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  • Do You Want "Normal?" Good luck!

    - by steve.diamond
    Much has been written about "The New Normal." One thing is for sure: whatever THAT is, economically speaking we won't be experiencing it anytime soon. Sure, we're well beyond the "no floor" perception of 18 months ago--which is certainly comforting, but ask any senior executive and they'll tell you of the constant rigor necessary to continually adapt to an ever-changing macro environment. This brings me to a suggestion that you tune in to a Deloitte Webinar titled, "The New Normal: Embrace Complexity or Seek to Simplify." It features the perspectives on this very topic of Jessica Blume, a principal at Deloitte; and Kirk Mosher, VP of CRM Marketing at Oracle.

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  • Hot Java Content

    - by Tori Wieldt
    It's August, summertime in the United States, and time for many of us to go on vacation. (You'll have to find my personal account to see more photos of the Monterey Bay Aquarium.) Here's some great Java content that you may have missed while I was gone: Blogs  Project Jigsaw: Late for the train: The Q&A JSR 355 Final Release, and moves JCP to version 2.9Oracle releases JDK for Linux ARM, JRE for Mac OS XArchitects and Architecture at JavaOne 2012Java Champions at JavaOne 2012 Podcasts & Videos Java Spotlight Episode 96: Johan Vos on Glassfish and JavaFXJava Spotlight Episode 94: Kirk Pepperdine on Java Performance TuningJava Spotlight Episode 93: Jonathan Giles on JavaFX 2.2 UI ControlsVideo: JavaFX Canvas Node July/August Java Magazine (free subscription) Developer Power: Web-based Development ToolsFork/Join Framework for Client Java ApplicationsIntro to Web Service SecurityHow to Modify javacOracle's Berkeley DB Java Edition's Java API and more. Java Magazine is available on the App Store and the Android Market. Get all this great Java content while it's as hot as a North American (non-San Franciscian) summer. 

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  • Best way to parse command line arguments in C#

    - by Paul Stovell
    When building console applications that take parameters, you can use the arguments passed to Main(string[] args). In the past I've simply indexed/looped that array and done a few regular expressions to extract the values. However, when the commands get more complicated, the parsing can get pretty ugly. More recently, I built the world's simplest Backus-Naur Form parser in C# to parse the arguments. It does the job, but it also feels like overkill. So I'm interested in: Libraries that you use Patterns that you use Assume the commands always adhere to common standards such as answered here.

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  • The Java Specialist: An Interview with Java Champion Heinz Kabutz

    - by Janice J. Heiss
    Dr. Heinz Kabutz is well known for his Java Specialists’ Newsletter, initiated in November 2000, where he displays his acute grasp of the intricacies of the Java platform for an estimated 70,000 readers; for his work as a consultant; and for his workshops and trainings at his home on the Island of Crete where he has lived since 2006 -- where he is known to curl up on the beach with his laptop to hack away, in between dips in the Mediterranean. Kabutz was born of German parents and raised in Cape Town, South Africa, where he developed a love of programming in junior high school through his explorations on a ZX Spectrum computer. He received a B.S. from the University of Cape Town, and at 25, a Ph.D., both in computer science. He will be leading a two-hour hands-on lab session, HOL6500 – “Finding and Solving Java Deadlocks,” at this year’s JavaOne that will explore what causes deadlocks and how to solve them. Q: Tell us about your JavaOne plans.A: I am arriving on Sunday evening and have just one hands-on-lab to do on Monday morning. This is the first time that a non-Oracle team is doing a HOL at JavaOne under Oracle's stewardship and we are all a bit nervous about how it will turn out. Oracle has been immensely helpful in getting us set up. I have a great team helping me: Kirk Pepperdine, Dario Laverde, Benjamin Evans and Martijn Verburg from jClarity, Nathan Reynolds from Oracle, Henri Tremblay of OCTO Technology and Jeff Genender of Savoir Technologies. Monday will be hard work, but after that, I will hopefully get to network with fellow Java experts, attend interesting sessions and just enjoy San Francisco. Oh, and my kids have already given me a shopping list of things to get, like a GoPro Hero 2 dive housing for shooting those nice videos of Crete. (That's me at the beginning diving down.) Q: What sessions are you attending that we should know about?A: Sometimes the most unusual sessions are the best. I avoid the "big names". They often are spread too thin with all their sessions, which makes it difficult for them to deliver what I would consider deep content. I also avoid entertainers who might be good at presenting but who do not say that much.In 2010, I attended a session by Vladimir Yaroslavskiy where he talked about sorting. Although he struggled to speak English, what he had to say was spectacular. There was hardly anybody in the room, having not heard of Vladimir before. To me that was the highlight of 2010. Funnily enough, he was supposed to speak with Joshua Bloch, but if you remember, Google cancelled. If Bloch has been there, the room would have been packed to capacity.Q: Give us an update on the Java Specialists’ Newsletter.A: The Java Specialists' Newsletter continues being read by an elite audience around the world. The apostrophe in the name is significant.  It is a newsletter for Java specialists. When I started it twelve years ago, I was trying to find non-obvious things in Java to write about. Things that would be interesting to an advanced audience.As an April Fool's joke, I told my readers in Issue 44 that subscribing would remain free, but that they would have to pay US$5 to US$7 depending on their geographical location. I received quite a few angry emails from that one. I would have not earned that much from unsubscriptions. Most readers stay for a very long time.After Oracle bought Sun, the Java community held its breath for about two years whilst Oracle was figuring out what to do with Java. For a while, we were quite concerned that there was not much progress shown by Oracle. My newsletter still continued, but it was quite difficult finding new things to write about. We have probably about 70,000 readers, which is quite a small number for a Java publication. However, our readers are the top in the Java industry. So I don't mind having "only" 70000 readers, as long as they are the top 0.7%.Java concurrency is a very important topic that programmers think they should know about, but often neglect to fully understand. I continued writing about that and made some interesting discoveries. For example, in Issue 165, I showed how we can get thread starvation with the ReadWriteLock. This was a bug in Java 5, which was corrected in Java 6, but perhaps a bit too much. Whereas we could get starvation of writers in Java 5, in Java 6 we could now get starvation of readers. All of these interesting findings make their way into my courseware to help companies avoid these pitfalls.Another interesting discovery was how polymorphism works in the Server HotSpot compiler in Issue 157 and Issue 158. HotSpot can inline methods from interfaces that have only one implementation class in the JVM. When a new subclass is instantiated and called for the first time, the JVM will undo the previous optimization and re-optimize differently.Here is a little memory puzzle for your readers: public class JavaMemoryPuzzle {  private final int dataSize =      (int) (Runtime.getRuntime().maxMemory() * 0.6);  public void f() {    {      byte[] data = new byte[dataSize];    }    byte[] data2 = new byte[dataSize];  }  public static void main(String[] args) {    JavaMemoryPuzzle jmp = new JavaMemoryPuzzle();    jmp.f();  }}When you run this you will always get an OutOfMemoryError, even though the local variable data is no longer visible outside of the code block.So here comes the puzzle, that I'd like you to ponder a bit. If you very politely ask the VM to release memory, then you don't get an OutOfMemoryError: public class JavaMemoryPuzzlePolite {  private final int dataSize =      (int) (Runtime.getRuntime().maxMemory() * 0.6);  public void f() {    {      byte[] data = new byte[dataSize];    }    for(int i=0; i<10; i++) {      System.out.println("Please be so kind and release memory");    }    byte[] data2 = new byte[dataSize];  }  public static void main(String[] args) {    JavaMemoryPuzzlePolite jmp = new JavaMemoryPuzzlePolite();    jmp.f();    System.out.println("No OutOfMemoryError");  }}Why does this work? When I published this in my newsletter, I received over 400 emails from excited readers around the world, most of whom sent me the wrong explanation. After the 300th wrong answer, my replies became unfortunately a bit curt. Have a look at Issue 174 for a detailed explanation, but before you do, put on your thinking caps and try to figure it out yourself. Q: What do you think Java developers should know that they currently do not know?A: They should definitely get to know more about concurrency. It is a tough subject that most programmers try to avoid. Unfortunately we do come in contact with it. And when we do, we need to know how to protect ourselves and how to solve tricky system errors.Knowing your IDE is also useful. Most IDEs have a ton of shortcuts, which can make you a lot more productive in moving code around. Another thing that is useful is being able to read GC logs. Kirk Pepperdine has a great talk at JavaOne that I can recommend if you want to learn more. It's this: CON5405 – “Are Your Garbage Collection Logs Speaking to You?” Q: What are you looking forward to in Java 8?A: I'm quite excited about lambdas, though I must confess that I have not studied them in detail yet. Maurice Naftalin's Lambda FAQ is quite a good start to document what you can do with them. I'm looking forward to finding all the interesting bugs that we will now get due to lambdas obscuring what is really going on underneath, just like we had with generics.I am quite impressed with what the team at Oracle did with OpenJDK's performance. A lot of the benchmarks now run faster.Hopefully Java 8 will come with JSR 310, the Date and Time API. It still boggles my mind that such an important API has been left out in the cold for so long.What I am not looking forward to is losing perm space. Even though some systems run out of perm space, at least the problem is contained and they usually manage to work around it. In most cases, this is due to a memory leak in that region of memory. Once they bundle perm space with the old generation, I predict that memory leaks in perm space will be harder to find. More contracts for us, but also more pain for our customers. Originally published on blogs.oracle.com/javaone.

