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• SQL group and order

  - by John Lambert

  I have multiple users with multiple entries recording times they arrive at destinations Somehow, with my select query I would like to only show the most recent entries for each unique user name. Here is the code that doesn't work: SELECT * FROM $dbTable GROUP BY xNAME ORDER BY xDATETIME DESC This does the name grouping fine, but as far as showing ONLY their most recent entry, is just shows the first entry it sees in the SQL table. I guess my question is, is this possible? Here is my data sample: john 7:00 chris 7:30 greg 8:00 john 8:15 greg 8:30 chris 9:00 and my desired result should only be john 8:15 chris 9:00 greg 8:30

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• Can I enable/disable breaking on Exceptions programatically?

  - by Tony Lambert

  I want to be able to break on Exceptions when debugging... like in Visual Studio 2008's Menu Debug/Exception Dialog, except my program has many valid exceptions before I get to the bit I wish to debug. So instead of manually enabling and disabling it using the dialog every time is it possible to do it automatically with a #pragma or some other method so it only happens in a specific piece of code?

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• What languages, preprocessors, and toolkits will Apple not allow you to develop iPhone OS 4.0 Apps w

  - by Tony Lambert

  According to articles on web Apple will not approve Apps that have code that is not originally developed in Objective C, C or C++. Found on the Web: 3.3.1 Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited). Can we build a list of things developer use that will and won't be allowed under these possible new rules? We can use: C, C++, Objective C We can't use: Flash, Monotouch C#, Pascal, Fortran, Perl, Python, Lex, Yacc, Unity (games engine), Java What others?

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• I need to implement C# deep copy constructors with inheritance. What patterns are there to choose fr

  - by Tony Lambert

  I wish to implement a deepcopy of my classes hierarchy in C# public Class ParentObj : ICloneable { protected int myA; public virtual Object Clone () { ParentObj newObj = new ParentObj(); newObj.myA = theObj.MyA; return newObj; } } public Class ChildObj : ParentObj { protected int myB; public override Object Clone ( ) { Parent newObj = this.base.Clone(); newObj.myB = theObj.MyB; return newObj; } } This will not work as when Cloning the Child only a parent is new-ed. In my code some classes have large hierarchies. What is the recommended way of doing this? Cloning everything at each level without calling the base class seems wrong? There must be some neat solutions to this problem, what are they? Can I thank everyone for their answers. It was really interesting to see some of the approaches. I think it would be good if someone gave an example of a reflection answer for completeness. +1 awaiting!

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• How do I output coloured text from by unit tests in the Unit Test Session window in Visual Studio?

  - by Tony Lambert

  How do I output coloured text from by unit tests in the Unit Test Session window in Visual Studio. I am using Resharper VS addin which I think produces the Unit Test Window. I am using this with nunit and wish to use c# Console.Write to generate coloured text to this window.

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• In the Visual Studio editor is there a keyboard command to jump to the matching bracket?

  - by Tony Lambert

  In Vi / Vim you can move to a bracket and press % and the editor would move the cursor to the matching bracket. This saved large amounts of time when moving around the large files in the editor. Is there a Visual Studio equivalent?

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• Is there a fundamental difference between malloc and HeapAlloc (aside from the portability)?

  - by Lambert

  Hi, I'm having code that, for various reasons, I'm trying to port from the C runtime to one that uses the Windows Heap API. I've encountered a problem: If I redirect the malloc/calloc/realloc/free calls to HeapAlloc/HeapReAlloc/HeapFree (with GetProcessHeap for the handle), the memory seems to be allocated correctly (no bad pointer returned, and no exceptions thrown), but the library I'm porting says "failed to allocate memory" for some reason. I've tried this both with the Microsoft CRT (which uses the Heap API underneath) and with another company's run-time library (which uses the Global Memory API underneath); the malloc for both of those works well with the library, but for some reason, using the Heap API directly doesn't work. I've checked that the allocations aren't too big (= 0x7FFF8 bytes), and they're not. The only problem I can think of is memory alignment; is that the case? Or other than that, is there a fundamental difference between the Heap API and the CRT memory API that I'm not aware of? If so, what is it? And if not, then why does the static Microsoft CRT (included with Visual Studio) take some extra steps in malloc/calloc before calling HeapAlloc? I'm suspecting there's a difference but I can't think of what it might be. Thank you!

