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• Silverlight Cream for May 20, 2010 -- #866

  - by Dave Campbell

  In this Issue: Mike Snow, Victor Gaudioso, Ola Karlsson, Josh Twist(-2-), Yavor Georgiev, Jeff Wilcox, and Jesse Liberty. Shoutouts: Frank LaVigne has an interesting observation on his site: The Big Take-Away from MIX10 Rishi has updated all his work including a release of nRoute to the latest bits: nRoute Samples Revisited Looks like I posted one of Erik Mork's links two days in a row :) ... that's because I meant to post this one: Silverlight Week – How to Choose a Mobile Platform Just in case you missed it (and for me to find it easy), Scott Guthrie has an excellent post up on Silverlight 4 Tools for VS 2010 and WCF RIA Services Released From SilverlightCream.com: Silverlight Tip of the Day #23 – Working with Strokes and Shapes Mike Snow's Silverlight Tip of the Day number 23 is up and about Strokes and Shapes -- as in dotted and dashed lines. New Silverlight Video Tutorial: How to Fire a Visual State based upon the value of a Boolean Variable Victor Gaudioso's latest video tutorial is up and is on selecting and firing a video state based on a boolean... project included. Simultaneously calling multiple methods on a WCF service from silverlight Ola Karlsson details a problem he had where he was calling multiple WCF services to pull all his data and had problems... turns out it was a blocking call and he found the solution in the forums and details it all out for us... actually, a search at SilverlightCream.com would have found one of the better posts listed once you knew the problem :) Securing Your Silverlight Applications Josh Twist has an article in MSDN on Silverlight Security. He talks about Windows, forms, and .NET authorization then WCF, WCF Data, cross domain and XAP files. He also has some good external links. Template/View selection with MEF in Silverlight Josh Twist points out that this next article is just a simple demonstration, but he's discussing, and provides code for, a MEF-driven ViewModel navigation scheme with animation on the navigation. Workaround for accessing some ASMX services from Silverlight 4 Are you having problems hitting you asmx web service with Silverlight 4? Yeah... others are too! Yavor Georgiev at the Silverlight Web Services Team blog has a post up about it... why it's a sometimes problem and a workaround for it. Using Silverlight 4 features to create a Zune-like context menu Jeff Wilcox used Silverlight 4 and the Toolkit to create some samples of menus, then demonstrates a duplication of the Zune menu. You Already Are A Windows Phone 7 Programmer Jesse Liberty is demonstrating the fact that Silverlight developers are WP7 developers by creating a Silverlight and a WP7 app side by side using the same code... this is a closer look at the Silverlight TV presentation he did. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Sqlite &amp; Entity Framework 4

  - by Dane Morgridge

  I have been working on a few client app projects in my spare time that need to persist small amounts of data and have been looking for an easy to use embedded database.  I really like db4o but I'm not wanting to open source this particular project so it was not an option.  Then I remembered that there was an ADO.NET provider for sqlite.  Being a fan of sqlite in general, I downloaded it and gave it an install.  The installer added tooling support for both Visual Studio 2008 & 2010 which is nice because I am working almost exclusively in 2010 at the moment.  I noticed that the provider also had support for Entity Framework, but not specifically v4.  I created a database using the tools that get installed with Visual Studio and all seemed to work fine.  I went on to create an Entity Framework context and selected the sqlite database and to my surprise it worked with out any problems.  The model showed up just like it would for any database and so I started to write a little code to test and then.. BAM!.. Exception. "Mixed mode assembly is built against version 'v2.0.50727' of the runtime and cannot be loaded in the 4.0 runtime without additional configuration information." A quick bit of searching on Bing found the answer.  To get it working, you need to include the following code in your web.config file: 1: <startup useLegacyV2RuntimeActivationPolicy="true"> 2: <supportedRuntime version="v4.0" /> 3: </startup> And then everything magically works.  Entity Framework 4 features worked, like lazy loading and even the POCO templates worked.  The only thing that didn't work was the model first development.  The SQL generated was for SQL Server and of course wouldn't run on sqlite without some modifications. The only other oddity I found was that in order to have an auto incrementing id, you have to use the full integer data type for sqlite; a regular int won't do the trick.  This translates to an Int64, or a long when working with it in Entity Framework.  Not a big deal, but something you need to be aware of. All in all, I am quite impressed with the Entity Framework support I found with sqlite.  I wasn't really expecting much at all, and I was pleasantly surprised. I downloaded the ADO.NET sqlite provider from http://sqlite.phxsoftware.com/.  If you want to use an embedded database with Entity Framework, give it a look.  It will be well worth your time.