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  • The Java Specialist: An Interview with Java Champion Heinz Kabutz

    - by Janice J. Heiss
    Dr. Heinz Kabutz is well known for his Java Specialists’ Newsletter, initiated in November 2000, where he displays his acute grasp of the intricacies of the Java platform for an estimated 70,000 readers; for his work as a consultant; and for his workshops and trainings at his home on the Island of Crete where he has lived since 2006 -- where he is known to curl up on the beach with his laptop to hack away, in between dips in the Mediterranean. Kabutz was born of German parents and raised in Cape Town, South Africa, where he developed a love of programming in junior high school through his explorations on a ZX Spectrum computer. He received a B.S. from the University of Cape Town, and at 25, a Ph.D., both in computer science. He will be leading a two-hour hands-on lab session, HOL6500 – “Finding and Solving Java Deadlocks,” at this year’s JavaOne that will explore what causes deadlocks and how to solve them. Q: Tell us about your JavaOne plans.A: I am arriving on Sunday evening and have just one hands-on-lab to do on Monday morning. This is the first time that a non-Oracle team is doing a HOL at JavaOne under Oracle's stewardship and we are all a bit nervous about how it will turn out. Oracle has been immensely helpful in getting us set up. I have a great team helping me: Kirk Pepperdine, Dario Laverde, Benjamin Evans and Martijn Verburg from jClarity, Nathan Reynolds from Oracle, Henri Tremblay of OCTO Technology and Jeff Genender of Savoir Technologies. Monday will be hard work, but after that, I will hopefully get to network with fellow Java experts, attend interesting sessions and just enjoy San Francisco. Oh, and my kids have already given me a shopping list of things to get, like a GoPro Hero 2 dive housing for shooting those nice videos of Crete. (That's me at the beginning diving down.) Q: What sessions are you attending that we should know about?A: Sometimes the most unusual sessions are the best. I avoid the "big names". They often are spread too thin with all their sessions, which makes it difficult for them to deliver what I would consider deep content. I also avoid entertainers who might be good at presenting but who do not say that much.In 2010, I attended a session by Vladimir Yaroslavskiy where he talked about sorting. Although he struggled to speak English, what he had to say was spectacular. There was hardly anybody in the room, having not heard of Vladimir before. To me that was the highlight of 2010. Funnily enough, he was supposed to speak with Joshua Bloch, but if you remember, Google cancelled. If Bloch has been there, the room would have been packed to capacity.Q: Give us an update on the Java Specialists’ Newsletter.A: The Java Specialists' Newsletter continues being read by an elite audience around the world. The apostrophe in the name is significant.  It is a newsletter for Java specialists. When I started it twelve years ago, I was trying to find non-obvious things in Java to write about. Things that would be interesting to an advanced audience.As an April Fool's joke, I told my readers in Issue 44 that subscribing would remain free, but that they would have to pay US$5 to US$7 depending on their geographical location. I received quite a few angry emails from that one. I would have not earned that much from unsubscriptions. Most readers stay for a very long time.After Oracle bought Sun, the Java community held its breath for about two years whilst Oracle was figuring out what to do with Java. For a while, we were quite concerned that there was not much progress shown by Oracle. My newsletter still continued, but it was quite difficult finding new things to write about. We have probably about 70,000 readers, which is quite a small number for a Java publication. However, our readers are the top in the Java industry. So I don't mind having "only" 70000 readers, as long as they are the top 0.7%.Java concurrency is a very important topic that programmers think they should know about, but often neglect to fully understand. I continued writing about that and made some interesting discoveries. For example, in Issue 165, I showed how we can get thread starvation with the ReadWriteLock. This was a bug in Java 5, which was corrected in Java 6, but perhaps a bit too much. Whereas we could get starvation of writers in Java 5, in Java 6 we could now get starvation of readers. All of these interesting findings make their way into my courseware to help companies avoid these pitfalls.Another interesting discovery was how polymorphism works in the Server HotSpot compiler in Issue 157 and Issue 158. HotSpot can inline methods from interfaces that have only one implementation class in the JVM. When a new subclass is instantiated and called for the first time, the JVM will undo the previous optimization and re-optimize differently.Here is a little memory puzzle for your readers: public class JavaMemoryPuzzle {  private final int dataSize =      (int) (Runtime.getRuntime().maxMemory() * 0.6);  public void f() {    {      byte[] data = new byte[dataSize];    }    byte[] data2 = new byte[dataSize];  }  public static void main(String[] args) {    JavaMemoryPuzzle jmp = new JavaMemoryPuzzle();    jmp.f();  }}When you run this you will always get an OutOfMemoryError, even though the local variable data is no longer visible outside of the code block.So here comes the puzzle, that I'd like you to ponder a bit. If you very politely ask the VM to release memory, then you don't get an OutOfMemoryError: public class JavaMemoryPuzzlePolite {  private final int dataSize =      (int) (Runtime.getRuntime().maxMemory() * 0.6);  public void f() {    {      byte[] data = new byte[dataSize];    }    for(int i=0; i<10; i++) {      System.out.println("Please be so kind and release memory");    }    byte[] data2 = new byte[dataSize];  }  public static void main(String[] args) {    JavaMemoryPuzzlePolite jmp = new JavaMemoryPuzzlePolite();    jmp.f();    System.out.println("No OutOfMemoryError");  }}Why does this work? When I published this in my newsletter, I received over 400 emails from excited readers around the world, most of whom sent me the wrong explanation. After the 300th wrong answer, my replies became unfortunately a bit curt. Have a look at Issue 174 for a detailed explanation, but before you do, put on your thinking caps and try to figure it out yourself. Q: What do you think Java developers should know that they currently do not know?A: They should definitely get to know more about concurrency. It is a tough subject that most programmers try to avoid. Unfortunately we do come in contact with it. And when we do, we need to know how to protect ourselves and how to solve tricky system errors.Knowing your IDE is also useful. Most IDEs have a ton of shortcuts, which can make you a lot more productive in moving code around. Another thing that is useful is being able to read GC logs. Kirk Pepperdine has a great talk at JavaOne that I can recommend if you want to learn more. It's this: CON5405 – “Are Your Garbage Collection Logs Speaking to You?” Q: What are you looking forward to in Java 8?A: I'm quite excited about lambdas, though I must confess that I have not studied them in detail yet. Maurice Naftalin's Lambda FAQ is quite a good start to document what you can do with them. I'm looking forward to finding all the interesting bugs that we will now get due to lambdas obscuring what is really going on underneath, just like we had with generics.I am quite impressed with what the team at Oracle did with OpenJDK's performance. A lot of the benchmarks now run faster.Hopefully Java 8 will come with JSR 310, the Date and Time API. It still boggles my mind that such an important API has been left out in the cold for so long.What I am not looking forward to is losing perm space. Even though some systems run out of perm space, at least the problem is contained and they usually manage to work around it. In most cases, this is due to a memory leak in that region of memory. Once they bundle perm space with the old generation, I predict that memory leaks in perm space will be harder to find. More contracts for us, but also more pain for our customers.

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  • Music While Coding [closed]

    - by inspectorG4dget
    Hi SO, Generally, while I'm coding, I prefer to listen to some background music. Nothing that'll get me distracted, but something that'll help keep the rhythm and isn't counterproductive when I need to stop coding to debug or to think of a way to solve a small problem that stands in the way of progress. Now, I have read some similar questions on reddit and on SO - specifically: which songs do you find most productive to listen to while coding, Music while programming and more. Sadly a lot of these questions were closed as off-topic, etc. But (1) I don't think this question is off-topic and I think that a lot of programmers can benefit from it. (2) It's a real question. I really want to know what music you guys would recommend because music helps when I'm coding. It's sad that SO: Music to listen to while coding cannot be found and this isn't of much help. I hope this doesn't get closed. PS: I want to turn this into a community wiki, but I don't seem to know how. I'd appreciate any help. Thank you, all. In response to kirk.burleson's comment: In case the question isn't already clear, I'm asking for recommendations/opinions of music to listen to while coding. I would like to know what you listen to when you code so that I can try it too. I am running out of good "coding music" and this is a problem for me because good "coding music" helps me code better.

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  • Early Adopters of Oracle Enterprise Manager 12c Report Agility and Productivity Benefits

    - by Anand Akela
    Earlier this month at the Oracle Open World 2012, we celebrated the first anniversary of Oracle Enterprise Manager 12c . Early adopters of  Oracle Enterprise manager 12c have benefited from its federated self-service access to complete application stacks, automated provisioning, elastic scalability, metering, and charge-back capabilities. Crimson Consulting Group recently interviewed multiple early adopters of Oracle Enterprise Manager 12c and captured their finding in a white Paper "Real-World Benefits of Private Cloud: Early Adopters of Oracle Enterprise Manager 12c Report Agility and Productivity Gains".  Here is summary of the finding :- On October 25th at 10 AM pacific time, Kirk Bangstad from the Crimson Consulting group will join us in a live webcast and share what learnt from the early adopters of Oracle Enterprise Manager 12c. Don't miss this chance to hear how private clouds could impact your business and ask questions from our experts. Webcast: Real-World Benefits of Private Cloud Early Adopters of Oracle Enterprise Manager 12c Report Agility and Productivity Benefits Date: Thursday, October 25, 2012 Time: 10:00 AM PDT | 1:00 PM EDT Register Today All attendees will receive the White Paper: Real-World Benefits of Private Cloud: Early Adopters of Oracle Enterprise Manager 12c Report Agility and Productivity Gains. Stay Connected Twitter |  Face book |  You Tube |  Linked in |  Newsletter

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  • display data from json file in datagrid

