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  • Oracle Fusion Middleware-the best middleware for Siebel

    - by divya.malik
    With many choices available for Siebel customers today, selecting the right solutions to deliver the most value out of your applications  is challenging. What is Oracle Fusion Middleware? Oracle Fusion Middleware is a suite of products that Oracle offers to customers. It is a modern middleware foundation for building applications. It is certified with all of the Oracle Applications families, and it is also the foundation of Fusion Applications. There are a number of different components to Fusion Middleware. Some of the most important are: the SOA suite which provides the integration infrastructure to allow different applications to connect to each other. There is a Business Intelligence toolset that enables allows you to get biz intelligence out of the applications, there is a portal that allows you to build a  UI on top of different applications. Content management to manage invoices and other unstructured data that goes into the application and finally an identity management system to lower costs  of running your applications. So four ways to think about Oracle Fusion Middleware are: Use Fusion Middleware to connect and integrate different applications Use it to get business intelligence and insight out of the application Use it to customize or extend applications and build a composite applications user interface Use it to lower the cost of managing your applications Why Fusion Middleware? Fusion middleware is standards based, gives you a very open architecture that enables you to extend your apps to other systems, every piece of Fusion Middleware is a leader in its area (best of breed), it is hot-pluggable and certified on every application in the Oracle Applications family. Today, over 90,000 customers use Oracle Fusion Middleware applications. To learn more about Oracle Fusion Middleware for Siebel, read this white paper.

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  • Auszeichnung für Oracle beim Channel Marketing Award 2010: IT-Security Kampagne "Keine Aufregung" belegt 2. Platz

    - by A&C Redaktion
    Am 18. November wurde in Augsburg der Channel Marketing Award 2010 verliehen. Gesucht wurden die besten Kampagnen der IT-Branche, mit denen wirtschaftlich und kreativ herausragende Marketing-Aktivitäten rund um das Partner Business umgesetzt wurden. In der Kategorie With/Through Partner hat Oracle mit der IT-Security Kampagne www.keine-aufregung.de hinter Xerox den 2. Platz belegt! Damit verwies „Keine Aufregung", durchgeführt von Bozana Pistorius im Januar 2010, Kampagnen von IBM, Corel und E-Plus auf die Plätze. Bilder der Kampagnen sind hier zu finden. Die Berichterstattung zum CMA Award gibt es online bei IT-Business inklusive Video und Bildergalerie.   V.l.n.r.: Alexander Woelke (Woelke von der Brüggen), Sarah Olbrich (Woelke von der Brüggen), Bozana Pistorius (Oracle), Claudine Petit (Cloudbridge Consulting) und Werner Nieberle (Vogel IT Medien)

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  • Hosts that allow email marketing?

    - by Ghost1227
    I work for a company that heavily relies on email marketing to make money and we're running into a problem. We are trying to spin up a new email server and are finding it difficult to find a hosting company that doesn't explicitly disallow any form of mass mailing, legitimate or otherwise! Our lists are all opt-in, so the legitimacy issues aren't a problem, and we comply 100% with CAN-SPAM laws, but that doesn't seem to matter to hosting companies. Does anyone else have experience in this market? Can anyone suggest hosting companies that either support ESPs or are at least mass-mailing friendly? I've done lookups on most of the big players in the field and it seems that all of them are hosting their own equipment, which is currently cost prohibitive for us.

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  • Oracle AIM, Oracle ABF, and Siebel Results Roadmap Officially Retired as of January 31, 2011

    - by tom.spitz
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} It seems somehow appropriate that the first entry of the Oracle® Unified Method (OUM) blog is about the retirement of several of our legacy methods, most notably AIM Foundation.If you're reading this, you're probably aware that Oracle has been developing OUM to support the entire Enterprise IT lifecycle, including support for the successful implementation of every Oracle product. As Oracle has continued to acquire new companies and technologies, it has become essential that we also create a single, unified language and approach for implementation - across the Oracle ecosystem.With the release of OUM 5.1 in 2009, OUM provided full support for all enterprise application implementation projects including Oracle E-Business Suite R12, Siebel CRM, PeopleSoft Enterprise, and JD Edwards EnterpriseOne projects. In 2010, we released OUM training that supports the use of OUM on these types of projects.That support represented a major milestone in the evolution of OUM and enabled implementers to transition to OUM. Consequently, we announced a staggered retirement schedule for Oracle's legacy methods. On January 31, 2011 we announced the retirement of:Oracle Application Implementation Method (AIM)Oracle AIM for Business Flows (ABF)Siebel Results RoadmapLater this year, we will announce the retirement of Compass - the legacy PeopleSoft method - and Data Warehouse Method Fast Track.OUM is available free of charge to Oracle Gold, Platinum, and Diamond partners through the Oracle Partner Network (OPN) [OUM on OPN]. The OUM Customer Program allows customers to obtain copies of the method for their internal use by contracting with Oracle for an engagement of two weeks or longer meeting some additional minimum criteria.There be more retirement announcements in the coming months. For now it's "Adios AIM." Thanks for the memories...