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• PASS 13 Dispatches: moving to the cloud

  - by Tony Davis

  PASS Summit 13, Day 1 keynote by Quentin Clarke and we're hearing about “redefiniing mission critical in the cloud”. With a move to the Windows Azure cloud comes the promise of capacity on demand, automatic HA, backups, patching and so on, as well as passing responsibility to MS for managing hardware, upgrades and so on. However, for many databases and applications the best route to the cloud is not necessarily obvious. For most, the path of least resistance is IaaS – SQL Server in a Azure VM. It removes the hardware burden but you still have to manage your databases and implementing HA for SQL Server is your responsibility. Also, scaling up comes at quite a cost – the biggest VM (8 CPU cores, 56 GB RAM, 16 1TB drives with 500 IOPS each) weighs in at over over $4500 per month. With PaaS, in the form of Windows SQL Database, you get a “3-copies replica set” so HA comes out-of the box, and removes the majority of the administration burden, but you are moving your database into a very different environment. For a start, it's a shared environment, with other customers using the same compute nodes in the cluster, and potentially even sharing the same database (multi-tenancy). Unless you pay for SQL DB Premium edition, the resources available for your workload will depends on how nicely others “play” in the shared environment. You'll potentially need to do a lot of tuning, and application rewriting to avoid throttling issues, optimising application-database communication to deal with increased latency between the two, and so on. You'll need aggressive application caching. You'll also need retry logic and to deal with (expected) node failure and the need to reconnect. In Tuesday's PASS Summit pre-con from the SQLCAT team, they spent a lot of time covering some of the telemetric techniques (collect into Azure storage the necessary monitoring data) to perform capacity planning, work out the hotspots and bottlenecks in your cloud applications. Tools like WAD (Windows Azure Diagnostics), performance counters SQL Database DMVs, and others, will be essential. Of course, to truly exploit the vast horizontal scaling that is available from the existence of thousands of compute nodes, you'll also need to need to consider how to “shard” your data so Azure can move it between nodes at will. Finding the right path to the Cloud isn't easy, but it's coming. I spoke to people one year ago who saw no real benefit in trying to move their infrastructure and databases to the cloud, but now at their company, it's the conversation that won't go away. Tony.  

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• Create Your CRM Style

  - by Ruth

  Company branding can create a sense of spirit, belonging, familiarity, and fun. CRM On Demand has long offered company branding options, but now, with Release 17, those options have become quicker, easier, and more flexible. Themes (also known as Skins) allow you to customize the appearance of the CRM On Demand application for your entire company, or for individual roles. Users may also select the theme that works best for them. You can create a new theme in 5 minutes or less, but if you're anything like me, you may enjoy tinkering with it for a while longer. Before you begin tinkering, I recommend spending a few moments coming up with a design plan. If you have specific colors or logos you want for your theme, gather those first...that will move the process along much faster. If you want to match the color of an existing Web site or application, you can use tools, like Pixie, to match the HEX/HTML color values. Logos must be in a JPEG, JPG, PNG, or GIF file format. Header logos must be approximately 70 pixels high by 1680 pixels wide. Footer logos must be no more than 200 pixels wide. And, of course, you must have permission to use the images that you upload for your theme. Creating the theme itself is the simple part. Here are a few simple steps. Note: You must have the Manage Themes privilege to create custom themes. Click the Admin global link. Navigate to Application Customization Themes. Click New. Note: You may also choose to copy and edit and existing theme. Enter information for the following fields: Theme Name - Enter a name for your new theme. Show Default Help Link - Online help holds valuable information for all users, so I recommend selecting this check box. Show Default Training and Support Link - The Training and Support Center holds valuable information for all users, so I recommend selecting this check box. Description - Enter a description for your new theme. Click Save. Once you click Save, the Theme Detail page opens. From there, you can design your theme. The preview shows the Home, Detail, and List pages, with the new theme applied. For more detailed information about themes, click the Help link from any page in CRM On Demand Release 17, then search or browse to find the Creating New Themes page (Administering CRM On Demand Application Customization Creating New Themes). Click the Show Me link on that Help page to access the Creating Custom Themes quick guide. This quick guide shows how each of the page elements are defined.