    - by kayn
    I want to display data from a json files in a data grid using dojo ver 1.0.0. I am able to diplay the data when i declare it on my code but when i store the same data in a json format so i can reference it in my script,i get an empty grid. This is my json file; { data: [ ['10''myfile','Css', 'CS Degree','Dr. Bottoman','This is mine'], ['10'myfile2','CS716', 'CS Degree','Prof Frank', 'This is course'], ['10'myfile3 ','CS714', 'CS Degree', 'Dr. Ree', 'Welcome'], ['14', 'myfile4','CS772', 'CS Degree', 'Mr. Boss', 'This will display content' ], ['18', 'myfile5','CS774', 'CS Degree','Ms. Kirk', 'This is networks.' ] ] } and below is my code; @import "../../../dojo/resources/dojo.css"; @import "../_grid/Grid.css"; body { font-size: 1.0em; } #grid { height: 400px; border: 1px solid silver; } .text-oneline { white-space: nowrap; overflow: hidden; text-overflow: ellipsis; } .text-scrolling { height: 4em; overflow: auto; } .text-scrolling { width: 21.5em; } dojo.require("dojox.grid.Grid"); dojo.require("dojox.grid._data.model"); dojo.require("dojo.parser"); <script type="text/javascript"> /*<span dojoType="dojo.data.ItemFileWriteStore" jsId="myStore" url="course.json"> </span>*/ data = [ ['10''myfile','Css', 'CS Degree','Dr. Bottoman','This is mine'], ['10'myfile2','CS716', 'CS Degree','Prof Frank', 'This is course'], ['10'myfile3 ','CS714', 'CS Degree', 'Dr. Ree', 'Welcome'], ['14', 'myfile4','CS772', 'CS Degree', 'Mr. Boss', 'This will display content' ], ['18', 'myfile5','CS774', 'CS Degree','Ms. Kirk', 'This is networks.' ] ]; getDetailData = function(inRowIndex) { var row = data[this.grid.dataRow % data.length ]; switch (this.index) { case 0: return row[5]; case 1: return row[2]; case 2: return row[0]; case 3: return row[1]; case 4: return row[3]; case 5: return row[4]; default: return row[this.index]; } } getName = function(inRowIndex) { var row = data[inRowIndex % data.length]; return row[1]; } // Main grid structure var gridCells = [ { type: 'dojox.GridRowView', width: '20px' }, { onBeforeRow: function(inDataIndex, inSubRows) { inSubRows[1].hidden = !detailRows[inDataIndex]; }, cells: [[ { name: 'Master', width: 3, get: getCheck, styles: 'text-align: center;' }, { name: 'Detail', get: getName, width: 60 }, ], [ { name: '', get: getDetail, colSpan: 2, styles: 'padding: 0; margin: 0;'} ]] } ]; // html for the +/- cell function getCheck(inRowIndex) { var image = (detailRows[inRowIndex] ? 'open.gif' : 'closed.gif'); var show = (detailRows[inRowIndex] ? 'false' : 'true') return ''; } // provide html for the Detail cell in the master grid function getDetail(inRowIndex) { var cell = this; // we can affect styles and content here, but we have to wait to access actual nodes setTimeout(function() { buildDetailgrid(inRowIndex, cell); }, 1); // look for a Detailgrid var Detailgrid = dijit.byId(makeDetailgridId(inRowIndex)); var h = (Detailgrid ? Detailgrid.cacheHeight : "120") + "px"; // insert a placeholder return ''; } // the Detail cell contains a Detailgrid which we set up below var DetailgridCells = [{ noscroll: true, cells: [ [ {name: "Brief Course Description",width: "auto"}, {name: "Course Code" }, {name: "Credits" }, {name: "Subject" }, {name: "Prerequisite" }, {name: "Lecturer"}], [] ]}]; var DetailgridProps = { structure: DetailgridCells, rowCount: 1, autoHeight: true, autoRender: false, "get": getDetailData }; // identify Detailgrids by their row indices function makeDetailgridId(inRowIndex) { return grid.widgetId + "Detailgrid"/+ inRowIndex/; } // if a Detailgrid exists at inRowIndex, detach it from the DOM function detachDetailgrid(inRowIndex) { var Detailgrid = dijit.byId(makeDetailgridId(inRowIndex)); if (Detailgrid) dojox.grid.removeNode(Detailgrid.domNode); } // render a Detailgrid into inCell at inRowIndex function buildDetailgrid(inRowIndex, inCell) { var n = inCell.getNode(inRowIndex).firstChild; var id = makeDetailgridId(inRowIndex); var Detailgrid = dijit.byId(id); if (Detailgrid) { n.appendChild(Detailgrid.domNode); } else { DetailgridProps.dataRow = inRowIndex; DetailgridProps.widgetId = id; Detailgrid = new dojox.VirtualGrid(DetailgridProps, n); } if (Detailgrid) { Detailgrid.render(); Detailgrid.cacheHeight = Detailgrid.domNode.offsetHeight; inCell.grid.rowHeightChanged(inRowIndex); } } // destroy Detailgrid at inRowIndex function destroyDetailgrid(inRowIndex) { var Detailgrid = dijit.byId(makeDetailgridId(inRowIndex)); if (Detailgrid) Detailgrid.destroy(); } // when user clicks the +/- detailRows = []; function toggleDetail(inIndex, inShow) { if (!inShow) detachDetailgrid(inIndex); detailRows[inIndex] = inShow; grid.updateRow(inIndex); } dojo.addOnLoad(function() { window["grid"] = dijit.byId("grid"); dojo.connect(grid, 'rowRemoved', destroyDetailgrid); }); Test grid

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  • How to automate the finding of an M value along a route

    - by Heather Taylor
    Kirk Kuykendall had given a script example a few years back in an ESRI forum http://forums.esri.com/Thread.asp?c=93&f=996&t=88246&mc=4 as to how to find the M (measure) value of a point in a shapefile along a route when you clicked on the point. This is very handy, BUT..I have 1500 points that I need M values for. Is there a way to automate this type of thing? I need the M values for the points to create linear events on the route. Note: I am not a programmer, but have people who can help me out.

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  • PHP 5.2 Function needed for GENERIC sorting FOLLOWUP

    - by donbriggs
    OK, you guys gave me a great solution for sorting a recordset array last Friday. (http://stackoverflow.com/questions/2884325/php-5-2-function-needed-for-generic-sorting-of-a-recordset-array) But now when I implement it, I end up with an extra element in the recordset array. I won't wast space reposting the same info, as the link is above. But the bottom line is that when I sort an array of 5 records, the resulting array has 6 records. The last element in the array is not a record array, but rather just a element containing an integer value of 1. I presume that it is somehow getting the output value of the "strnatcasecmp" function, but I have no idea how it is happening. Here is the function that you fine folks provided last week: function getSortCommand($field, $sortfunc) { return create_function('$var1, $var2', 'return '.$sortfunc.'($var1["'.$field.'"], $var2["' .$field .'"]);'); } And here is the line I am calling to sort the array: $trek[] = usort($trek, getSortCommand('name', 'strnatcasecmp')); This produces the following output, with an extra element tacked on to the end. Array ( [0] = Array ( [name] = Kirk [shirt] = Gold [assign] = Bridge ) [1] => Array ( [name] => McCoy [shirt] => Blue [assign] => Sick Bay ) [2] => Array ( [name] => Scotty [shirt] => Red [assign] => Engineering ) [3] => Array ( [name] => Spock [shirt] => Blue [assign] => Bridge ) [4] => Array ( [name] => Uhura [shirt] => Red [assign] => Bridge ) [5] => 1 )

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  • PHP Function needed for GENERIC sorting of a recordset array

    - by donbriggs
    Somebody must have come up with a solution for this by now. I wrote a PHP class to display a recordset as an HTML table/datagrid, and I wish to expand it so that we can sort the datagrid by whichever column the user selects. In the below example data, we may need to sort the recordset array by Name, Shirt, Assign, or Age fields. I will take care of the display part, I just need help with sorting the data array. As usual, I query a database to get a result, iterate throught he result, and put the records into an assciateiave array. So, we end up with an array of arrays. (See below.) I need to be able to sort by any column in the dataset. However, I will not know the column names at design time, nor will I know if the colums will be string or numeric values. I have seen a ton of solutions to this, but I have not seen a GOOD and GENERIC solution Can somebody please suggest a way that I can sort the recordset array that is GENERIC, and will work on any recordset? Again, I will not know the fields names or datatypes at design time. The array presented below is ONLY an example. Array ( [0] = Array ( [name] = Kirk [shrit] = Gold [assign] = Bridge ) [1] => Array ( [name] => Spock [shrit] => Blue [assign] => Bridge ) [2] => Array ( [name] => Uhura [shrit] => Red [assign] => Bridge ) [3] => Array ( [name] => Scotty [shrit] => Red [assign] => Engineering ) [4] => Array ( [name] => McCoy [shrit] => Blue [assign] => Sick Bay ) )

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  • BNF – how to read syntax?

