efficient way to message the masses so some measure of impact can come from it. It’s changed everything, and it’s not finished. These fun facts reveal the position of strength with which Twitter enters 2013: It now generates a billion tweets every 2.5 days It has 500 million+ users The average Twitter user has tweeted 307 times 32% of everyone using the Internet uses Twitter It’s expected to bring in $540 million in ad revenue by 2014 11 new accounts are created every second High-level Executive Summary: people love it, people use it, and they’re going to keep loving and using it. Whether or not outside developers love it is a different matter. 2012 marked a shift from welcoming the third party support that played at least some role in Twitter being so warmly embraced, to discouraging anything that replicates what Twitter can do itself…or plans to do itself. It’s not the open playground it once was. Now Twitter must spend 2013 proving it can innovate in-house and keep us just as entranced. Likewise, Twitter is distancing itself from Facebook. Images from the #1 platform’s Instagram don’t work on Twitter anymore, and Twitter’s rolling out their own photo filter product. Where the two have lived in a “plenty of room for everybody” symbiosis up to now, 2013 could see the giants ramping up a full-on rivalry. Twitter is exhibiting a deliberate strategy. Updates have centered on more visually appealing search results, and making finding and sharing content easier. Deals have been cut with some media entities so their content stands out. CEO Dick Costolo has said tweets aren’t the attraction, they’re what leads you to content. Twitter aims to be a key distributor of media and info. Add the addition of former News Corp. President Peter Chernin to the board, and their hashtag landing page experience for events, and their media behemoth ambitions get pretty clear. There are challenges ahead and Costolo has also laid those out; entry into China, figuring out how to have Twitter deliver both comprehensive and relevant, targeted experiences, and the visualization of big data. What does this mean for corporations? They can expect a more media-rich evolution and growing emphases on imagery. They can expect more opportunities to create great media content and leverage Twitter for its distribution. And they can expect new ways to surface in searches. Are brands diving in? 56% of customer tweets to companies get completely and totally ignored. Ugh. A study Twitter recently conducted with Compete shows people who see tweets from retailers are more likely to buy a product. And, the more retailer tweets they see, the more likely they are to purchase on the retail site. As more of those tweets point to engaging media content from the brand, the results should get even better. Twitter appears ready for 2013. Enterprise brands have some work to do. @mikestilesPhoto Stuart Miles, freedigitalphotos.net

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• Java Champion Dick Wall Explores the Virtues of Scala (otn interview)

  - by Janice J. Heiss

  In a new interview up on otn/java, titled “Java Champion Dick Wall on the Virtues of Scala (Part 2),” Dick Wall explains why, after a long career in programming exploring Lisp, C, C++, Python, and Java, he has finally settled on Scala as his language of choice. From the interview: “I was always on the lookout for a language that would give me both Python-like productivity and simplicity for just writing something and quickly having it work and that also offers strong performance, toolability, and type safety (all of which I like in Java). Scala is simply the first language that offers all those features in a package that suits me. Programming in Scala feels like programming in Python (if you can think it, you can do it), but with the benefit of having a compiler looking over your shoulder and telling you that you have the wrong type here or the wrong method name there.The final ‘aha!’ moment came about a year and a half ago. I had a quick task to complete, and I started writing it in Python (as I have for many years) but then realized that I could probably write it just as fast in Scala. I tried, and indeed I managed to write it just about as fast.”Wall makes the remarkable claim that once Java developers have learned to work in Scala, when they work on large projects, they typically find themselves more productive than they are in Java. “Of course,” he points out, “people are always going to argue about these claims, but I can put my hand over my heart and say that I am much more productive in Scala than I was in Java, and I see no reason why the many people I know using Scala wouldn’t say the same without some reason.”Read the interview here.

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• Interactive Reporting Translation Workbench utility is available

  - by THE

  As you may have seen in our  Newsletter, Oracle has released the "Oracle Hyperion Interactive Reporting Translation Workbench" for Hyperion Interactive Reporting (IR) customers who are moving to Oracle Business Intelligence Enterprise Edition (OBIEE). A summary for this utility can be found  here. To get the Utility along with documentation and training material we suggest that you visit the Oracle Technology Network ( OTN ) "Oracle Hyperion Interactive Reporting Downloads" page. Friendly enough, instead of hundreds of pages of "getting started Docs", Oracle has packed some training videos into the downloads, so that getting started is made as easy as possible. But of course the documentation comes with it as well.