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• Free eBook with SQL Server performance tips and nuggets

  - by Claire Brooking

  I’ve often found that the kind of tips that turn out to be helpful are the ones that encourage me to make a small step outside of a routine. No dramatic changes – just a quick suggestion that changes an approach. As a languages student at university, one of the best I spotted came from outside the lecture halls and ended up saving me time (and lots of huffing and puffing) – the use of a rainbow of sticky notes for well-used pages and letter categories in my dictionary. Simple, but armed with a heavy dictionary that could double up as a step stool, those markers were surprisingly handy. When the Simple-Talk editors told me about a book they were planning that would give a series of tips for developers on how to improve database performance, we all agreed it needed to contain a good range of pointers for big-hitter performance topics. But we wanted to include some of the smaller, time-saving nuggets too. We hope we’ve struck a good balance. The 45 Database Performance Tips eBook covers different tips to help you avoid code that saps performance, whether that’s the ‘gotchas’ to be aware of when using Object to Relational Mapping (ORM) tools, or what to be aware of for indexes, database design, and T-SQL. The eBook is also available to download with SQL Prompt from Red Gate. We often hear that it’s the productivity-boosting side of SQL Prompt that makes it useful for everyday coding. So when a member of the SQL Prompt team mentioned an idea to make the most of tab history, a new feature in SQL Prompt 6 for SQL Server Management Studio, we were intrigued. Now SQL Prompt can save tabs we have been working on in SSMS as a way to maintain an active template for queries we often recycle. When we need to reuse the same code again, we search for our saved tab (and we can also customize its name to speed up the search) to get started. We hope you find the eBook helpful, and as always on Simple-Talk, we’d love to hear from you too. If you have a performance tip for SQL Server you’d like to share, email Melanie on the Simple-Talk team ([email protected]) and we’ll publish a collection in a follow-up post.

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• Recording Topics manually and automatically

  - by maria.cozzolino(at)oracle.com

  When you are recording UPK topics, the default mode for recording is manual recording, where you tell the system when to record each screen shot. This mode allows you to take the exact screen shot you need. However, it does get a bit tedious when you are recording long topics, especially if you forget to take a few screen shots. In UPK 3.5, a new version of recording was introduced - Automatic Recording. It was designed to simplify the recording process by automatically capturing screen shots as you perform your transaction. If you haven't experimented with Automatic Recording, I'd recommend you give it a try - it might make your recording life easier. If you are recording with sound, you can also narrate your topic while recording it. To turn on Automatic Recording: 1. In Tools/Options, there are two recorder tabs. The first tab, under content defaults, includes settings that you may want to share between developers, like whether keyboard shortcuts are automatically captured. 2. The second tab is the one that contains the personal preferences, like screen shot capture key and whether to record automatically or manually. On this tab, choose the option for Automatic Recording. 3. Save the settings. Note that this setting will NOT impact content defaults; this is for your user only. When you launch the recorder, you will notice a slightly different message with guidance on how to start and stop automatic recording. Once you start recording, the recorder window is hidden until the end of the recording session to allow you to capture your transaction. In the task tray, there is a series of icons that let you know that you are capturing content. You can pause the recording, as well as set and view your sound levels if you are using sound. A camera appears during each screen capture to help you know when the system is capturing a screen shot, and a context indicator appears to show the recognition. With automatic recording, you can let the system capture the necessary screen shots. It may provide a more natural recording experience, and is probably easier for the untrained developer. On the other hand, you have a bit more control with manual recording on which screen shot appears, but it also means you have to remember to capture the screen shot. :) We'd be interested in hearing which type of recording you do, and any rationale on why you made that choice. Please comment and let us know. --Maria Cozzolino, Manager of UPK Software Requirements and UI Design