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• Maximum Possible File Name Length in Windows Kernel

  - by Lambert

  I was wondering, what is the longest possible name length allowed by the Windows kernel? E.g.: I know the kernel uses UNICODE_STRING structures to hold all object paths, and since the byte length of a wide-character string is stored inside a USHORT, that allows for a maximum path length of 2^15 - 1 characters. Is there a similar, hard restriction on a file name (rather than path)? (I don't care if NTFS or FAT32 imposes a particular restriction; I'm looking for the longest possible theoretically allowed name in the kernel, assuming no additional file system or shell restrictions.) (Edit: For those wondering why this even matters, consider that normally, traversing a directory is achieved by FindFirstFile/FindNextFile calls, one call per file. Given the function named NtQueryDirectoryFile, which is the underlying system call and which returns multiple file names per call, it's actually possible to take advantage of this maximum-length restriction on the path to make an extremely-fast directory traverser that uses solely the stack as a buffer. Now I'm trying to extend that concept, and I need to know the maximum size of a file name.)

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• Why does an EXE file that does *nothing* contain so many dummy zero bytes?

  - by Lambert

  Hi, I've compiled a C file that does absolutely nothing (just a main that returns... not even a "Hello, world" gets printed), and I've compiled it with various compilers (MinGW GCC, Visual C++, Windows DDK, etc.). All of them link with the C runtime, which is standard. But what I don't get is: When I open up the file in a hex editor (or a disassembler), why do I see that almost half of the 16 KB is just huge sections of either 0x00 bytes or 0xCC bytes? It seems rather ridiculous to me... is there any way to prevent these from occurring? And why are they there in the first place? Thank you!

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• Does the pointer to free() have to point to beginning of the memory block, or can it point to the interior?

  - by Lambert

  The question is in the title... I searched but couldn't find anything. Edit: I don't really see any need to explain this, but because people think that what I'm saying makes no sense (and that I'm asking the wrong questions), here's the problem: Since people seem to be very interested in the "root" cause of all the problem rather than the actual question asked (since that apparently helps things get solved better, let's see if it does), here's the problem: I'm trying to make a D runtime library based on NTDLL.dll, so that I can use that library for subsystems other than the Win32 subsystem. So that forces me to only link with NTDLL.dll. Yes, I'm aware that the functions are "undocumented" and could change at any time (even though I'd bet a hundred dollars that wcstombs will still do the same exact thing 20 years from now, if it still exists). Yes, I know people (especially Microsoft) don't like developers linking to that library, and that I'll probably get criticized for the right here. And yes, those two points above mean that programs like chkdsk and defragmenters that run before the Win32 subsystem aren't even supposed to be created in the first place, because it's literally impossible to link with anything like kernel32.dll or msvcrt.dll and still have NT-native executables, so we developers should just pretend that those stages are meant to be forever out of our reaches. But no, I doubt that anyone here would like me to paste a few thousand lines of code and help me look through them and try to figure out why memory allocations that aren't failing are being rejected by the source code I'm modifying. So that's why I asked about a different problem than the "root" cause, even though that's supposedly known to be the best practice by the community. If things still don't make sense, feel free to post comments below! :)

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• Trouble pre-populating drop down and textarea from MySQL Database

