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  • Welcome to the Apps Strategy Blog

    - by [email protected]
    Over the coming days and weeks we will be blogging here about all things related to Oracle Applications Strategy. First and foremost, what's happening at OpenWorld in Applications, news about new applications releases, applications events and applications customer success stories. Our goal is to give you information to get the most out of your Oracle Applications.

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  • Oracle Turkey Applications Strategy Update Event

    - by [email protected]
    By [email protected] on April 12, 2010 10:42 PM Oracle Turkey recently gathered a wide range of customers and associates for an Oracle Applications Strategy update event in Istanbul, as part of the worldwide Global Applications Smart Strategies Tour. The program discussed new technologies and with real-world examples, presented strategies for leveraging technology to succeed in today's challenging business environment.

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  • Effective Link Building As an Online Marketing Strategy

    Link building is a very effective online marketing strategy for increasing search engine rankings but only if done correctly. Consideration needs to be given to the type links you develop for your site being search engines favor particular link characteristics. Discover the 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.

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  • SEO - A Game of Numbers and Strategy

    Traditional marketing strategy would capitalize on the usual television commercial, banner ads, holding a social event to promote your new product, print ads and more. However, these portfolios might be missing one vital ingredient: the internet. Over one billion people have the access to internet.

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  • Every Linking Strategy Starts with Great Content

    Having great content is at the core of every effective linking strategy. In order to develop back links you absolutely must give other sites a reason to link to you in the first place. Having some ty... [Author: TJ Philpott - Web Design and Development - May 20, 2010]

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  • Advanced SEO Strategy Guaranteed to Boost Your SEO

    One of the main factors for optimising your website for page 1 on Google is to get incoming links from other web pages, and to boost the effectiveness of those links there are a few things to consider, including the relevance of the page where your link is coming from, plus the link itself needs to be relevant to the keywords that you are targeting on Google. Here's one strategy you can use for getting great incoming links to help you achieve higher Google rankings.

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  • Search Engine Optimization Strategy - The Easiest Advertising Method

    Use my Search Engine Optimization Strategy and stop spending hundreds or even thousands of dollars trying to advertise your website. You may know or not know that advertising on internet really may cost you that kind of money, but I really want to show you that always there is a better way to advertise on the web, actually there is a FREE way to do it.

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  • Oracle Applications Strategy

    John Wookey, Senior Vice President, Oracle Applications Development at Oracle, speaks to Fred about how Oracle's application strategy brings the most value to our customers and benefits of next generation applications.

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  • SEO is the Best Internet Marketing Strategy

    An affiliate marketing strategy that has been done by many people and has been truly successful is to implement SEO (Search Engine Optimization). A strategic internet marketing step that will make your sale visited by a lot of customers!

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  • Designing rules to fight smallpox in Civ-style TBS games

    - by Williham Totland
    TL;DR: How do you design a ruleset for a Civ-style TBS game that prevents city smallpox from being a profitable or viable strategy? Long version: Civ-style games are pretty great. Bringing a civilization from cradle to grave is a great endeavor, and practicing diplomacy with hard-line human players is fun and challenging. In theory. In practice, however, many of these games has, especially in multiplayer, exactly one viable strategy: City smallpox, a.k.a. infinite city spread, a.k.a. covering all available space with 1-citizen cities, packed as tight as they will go. I suppose this could count as emergent gameplay, but still; it could hardly be considered to be in the spirit of the class of game. The Civilization series, of course, is stuck in their more or less fixed rule sets, established with Civilization. Yes, there have been major changes in some respects, but the rules pertaining to city building and maintenance have stayed pretty similar. So the question, then: If you build a ruleset for a TBS from the ground up; what rules should be in place to prevent Infinite City Sprawl from being a viable strategy? Or should ICS be a viable strategy?

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  • Find optimal strategy and AI for the game 'Proximity'?