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• ADF is YouTubed

  - by Chris Muir

  A blog post along the lines of "your wishes are our command". ADF developers are hopefully aware of our ADF Insider Essentials recordings, a page full of presentations from small to large topics on all-things-ADF.  A couple of customers have pointed out these recordings aren't accessible via the iPad and other Apple OSX devices thanks to the recordings being wrapped in an Adobe Flash applet. To satisfy this need we've now uploaded all of the videos as MP4s to our ADF Insider Essentials YouTube channel for your iPad viewing pleasure.  So now regardless if you're sitting at your PC or on the couch with your iPad, you can enjoy my horrible Aussie accent amongst the more professional ADF presentations from my colleagues ;-) Make sure to subscribe to the YouTube channel to receive notifications of newly uploaded content. 

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• Obtaining the correct Client IP address when a Physical Load Balancer and a Web Server Configured With Proxy Plug-in Are Between The Client And Weblogic

  - by adejuanc

  Some Load Balancers like Big-IP have build in interoperability with Weblogic Cluster, this means they know how Weblogic understand a header named 'WL-Proxy-Client-IP' to identify the original client ip.The problem comes when you have a Web Server configured with weblogic plug-in between the Load Balancer and the back-end weblogic servers - WL-Proxy-Client-IP this is not designed to go to Web server proxy plug-in. The plug-in will not use a WL-Proxy-Client-IP header that came in from the previous hop (which is this case is the Physical Load Balancer but could be anything), in order to prevent IP spoofing, therefore the plug-in won't pass on what Load Balancer has set for it.So unfortunately under this Architecture the header will be useless. To get the client IP from Weblogic you need to configure extended log format and create a custom field that gets the appropriate header containing the IP of the client.On WLS versions prior to 10.3.3 use these instructions:You can also create user-defined fields for inclusion in an HTTP access log file that uses the extended log format. To create a custom field you identify the field in the ELF log file using the Fields directive and then you create a matching Java class that generates the desired output. You can create a separate Java class for each field, or the Java class can output multiple fields. For a sample of the Java source for such a class, seeJava Class for Creating a Custom ELF Field to import weblogic.servlet.logging.CustomELFLogger;import weblogic.servlet.logging.FormatStringBuffer;import weblogic.servlet.logging.HttpAccountingInfo;/* This example outputs the X-Forwarded-For field into a custom field called MyOriginalClientIPField */public class MyOriginalClientIPField implements CustomELFLogger{ public void logField(HttpAccountingInfo metrics,  FormatStringBuffer buff) {   buff.appendValueOrDash(metrics.getHeader("X-Forwarded-For");  }}In this case we are using 'X-Forwarded-For' but it could be changed for the header that contains the data you need to use.Compile the class, jar it, and prepend it to the classpath.In order to compile and package the class: 1. Navigate to <WLS_HOME>/user_projects/domains/<SOME_DOMAIN>/bin2. Set up an environment by executing: $ . ./setDomainEnv.sh This will include weblogic.jar into classpath, in order to use any of the libraries included under package weblogic.*3. Compile the class by copying the content of the code above and naming the file as:MyOriginalClientIPField.java4. Run javac to compile the class.$javac MyOriginalClientIPField.java5. Package the compiled class into a jar file by executing:$jar cvf0 MyOriginalClientIPField.jar MyOriginalClientIPField.classExpected output is:added manifestadding: MyOriginalClientIPField.class(in = 711) (out= 711)(stored 0%)6. This will produce a file called:MyOriginalClientIPField.jar This way you will be able to get the real client IP when the request is passing through a Load Balancer and a Web server before reaching WLS. Since 10.3.3 it is possible to configure a specific header that WLS will check when getRemoteAddr is called. That can be set on the WebServer Mbean. In this case, set that to be X-Forwarded-For header coming from Load Balancer as well.

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• Reminder: For a Complete View Of Your Concurrent Processing Take A Look At The CP Analyzer!