  - by Tony

  I am able to successfully pre-populate my questions using the following code: First Name: <input type="text" name="first_name" size="30" maxlength="20" value="' . $row[2] . '" /><br /> However, when I try to do the same for a drop down box and a textarea box, nothing is pre-populated from the database, even though there is actual content in the database. This is the code I'm using for the drop down and textarea, respectively: <?php echo ' <form action ="edit_contact.php" method="post"> <div class="contactfirstcolumn"> Prefix: <select name = "prefix" value="' . $row[0] . '" /> <option value="blank">--</option> <option value="Dr">Dr.</option> <option value="Mr">Mr.</option> <option value="Mrs">Mrs.</option> <option value="Ms">Ms.</option> </select><br />'; ?> AND Contact Description:<textarea id = "contactdesc" name="contactdesc" rows="3" cols="50" value="' . $row[20] . '" /></textarea><br /><br /> It's important to note that I am not receiving any errors. The form loads fine, however without the data for the drop down and textarea fields. Thanks! Tony

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• Silverlight Cream for February 09, 2011 -- #1044

  - by Dave Campbell

  In this Issue: Vikas, Tony Champion, Peter Kuhn, Ollie Riches, Rich Griffin, Rob Eisenberg, Andrea Boschin, Rudi Grobler(-2-), Jesse Liberty, Dan Wahlin, Roberto Sonnino, Deborah Kurata. Above the Fold: Silverlight: "Silverlight double click event" Vikas WP7: "Logging in Silverlight and WP7 with MVVM Light" Tony Champion XNA: "XNA for Silverlight developers: Part 3 - Animation (transforms)" Peter Kuhn Shoutouts: Vikas deserves congratulations for passing the beta Silverlight 4 exam, but in the process he has a great list of resources to help you do the same: Exam 70-506 ( TS: Silverlight 4, Development ) From SilverlightCream.com: Silverlight double click event Vikas demonstrates 3 ways to come up with a double-click in Silverlight: Timer, Rx Framework, and Behavior with code for each. Logging in Silverlight and WP7 with MVVM Light Tony Champion is discussing logging... and since he finds himself doing it in every project, he's setting up an extensible solution he can reuse and is doing so with MVVMLight XNA for Silverlight developers: Part 3 - Animation (transforms) Peter Kuhn has part 3 of his XNA for WP7 series up at SilverlightShow. In this 3rd tutorial, Peter is discussing animation with Transformations.... remember... this is XNA! WP7Contrib: Location Push Model Ollie Riches posts from the WP7C and discusses how they provide an interface for location service by abstracting away the GeoCoordinateWatcher class and provide a clean push model using the IObservable as the return types for all variants. WP7 Contrib – When messaging becomes messy and services shine Rich Griffin pulls another post up from WP7C where he discusses swapping out using Service Styles rather than Messenger Styles... in his words "when we start getting friction trying to bend the framework api to do something that it was not really meant for its time to use something [that] solves the problem better" Herding Code 104: Rob Eisenberg on Caliburn Micro Rob Eisenberg is interviewed on the latest Herding Code, talking about his baby, Caliburn Micro, and tons of other stuff as well... just check out the list of links generated for this show. Windows Phone 7 - Part #4: The application lifecycle Andrea Boschin has part 4 of his WP7 tutorial series up at SilverlightShow... In this tutorial he does a complete run-down the the WP7 Application Life-Cycle Simple Error Reporting on WP7 Rudi Grobler has a code snippet up that, with the end-user's permission of course, emails problem reports back to you... very cool idea. Simple Error Reporting on WP7 REDUX Rudi Grobler demonstrates using the Coding4Fun toolkit to display an exception prompt to the user... and then possibly email the report to you..see Rudi's other post on that. Creating An Application Bar–Don’t Panic In his latest (number 31) WP7 From Scratch episode, Jesse Liberty takes on the ApplicationBar, and uses Blend to get the job done easier. Syncing Data with a Server using Silverlight and HTTP Polling Duplex Dan Wahlin revisits some older posts of his about Push technologies in Silverlight, and provides some great insight (and code) into Http Polling Duplex Quick WPF/Silverlight tips to make great videos of your apps Roberto Sonnino has some great tips on making awesome videos of your WPF or Silverlight app. Simple Silverlight MVVM Base Class Deborah Kurata has her take at a good MVVM base class as the subject of her latest post... good points and good code. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• SQLUG Events - London/Edinburgh/Cardiff/Reading - Masterclass, NoSQL, TSQL Gotcha's, Replication, BI