    - by Piotr Rodak
    A few days ago I read post of Jen McCown (blog) about her idea of blogging about random articles from Books Online. I think this is a great idea, even if Jen says that it’s not exciting or sexy. I noticed that many of the questions that appear on forums and other media arise from pure fact that people asking questions didn’t bother to read and understand the manual – Books Online. Jen came up with a brilliant, concise acronym that describes very well the category of posts about Books Online – RTFM365. I take liberty of tagging this post with the same acronym. I often come across questions of type – ‘Hey, i am trying to create a table, but I am getting an error’. The error often says that the syntax is invalid. 1 CREATE TABLE dbo.Employees 2 (guid uniqueidentifier CONSTRAINT DEFAULT Guid_Default NEWSEQUENTIALID() ROWGUIDCOL, 3 Employee_Name varchar(60) 4 CONSTRAINT Guid_PK PRIMARY KEY (guid) ); 5 The answer is usually(1), ‘Ok, let me check it out.. Ah yes – you have to put name of the DEFAULT constraint before the type of constraint: 1 CREATE TABLE dbo.Employees 2 (guid uniqueidentifier CONSTRAINT Guid_Default DEFAULT NEWSEQUENTIALID() ROWGUIDCOL, 3 Employee_Name varchar(60) 4 CONSTRAINT Guid_PK PRIMARY KEY (guid) ); Why many people stumble on syntax errors? Is the syntax poorly documented? No, the issue is, that correct syntax of the CREATE TABLE statement is documented very well in Books Online and is.. intimidating. Many people can be taken aback by the rather complex block of code that describes all intricacies of the statement. However, I don’t know better way of defining syntax of the statement or command. The notation that is used to describe syntax in Books Online is a form of Backus-Naur notatiion, called BNF for short sometimes. This is a notation that was invented around 50 years ago, and some say that even earlier, around 400 BC – would you believe? Originally it was used to define syntax of, rather ancient now, ALGOL programming language (in 1950’s, not in ancient India). If you look closer at the definition of the BNF, it turns out that the principles of this syntax are pretty simple. Here are a few bullet points: italic_text is a placeholder for your identifier <italic_text_in_angle_brackets> is a definition which is described further. [everything in square brackets] is optional {everything in curly brackets} is obligatory everything | separated | by | operator is an alternative ::= “assigns” definition to an identifier Yes, it looks like these six simple points give you the key to understand even the most complicated syntax definitions in Books Online. Books Online contain an article about syntax conventions – have you ever read it? Let’s have a look at fragment of the CREATE TABLE statement: 1 CREATE TABLE 2 [ database_name . [ schema_name ] . | schema_name . ] table_name 3 ( { <column_definition> | <computed_column_definition> 4 | <column_set_definition> } 5 [ <table_constraint> ] [ ,...n ] ) 6 [ ON { partition_scheme_name ( partition_column_name ) | filegroup 7 | "default" } ] 8 [ { TEXTIMAGE_ON { filegroup | "default" } ] 9 [ FILESTREAM_ON { partition_scheme_name | filegroup 10 | "default" } ] 11 [ WITH ( <table_option> [ ,...n ] ) ] 12 [ ; ] Let’s look at line 2 of the above snippet: This line uses rules 3 and 5 from the list. So you know that you can create table which has specified one of the following. just name – table will be created in default user schema schema name and table name – table will be created in specified schema database name, schema name and table name – table will be created in specified database, in specified schema database name, .., table name – table will be created in specified database, in default schema of the user. Note that this single line of the notation describes each of the naming schemes in deterministic way. The ‘optionality’ of the schema_name element is nested within database_name.. section. You can use either database_name and optional schema name, or just schema name – this is specified by the pipe character ‘|’. The error that user gets with execution of the first script fragment in this post is as follows: Msg 156, Level 15, State 1, Line 2 Incorrect syntax near the keyword 'DEFAULT'. Ok, let’s have a look how to find out the correct syntax. Line number 3 of the BNF fragment above contains reference to <column_definition>. Since column_definition is in angle brackets, we know that this is a reference to notion described further in the code. And indeed, the very next fragment of BNF contains syntax of the column definition. 1 <column_definition> ::= 2 column_name <data_type> 3 [ FILESTREAM ] 4 [ COLLATE collation_name ] 5 [ NULL | NOT NULL ] 6 [ 7 [ CONSTRAINT constraint_name ] DEFAULT constant_expression ] 8 | [ IDENTITY [ ( seed ,increment ) ] [ NOT FOR REPLICATION ] 9 ] 10 [ ROWGUIDCOL ] [ <column_constraint> [ ...n ] ] 11 [ SPARSE ] Look at line 7 in the above fragment. It says, that the column can have a DEFAULT constraint which, if you want to name it, has to be prepended with [CONSTRAINT constraint_name] sequence. The name of the constraint is optional, but I strongly recommend you to make the effort of coming up with some meaningful name yourself. So the correct syntax of the CREATE TABLE statement from the beginning of the article is like this: 1 CREATE TABLE dbo.Employees 2 (guid uniqueidentifier CONSTRAINT Guid_Default DEFAULT NEWSEQUENTIALID() ROWGUIDCOL, 3 Employee_Name varchar(60) 4 CONSTRAINT Guid_PK PRIMARY KEY (guid) ); That is practically everything you should know about BNF. I encourage you to study the syntax definitions for various statements and commands in Books Online, you can find really interesting things hidden there. Technorati Tags: SQL Server,t-sql,BNF,syntax   (1) No, my answer usually is a question – ‘What error message? What does it say?’. You’d be surprised to know how many people think I can go through time and space and look at their screen at the moment they received the error.

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  • How to get SQL Railroad Diagrams from MSDN BNF syntax notation.

    - by Phil Factor
    pre {margin-bottom:.0001pt; font-size:8.0pt; font-family:"Courier New"; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; } On SQL Server Books-On-Line, in the Transact-SQL Reference (database Engine), every SQL Statement has its syntax represented in  ‘Backus–Naur Form’ notation (BNF)  syntax. For a programmer in a hurry, this should be ideal because It is the only quick way to understand and appreciate all the permutations of the syntax. It is a great feature once you get your eye in. It isn’t the only way to get the information;  You can, of course, reverse-engineer an understanding of the syntax from the examples, but your understanding won’t be complete, and you’ll have wasted time doing it. BNF is a good start in representing the syntax:  Oracle and SQLite go one step further, and have proper railroad diagrams for their syntax, which is a far more accessible way of doing it. There are three problems with the BNF on MSDN. Firstly, it is isn’t a standard version of  BNF, but an ancient fork from EBNF, inherited from Sybase. Secondly, it is excruciatingly difficult to understand, and thirdly it has a number of syntactic and semantic errors. The page describing DML triggers, for example, currently has the absurd BNF error that makes it state that all statements in the body of the trigger must be separated by commas.  There are a few other detail problems too. Here is the offending syntax for a DML trigger, pasted from MSDN. Trigger on an INSERT, UPDATE, or DELETE statement to a table or view (DML Trigger) CREATE TRIGGER [ schema_name . ]trigger_name ON { table | view } [ WITH <dml_trigger_option> [ ,...n ] ] { FOR | AFTER | INSTEAD OF } { [ INSERT ] [ , ] [ UPDATE ] [ , ] [ DELETE ] } [ NOT FOR REPLICATION ] AS { sql_statement [ ; ] [ ,...n ] | EXTERNAL NAME <method specifier [ ; ] > }   <dml_trigger_option> ::=     [ ENCRYPTION ]     [ EXECUTE AS Clause ]   <method_specifier> ::=  This should, of course, be /* Trigger on an INSERT, UPDATE, or DELETE statement to a table or view (DML Trigger) */ CREATE TRIGGER [ schema_name . ]trigger_name ON { table | view } [ WITH <dml_trigger_option> [ ,...n ] ] { FOR | AFTER | INSTEAD OF } { [ INSERT ] [ , ] [ UPDATE ] [ , ] [ DELETE ] } [ NOT FOR REPLICATION ] AS { {sql_statement [ ; ]} [ ...n ] | EXTERNAL NAME <method_specifier> [ ; ] }   <dml_trigger_option> ::=     [ ENCRYPTION ]     [ EXECUTE AS CLAUSE ]   <method_specifier> ::=     assembly_name.class_name.method_name I’d love to tell Microsoft when I spot errors like this so they can correct them but I can’t. Obviously, there is a mechanism on MSDN to get errors corrected by using comments, but that doesn’t work for me (*Error occurred while saving your data.”), and when I report that the comment system doesn’t work to MSDN, I get no reply. I’ve been trying to create railroad diagrams for all the important SQL Server SQL statements, as good as you’d find for Oracle, and have so far published the CREATE TABLE and ALTER TABLE railroad diagrams based on the BNF. Although I’ve been aware of them, I’ve never realised until recently how many errors there are. Then, Colin Daley created a translator for the SQL Server dialect of  BNF which outputs standard EBNF notation used by the W3C. The example MSDN BNF for the trigger would be rendered as … /* Trigger on an INSERT, UPDATE, or DELETE statement to a table or view (DML Trigger) */ create_trigger ::= 'CREATE TRIGGER' ( schema_name '.' ) ? trigger_name 'ON' ( table | view ) ( 'WITH' dml_trigger_option ( ',' dml_trigger_option ) * ) ? ( 'FOR' | 'AFTER' | 'INSTEAD OF' ) ( ( 'INSERT' ) ? ( ',' ) ? ( 'UPDATE' ) ? ( ',' ) ? ( 'DELETE' ) ? ) ( 'NOT FOR REPLICATION' ) ? 'AS' ( ( sql_statement ( ';' ) ? ) + | 'EXTERNAL NAME' method_specifier ( ';' ) ? )   dml_trigger_option ::= ( 'ENCRYPTION' ) ? ( 'EXECUTE AS CLAUSE' ) ?   method_specifier ::= assembly_name '.' class_name '.' method_name Colin’s intention was to allow anyone to paste SQL Server’s BNF notation into his website-based parser, and from this generate classic railroad diagrams via Gunther Rademacher's Railroad Diagram Generator.  Colin's application does this for you: you're not aware that you are moving to a different site.  Because Colin's 'translator' it is a parser, it will pick up syntax errors. Once you’ve fixed the syntax errors, you will get the syntax in the form of a human-readable railroad diagram and, in this form, the semantic mistakes become flamingly obvious. Gunter’s Railroad Diagram Generator is brilliant. To be able, after correcting the MSDN dialect of BNF, to generate a standard EBNF, and from thence to create railroad diagrams for SQL Server’s syntax that are as good as Oracle’s, is a great boon, and many thanks to Colin for the idea. Here is the result of the W3C EBNF from Colin’s application then being run through the Railroad diagram generator. create_trigger: dml_trigger_option: method_specifier:   Now that’s much better, you’ll agree. This is pretty easy to understand, and at this point any error is immediately obvious. This should be seriously useful, and it is to me. However  there is that snag. The BNF is generally incorrect, and you can’t expect the average visitor to mess about with it. The answer is, of course, to correct the BNF on MSDN and maybe even add railroad diagrams for the syntax. Stop giggling! I agree it won’t happen. In the meantime, we need to collaboratively store and publish these corrected syntaxes ourselves as we do them. How? GitHub?  SQL Server Central?  Simple-Talk? What should those of us who use the system  do with our corrected EBNF so that anyone can use them without hassle?