  - by LuciaC

  For a complete view of your Concurrent Processing take a look at the CP Analyzer!  Doc ID 1411723.1 has the script to download and a 9 min video. The Concurrent Processing Analyzer is a Self-Service Health-Check script which reviews the overall Concurrent Processing Footprint, analyzes the current configurations and settings for the environment providing feedback and recommendations on Best Practices.This is a non-invasive script which provides recommended actions to be performed on the instance it was run on.  For production instances, always apply any changes to a recent clone to ensure an expected outcome. E-Business Applications Concurrent Processing Analyzer Overview E-Business Applications Concurrent Request Analysis E-Business Applications Concurrent Manager Analysis Identifies Concurrent System Setup and configurations Identifies and recommends Concurrent Best Practices Easy to add Tool for regular Concurrent Maintenance Execute Analysis anytime to compare trending from past outputs Feedback welcome!

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• 20 Jahre Solaris - 25 Jahre SPARC!

  - by Stefan Hinker

  Normalerweise wiederhole ich ja nicht einfach das, was woanders schon steht.  Hier mache ich eine Ausnahme... 20 Jahre Solaris - Und wer hat die ganzen Innovationspreise bekommen?25 Jahre SPARC - und kein bisschen muede :-) Wie die Geschichte weiter geht, steht ganz unten auf diesen Seite - also schnell nachsehen... Und wer's lieber als Video mag: 20 Jahre Solaris - 25 Jahre SPARC (Kaum zu glauben, ich habe nur die ersten 4 Jahre von Solaris "verpasst".  Die Zeit vergeht wohl doch...)

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• Blockbuster Time Machine

  - by David Dorf

  In another example of clinging to the core business much too long, DISH announced its closing the remaining 300 Blockbuster stores.  This reminds us that we must always be looking over our shoulders for the next big thing.  Blockbuster had the opportunity to buy Netflix, but it passed just as Barnes & Noble decided it didn't need to partner with Amazon.  Its so tempting to stick with a profitable business instead of taking a risk on a new idea.  Nevertheless, Blockbuster is history -- and this video from The Onion seals it. Historic ‘Blockbuster’ Store Offers Glimpse Of How Movies Were Rented In The Past

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• Solaris 11 JDK installation

  - by user20121221

  JAVA -JDK install on Solaris 11 pkg list -s jdk-7 pkg install jdk-7 ls /usr/jdk/instances jdk1.5.0 jdk1.6.0 mv jdk1.7.0_07 /usr/jdk/instances/jdk1.7.0 ls -l total 9 drwxr-xr-x 5 root bin 5 Sep 4 16:08 instances lrwxrwxrwx 1 root root 18 Jul 14 11:11 jdk1.6.0_26 -> instances/jdk1.6.0 lrwxrwxrwx 1 root root 8 Sep 4 16:09 latest -> jdk1.6.0 drwxr-xr-x 4 root bin 4 Jul 14 11:04 packages rm latest ln -s instances/jdk1.7.0 jdk1.7.0_07 ln -s jdk1.7.0_07 latest cd /usr/ ls -ld java lrwxrwxrwx 1 root root 12 Sep 4 16:12 java -> jdk/jdk1.6.0 rm java ln -s jdk/latest java java -version java version "1.7.0_07"Java(TM) SE Runtime Environment (build 1.7.0_07-b10)Java HotSpot(TM) Server VM (build 23.3-b01, mixed mode) stop firefox cd /usr/lib/firefox/plugins rm libnpjp2.so ln -s /usr/jdk/jdk1.7.0_07/jre/lib/i386/libnpjp2.so libnpjp2.so start firefox

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• Belgrade Open Source Software Development Center

  - by Tori Wieldt

  A new Open Source Software Development Center is open at University of Belgrade Serbia. It centers around using Java & NetBeans as open source projects to learn from and contribute to. Assistant Professor Zoran Sevarac says that not only does the center allow him to teach software development using open source projects, but also "we are improving our University courses based on the experience we get from working on open source code."  Some of the projects underway are a NetBeans UML plugin; Neuroph (a Java neural network framework, with a NetBeans Platform-based UI); a NetBeans DOAP Plugin; WorkieTalkie (NetBeans chat plugin); and 2D and 3D visualization plugins for NetBeans. Here's video describing the NetBeans UML plugin: University of Belgrade also has an official university course about open source development, where students learn to use development tools, work in teams, participate in open source projects and learn from real world software development projects. Students, teachers, and researchers at the University of Belgrade, and any member of the open source community are welcome to come to learn software development from successful open source projects. For more information, you can contact Zoran Sevarac (@neuroph on Twitter). 