    - by smci
    'Proximity' is a strategy game of territorial domination similar to Othello, Go and Risk. Two players, uses a 10x12 hex grid. Game invented by Brian Cable in 2007. Seems to be a worthy game for discussing a) optimal algorithm then b) how to build an AI. Strategies are going to be probabilistic or heuristic-based, due to the randomness factor, and the insane branching factor (20^120). So it will be kind of hard to compare objectively. A compute time limit of 5s per turn seems reasonable. Game: Flash version here and many copies elsewhere on the web Rules: here Object: to have control of the most armies after all tiles have been placed. Each turn you received a randomly numbered tile (value between 1 and 20 armies) to place on any vacant board space. If this tile is adjacent to any ally tiles, it will strengthen each tile's defenses +1 (up to a max value of 20). If it is adjacent to any enemy tiles, it will take control over them if its number is higher than the number on the enemy tile. Thoughts on strategy: Here are some initial thoughts; setting the computer AI to Expert will probably teach a lot: minimizing your perimeter seems to be a good strategy, to prevent flips and minimize worst-case damage like in Go, leaving holes inside your formation is lethal, only more so with the hex grid because you can lose armies on up to 6 squares in one move low-numbered tiles are a liability, so place them away from your main territory, near the board edges and scattered. You can also use low-numbered tiles to plug holes in your formation, or make small gains along the perimeter which the opponent will not tend to bother attacking. a triangle formation of three pieces is strong since they mutually reinforce, and also reduce the perimeter Each tile can be flipped at most 6 times, i.e. when its neighbor tiles are occupied. Control of a formation can flow back and forth. Sometimes you lose part of a formation and plug any holes to render that part of the board 'dead' and lock in your territory/ prevent further losses. Low-numbered tiles are obvious-but-low-valued liabilities, but high-numbered tiles can be bigger liabilities if they get flipped (which is harder). One lucky play with a 20-army tile can cause a swing of 200 (from +100 to -100 armies). So tile placement will have both offensive and defensive considerations. Comment 1,2,4 seem to resemble a minimax strategy where we minimize the maximum expected possible loss (modified by some probabilistic consideration of the value ß the opponent can get from 1..20 i.e. a structure which can only be flipped by a ß=20 tile is 'nearly impregnable'.) I'm not clear what the implications of comments 3,5,6 are for optimal strategy. Interested in comments from Go, Chess or Othello players. (The sequel ProximityHD for XBox Live, allows 4-player -cooperative or -competitive local multiplayer increases the branching factor since you now have 5 tiles in your hand at any given time, of which you can only play one. Reinforcement of ally tiles is increased to +2 per ally.)

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  • Find optimal/good-enough strategy and AI for the game 'Proximity'?