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  • Talking JavaOne with Rock Star Martijn Verburg

    - by Janice J. Heiss
    JavaOne Rock Stars, conceived in 2005, are the top-rated speakers at each JavaOne Conference. They are awarded by their peers, who, through conference surveys, recognize them for their outstanding sessions and speaking ability. Over the years many of the world’s leading Java developers have been so recognized. Martijn Verburg has, in recent years, established himself as an important mover and shaker in the Java community. His “Diabolical Developer” session at the JavaOne 2011 Conference got people’s attention by identifying some of the worst practices Java developers are prone to engage in. Among other things, he is co-leader and organizer of the thriving London Java User Group (JUG) which has more than 2,500 members, co-represents the London JUG on the Executive Committee of the Java Community Process, and leads the global effort for the Java User Group “Adopt a JSR” and “Adopt OpenJDK” programs. Career highlights include overhauling technology stacks and SDLC practices at Mizuho International, mentoring Oracle on technical community management, and running off shore development teams for AIG. He is currently CTO at jClarity, a start-up focusing on automating optimization for Java/JVM related technologies, and Product Advisor at ZeroTurnaround. He co-authored, with Ben Evans, "The Well-Grounded Java Developer" published by Manning and, as a leading authority on technical team optimization, he is in high demand at major software conferences.Verburg is participating in five sessions, a busy man indeed. Here they are: CON6152 - Modern Software Development Antipatterns (with Ben Evans) UGF10434 - JCP and OpenJDK: Using the JUGs’ “Adopt” Programs in Your Group (with Csaba Toth) BOF4047 - OpenJDK Building and Testing: Case Study—Java User Group OpenJDK Bugathon (with Ben Evans and Cecilia Borg) BOF6283 - 101 Ways to Improve Java: Why Developer Participation Matters (with Bruno Souza and Heather Vancura-Chilson) HOL6500 - Finding and Solving Java Deadlocks (with Heinz Kabutz, Kirk Pepperdine, Ellen Kraffmiller and Henri Tremblay) When I asked Verburg about the biggest mistakes Java developers tend to make, he listed three: A lack of communication -- Software development is far more a social activity than a technical one; most projects fail because of communication issues and social dynamics, not because of a bad technical decision. Sadly, many developers never learn this lesson. No source control -- Developers simply storing code in local filesystems and emailing code in order to integrate Design-driven Design -- The need for some developers to cram every design pattern from the Gang of Four (GoF) book into their source code All of which raises the question: If these practices are so bad, why do developers engage in them? “I've seen a wide gamut of reasons,” said Verburg, who lists them as: * They were never taught at high school/university that their bad habits were harmful.* They weren't mentored in their first professional roles.* They've lost passion for their craft.* They're being deliberately malicious!* They think software development is a technical activity and not a social one.* They think that they'll be able to tidy it up later.A couple of key confusions and misconceptions beset Java developers, according to Verburg. “With Java and the JVM in particular I've seen a couple of trends,” he remarked. “One is that developers think that the JVM is a magic box that will clean up their memory, make their code run fast, as well as make them cups of coffee. The JVM does help in a lot of cases, but bad code can and will still lead to terrible results! The other trend is to try and force Java (the language) to do something it's not very good at, such as rapid web development. So you get a proliferation of overly complex frameworks, libraries and techniques trying to get around the fact that Java is a monolithic, statically typed, compiled, OO environment. It's not a Golden Hammer!”I asked him about the keys to running a good Java User Group. “You need to have a ‘Why,’” he observed. “Many user groups know what they do (typically, events) and how they do it (the logistics), but what really drives users to join your group and to stay is to give them a purpose. For example, within the LJC we constantly talk about the ‘Why,’ which in our case is several whys:* Re-ignite the passion that developers have for their craft* Raise the bar of Java developers in London* We want developers to have a voice in deciding the future of Java* We want to inspire the next generation of tech leaders* To bring the disparate tech groups in London together* So we could learn from each other* We believe that the Java ecosystem forms a cornerstone of our society today -- we want to protect that for the futureLooking ahead to Java 8 Verburg expressed excitement about Lambdas. “I cannot wait for Lambdas,” he enthused. “Brian Goetz and his group are doing a great job, especially given some of the backwards compatibility that they have to maintain. It's going to remove a lot of boiler plate and yet maintain readability, plus enable massive scaling.”Check out Martijn Verburg at JavaOne if you get a chance, and, stay tuned for a longer interview yours truly did with Martijn to be publish on otn/java some time after JavaOne. Originally published on blogs.oracle.com/javaone.

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  • Talking JavaOne with Rock Star Martijn Verburg

    - by Janice J. Heiss
    JavaOne Rock Stars, conceived in 2005, are the top-rated speakers at each JavaOne Conference. They are awarded by their peers, who, through conference surveys, recognize them for their outstanding sessions and speaking ability. Over the years many of the world’s leading Java developers have been so recognized. Martijn Verburg has, in recent years, established himself as an important mover and shaker in the Java community. His “Diabolical Developer” session at the JavaOne 2011 Conference got people’s attention by identifying some of the worst practices Java developers are prone to engage in. Among other things, he is co-leader and organizer of the thriving London Java User Group (JUG) which has more than 2,500 members, co-represents the London JUG on the Executive Committee of the Java Community Process, and leads the global effort for the Java User Group “Adopt a JSR” and “Adopt OpenJDK” programs. Career highlights include overhauling technology stacks and SDLC practices at Mizuho International, mentoring Oracle on technical community management, and running off shore development teams for AIG. He is currently CTO at jClarity, a start-up focusing on automating optimization for Java/JVM related technologies, and Product Advisor at ZeroTurnaround. He co-authored, with Ben Evans, "The Well-Grounded Java Developer" published by Manning and, as a leading authority on technical team optimization, he is in high demand at major software conferences.Verburg is participating in five sessions, a busy man indeed. Here they are: CON6152 - Modern Software Development Antipatterns (with Ben Evans) UGF10434 - JCP and OpenJDK: Using the JUGs’ “Adopt” Programs in Your Group (with Csaba Toth) BOF4047 - OpenJDK Building and Testing: Case Study—Java User Group OpenJDK Bugathon (with Ben Evans and Cecilia Borg) BOF6283 - 101 Ways to Improve Java: Why Developer Participation Matters (with Bruno Souza and Heather Vancura-Chilson) HOL6500 - Finding and Solving Java Deadlocks (with Heinz Kabutz, Kirk Pepperdine, Ellen Kraffmiller and Henri Tremblay) When I asked Verburg about the biggest mistakes Java developers tend to make, he listed three: A lack of communication -- Software development is far more a social activity than a technical one; most projects fail because of communication issues and social dynamics, not because of a bad technical decision. Sadly, many developers never learn this lesson. No source control -- Developers simply storing code in local filesystems and emailing code in order to integrate Design-driven Design -- The need for some developers to cram every design pattern from the Gang of Four (GoF) book into their source code All of which raises the question: If these practices are so bad, why do developers engage in them? “I've seen a wide gamut of reasons,” said Verburg, who lists them as: * They were never taught at high school/university that their bad habits were harmful.* They weren't mentored in their first professional roles.* They've lost passion for their craft.* They're being deliberately malicious!* They think software development is a technical activity and not a social one.* They think that they'll be able to tidy it up later.A couple of key confusions and misconceptions beset Java developers, according to Verburg. “With Java and the JVM in particular I've seen a couple of trends,” he remarked. “One is that developers think that the JVM is a magic box that will clean up their memory, make their code run fast, as well as make them cups of coffee. The JVM does help in a lot of cases, but bad code can and will still lead to terrible results! The other trend is to try and force Java (the language) to do something it's not very good at, such as rapid web development. So you get a proliferation of overly complex frameworks, libraries and techniques trying to get around the fact that Java is a monolithic, statically typed, compiled, OO environment. It's not a Golden Hammer!”I asked him about the keys to running a good Java User Group. “You need to have a ‘Why,’” he observed. “Many user groups know what they do (typically, events) and how they do it (the logistics), but what really drives users to join your group and to stay is to give them a purpose. For example, within the LJC we constantly talk about the ‘Why,’ which in our case is several whys:* Re-ignite the passion that developers have for their craft* Raise the bar of Java developers in London* We want developers to have a voice in deciding the future of Java* We want to inspire the next generation of tech leaders* To bring the disparate tech groups in London together* So we could learn from each other* We believe that the Java ecosystem forms a cornerstone of our society today -- we want to protect that for the futureLooking ahead to Java 8 Verburg expressed excitement about Lambdas. “I cannot wait for Lambdas,” he enthused. “Brian Goetz and his group are doing a great job, especially given some of the backwards compatibility that they have to maintain. It's going to remove a lot of boiler plate and yet maintain readability, plus enable massive scaling.”Check out Martijn Verburg at JavaOne if you get a chance, and, stay tuned for a longer interview yours truly did with Martijn to be publish on otn/java some time after JavaOne.

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  • PHP 5.2 Function needed for GENERIC sorting of a recordset array

    - by donbriggs
    Somebody must have come up with a solution for this by now. We are using PHP 5.2. (Don't ask me why.) I wrote a PHP class to display a recordset as an HTML table/datagrid, and I wish to expand it so that we can sort the datagrid by whichever column the user selects. In the below example data, we may need to sort the recordset array by Name, Shirt, Assign, or Age fields. I will take care of the display part, I just need help with sorting the data array. As usual, I query a database to get a result, iterate throught he result, and put the records into an assciateiave array. So, we end up with an array of arrays. (See below.) I need to be able to sort by any column in the dataset. However, I will not know the column names at design time, nor will I know if the colums will be string or numeric values. I have seen a ton of solutions to this, but I have not seen a GOOD and GENERIC solution Can somebody please suggest a way that I can sort the recordset array that is GENERIC, and will work on any recordset? Again, I will not know the fields names or datatypes at design time. The array presented below is ONLY an example. UPDATE: Yes, I would love to have the database do the sorting, but that is just not going to happen. The queries that we are running are very complex. (I am not really querying a table of Star Trek characters.) They include joins, limits, and complex WHERE clauses. Writing a function to pick apart the SQL statement to add an ORDER BY is really not an option. Besides, sometimes we already have the array that is a result of the query, rather than the ability to run a new query. Array ( [0] => Array ( [name] => Kirk [shrit] => Gold [assign] => Bridge ) [1] => Array ( [name] => Spock [shrit] => Blue [assign] => Bridge ) [2] => Array ( [name] => Uhura [shrit] => Red [assign] => Bridge ) [3] => Array ( [name] => Scotty [shrit] => Red [assign] => Engineering ) [4] => Array ( [name] => McCoy [shrit] => Blue [assign] => Sick Bay ) )

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  • how to display these text on blackberry and how to show the hyperlinks