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• Workaround: XNA 4 importing only part of 3d model from FBX

  - by Vitus

  Recently I found a problem with importing 3D models from FBX files: it sometimes imported partly. That is when you draw a 3D model, loaded from FBX file, processed by content pipeline, you got only part of meshes. “Sometimes” means that you got this error only for some files. Results of my research below. For example, I have 10Mb binary FBX file with a model, looks like: And when I load it, result Model instance contains only part of meshes and looks like: Because models from other files imported normally, I think that it’s a “bad format” file. When you add FBX file to your XNA Content project and build it, imported file processing by XNA Fbx Importer & Processor. On MSDN I found that FbxImporter designed to work with 2006.11 version of FBX format. My file is FBX 2012 format. Ok, I need to convert it to 2006 format. It can be done by using Autodesk FBX Converter 2012.1. I tried to convert it to other versions of FBX formats, but without success. And I also tried to import my FBX file to 3D MAX, and it imported correctly. Then I export model using 3D MAX, and it generate me other FBX, which I add to my XNA project. After that I got full model, that rendered well! So, internal data structure of FBX file is more important for right XNA import, than it version! Unfortunately, Autodesk FBX is not an open file format. If you want to work with FBX, you should use Autodesk FBX SDK. This way you can manually read content of FBX file, and use it everyway. Then I tried to convert my source FBX file to DAE Collada, and result DAE file back to FBX, using FBX Converter (FBX –> DAE –> FBX). The result FBX file can be imported normally.   Conclusion: XNA FbxImporter correct work doesn't depend on version (2006, 2011, etc) and form (binary, ascii) of FBX file. Internal FBX data structure much more important. To make FBX "readable" for XNA Importer you can use double conversion like FBX -> Collada -> FBX You also can use FBX SDK to manually load data from FBX P.S. Autodesk FBX Converter 2012 is more, than simple converter. It provide you tools like: FBX Explorer, which show you structure of FBX file; FBX Viewer, which render content of FBX and provide basic intercation like model move and zoom; FBX Take Manager, which allow to work with embedded animations

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• Book Review (Book 11) - Applied Architecture Patterns on the Microsoft Platform

  - by BuckWoody

  This is a continuation of the books I challenged myself to read to help my career - one a month, for year. You can read my first book review here, and the entire list is here. The book I chose for April 2012 was: Applied Architecture Patterns on the Microsoft Platform. I was traveling at the end of last month so I’m a bit late posting this review here. Why I chose this book: I actually know a few of the authors on this book, so when they told me about it I wanted to check it out. The premise of the book is exactly as it states in the title - to learn how to solve a problem using products from Microsoft. What I learned: I liked the book - a lot. They've arranged the content in a "Solution Decision Framework", that presents a few elements to help you identify a need and then propose alternate solutions to solve them, and then the rationale for the choice. But the payoff is that the authors then walk through the solution they implement and what they ran into doing it. I really liked this approach. It's not a huge book, but one I've referred to again since I've read it. It's fairly comprehensive, and includes server-oriented products, not things like Microsoft Office or other client-side tools. In fact, I would LOVE to have a work like this for Open Source and other vendors as well - would make for a great library for a Systems Architect. This one is unashamedly aimed at the Microsoft products, and even if I didn't work here, I'd be fine with that. As I said, it would be interesting to see some books on other platforms like this, but I haven't run across something that presents other systems in quite this way. And that brings up an interesting point - This book is aimed at folks who create solutions within an organization. It's not aimed at Administrators, DBA's, Developers or the like, although I think all of those audiences could benefit from reading it. The solutions are made up, and not to a huge level of depth - nor should they be. It's a great exercise in thinking these kinds of things through in a structured way. The information is a bit dated, especially for Windows and SQL Azure. While the general concepts hold, the cloud platform from Microsoft is evolving so quickly that any printed book finds it hard to keep up with the improvements. I do have one quibble with the text - the chapters are a bit uneven. This is always a danger with multiple authors, but it shows up in a couple of chapters. I winced at one of the chapters that tried to take a more conversational, humorous style. This kind of academic work doesn't lend itself to that style. I recommend you get the book - and use it. I hope they keep it updated - I'll be a frequent customer. :)  