    - by smci
    'Proximity' is a strategy game of territorial domination similar to Othello, Go and Risk. Two players, uses a 10x12 hex grid. Game invented by Brian Cable in 2007. Seems to be a worthy game for discussing a) optimal algorithm then b) how to build an AI. Strategies are going to be probabilistic or heuristic-based, due to the randomness factor, and the insane branching factor (20^120). So it will be kind of hard to compare objectively. A compute time limit of 5s per turn seems reasonable. Game: Flash version here and many copies elsewhere on the web Rules: here Object: to have control of the most armies after all tiles have been placed. Each turn you received a randomly numbered tile (value between 1 and 20 armies) to place on any vacant board space. If this tile is adjacent to any ally tiles, it will strengthen each tile's defenses +1 (up to a max value of 20). If it is adjacent to any enemy tiles, it will take control over them if its number is higher than the number on the enemy tile. Thoughts on strategy: Here are some initial thoughts; setting the computer AI to Expert will probably teach a lot: minimizing your perimeter seems to be a good strategy, to prevent flips and minimize worst-case damage like in Go, leaving holes inside your formation is lethal, only more so with the hex grid because you can lose armies on up to 6 squares in one move low-numbered tiles are a liability, so place them away from your main territory, near the board edges and scattered. You can also use low-numbered tiles to plug holes in your formation, or make small gains along the perimeter which the opponent will not tend to bother attacking. a triangle formation of three pieces is strong since they mutually reinforce, and also reduce the perimeter Each tile can be flipped at most 6 times, i.e. when its neighbor tiles are occupied. Control of a formation can flow back and forth. Sometimes you lose part of a formation and plug any holes to render that part of the board 'dead' and lock in your territory/ prevent further losses. Low-numbered tiles are obvious-but-low-valued liabilities, but high-numbered tiles can be bigger liabilities if they get flipped (which is harder). One lucky play with a 20-army tile can cause a swing of 200 (from +100 to -100 armies). So tile placement will have both offensive and defensive considerations. Comment 1,2,4 seem to resemble a minimax strategy where we minimize the maximum expected possible loss (modified by some probabilistic consideration of the value ß the opponent can get from 1..20 i.e. a structure which can only be flipped by a ß=20 tile is 'nearly impregnable'.) I'm not clear what the implications of comments 3,5,6 are for optimal strategy. Interested in comments from Go, Chess or Othello players. (The sequel ProximityHD for XBox Live, allows 4-player -cooperative or -competitive local multiplayer increases the branching factor since you now have 5 tiles in your hand at any given time, of which you can only play one. Reinforcement of ally tiles is increased to +2 per ally.)

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  • Oracle Executive Strategy Brief: Enterprise-Grade Cloud Applications

    - by B Shashikumar
    Cloud Computing has clearly evolved into one of the dominant secular trends in the industry. Organizations are looking to the cloud to change how they buy and consume IT. And its no longer about just lower up-front costs. The cloud promises to deliver greater agility and free up resources to focus on innovation versus running and maintaining systems. But are organizations actually realizing these benefits? The full promise of cloud is not being realized by customers who entrust their business to multiple niche cloud providers. While almost 9 out of 10 companies  expect more IT agility with cloud, only 47% are actually getting it (Source: 2011 State of Cloud Survey by Symantec). These niche cloud customers have also seen the promises of lower costs, efficiency gains, improved security, and compliance go unfulfilled. Having one cloud provider for customer relationship management (CRM) and another for human capital management (HCM), and then trying to glue these proprietary systems together while integrating to a back-office financial system can add to complexity and long-term costs. Completing a business process or generating an integrated report is cumbersome, and leverages incomplete data. Why can’t niche cloud providers deliver on the full promise of cloud? It’s simple: you still need to complete business processes. You still need reporting that enables you to take action using data from multiple systems. You still have to comply with SOX and other industry regulations. These requirements don’t go away just because you deploy in the cloud. Delivering lower up-front costs by enabling customers to buy software as a service (SaaS) is the easy part. To get real value that lasts longer than your quarterly report, it’s important to realize the benefits of cloud without compromising on functionality and while having the right level of control and flexibility. This is the true promise of cloud. Oracle’s cloud strategy centers around delivering the benefits of cloud—without compromise. We uniquely empower our customers with complete solutions and choice. From the richest functionality to integrated reporting and great user experience. It’s all available in the cloud. And it works not just with other Oracle cloud applications, but with your existing Oracle and third-party systems as well. This helps protect your current investments and extend their value as you journey to the cloud. We’ve made the necessary investments not only in our applications but also in the underlying technology that makes it all run—from the platform down to the hardware and operating system. We make it all. And we’ve engineered it to work together and be highly optimized for our customers, in the cloud. With Oracle enterprise-grade cloud applications, you get the benefits of cloud plus more power, more choice, and more confidence. Read more about how you can realize the true advantage of Cloud with Oracle Enterprise-grade Cloud applications in the Oracle Executive Strategy Brief here.  You can also attend an Oracle Cloud Conference event at a city near you. Register here. 