    - by Changqi
    <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Strict//EN" "http://www.w3.org/TR/html4/strict.dtd"> <html> <head> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <title>A history of Canoe Cove /</title> </head> <body> <div class="tei"> <p> A History of </p> <p> The General Stores </p> <p> There were several general stores in our <a class="search orgName" target="_blank" href="http://islandlives.net/fedora/ilives_book_search/tei.orgNameTERM:%22Cove%22+AND+dc.type:collection">Cove</a> at different times. The one that lasted longest was at the Corner across from the school and it had many owners. Who established it is unclear but John MacKenzie, the piper, who was also a shoe maker lived there. He was a relative of the present day MacKenzies of <a class="search placeName" target="_blank" href="http://islandlives.net/fedora/ilives_book_search/tei.placeNameTERM:%22Canoe Cove%22+AND+dc.type:collection">Canoe Cove</a>. William MacKay who married Christena MacLean was operating it when it burned down and a store which had belonged to Neil "Cooper" MacLean was moved across to the site. This was later bought by <span class="persName"><a class="search persName" target="_blank" href="http://islandlives.net/fedora/ilives_book_search/tei.persNameTERM:%22MacCannell+Neil%22+AND+dc.type:collection"> Neil MacCannell </a></span> of Long Creek , a schoolteacher who taught in the <a class="search orgName" target="_blank" href="http://islandlives.net/fedora/ilives_book_search/tei.orgNameTERM:%22Cove%22+AND+dc.type:collection">Cove</a> for a few years. <span class="persName"><a class="search persName" target="_blank" href="http://islandlives.net/fedora/ilives_book_search/tei.persNameTERM:%22MacNevin+Hector%22+AND+dc.type:collection"> Hector MacNevin </a></span> from <a class="search placeName" target="_blank" href="http://islandlives.net/fedora/ilives_book_search/tei.placeNameTERM:%22St. Catherines%22+AND+dc.type:collection">St. Catherines</a> operated it for a year while it still belonged to <span class="persName"><a class="search persName" target="_blank" href="http://islandlives.net/fedora/ilives_book_search/tei.persNameTERM:%22MacCannell+Neil%22+AND+dc.type:collection"> Neil MacCannell </a></span> because Neil had accepted a job in <a class="search placeName" target="_blank" href="http://islandlives.net/fedora/ilives_book_search/tei.placeNameTERM:%22Charlottetown%22+AND+dc.type:collection">Charlottetown</a> as clerk of the Court. Later Mrs. John Angus Darrach bought it and she and her son George ran it for years until both had health problems, and had to close the store after which closing it never reopened. After George died and his wife Hazel moved to Montague to live with her family the building was sold to Robert Patterson . Rob lived in it for a few years, making many improvements then sold it to Kirk McAleer. </p> </div>

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  • top tweets WebLogic Partner Community – November 2011