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  • Siebel-Oracle Integrations

    Aseem Chandra, Senior Director, Industry Strategy talks to Cliff about how customers can benefit now from packaged integration of Siebel CRM with Oracle back office applications, and the roadmap to upgrade to Fusion Applications.

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  • Siebel 8.0 – Release Update

    Listen to Mike Betzer, Vice President, Product Strategy discuss Siebel's 8.0 release updates, customer momentum, the CRM On Demand Strategy as well as a preview into what is coming up.

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  • Creating Ideal Customers with Modern Marketing

    - by Richard Lefebvre
    “Without that real-time perspective, it's just not possible to stay in step with what your customers want and need.” — Customer-Obsessed Marketing Is Your Next Competitive Edge Every business talks about focusing on the customer. But few actually deliver. Why? Because digital marketing technology can’t tell a compelling story. It lacks engaging dialogue with no connection beyond the transaction. It’s lost in translation because marketers don’t speak code. And it’s confusing to the customer because marketing and IT can’t connect process and data. Take a look at your digital marketing picture. From a distance it may look fine. But look up close. It’s fragmented and the dots are not connected. You need much higher resolution. Step back and see the big picture. Zoom in on the individual customer. But you’ll need Modern Marketing technology engineered with enterprise grade data management and proven cloud performance. Explore the people, processes, and technology of the Oracle Marketing Cloud. Create a culture of customer obsession. Simplify marketing across all channels to turn casual prospects into passionate advocates. Engage ideal customers with a meaningful experience. Personalize your brand narrative for each customer in every chapter of your story to increase engagement and revenue. Read the full article and watch the videos here

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  • iSeminar: WebCenter JDEdwards & Siebel Application Integration

    - by kellsey.ruppel(at)oracle.com
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";}View this iSeminar to see a demonstration of the Oracle WebCenter Suite Integration with JD Edwards and Siebel Enterprise Applications.

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  • Oracle and Eloqua Welcome Compendium’s Content Marketing

    - by Mike Stiles
    Yesterday, Oracle announced its acquisition of Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Why? Because every part of the above paragraph speaks to where modern marketing is and where it’s headed. Customers have now been empowered, thanks to the Internet and particularly social, with access to almost limitless amounts of information about companies and products. This includes the especially influential voices of friends and objective acquaintances that have experience with the product or brand. With mobile, this info is available instantly in the palm of their hand. All of this research and influence mind you, is taking place long before a prospect will ever engage with the brand itself or one of its sales reps. So how does a brand effectively insert itself into these conversations and this flow of the customer journey? Now, more than ever, marketers must deliver relevant and engaging content across multiple channels and throughout the entire customer journey to be useful, helpful, and influential. Compendium has a data-driven content marketing platform that lines up relevant content with customer data and personas so brands can accelerate the conversion of prospects. Now think about combining that with the Oracle Eloqua Marketing Cloud, part of Oracle's comprehensive CX solution. Marketers will be able to automate content delivery across channels by aligning persona-based content with customers' digital body language. Better customer engagement, improved sales lead quality, better return on marketing investment, and higher customer loyalty. Now we’re talking. Does data-driven content marketing have an impact? Compendium customer CVENT is a SaaS company specializing in meetings management tech. They wanted to increase leads & ad performance on their blog and dramatically increase their content. They also wanted to manage the creation, workflow, promotion and distribution of that content. With Compendium, CVENT created over 9,000 content elements, and sales-ready leads grew 325%. So Oracle Eloqua helps you target audiences, know buyers, and automate multi-channel marketing campaigns. Compendium lets you plan, publish, manage and measure content across content types and channels. Now kick it up yet another notch with Oracle’s Analytics, Big Data and Social solutions, and you’re using your marketing dollars to reach the right people in the right place at the right time with the right content. And as if that weren’t enough, your customers will love you for it. @mikestiles

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  • Le marketing participatif, de Ronand Divard, critique par Youghourta Benali

    Bonjour, Je vous propose une critique pour le livre Le marketing participatif de Ronand Divard [IMG]http://images-eu.amazon.com/images/P/2100540858.08.LZZZZZZZ.jpg[/IMG] Citation: Le marketing participatif (ou collaboratif) peut être défini comme un ensemble de techniques marketing visant à impliquer directement le client dans la définition de l'offre de l'entreprise. C'est une évolution majeure du marketing, qui modifie en profondeur les r...