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• Detecting if someone is in a room in your house and sending you an email.

  - by mbcrump

  Let me setup this scenario: You are selling your house. You have small children. (Possibly 2 rug rats or more) The real estate company calls and says they have a showing for your house between the hours of 3pm-6pm. You have to keep the children occupied. You realize this is the 5th time you have shown your house this week. What is a programmer to do?……Setup a webcam, find a motion detection software that has support to launch a program and of course, Visual Studio 2010. First, comes the tools Some sort of webcam, I chose the WinBook because a friend of mine loaned it to me. It is a basic USB2.0 camera that supports 640x480 without software.  Next up was find webcam software that supports launching a program. WebcamXP support this. VS 2010 Console Application. A cell phone that you can check your email. You may be asking, why write code to send the email when a lot of commercial software motion detection packages include that as base functionality. Well, first it cost money and second I don’t want the picture of the person as that probably invades privacy and as a future buyer, I don’t want someone recording me in their house. Now onto the show... First, the code part. We are going to create a VS2010 or whatever version you have installed and use the following code snippet. Code Snippet using System; using System.Net.Mail; using System.Net;     namespace MotionDetectionEmailer {     class Program     {         static void Main(string[] args)         {             try             {                 MailMessage m = new MailMessage                    ("[email protected]",                     "[email protected]",                     "Motion Detected at " + DateTime.Now,                     "Someone is in the downstairs basement.");                 SmtpClient client = new SmtpClient("smtp.charter.net");                 client.Credentials = new NetworkCredential("mbcrump", "NOTTELLINGYOU");                 client.Send(m);             }               catch (SmtpException ex)             {                 Console.WriteLine("Who cares?? " + ex.ToString());             }         }       } } Second, Download and install wecamxp and select the option to launch an external program and you are finished. Now, when you are at MCDonalds and can check your email on your phone, you will see when they entered the house and you can go back home without waiting the full 3 hours. --- NICE!

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• RightNow CX Cloud Service Combined with Oracle Fusion CRM in the Cloud