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  • Mark Hurd and Balaji Yelamanchili present Oracle’s Business Analytics Strategy

    - by Mike.Hallett(at)Oracle-BI&EPM
    Join Mark Hurd and Balaji Yelamanchili as they unveil the latest advances in Oracle’s strategy for placing analytics into the hands of every decision-makers—so that they can see more, think smarter, and act faster. Wednesday, April 4, 2012   at 1.0 pm UK BST / 2.0 pm CET Register HERE today for this online event Agenda Keynote: Oracle’s Business Analytics StrategyMark Hurd, President, Oracle, and Balaji Yelamanchili, Senior Vice President, Analytics and Performance Management, Oracle Plus Breakout Sessions: Achieving Predictable Performance with Oracle Hyperion Enterprise Performance Managemen Explore All Relevant Data—Introducing Oracle Endeca Information Discovery Run Your Business Faster and Smarter with Oracle Business Intelligence Applications on Oracle Exalytics In-Memory Machine Analyzing and Deciding with Big Data

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  • Juniper Strategy, LLC is hiring SharePoint Developers&hellip;

    - by Mark Rackley
    Isn’t everybody these days? It seems as though there are definitely more jobs than qualified devs these days, but yes, we are looking for a few good devs to help round out our burgeoning SharePoint team. Juniper Strategy is located in the DC area, however we will consider remote devs for the right fit. This is your chance to get in on the ground floor of a bright company that truly “gets it” when it comes to SharePoint, Project Management, and Information Assurance. We need like-minded people who “get it”, enjoy it, and who are looking for more than just a job. We have government and commercial opportunities as well as our own internal product that has a bright future of its own. Our immediate needs are for SharePoint .NET developers, but feel free to submit your resume for us to keep on file as it looks as though we’ll need several people in the coming months. Please email us your resume and salary requirements to [email protected] Below are our official job postings. Thanks for stopping by, we look forward to  hearing from you. Senior SharePoint .NET Developer Senior developer will focus on design and coding of custom, end-to-end business process solutions within the SharePoint framework. Senior developer with the ability to serve as a senior developer/mentor and manage day-to-day development tasks. Work with business consultants and clients to gather requirements to prepare business functional specifications. Analyze and recommend technical/development alternative paths based on business functional specifications. For selected development path, prepare technical specification and build the solution. Assist project manager with defining development task schedule and level-of-effort. Lead technical solution deployment. Job Requirements Minimum of 7 years experience in agile development, with at least 3 years of SharePoint-related development experience (SPS, SharePoint 2007/2010, WSS2-4). Thorough understanding of and demonstrated experience in development under the SharePoint Object Model, with focus on the WSS 3.0 foundation (MOSS 2007 Standard/Enterprise, Project Server 2007). Experience with using multiple data sources/repositories for database CRUD activities, including relational databases, SAP, Oracle e-Business. Experience with designing and deploying performance-based solutions in SharePoint for business processes that involve a very large number of records. Experience designing dynamic dashboards and mashups with data from multiple sources (internal to SharePoint as well as from external sources). Experience designing custom forms to facilitate user data entry, both with and without leveraging Forms Services. Experience building custom web part solutions. Experience with designing custom solutions for processing underlying business logic requirements including, but not limited to, SQL stored procedures, C#/ASP.Net workflows/event handlers (including timer jobs) to support multi-tiered decision trees and associated computations. Ability to create complex solution packages for deployment (e.g., feature-stapled site definitions). Must have impeccable communication skills, both written and verbal. Seeking a "tinkerer"; proactive with a thirst for knowledge (and a sense of humor). A US Citizen is required, and need to be able to pass NAC/E-Verify. An active Secret clearance is preferred. Applicants must pass a skills assessment test. MCP/MCTS or comparable certification preferred. Salary & Travel Negotiable SharePoint Project Lead Define project task schedule, work breakdown structure and level-of-effort. Serve as principal liaison to the customer to manage deliverables and expectations. Day-to-day project and team management, including preparation and maintenance of project plans, budgets, and status reports. Prepare technical briefings and presentation decks, provide briefs to C-level stakeholders. Work with business consultants and clients to gather requirements to prepare business functional specifications. Analyze and recommend technical/development alternative paths based on business functional specifications. The SharePoint Project Lead will be working with SharePoint architects and system owners to perform requirements/gap analysis and develop the underlying functional specifications. Once we have functional specifications as close to "final" as possible, the Project Lead will be responsible for preparation of the associated technical specification/development blueprint, along with assistance in preparing IV&V/test plan materials with support from other team members. This person will also be responsible for day-to-day management of "developers", but is also expected to engage in development directly as needed.  Job Requirements Minimum 8 years of technology project management across the software development life-cycle, with a minimum of 3 years of project management relating specifically to SharePoint (SPS 2003, SharePoint2007/2010) and/or Project Server. Thorough understanding of and demonstrated experience in development under the SharePoint Object Model, with focus on the WSS 3.0 foundation (MOSS 2007 Standard/Enterprise, Project Server 2007). Ability to interact and collaborate effectively with team members and stakeholders of different skill sets, personalities and needs. General "development" skill set required is a fundamental understanding of MOSS 2007 Enterprise, SP1/SP2, from the top-level of skinning to the core of the SharePoint object model. Impeccable communication skills, both written and verbal, and a sense of humor are required. The projects will require being at a client site at least 50% of the time in Washington DC (NW DC) and Maryland (near Suitland). A US Citizen is required, and need to be able to pass NAC/E-Verify. An active Secret clearance is preferred. PMP certification, PgMP preferred. Salary & Travel Negotiable