    - by JuergenKress
    Send us your tweets @wlscommunity #WebLogicCommunity and follow us on twitter http://twitter.com/wlscommunity glassfish GlassFish Marek’s JAX-RS 2.0 content from Devoxx 2011 – bit.ly/sp2NJO chriscmuir chriscmuir New blog post: ADF bug: missing af:column borders in af:table for IE7 – t.co/81np2jug chriscmuir chriscmuir Reading: Oracle’s ADF Rich Client User Interface (RCUI) Guidelines – oracle.com/webfolder/ux/m… netbeans NetBeans Team Bottlenecks be gone! #Java Performance Tuning workshop in Munich w Kirk Pepperdine, Nov 29-Dec 2: ow.ly/7Akh5 OracleBlogs OracleBlogs Creating ADF Faces Comamnd Button at Runtime ow.ly/1fM9dE alexismp Alexis MP blogged "GlassFish Back from Devoxx 2011, Mature Java EE 6 and EE 7 well on its way" – bit.ly/rP8LV0 JDeveloper JDeveloper & ADF Usage of jQuery in ADF dlvr.it/x3t84 20 hours ago Favorite Retweet Reply OTNArchBeat OTNArchBeat Webcast: Introducing Oracle WebLogic Server 12c: Developer Deep Dive – Dec 1 – 11am PT / 2pm ET bit.ly/t61W4G oraclepartners ORCL PartnerNetwork Brand new Oracle WebLogic 12c will launch on December 1, 10AM PT with a global Webcast highlighting salient… t.co/aflQQ3IX OracleBlogs OracleBlogs JDeveloper and ADF at UKOUG t.co/2CQTiB9n fnimphiu Frank Nimphius Attending UKOUG? All ADF sessions at a glance: t.co/TcMNTMXp 21 Nov Favorite Retweet Reply JDeveloper JDeveloper & ADF Free Webinar ‘ADF Task Flows for Beginners’, information and registration t.co/66jXnGgo via javafx4you javafx4you Java Developer Workshop #2 – Dec 1, 2011 @ Oracle Aoyama center in Tokyo t.co/8p9q3W2B AMIS_Services AMIS Services #vacature #Oracle #ADF ontwikkelaars. bit.ly/AMISADF Gun jezelf een nieuwe uitdaging? Meer op: dld.bz/azZ5N OracleBlogs OracleBlogs Launch Invitation: Introducing Oracle WebLogic Server 12c t.co/bRxCKwAk fnimphiu Frank Nimphius The brand new WebLogic 12c will be released on December 1st 2011 !!! Register for online launch event t.co/pPScg4Xh glassfish GlassFish Announcing Oracle WebLogic 12c – t.co/qh8TdFEl AdamBien Adam Bien Sun Coding Conventions–The Only Standard (Stop Inventing): Code written according to the Sun Coding Conventions… t.co/qaUWp5Mz wlscommunity WebLogic Community Launch Invitation: Introducing Oracle WebLogic Server 12c wp.me/p1LMIb-4y andrejusb Andrejus Baranovskis Andrejus Baranovskis’s Blog: Custom Exception Registration for ADF BC EO Attribute fb.me/1m6nXQD52 MNEMONIC01 Michel Schildmeijer Blog by Michel Schildmeijer: "Oracle WebLogic 12c has been announced" bit.ly/vk6WQL glassfish GlassFish Tab Sweep – Coherence, SBT for GlassFish, OSGi in question, Java EE plugins, … t.co/tVIL95lj OracleBlogs OracleBlogs JavaFX 2.0 at Devoxx 2011 ow.ly/1fJ5iT JDeveloper JDeveloper & ADF Experimenting with ADF BC Application Module Pool Tuning dlvr.it/wjLC1 OracleWebLogic Oracle WebLogic Brand New #WebLogic 12c Launch Event, Dec 1 10am PT. Hasan Rizvi, SVP Fusion Middleware. Developer session. bit.ly/weblogic12clau… JDeveloper JDeveloper & ADF PopUp and Esc/Cancel operations. ADF 11g dlvr.it/whrmC JDeveloper JDeveloper & ADF BPM Workspace: issue loading ADF task flows t.co/vk1gKPx5 OpenJDK OpenJDK Kelly O’Hair — OpenJDK B24 Available : t.co/1bFws6Nw JDeveloper JDeveloper & ADF Oracle ADF setting Task flow to use same page definition file of caller page t.co/9k6UIoYZ JDeveloper JDeveloper & ADF Master Detail Data presentation and CRUD Operations. Detail records in an Editable Popup. ADF 11g t.co/H8uudR0Y JDeveloper JDeveloper & ADF Entity Attribute Validation Rule (Business Rule) based on Master View Object Attribute Example ADF 11g t.co/1agxEQcZ oracletechnet Justin Kestelyn Webcast: Oracle WebLogic Server 12c Launch/Developer Deep-Dive (Dec. 1) t.co/OVBdGKzC JDeveloper JDeveloper & ADF How to render different node icons for different tree levels dlvr.it/wY2jL JDeveloper JDeveloper & ADF Query Component with ‘dynamic’ view criteria dlvr.it/wXlF1 JDeveloper JDeveloper & ADF How to play Flash .swf file in Oracle ADF application t.co/zaSONWAH Devoxx Devoxx Duke at the #Devoxx 2011 Noxx Party! pic.twitter.com/bVJWyu1Z brhubart Bob Rhubart Adam Leftik: JavaEE adoption continues to increase, reaching 40+ million downloads this year. #qconsf11 JDeveloper JDeveloper & ADF Free #ODTUG Seminar – #ADF Task Flows for Beginners – sign up today. www3.gotomeeting.com/register/13372… java Java New Project: OpenJFX j.mp/tI4k3s #javafx #openjdk #devoxx << JavaFX is open source! /via frankmunz Frank Munz WebLogic 12c launch event Dec 1st. t.co/jQKinBqN brhubart Bob Rhubart Spring to Java EE Migration | David Heffelfinger feedly.com/k/td8ccG odtug ODTUG Mark your calendars and register for our upcoming webinars: bit.ly/dWKG1C ADF Task Flows & Measuring Scalability & Performance w/TCP myfear Markus Eisele Anybody willing to take this question? Using #JavaMail with #Weblogic Server bit.ly/stJOET AMIS_Services AMIS Services 20-22 december #training #Oracle JHeadstart #11g, productief ontwikkelen met ADF. Schrijf je in op: amis.nl/trainingen/ora… AdamBien Adam Bien Stress Testing Java EE 6 Applications – Free Article In Free Java Magazine: In the November / December 2011 issu… bit.ly/vmzKkc java Java New Tech Article: Spring to #JavaEE Migration t.co/0EvdHNxb OracleBlogs OracleBlogs WebLogic Java record SPARC T4-4 Servers Set World Record on SPECjEnterprise2010 t.co/Eu1b6ZE0 OracleBlogs OracleBlogs What Is JavaFX? ow.ly/1frb6I OTNArchBeat OTNArchBeat The openJDK Windows Binary Download | Adam Bien ow.ly/7fRiG wlscommunity WebLogic Community WebLogic – Java record – SPARC T4-4 Servers Set World Record on SPECjEnterprise2010 glassfish GlassFish "youtube.com/java" blogs.oracle.com/theaquarium/en… OTNArchBeat OTNArchBeat Beta Testing Concludes: 1Z1-102 – "Oracle WebLogic Server 11g: System Administration I" (Oracle Certification) ow.ly/7fJCl wlscommunity WebLogic Community A deep dive in Oracle WebLogic! @ Contribute – November 29th, 2011 Kontich Belgium wp.me/p1LMIb-4u glassfish GlassFish Gartner’s Latest Enterprise Application Server Magic Quadrant – Oracle’s leadership t.co/aYDqipD8 OpenJDK OpenJDK Terrence Barr – Open sourcing of JavaFX: OpenJFX Project proposed – bit.ly/uKVnEl OpenJDK OpenJDK Maurizio Cimadamore – Testing overload resolution: bit.ly/vgXAbQ java Java Java User Groups Roundup, November 2011 : t.co/hea6vVnk /via @robilad << in German JavaSpotlight The Java Spotlight Java Spotlight Episode 54: Stuart Marks on the Coinification of JDK7 goo.gl/fb/3UXoM OTNArchBeat OTNArchBeat Article Series: Migrating Spring to Java EE 6 | Arun Gupta bit.ly/twUJtz glassfish GlassFish New Java EE 6 Hands-On lab, Devoxx-approved! bit.ly/vup5uE java Java Brian Goetz’s enthusiasm for Java is palpable! #devoxx interview adf_emg ADF EMG "ADF testing with a mock framework" – what is a mock framework? Visit the forum and see: groups.google.com/forum/#!topic/… java Java Taping a bunch of interviews today with Java experts at #devoxx. View on Parleys.com tomorrow. glassfish GlassFish New screencast to configure and run a cross-machine cluster using GlassFish 3.1.1 in < 7 mins faissalb.blogspot.com/2011/11/glassf… (via @bfaissal) glassfish GlassFish Oracle Contributor Agreements – New Home! bit.ly/tD2eLo OTNArchBeat OTNArchBeat Java Magazine – by and for the Java Community- inaugural issue bit.ly/tTv8UD OTNArchBeat OTNArchBeat The Heroes of Java: Michael Hüttermann | @MyFear bit.ly/rYYOFe javafx4you javafx4you Development with #JavaFX on #Linux j.mp/uOpe69 #not_for_the_faint_of_heart java Java Contribute Technical Questions for Java Experts at #devoxx bit.ly/up2cN0 netbeans NetBeans Team A simple REST service using #NetBeans 7, #Java Servlet, and #JAXB: t.co/pKkufsD8 AdamBien Adam Bien The most beautiful, and portable slide of the whole #jaxcon for "Die Hard Java EE 6"session checked-in: kenai.com/projects/javae… jaxlondon JAX London Mark Little’s (@nmcl) excellent keynote from #jaxlondon ‘Middleware Everywhere…’ is available in full – t.co/8vBmtDJ1 AdamBien Adam Bien Calculator sample from "Die Hard Java EE 6" #jaxcon session checked-in: t.co/0UqaULfg OTNArchBeat OTNArchBeat ADF Faces – a logic bomb in the order of bean instantiations | @ChrisCMuir bit.ly/vjqRaZ OracleBlogs OracleBlogs ODI 11g y JMS Queue de Weblogic ow.ly/1fzfQJ frankmunz Frank Munz Which WebLogic book do you recommend? Review of S. Alapati’s WebLogic 11g Administration Handbook. bit.ly/rP0RtW JDeveloper JDeveloper & ADF PageFlowScope with Unbounded Task Flows: the magic sauce for multi-browser-tab support in JDeveloper ADF applications dlvr.it/vNFgn OracleBlogs OracleBlogs 3 New ADF Insider Essential training videos published. ow.ly/1fz94q OracleBlogs OracleBlogs Weblogic Server 11gR1 PS2: Administration Essentials book and eBook t.co/ykzwIaqs OracleBlogs OracleBlogs Specialized Partners Only! New Service to Promote Your Events t.co/qTgyEpY4 wlscommunity WebLogic Community Oracle Weblogic Server 11gR1 PS2: Administration Essentials book and eBook andrejusb Andrejus Baranovskis Andrejus Baranovskis’s Blog: Stress Testing Oracle ADF BC Applications – Intern… andrejusb.blogspot.com/2011/11/stress… OracleBlogs OracleBlogs Frank Nimphius presenting a full day of Oracle ADF in Switzerland ow.ly/1fxU78 java Java #JavaEE and #GlassFish: #JavaOne11 Slides, Demos, Replays, Hands-on Labs t.co/tLM0ehrD OracleBlogs OracleBlogs weblogic.security.SecurityInitializationException: Authentication for user weblogic denied ow.ly/1fxmiu glassfish GlassFish The Last Migration – GlassFish Wiki : t.co/Dc5FT1SJ OTNArchBeat OTNArchBeat A Successful Year of @MiddlewareMagic t.co/amcGGTTk OracleWebLogic Oracle WebLogic Unbeatable Performance for your Cloud Applications with Exalogic, #OracleCoherence and #WebLogic. ow.ly/7lYKm OTNArchBeat OTNArchBeat Stress Testing Oracle ADF BC Applications – Passivation and Activation | @AndrejusB bit.ly/sASssL OTNArchBeat OTNArchBeat Review: "Oracle Weblogic Server 11gR1 PS2: Administration Essentials" by Michel Schildmeijer | @MyFear t.co/ll6ra0J9 OTNArchBeat OTNArchBeat GlassFish 3.1.2 themes and features | The Aquarium bit.ly/vVqr9r Andre_van_Dalen Andre van Dalen Masterclass: Advanced Oracle ADF 11g lnkd.in/M_45Pi AdamBien Adam Bien The "lunch" edition of RentACar is pushed into: kenai.com/projects/javae… #wjax AdamBien Adam Bien In munich, room munich at #wjax. Welcome to #javaee workshop. Gather your questions. 15 minutes to go lucasjellema Lucas Jellema Review by Markus of Michel’s book: t.co/41U9wvOb In short: valuable for novice WLS users, maybe not so much for die-hard WLS admin. biemond Edwin Biemond “@myfear: [blog] #Review: "#Weblogic Server 11gR1 PS2: Administration Essentials" t.co/LsODcb3e” got the same conclusion on amazon glassfish GlassFish Practical advice for deploying Lift apps to GlassFish: bit.ly/t3KUml glassfish GlassFish The unbearable lightness of GlassFish t.co/v9307SEJ javafx4you javafx4you Building Java EE applications in JavaFX: JavaFX 2.0, FXML and Spring j.mp/tiMDUh andrejusb Andrejus Baranovskis Andrejus Baranovskis’s Blog: Stress Testing Oracle ADF BC Applications – Passiv… andrejusb.blogspot.com/2011/11/stress… wlscommunity WebLogic Community “@AMIS_Services: Follow @amis_services To Win a copy of SOA Suite 11g Handbook by @lucasjellema dld.bz/axD22 pls RT” excellent book! glassfish GlassFish GlassFish 3.1.2 themes and features bit.ly/uEc6uZ biemond Edwin Biemond Weblogic pre-sales exam was hard, you really need to know the versions , upgrade path and have a score above 80% monkchips James Governor The Rise and Fall and Rise of Java. JAX 2011 london keynote. how big data and the web are floating the boat. slidesha.re/u3Kzlo glassfish GlassFish Tab Sweep – Jersey, Hudson, GlassFish Hosting, GC’s compared, Spring to JavaEE, Modularity, … bit.ly/u9Cc30 oracletechnet Justin Kestelyn Oracle Tuxedo: A renewed acquaintance t.co/gp0mmf20 OTNArchBeat OTNArchBeat Oracle Enterprise Pack for Eclipse, OEPE 11.1.1.8 bit.ly/tC3eKp OracleBlogs OracleBlogs NetBeans HTML Editor and Groovy Editor in a Multiview Component (Part 2) ow.ly/1ftCeI myfear Markus Eisele [blog] #Oracle 2008 – 2011 in Gartners Magic Quadrant for Enterprise Application Servers t.co/2Bs1vgMZ myfear Markus Eisele [blog] #EclipseCon Europe – Java 7 in the Enterprise goo.gl/fb/r80df #ece2011 #java7 javafx4you javafx4you JavaFX 2.0 for Mac build b07 (developer preview) is available for download j.mp/vSwmBP Enjoy! #JavaFX #Mac OracleBlogs OracleBlogs A deep dive in Oracle WebLogic! @ Contribute November 29th, 2011 Kontich Belgium ow.ly/1fsEZs arungupta Arun Gupta #JavaEE7 slides from #jaxlondon and #jfall11 now available: slidesha.re/sh4iFq AdamBien Adam Bien Just checked-in the results of the #jaxlondon community night (somehow beer related): kenai.com/projects/javae… glassfish GlassFish GlassFish Podcast Episode #080 – User Stories, Part 3: Adam Bien and Sean Comerford (ESPN) blogs.oracle.com/glassfishpodca… glassfish GlassFish Story: t.co/jQPqihJb using GlassFish blogs.oracle.com/stories/entry/… "3000+ requests/sec" and more enterprisejava Java EE Mentions New blog post WebLogic deployment status checks for CI wp.me/pOOSs-F #weblogic #continuousintegration /vi… bit.ly/uZz0fk The become a member in the WebLogic Partner Community please first login at http://partner.oracle.com and then visit: http://www.oracle.com/partners/goto/wls-emea Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: twitter,WebLogic,WebLogic Community,OPN,Oracle,Jürgen Kress

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  • Another Marketing Conference, part one – the best morning sessions.