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• Kostenlose Openbooks: Handbuch zu Ubuntu GNU/Linux 12.04 LTS

  - by britta wolf

  Ab sofort steht das umfassende Handbuch zu Ubuntu GNU/Linux 12.04 LTS als kostenloses Openbook auf der Website von Galileo Computing zur Verfügung. Mit diesem Standardwerk lernt man alles Wissenswerte über die Linux-Distribution Ubuntu »Precise Pangolin« kennen. Das Buch überzeugt durch seine Themenvielfalt und Vollständigkeit. Von der Installation, der Benutzeroberfläche »Unity«, der Paketverwaltung über Optimierung, Programmierung, Migration und Kernelkompilierung bis hin zur Virtualisierung und Serverkonfiguration finden die Leser alle wichtigen Fragen in diesem über 1.000 Seiten starken Buch beantwortet. Darüber hinaus profitieren sie von mehr als 300 eigens gekennzeichneten Tipps und Tricks sowie von zahlreichen Praxisworkshops. Sowohl Einsteiger, erfahrene Anwender als auch Profis profitieren von diesem Handbuch. Die HTML-Version kann bequem im Browser gelesen werden. Das gedruckte Buch ist im Buchhandel erhältlich. Link zum Openbook: http://openbook.galileocomputing.de/ubuntu/ 

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• How to get age field in Google Docs form:

  - by Juhele

  we need to create a form asking the clients for their age. Is there any way to create a field where you can only fill in numbers - maybe only 4 numbers like 1976 or 2011. Second alternative could be date. It would be perfect if I could limit the number - something like "not lower than 1800 and not higher than 2012" to prevent invalid numbers. I can create question with drop down list, but creating a list of all possible years would be stupid and incomfortable to choose from. thanks much

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• Virtual Developer Day - EMEA-friendly time

  - by Tori Wieldt

  OTN's Virtual Developer Day lets you learn about the latest technical improvements in Java without leaving your desk/couch/park bench. Watch informative tutorials on your laptop and improve your Java programming expertise and engage in live chat sessions with Java experts, all for FREE.  OTN Virtual Developer Day: Java Europe/Africa/Middle East - June 25 09:00 to 13:00 BST / 10:00 to 14:00 CEST / 13:30 to 17:30 IST / 12:00 to 16:00 MSK / 08:00 to 12:00 Corresponding UTC (GMT) After a short keynote, you can dive into one of these three tracks:  Java SE 8 Track Learn about the features scheduled for Java SE 8, including Lambda expressions, extension methods for interfaces and a new Date and Time API. Learn how to create basic apps with JavaFX.  Java EE Track Take a close look at the new functionality in Java EE 7. Get presentations and demos on JSON, WebSockets, Batch, Concurrency, JAX-RS 2, JMS 2,  Java Embedded Track Provides an introductions to the Raspberry Pi, the Keil board, ARM architecture, and how to make it all work with Java Embedded. You know Java, now really know Java. Register now!

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• The Social Enterprise: Gangnam Style

  - by Mike Stiles

  Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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• Oops, I left my kernel zone configuration behind!

  - by mgerdts

  Most people use boot environments to move in one direction.  A system starts with an initial installation and from time to time new boot environments are created - typically as a result of pkg update - and then the new BE is booted.  This post is of little interest to those people as no hackery is needed.  This post is about some mild hackery. During development, I commonly test different scenarios across multiple boot environments.  Many times, those tests aren't related to the act of configuring or installing zone and I so it's kinda handy to avoid the effort involved of zone configuration and installation.  A somewhat common order of operations is like the following: # beadm create -e golden -a test1 # reboot Once the system is running in the test1 BE, I install a kernel zone. # zonecfg -z a178 create -t SYSsolaris-kz # zoneadm -z a178 install Time passes, and I do all kinds of stuff to the test1 boot environment and want to test other scenarios in a clean boot environment.  So then I create a new one from my golden BE and reboot into it. # beadm create -e golden -a test2 # reboot Since the test2 BE was created from the golden BE, it doesn't have the configuration for the kernel zone that I configured and installed.  Getting that zone over to the test2 BE is pretty easy.  My test1 BE is really known as s11fixes-2. root@vzl-212:~# beadm mount s11fixes-2 /mnt root@vzl-212:~# zonecfg -R /mnt -z a178 export | zonecfg -z a178 -f - root@vzl-212:~# beadm unmount s11fixes-2 root@vzl-212:~# zoneadm -z a178 attach root@vzl-212:~# zoneadm -z a178 boot On the face of it, it would seem as though it would have been easier to just use zonecfg -z a178 create -t SYSolaris-kz within the test2 BE to get the new configuration over.  That would almost work, but it would have left behind the encryption key required for access to host data and any suspend image.  See solaris-kz(5) for more info on host data.  I very commonly have more complex configurations that contain many storage URIs and non-default resource controls.  Retyping them would be rather tedious.