  - by tonyrogerson

  We have acquired two additional tickets to attend the SQL Server Master Class with Paul Randal and Kimberly Tripp next Thurs (17th June), for a chance to win these coveted tickets email us ([email protected]) before 9pm this Sunday with the subject "MasterClass" - people previously entered need not worry - your still in with a chance. The winners will be announced Monday morning.As ever plenty going on physically, we've got dates for a stack of events in Manchester and Leeds, I'm looking at Birmingham if anybody has ideas? We are growing our online community with the Cuppa Corner section, to participate online remember to use the #sqlfaq twitter tag; for those wanting to get more involved in presenting and fancy trying it out we are always after people to do 1 - 5 minute SQL nuggets or Cuppa Corners (short presentations) at any of these User Group events - just email us [email protected] removing from this email list? Then just reply with remove please on the subject line.Kimberly Tripp and Paul Randal Master Class - Thurs, 17th June - LondonREGISTER NOW AND GET A SECOND REGISTRATION FREE*The top things YOU need to know about managing SQL Server - in one place, on one day - presented by two of the best SQL Server industry trainers!This one-day MasterClass will focus on many of the top issues companies face when implementing and maintaining a SQL Server-based solution. In the case where a company has no dedicated DBA, IT managers sometimes struggle to keep the data tier performing well and the data available. This can be especially troublesome when the development team is unfamiliar with the affect application design choices have on database performance.The Microsoft SQL Server MasterClass 2010 is presented by Paul S. Randal and Kimberly L. Tripp, two of the most experienced and respected people in the SQL Server world. Together they have over 30 years combined experience working with SQL Server in the field, and on the SQL Server product team itself. This is a unique opportunity to hear them present at a UK event which will:>> Debunk many of the ingrained misconceptions around SQL Server's behaviour >> Show you disaster recovery techniques critical to preserving your company's life-blood - the data >> Explain how a common application design pattern can wreak havoc in the database >> Walk through the top-10 points to follow around operations and maintenance for a well-performing and available data tier! Where: Radisson Edwardian Heathrow Hotel, LondonWhen: Thursday 17th June 2010*REGISTER TODAY AT www.regonline.co.uk/kimtrippsql on the registration form simply quote discount code: BOGOF for both yourself and your colleague and you will save 50% off each registration – that’s a 249 GBP saving! This offer is limited, book early to avoid disappointment.Wed, 23 JunREADINGEvening Meeting, More info and registerIntroduction to NoSQL (Not Only SQL) - Gavin Payne; T-SQL Gotcha's and how to avoid them - Ashwani Roy; Introduction to Recency Frequency - Tony Rogerson; Reporting Services - Tim LeungThu, 24 JunCARDIFFEvening Meeting, More info and registerAlex Whittles of Purple Frog Systems talks about Data warehouse design case studies, Other BI related session TBC Mon, 28 JunEDINBURGHEvening Meeting, More info and registerReplication (Components, Adminstration, Performance and Troubleshooting) - Neil Hambly Server Upgrades (Notes and Best practice from the field) - Satya Jayanty Wed, 14 JulLONDONEvening Meeting, More info and registerMeeting is being sponsored by DBSophic (http://www.dbsophic.com/download), database optimisation software. Physical Join Operators in SQL Server - Ami LevinWorkload Tuning - Ami LevinSQL Server and Disk IO (File Groups/Files, SSD's, Fusion-IO, In-RAM DB's, Fragmentation) - Tony RogersonComplex Event Processing - Allan MitchellMany thanks,Tony Rogerson, SQL Server MVPUK SQL Server User Grouphttp://sqlserverfaq.com"

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• CRM@Oracle Series: Showcasing Innovation with Oracle Customer Hub

  - by tony.berk

  When is having too many customers a challenge? It is not something too many people would complain about. But from a data perspective, one challenge is to keep each customer's data consistent across multiple enterprise systems such as CRM, ERP, and all of your other related applications. Buckle your seat belts, we are going a bit technical today... If you have ever tried it, you know it isn't easy. If you haven't, don't go there alone! Customer data integration projects are challenging and, depending on the environment, require sharp, innovative people to succeed. Want to hear from some guys who have done it and succeeded? Here is an interview with Dan Lanir and Afzal Asif from Oracle's Applications IT CRM Systems group on implementing Oracle Customer Hub and innovation. For more interesting discussions on innovation, check out the Oracle Innovation Showcase.