  - by Richard Lefebvre

  ·        The May 2012 release of Oracle’s RightNow CX Cloud Service, the customer experience suite, is now integrated with Oracle Fusion CRM, helping organizations to achieve sustainable business growth through relevant, cross-channel customer interactions that can increase revenue opportunities and drive organizational efficiencies. Relevant Interactions Build Stronger Customer Relationships ·          Armed with a comprehensive view of all customer interactions across channels, the context and status of these interactions, and an awareness of the customer’s value to the organization, companies can now offer more relevant products and services to customers. ·         Using the combined Oracle RightNow CX Cloud Service and Oracle Fusion CRM solutions, organizations can increase customer retention, drive higher levels of customer advocacy, and increase sales conversion rates with tools designed to: - Provide a complete, cross-channel view of the customer to sales, marketing and service. - Empower sales and service departments to easily collaborate to proactively solve customer issues, using opportunities to provide purchase advice at the right time and with the right solutions. - Allow sales to easily review service history in preparation for sales calls. - Enable agents to understand customer value based upon prior buying habits and existing opportunities. Deeper Insight Enables Targeted, Personalized Opportunities ·          The combination of Oracle RightNow CX Cloud Service and Oracle Fusion CRM allows sales and marketing organizations to simultaneously leverage service interactions from RightNow CX and sales prediction and segmentation capabilities from Fusion Sales. This helps companies to: - Better match products and services to specific customer needs based on customer service history.  - Deliver targeted, personalized interactions intended to help customers derive more value from purchases and to inform future buying decisions. - Identify new opportunities to increase deal size and conversion rates. Supporting Quotes ·         “Every interaction is a relationship opportunity to grow your business. When these interactions are relevant and add value for customers, customers are more likely to trust the relationship and seek purchase advice,” said David Vap, group vice president, Oracle. “This customer trust provides an opportunity to increase customer product adoption and to reduce the cost of customer acquisition, thereby increasing company profitability.” Supporting Resources ·         Oracle Fusion CRM ·         Oracle Fusion Applications ·         Oracle RightNow CX Cloud Service ·         OracleCRM on Facebook ·         OracleCRM on YouTube

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• How to Disable the New Geolocation Feature in Google Chrome

  - by Asian Angel

  The latest release of Google Chrome has geolocation enabled by default, and if you are worried about privacy or just don’t want websites to prompt you for your location, we’ve got the quick details on how to turn it off. Readers should note that the new Geolocation feature doesn’t give out your details by default, so don’t panic. It’s also only active, at the time of this writing, in the Dev channel builds of Chrome—so if you are using the regular stable build this feature won’t arrive for a while anyway. Note: If you’re a Firefox user, be sure to check out our guide to disabling geolocation in Firefox 3.x. What’s this Geolocation Feature About? Geolocation is a way for your browser to tell a website about your physical location, so you can get results tailored to where you actually are—for example, if you visited Google Maps it can ask you for your location to give you an accurate picture of where you are. To use this feature in Google Maps, you would click on the small white icon to activate the feature. As soon as you have clicked on the small white icon, a thin green toolbar will appear at the top of the webpage, asking to Allow or Deny.   How to Turn Chrome’s Geolocation Off If you want to turn geolocation off you will need to open the “Chrome Options Window”, navigate to the third tab, and click on the “Content settings… ” button. When the “Content Settings Window” opens go to the “Location Tab” and select “Do not allow any site to track my physical location”. Once that is done close out the “Content Settings & Chrome Options Windows”. When you go back to Google Maps and try using the small white icon again this is the message that you will see at the top of the page. Now that is much better! If you are unhappy with geolocation being enabled by default in the latest Dev Channel release then this will help get the problem sorted out nicely. Similar Articles Productive Geek Tips Stupid Geek Tricks: Compare Your Browser’s Memory Usage with Google ChromeHow To Disable Individual Plug-ins in Google ChromeStop YouTube Videos from Automatically Playing in ChromeDisable YouTube Comments while using ChromeHow to Make Google Chrome Your Default Browser TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Microsoft’s “How Do I ?” Videos Home Networks – How do they look like & the problems they cause Check Your IMAP Mail Offline In Thunderbird Follow Finder Finds You Twitter Users To Follow Combine MP3 Files Easily QuicklyCode Provides Cheatsheets & Other Programming Stuff

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• Does Test Driven Development (TDD) improve Quality and Correctness? (Part 1)