    - by Roger Hart
    Yesterday I went to Another Marketing Conference. I honestly can’t tell if the title is just tipping over into smug, but in the balance of things that doesn’t matter, because it was a good conference. There was an enjoyable blend of theoretical and practical, and enough inter-disciplinary spread to keep my inner dilettante grinning from ear to ear. Sure, there was a bumpy bit in the middle, with two back-to-back sales pitches and a rather thin overview of the state of the web. But the signal:noise ratio at AMC2012 was impressively high. Here’s the first part of my write-up of the sessions. It’s a bit of a mammoth. It’s also a bit of a mash-up of what was said and what I thought about it. I’ll add links to the videos and slides from the sessions as they become available. Although it was in the morning session, I’ve not included Vanessa Northam’s session on the power of internal comms to build brand ambassadors. It’ll be in the next roundup, as this is already pushing 2.5k words. First, the important stuff. I was keeping a tally, and nobody said “synergy” or “leverage”. I did, however, hear the term “marketeers” six times. Shame on you – you know who you are. 1 – Branding in a post-digital world, Graham Hales This initially looked like being a sales presentation for Interbrand, but Graham pulled it out of the bag a few minutes in. He introduced a model for brand management that was essentially Plan >> Do >> Check >> Act, with Do and Check rolled up together, and went on to stress that this looks like on overall business management model for a reason. Brand has to be part of your overall business strategy and metrics if you’re going to care about it at all. This was the first iteration of what proved to be one of the event’s emergent themes: do it throughout the stack or don’t bother. Graham went on to remind us that brands, in so far as they are owned at all, are owned by and co-created with our customers. Advertising can offer a message to customers, but they provide the expression of a brand. This was a preface to talking about an increasingly chaotic marketplace, with increasingly hard-to-manage purchase processes. Services like Amazon reviews and TripAdvisor (four presenters would make this point) saturate customers with information, and give them a kind of vigilante power to comment on and define brands. Consequentially, they experience a number of “moments of deflection” in our sales funnels. Our control is lessened, and failure to engage can negatively-impact buying decisions increasingly poorly. The clearest example given was the failure of NatWest’s “caring bank” campaign, where staff in branches, customer support, and online presences didn’t align. A discontinuity of experience basically made the campaign worthless, and disgruntled customers talked about it loudly on social media. This in turn presented an opportunity to engage and show caring, but that wasn’t taken. What I took away was that brand (co)creation is ongoing and needs monitoring and metrics. But reciprocally, given you get what you measure, strategy and metrics must include brand if any kind of branding is to work at all. Campaigns and messages must permeate product and service design. What that doesn’t mean (and Graham didn’t say it did) is putting Marketing at the top of the pyramid, and having them bawl demands at Product Management, Support, and Development like an entitled toddler. It’s going to have to be collaborative, and session 6 on internal comms handled this really well. The main thing missing here was substantiating data, and the main question I found myself chewing on was: if we’re building brands collaboratively and in the open, what about the cultural politics of trolling? 2 – Challenging our core beliefs about human behaviour, Mark Earls This was definitely the best show of the day. It was also some of the best content. Mark talked us through nudging, behavioural economics, and some key misconceptions around decision making. Basically, people aren’t rational, they’re petty, reactive, emotional sacks of meat, and they’ll go where they’re led. Comforting stuff. Examples given were the spread of the London Riots and the “discovery” of the mountains of Kong, and the popularity of Susan Boyle, which, in turn made me think about Per Mollerup’s concept of “social wayshowing”. Mark boiled his thoughts down into four key points which I completely failed to write down word for word: People do, then think – Changing minds to change behaviour doesn’t work. Post-rationalization rules the day. See also: mere exposure effects. Spock < Kirk - Emotional/intuitive comes first, then we rationalize impulses. The non-thinking, emotive, reactive processes run much faster than the deliberative ones. People are not really rational decision makers, so  intervening with information may not be appropriate. Maximisers or satisficers? – Related to the last point. People do not consistently, rationally, maximise. When faced with an abundance of choice, they prefer to satisfice than evaluate, and will often follow social leads rather than think. Things tend to converge – Behaviour trends to a consensus normal. When faced with choices people overwhelmingly just do what they see others doing. Humans are extraordinarily good at mirroring behaviours and receiving influence. People “outsource the cognitive load” of choices to the crowd. Mark’s headline quote was probably “the real influence happens at the table next to you”. Reference examples, word of mouth, and social influence are tremendously important, and so talking about product experiences may be more important than talking about products. This reminded me of Kathy Sierra’s “creating bad-ass users” concept of designing to make people more awesome rather than products they like. If we can expose user-awesome, and make sharing easy, we can normalise the behaviours we want. If we normalize the behaviours we want, people should make and post-rationalize the buying decisions we want.  Where we need to be: “A bigger boy made me do it” Where we are: “a wizard did it and ran away” However, it’s worth bearing in mind that some purchasing decisions are personal and informed rather than social and reactive. There’s a quadrant diagram, in fact. What was really interesting, though, towards the end of the talk, was some advice for working out how social your products might be. The standard technology adoption lifecycle graph is essentially about social product diffusion. So this idea isn’t really new. Geoffrey Moore’s “chasm” idea may not strictly apply. However, his concepts of beachheads and reference segments are exactly what is required to normalize and thus enable purchase decisions (behaviour change). The final thing is that in only very few categories does a better product actually affect purchase decision. Where the choice is personal and informed, this is true. But where it’s personal and impulsive, or in any way social, “better” is trumped by popularity, endorsement, or “point of sale salience”. UX, UCD, and e-commerce know this to be true. A better (and easier) experience will always beat “more features”. Easy to use, and easy to observe being used will beat “what the user says they want”. This made me think about the astounding stickiness of rational fallacies, “common sense” and the pathological willful simplifications of the media. Rational fallacies seem like they’re basically the heuristics we use for post-rationalization. If I were profoundly grimy and cynical, I’d suggest deploying a boat-load in our messaging, to see if they’re really as sticky and appealing as they look. 4 – Changing behaviour through communication, Stephen Donajgrodzki This was a fantastic follow up to Mark’s session. Stephen basically talked us through some tactics used in public information/health comms that implement the kind of behavioural theory Mark introduced. The session was largely about how to get people to do (good) things they’re predisposed not to do, and how communication can (and can’t) make positive interventions. A couple of things stood out, in particular “implementation intentions” and how they can be linked to goals. For example, in order to get people to check and test their smoke alarms (a goal intention, rarely actualized  an information campaign will attempt to link this activity to the clocks going back or forward (a strong implementation intention, well-actualized). The talk reinforced the idea that making behaviour changes easy and visible normalizes them and makes them more likely to succeed. To do this, they have to be embodied throughout a product and service cycle. Experiential disconnects undermine the normalization. So campaigns, products, and customer interactions must be aligned. This is underscored by the second section of the presentation, which talked about interventions and pre-conditions for change. Taking the examples of drug addiction and stopping smoking, Stephen showed us a framework for attempting (and succeeding or failing in) behaviour change. He noted that when the change is something people fundamentally want to do, and that is easy, this gets a to simpler. Coordinated, easily-observed environmental pressures create preconditions for change and build motivation. (price, pub smoking ban, ad campaigns, friend quitting, declining social acceptability) A triggering even leads to a change attempt. (getting a cold and panicking about how bad the cough is) Interventions can be made to enable an attempt (NHS services, public information, nicotine patches) If it succeeds – yay. If it fails, there’s strong negative enforcement. Triggering events seem largely personal, but messaging can intervene in the creation of preconditions and in supporting decisions. Stephen talked more about systems of thinking and “bounded rationality”. The idea being that to enable change you need to break through “automatic” thinking into “reflective” thinking. Disruption and emotion are great tools for this, but that is only the start of the process. It occurs to me that a great deal of market research is focused on determining triggers rather than analysing necessary preconditions. Although they are presumably related. The final section talked about setting goals. Marketing goals are often seen as deriving directly from business goals. However, marketing may be unable to deliver on these directly where decision and behaviour-change processes are involved. In those cases, marketing and communication goals should be to create preconditions. They should also consider priming and norms. Content marketing and brand awareness are good first steps here, as brands can be heuristics in decision making for choice-saturated consumers, or those seeking education. 5 – The power of engaged communities and how to build them, Harriet Minter (the Guardian) The meat of this was that you need to let communities define and establish themselves, and be quick to react to their needs. Harriet had been in charge of building the Guardian’s community sites, and learned a lot about how they come together, stabilize  grow, and react. Crucially, they can’t be about sales or push messaging. A community is not just an audience. It’s essential to start with what this particular segment or tribe are interested in, then what they want to hear. Eventually you can consider – in light of this – what they might want to buy, but you can’t start with the product. A community won’t cohere around one you’re pushing. Her tips for community building were (again, sorry, not verbatim): Set goals Have some targets. Community building sounds vague and fluffy, but you can have (and adjust) concrete goals. Think like a start-up This is the “lean” stuff. Try things, fail quickly, respond. Don’t restrict platforms Let the audience choose them, and be aware of their differences. For example, LinkedIn is very different to Twitter. Track your stats Related to the first point. Keeping an eye on the numbers lets you respond. They should be qualified, however. If you want a community of enterprise decision makers, headcount alone may be a bad metric – have you got CIOs, or just people who want to get jobs by mingling with CIOs? Build brand advocates Do things to involve people and make them awesome, and they’ll cheer-lead for you. The last part really got my attention. Little bits of drive-by kindness go a long way. But more than that, genuinely helping people turns them into powerful advocates. Harriet gave an example of the Guardian engaging with an aspiring journalist on its Q&A forums. Through a series of serendipitous encounters he became a BBC producer, and now enthusiastically speaks up for the Guardian community sites. Cultivating many small, authentic, influential voices may have a better pay-off than schmoozing the big guys. This could be particularly important in the context of Mark and Stephen’s models of social, endorsement-led, and example-led decision making. There’s a lot here I haven’t covered, and it may be worth some follow-up on community building. Thoughts I was quite sceptical of nudge theory and behavioural economics. First off it sounds too good to be true, and second it sounds too sinister to permit. But I haven’t done the background reading. So I’m going to, and if it seems to hold real water, and if it’s possible to do it ethically (Stephen’s presentations suggests it may be) then it’s probably worth exploring. The message seemed to be: change what people do, and they’ll work out why afterwards. Moreover, the people around them will do it too. Make the things you want them to do extraordinarily easy and very, very visible. Normalize and support the decisions you want them to make, and they’ll make them. In practice this means not talking about the thing, but showing the user-awesome. Glib? Perhaps. But it feels worth considering. Also, if I ever run a marketing conference, I’m going to ban speakers from using examples from Apple. Quite apart from not being consistently generalizable, it’s becoming an irritating cliché.

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