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• John Burke's Weclome to the Applications Strategy Blog

  - by Tony Ouk

  Hi I'm John Burke and I'm the group Vice President of Oracle's Applications Business Unit.  Thanks for stopping by our Applications blog today.  The purpose of this site is to provide you, our customers, with timely, relevant, and balanced information about the state of the applications business, both here at Oracle and industry-wide. So on this site, you'll find information about Oracle's application products, how our customers have used those products to transform their businesses, and general industry trends which might help you craft YOUR applications roadmap.  So right now I'm walking to meet with one of Oracle's development executives.  I also plan to talk to Oracle customers and leading industry analysts.  I plan to provide a complete and balanced view of the total applications landscape.  I hope you check back often and view our updates.

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• CRM@Oracle Series: Sales Pipeline Visibility

  - by tony.berk

  Can you see it? Should you see it all? Who else should see it? Can their manager see it? What is it? Today's slidecast discusses the popular topic of sales pipeline visibility within a CRM application and how Oracle implemented visibility in our global implementation of Siebel CRM. This post is next in the CRM@Oracle Series, which discusses Oracle's internal use of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. Oracle's requirements include a variety of different organizations, roles and responsibilities. Oracle's Applications IT CRM Systems team, responsible for deploying Siebel CRM within Oracle, implemented a number of creative solutions to address the requirements, and they are shared in the slidecast. CRM@Oracle - Sales Pipeline Visibility Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM products. We want to hear from you! If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list. In the meantime, enjoy today's update on the CRM@Oracle series.

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• CRM at Oracle Series: Email Marketing

  - by tony.berk

  Anyone doubt that companies are sending more and more emails out to their existing customers and prospects? Effective email marketing requires a scalable platform which integrates with your CRM system. The email marketing system should also have key capabilities to ensure your maximizing your investment such as handling email bounces and click thru, tracking open messages and adhering to customer opt out and other personalization options. As part of the "CRM at Oracle" series, we've discussed other marketing topics including web marketing integration, real-time decisions and marketing business intelligence. Today's "CRM at Oracle" slidecast discusses how Oracle replaced a number of legacy "bulk" email systems with Siebel Email Marketing and is taking advantage of key functionality and integration to other Siebel CRM components. CRM at Oracle: Email Marketing Click here to learn more about Siebel Email Marketing and other Siebel Marketing products. Are you enjoying the CRM at Oracle Series? We are working on more topics for this year, but if there is a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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• Pie Charts Just Don't Work When Comparing Data - Number 10 of Top 10 Reasons to Never Ever Use a Pie