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  • Effective Social Media Marketing With Search Engine Optimization

    If you are also one of them who are selling their products online and marketing it very greatly, you really have to believe in social media marketing. In today's scenarios of online marketing strategies social media marketing is a very good technique and a technique to drive more traffic from internet, it means that you will definitely generate more sell.

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  • Welcome Relief

    - by michael.seback
    Government organizations are experiencing unprecedented demand for social services. The current economy continues to put immense stress on social service organizations. Increased need for food assistance, employment security, housing aid and other critical services is keeping agencies busier than ever. ... The Kansas Department of Labor (KDOL) uses Oracle's social services solution in its employment security program. KDOL has used Siebel Customer Relationship Management (CRM) for nearly a decade, and recently purchased Oracle Policy Automation to improve its services even further. KDOL implemented Siebel CRM in 2002, and has expanded its use of it over the years. The agency started with Siebel CRM in the call center and later moved it into case management. Siebel CRM has been a strong foundation for KDOL in the face of rising demand for unemployment benefits, numerous labor-related law changes, and an evolving IT environment. ... The result has been better service for constituents. "It's really enabled our staff to be more effective in serving clients," said Hubka. That's a trend the department plans to continue. "We're 100 percent down the path of Siebel, in terms of what we're doing in the future," Hubka added. "Their vision is very much in line with what we're planning on doing ourselves." ... Community Services is the leading agency responsible for the safety and well-being of children and young people within Australia's New South Wales (NSW) Government. Already a longtime Oracle Case Management user, Community Services recently implemented Oracle Policy Automation to ensure accurate, consistent decisions in the management of child safety. "Oracle Policy Automation has helped to provide a vehicle for the consistent application of the Government's 'Keep Them Safe' child protection action plan," said Kerry Holling, CIO for Community Services. "We believe this approach is a world-first in the structured decisionmaking space for child protection and we believe our department is setting an example that other child protection agencies will replicate." ... Read the full case study here.

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  • Most effective marketing strategy to promote a casual iOS game?

    - by user1114968
    So I posted this on another forum yesterday but that forum got suspended for malware so gotta wait for the webmaster to fix the site. Here's the basics: We've released a press release through PRMac that included a video review. Submitted and followed up on all the big iOS review sites. None of them replied back with interest. A lot of them just told me that their editors are volunteers who will review games that are "interesting to their readers" and that they would put my app "into consideration" The only site that reviewed our app and promoted virally was iPhoneAppReview.com which we paid. We promoted on the top iOS forums We are now doing in-app advertising through inMobi and are integrating the SDK code into our app to start doing Tapjoy We posted up our gameplay videos on YouTube Any marketing strategies that anyone can suggest or recommend that we haven't used yet? If anyone wants to try out our game and give feedback on the game or the site or anything, that would be great! Our target countries are Japan, China, and the US.

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  • Join our Marketing Intelligence Team in Dublin!

    - by jessica.ebbelaar
    Do you want to work with the brightest minds in the industry? Want to be part of a global team that’s changing the way the world does business? Then Oracle is the place for YOU. Join now as a Marketing Intelligence Representative. You will have the opportunity to develop within the role through working alongside the Business Development, Sales and Marketing teams within Oracle. The Marketing Intelligence Group is viewed as a true talent pool for the Business Development and Sales Teams. Oracle offers a structured training programme for Marketing Intelligence Representatives and Business Development Consultants including our approved sales certified training methodology along with regular product training. Miriam started her career as a Marketing Intelligence Representative six years ago, and shares what she has learned and how her career is progressing. My Career Path at Oracle: June 2005 – October 2005: Profiler in the Marketing Intelligence Team November 2005 - October 2006: Team Leader for MIT November 2006 - February 2008: Business Development Consultant Iberia March 2008 - December 2010: Lead Management Specialist Currently: Sales Program Manager for Iberia & Benelux What did you learn from your role in the Market Intelligence Team Being a Profiler helped me to understand how an organisation works, from the beginning to the end. It is like being in University but being paid! The three key things I learnt in this role are: Knowledge of customers: You are on the phone with over 70 customers daily. Not only does this give you an overview of the IT infrastructure of the customers companies but also how to manage their questions and rejections. Essentially you are learning how to convert their pain and complaints into business opportunities. Knowledge of Oracle: As a Profiler you get an excellent overview of how Oracle works internally, from Marketing to Sales, without forgetting the Operations Team. Knowledge about yourself: As a Profiler I learnt how to work outside of my comfort zone, there is a new challenge almost every day but Oracle are there to support you every step of the way. Oracle really invests in developing the MIT Team and as a Profiler you can expect product and sales training on a monthly basis. How did you progress from MIT to Business Development Group (BDG)? I made sure that my manager knew from the very beginning that I was keen to progress at Oracle and I was set very clear objectives to help me reach my goal.  My manager was very supportive and ensured I received all the training I needed. After I became a Team Leader of Profiling, I moved to an Iberia BDG position. How you feel your experience in MI has helped you in your current role? I truly believe that the MI position gives you a great overview of Oracle and this has really helped me in my current position.  I am the Sales Program Manager for IBERIA & Benelux and in my campaigns I need to target the right companies and the right job specs.  My time in the Market Intelligence team really helped me to understand how to focus and target my campaigns so I know I don’t miss any business opportunities! How would you sum up your Oracle experience? Oracle is a big organisation with big opportunities. With the right skills and with the great training programs that Oracle offer, the only limit is you! If you have any questions related to this article feel free to contact [email protected] You can find all our job opportunities via http://campus.oracle.com. Tags van Technorati: Marketing Intelligence,Benelux,Iberia,Profiler,Business Development,Sales Representatives,BDG,Business Development Group,opportunities,Oracle