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• Create a Loyalty Program That Sticks - Thursday 30 Minute Webcast

  - by Charles Knapp

  Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers? Webcast Alert: Live complimentary webcast, Creating a Holistic Loyalty Program That Sticks, on Thursday, 11/15 at 1:00-1:30 pm EST. Southwest Airlines joins 1to1 Media to share insights on developing loyalty programs that are focused on customer needs and preferences. Hope to see you there! 

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• Recording Available - Features and Functions Payments Module

  - by MHundal

  The Payments Module recording provides a high-level overview of Payments Processing in ETPM.  The recording discusses the Payments Data Model, including Payment Events, Tenders, Tender Control, Deposit and Deposit Control.  In addition, there is a product demonstration of payment processing in the system. Payments Module Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=67364002&rKey=9fe755e4f41a2d4d

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• ADF Faces Skin Editor - How to Work with It

  - by Shay Shmeltzer

  The ODTUG Kscop11 conference was a great success with lots of sessions about FMW running in a special track. I did several sessions and labs in the conference, and I thought it might be a good idea to at least give you a taste of what you might have missed. So here is most of what I demoed in my ADF Faces Skinning session (not all though - that session was 60 minutes long, and while everyone did end up going out of the building in the middle because of a fire drill for about 5 minutes, there was other things covered in the session as well). In the demo here you'll see how to generate new images and default color scheme, how to identify a component class with Firebug, how to skin a component, how to identify the global selector of a property, how to change fonts and how to change strings. By the way, for more on ADF Skinning you should also listen to the ADF Insider seminar that Frank Nimphius recorded on skinning, it will give you better understanding of the overall skinning process. P.S. in the demo I add an entry to the web.xml file which prevent ADF Faces from compressing the HTML that is generated. The entry is for org.apache.myfaces.trinidad.DISABLE_CONTENT_COMPRESSION  and I set it to true. This is very useful when you work on creating the skin, but don't forget to un-set it before you go production.

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• PCI Compliance Book Suggestion

  - by Joel Weise

  I am always looking for good books on security, compliance and of course, PCI.  Here is one I think you will find very useful. "PCI Compliance, Third Edition: Understand and Implement Effective PCI Data Security Standard Compliance" by Branden Williams and Anton Chuvakin.  [Fair disclosure - Branden and I work together on the Information Systems Security Association Journal's editorial board.]   The primary reason I like this book is that the authors take a holistic architectural approach to PCI compliance and that to me is the most safe and sane way to approach PCI.  Using such an architectural approach to PCI is, in my humble opinion, the underlying intent of PCI.  Don't create a checklist of the PCI DSS and then map a solution to each.  That is a recipe for disaster.  Instead, look at how the different components and their configurations work together in a synergistic fashion.  In short, create a security architecture and governance framework (the ISO 27000 series is a good place to start) that begins with an evaluation of the requirements laid down in the PCI DSS, as well as your other applicable compliance, business and technical requirements.  By developing an integrated security architecture you should be able to not only address current requirements, but also be in a position to quickly address future ones as well.

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• 4 Ways Your Brand Can Jump From the Edge of Space

  - by Mike Stiles

  Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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• Hack Fest Going Strong!

  - by Yolande Poirier

  Today was the first day of  the Hack Fest at Devoxx, the Java developer conference in Belgium.  The Hack Fest started with the Raspberry Pi & Leap Motion hands-on lab. Vinicius Senger introduced the Java Embedded, Arduino and Raspberry Pi. Java Champion Geert Bevin presented the Leap Motion, a controller sensing your hands and fingers to play games by controlling the mouse as an example. "Programmers are cooler than musicians because they can create entire universe using all senses" explained Geert In teams, participants started building applications using Raspberry Pi, sensors and relays. One team tested the performance of Tomcat, Java EE and Java Embedded Suite on the Raspberry Pi. Another used built an text animation using a LCD screen. Teams are using the Leap Motion to close and open programs on the desktop and other teams are using it as a game control. 

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