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  • Mark Hurd on Oracle's Strategy to Be the Best

    - by Tuula Fai
    Mark Hurd, President of Oracle, energized a packed audience this Monday morning at OpenWorld with his keynote outlining Oracle’s four-pillar strategy: Be the leader at every level of the technology stack—applications, middleware, database, operating system, virtual machine, servers, and storage Vertically integrate these levels into differentiated solutions Offer Fusion, the next generation of applications, which are modular and can run in the cloud, on-premise, or both (hybrid) Deliver this technology portfolio through industry lenses to help Oracle customers solve their problems while innovating and becoming more efficient. Hurd’s message resonated throughout Monday’s Customer Experience (CX) sessions as we learned about Oracle’s investment in integrating its best-of-breed CX solutions to deliver an end-to-end suite that addresses every part of the customer lifecycle. For example, in the area of customer service, Oracle is developing enhancements to help contact center agents: Better understand customer needs through social listening tools that are integrated with knowledge management Empower themselves with internal collaboration and mobility tools Adapt to customer needs by engaging them through chat during a service or commerce interaction so they can deliver a great customer experience while transforming from a cost- into a profit center.

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  • Oracle + Sun Product Strategy Webcast Series

    - by Paulo Folgado
    The Oracle + Sun Product Strategy Webcast series is composed of informative, on-demand sessions that offer strategies for Sun's major product lines related to the company combination, explain how Oracle will deliver more innovation to our customers, and outline our approach to protecting customers' investments. Ranging from 5 to 27 minutes each, the Webcasts cover the strategies for hardware, systems, software, solutions, and partners.In addition, Judson Althoff, SVP, Worldwide Alliances and Channels, Oracle, followed up the Webcast series with a video FAQ to help answer the following top partner questions about the Oracle + Sun combination and the OPN Specialized program: What is the impact the overall combined company will have on the partners?What are Oracle's plans for selling direct and what is the impact to partners?How will Sun partners integrate into OPN Specialized?As a Sun partner, am I automatically migrated into OPN Specialized?Will Oracle continue to partner with other hardware vendors?How will Oracle map existing Sun investments and certifications into OPN Specialized?As a Sun partner new to Oracle, where should I be placing my focus?What can partners expect to see relative to Exadata V2?How do content delivery platforms (CDPs) fit into the Oracle framework?How do existing Sun Partners place orders?

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