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  • Search Engines Online Business Tools For Website Marketing - 3 Free Tools to Optimise Your Website

    Search engines online business tools for website marketing are available by the thousands, if not millions. Lots of software companies have designed a whole range of different applications to help you optimise your website and marketing campaigns. When I first started with online marketing, I looked on the internet for some online tools, preferably for free. My budget was basically next to nothing but I knew that I wasn't the only one, so there had to be a solution, right? And yes, there is.

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  • A Letter for Your CEO About Social Marketing’s Future

    - by Mike Stiles
    We’ll leave it to you to decide if or how to sneak this in front of them. Dear Chief: This social marketing thing looks serious. It’s gone beyond having a Facebook page and putting our info and a few promotions on it. It’s seriously disrupting how we’ve always done marketing. And its implications reach well beyond marketing. My concern is that we stay positioned ahead of these changes and are prepared to embrace, adapt and capitalize on these new capabilities as opposed to spending valuable time and money trying to shoehorn social into “the way we’ve always done things.” I’m also concerned about what happens if our competition executes on this before we do. The days of being able to impose our ad messaging on the masses to great effect are numbered. The public now has the tech tools and ability to filter out things that are irrelevant to them. And frankly, spending ad dollars to reach unlikely prospects isn’t the most efficient path for us either. Today, our customers have to genuinely love what we do. That starts with a renewed, customer-centric focus on the quality and usability of our product. If their experience with it is bad, they now have very connected, loud voices that will testify against us. We can’t afford that. Next, their customer service experience, before and after the sale, has to be a pleasant surprise. That requires truly knowing our customers and listening to them. Lip service won’t cut it. We have to get and use as much data on the customer as possible, interact with them wherever they want to interact with us, and commit to impressing them. If we do, they’ll get out there and advertise for us. Since peer-to-peer recommendation is the most effective marketing, that’s money in the bank. Social marketing is about forming relationships, same as how individuals use social. We want them to know us, trust us, and get real value from knowing us. That requires honesty and transparency that before now might have been uncomfortable. I propose that if we clearly make everything we do about our customers’ wants and needs, we’ll have nothing to hide. It will solidify customer loyalty, retention, and thus, revenue. These things can’t happen without certain tools and structural changes in the organization. There are social cloud platforms that integrate social management into all of the necessary areas: CRM, customer service, sales, marketing automation, content marketing, ecommerce, etc. This is will give us a real-time, complete view of the customer so their every interaction with us is attentive, personalized, accurate, relevant, and satisfying. Without it, we’re just a collage of disjointed systems, each gathering data that informs only its own departmental silo. The customer is voluntarily giving us everything we need to know about them to win them over, but we have to start listening and putting the pieces together. There’s still time. Brands are coming to terms with this transition to the socially enabled enterprise, but so far they aren’t moving very fast. Like us, they’re dealing with long-entrenched technologies and processes. CMO’s and CIO’s have to form new partnerships. Content operations have to be initiated and properly staffed and funded. Various departments must be able to utilize interconnected big data. What will separate the winners from the losers? Well chief, that’s why I’m writing you. It’s in your hands. These initiatives won’t get the kind of priority and seriousness that inspire actual deadlines & action unless they come from your desk. You have to be the champion of customer centricity. You have to be our change agent. You have to be our innovator. Otherwise, it’s going to be business as usual, and that puts us in a very vulnerable place. Sincerely, Your Team @mikestilesPhoto: Gary Scott, stock.xchng

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  • The Best Internet Marketing Tool is a Keyword Tool

    The best internet marketing tool is a keyword tool. A keyword tool is really helpful if you are an internet marketing, and if you have dabbled with one before, then you'll know exactly how powerful they are and what they can be used for. This article will explain that the best internet marketing tool that you can use is the keyword tool.

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