  - by Tony Wolfram

  When comparing data, which is what a pie chart is for, people have a hard time judging the angles and areas of the multiple pie slices in order to calculate how much bigger one slice is than the others. Pie Charts Don't Work A slice of pie is good for serving up a portion of desert. It's not good for making a judgement about how big the slice is, what percentage of 100 it is, or how it compares to other slices. People have trouble comparing angles and areas to each other. Controlled studies show that people will overestimate the percentage that a pie slice area represents. This is because we have trouble calculating the area based on the space between the two angles that define the slice. This picture shows how a pie chart is useless in determing the largest value when you have to compare pie slices.   You can't compare angles and slice areas to each other. Human perception and cognition is poor when viewing angles and areas and trying to make a mental comparison. Pie charts overload the working memory, forcing the person to make complicated calculations, and at the same time make a decision based on those comparisons. What's the point of showing a pie chart when you want to compare data, except to say, "well, the slices are almost the same, but I'm not really sure which one is bigger, or by how much, or what order they are from largest to smallest. But the colors sure are pretty. Plus, I like round things. Oh,was I suppose to make some important business decision? Sorry." Bad Choices and Bad Decisions Interaction Designers, Graphic Artists, Report Builders, Software Developers, and Executives have all made the decision to use pie charts in their reports, software applications, and dashboards. It was a bad decision. It was a poor choice. There are always better options and choices, yet the designer still made the decision to use a pie chart. I'll expore why people make such poor choices in my upcoming blog entires. (Hint: It has more to do with emotions than with analytical thinking.) I've outlined my opinions and arguments about the evils of using pie charts in "Countdown of Top 10 Reasons to Never Ever Use a Pie Chart." Each of my next 10 blog entries will support these arguments with illustrations, examples, and references to studies. But my goal is not to continuously and endlessly rage against the evils of using pie charts. This blog is not about pie charts. This blog is about understanding why designers choose to use a pie chart. Why, when give better alternatives, and acknowledging the shortcomings of pie charts, do designers over and over again still freely choose to place a pie chart in a report? As an extra treat and parting shot, check out the nice pie chart that Wikipedia uses to illustrate the United States population by state.   Remember, somebody chose to use this pie chart, with all its glorious colors, and post it on Wikipedia for all the world to see. My next blog will give you a better alternative for displaying comparable data - the sorted bar chart.

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• CRM@Oracle Series: Forecasting

  - by tony.berk

  What do you trust more: the weather forecast or your sales forecast? I hope the answer is your sales forecast! Either way, would your sales forecast be more accurate if sales management had visibility into what the sales reps are forecasting and what has changed since the last forecast? What if management could adjust forecasts for accuracy based on analytic tools? Today's slidecast discusses sales forecasting and how Oracle implemented forecasting in our global implementation of Siebel CRM, including the steps involved to roll up the forecast. CRM@Oracle - Forecasting Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list.

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• Data Governance 2010 Conference in San Diego

  - by Tony Ouk

  The Data Governance Annual Conference is one of the world's most authoritative and vendor neutral event on Data Governance and Data Quality.  The conference will focus on the "how-tos" from starting a data governance and stewardship program to attaining data governance maturity with specific topics on MDM.  This year's event will be hosted June 7 through June 10 in San Diego, California. For more information, including registration details, visit the Data Governance 2010 Conference website.

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• CRM@Oracle Series: Web Marketing Integration

  - by tony.berk

  Who is visiting your website? How did they get there? Was it from a search engine? Email campaign? Are they downloading whitepapers, datasheets, presentations, software? Are they interested in attending one of your marketing events? Are you capturing these leads or which marketing campaign generated the lead? There are a lot of questions related to traffic on a website, and the answers to those questions can be found in your CRM system. Visitors who download marketing collateral are potential leads, so it is important to capture who they are, how they got there, where they went on the website and what they are looking for. Today's CRM@Oracle slidecast discusses how Oracle uses Siebel CRM to plan and execute marketing campaigns on our website, www.oracle.com, and capture the key information about who is downloading content or interested in attending one of our marketing events. The responses are captured, qualified, and if appropriate, a lead is generated. It all happens in Siebel CRM. CRM@Oracle Series: Web Marketing Integration Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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• Ahk script and C++ communication [closed]

  - by Tony

  I wish to use the fuctions of autohotkey within a C++ program. I am currently running my scripts triggered by the c++ program- I just run them as a .bat file. This works well but the problem is that I cannot return values from the script to the c++ program. I wish to be able to read the position of the mouse from the script and make decisions based upon this in my C++ program. My scripts do quite complex things- so doing this in autohotkey is the best solution for me- I have knowledge of C, but little of C++. I have read about the Autohotkey .DLL - I know how to trigger it but not how to read values from it. If anyone could instruct me or even post example code of a .dll being loaded and a value sent to a script and a value returned- I would be eternally grateful!! I have spent hours on this and to no avail!!

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• What’s the use of code reuse?

  - by Tony Davis

  All great developers write reusable code, don’t they? Well, maybe, but as with all statements regarding what “great” developers do or don’t do, it’s probably an over-simplification. A novice programmer, in particular, will encounter in the literature a general assumption of the importance of code reusability. They spend time worrying about DRY (don’t repeat yourself), moving logic into specific “helper” modules that they can then reuse, agonizing about the minutiae of the class structure, inheritance and interface design that will promote easy reuse. Unfortunately, writing code specifically for reuse often leads to complicated object hierarchies and inheritance models that are anything but reusable. If, instead, one strives to write simple code units that are highly maintainable and perform a single function, in a concise, isolated fashion then the potential for reuse simply “drops out” as a natural by-product. Programmers, of course, care about these principles, about encapsulation and clean interfaces that don’t expose inner workings and allow easy pluggability. This is great when it helps with the maintenance and development of code but how often, in practice, do we actually reuse our code? Most DBAs and database developers are familiar with the practical reasons for the limited opportunities to reuse database code and its potential downsides. However, surely elsewhere in our code base, reuse happens often. After all, we can all name examples, such as date/time handling modules, which if we write with enough care we can plug in to many places. I spoke to a developer just yesterday who looked me in the eye and told me that in 30+ years as a developer (a successful one, I’d add), he’d never once reused his own code. As I sat blinking in disbelief, he explained that, of course, he always thought he would reuse it. He’d often agonized over its design, certain that he was creating code of great significance that he and other generations would reuse, with grateful tears misting their eyes. In fact, it never happened. He had in his head, most of the algorithms he needed and would simply write the code from scratch each time, refining the algorithms and tailoring the code to meet the specific requirements. It was, he said, simply quicker to do that than dig out the old code, check it, correct the mistakes, and adapt it. Is this a common experience, or just a strange anomaly? Viewed in a certain light, building code with a focus on reusability seems to hark to a past age where people built cars and music systems with the idea that someone else could and would replace and reuse the parts. Technology advances so rapidly that the next time you need the “same” code, it’s likely a new technique, or a whole new language, has emerged in the meantime, better equipped to tackle the task. Maybe we should be less fearful of the idea that we could write code well suited to the system requirements, but with little regard for reuse potential, and then rewrite a better version from scratch the next time.

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• CRM@Oracle Series: Complete Customer Intelligence

  - by tony.berk

  How do you to get sales folks to use a CRM system? Ah, the age-old question (well, at least the one that has been around for the past 10-15 years). Of course, some combination of "Carrot and Stick" always come up as possible answers. You hear talk about, "WIFM" or "What's in it For Me?" Oracle's internal implementation of Customer 360 consolidates all customer information in one place in Siebel CRM and enables the sales rep to present one-face to the customer. Additionally, Customer 360 provides customer intelligence and prospecting tools making it a darn nice "Carrot" for our sales teams to chew on. Check out today's slidecast for an overview. CRM@Oracle - Customer 360 Click here to learn more about Siebel CRM and other Oracle CRM products and here to learn about customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list.

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• Subaru CIO wins SIM Leadership Award

  - by tony.berk

  Congratulations to Brian Simmermon, CIO at Subaru of America, Inc., for winning the Society for Information Management's (SIM) fifth annual SIM Leadership Award. Simmermon joined Subaru of America in 2005 as Chief Information Officer. Simmermon then performed a company-wide technology assessment and determined that the business ran a large collection of applications, many of which duplicated functionality. Establishing the mantra, "Simplicity, Flexibility, and Cost Effectiveness", he reduced the total number of applications, moved to a small core set of systems - including Oracle and Siebel. Tom Doll, COO for Subaru of America said, "We are very pleased Brian has been recognized. He has consistently shown vision and leadership and under his leadership, our technology group's innovations have helped our sales to grow to record levels, regardless of the economic circumstances." Simmermon's technology group's aggressive business deliverables have helped Subaru to become one of the most successful brands in the US with the brand reaching record sales in both 2009 and 2010. Click here to read the full press release. Click here to learn about Subaru's success with Oracle products. Congratulations Brian!

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