  - by David V. Corbin

  Since the dawn of the computer age, various methodologies have been introduced to improve quality and reduce cost. In this posting, I will by sharing my experiences with Test Driven Development; both its benefits and limitations. To start this topic, we need to agree on what TDD is. The first is to define each of the three words as used in this context. Test - An item or action which measures something in some quantifiable form. Driven - The primary motivation or focus of a series of activities (process) Development - All phases of a software project/product from concept through delivery. The above are very simple definitions that result in the following: "TDD is a process where the primary focus is on measuring and quantifying all aspects of the creation of a (software) product." There are many places where TDD is used outside of software development, even though it is not known by this name. Consider the (conventional) education process that most of us grew up on. The focus was to get the best grades as measured by different tests. Many of these tests measured rote memorization and not understanding of the subject matter. The result of this that many people graduated with high scores but without "quality and correctness" in their ability to utilize the subject matter (of course, the flip side is true where certain people DID understand the material but were not very good at taking this type of test). Returning to software development, let us look at some common scenarios. While these items are generally applicable regardless of platform, language and tools; the remainder of this post will utilize Microsoft Visual Studio and Team Foundation Server (TFS) for examples. It should be realized that everyone does at least some aspect of TDD. At the most rudimentary level, getting a program to compile involves a "pass/fail" measurement (is the syntax valid) that drives their ability to proceed further (run the program). Other developers may create "Unit Tests" in the belief that having a test for every method/property of a class and good code coverage is the goal of TDD. These items may be helpful and even important, but really only address a small aspect of the overall effort. To see TDD in a bigger view, lets identify the various activities that are part of the Software Development LifeCycle. These are going to be presented in a Waterfall style for simplicity, but each item also occurs within Iterative methodologies such as Agile/Scrum. the key ones here are: Requirements Gathering Architecture Design Implementation Quality Assurance Can each of these items be subjected to a process which establishes metrics (quantified metrics) that reflect both the quality and correctness of each item? It should be clear that conventional Unit Tests do not apply to all of these items; at best they can verify that a local aspect (e.g. a Class/Method) of implementation matches the (test writers perspective of) the appropriate design document. So what can we do? For each of area, the goal is to create tests that are quantifiable and durable. The ability to quantify the measurements (beyond a simple pass/fail) is critical to tracking progress(eventually measuring the level of success that has been achieved) and for providing clear information on what items need to be addressed (along with the appropriate time to address them - in varying levels of detail) . Durability is important so that the test can be reapplied (ideally in an automated fashion) over the entire cycle. Returning for a moment back to our "education example", one must also be careful of how the tests are organized and how the measurements are taken. If a test is in a multiple choice format, there is a significant statistical probability that a correct answer might be the result of a random guess. Also, in many situations, having the student simply provide a final answer can obscure many important elements. For example, on a math test, having the student simply provide a numeric answer (rather than showing the methodology) may result in a complete mismatch between the process and the result. It is hard to determine which is worse: The student who makes a simple arithmetric error at one step of a long process (resulting in a wrong answer) or The student who (without providing the "workflow") uses a completely invalid approach, yet still comes up with the right number. The "Wrong Process"/"Right Answer" is probably the single biggest problem in software development. Even very simple items can suffer from this. As an example consider the following code for a "straight line" calculation....Is it correct? (for Integral Points)         int Solve(int m, int b, int x) { return m * x + b; }   Most people would respond "Yes". But let's take the question one step further... Is it correct for all possible values of m,b,x??? (no fair if you cheated by being focused on the bolded text!)  Without additional information regarding constrains on "the possible values of m,b,x" the answer must be NO, there is the risk of overflow/wraparound that will produce an incorrect result! To properly answer this question (i.e. Test the Code), one MUST be able to backtrack from the implementation through the design, and architecture all the way back to the requirements. And the requirement itself must be tested against the stakeholder(s). It is only when the bounding conditions are defined that it is possible to determine if the code is "Correct" and has "Quality". Yet, how many of us (myself included) have written such code without even thinking about it. In many canses we (think we) "know" what the bounds are, and that the code will be correct. As we all know, requirements change, "code reuse" causes implementations to be applied to different scenarios, etc. This leads directly to the types of system failures that plague so many projects. This approach to TDD is much more holistic than ones which start by focusing on the details. The fundamental concepts still apply: Each item should be tested. The test should be defined/implemented before (or concurrent with) the definition/implementation of the actual item. We also add concepts that expand the scope and alter the style by recognizing: There are many things beside "lines of code" that benefit from testing (measuring/evaluating in a formal way) Correctness and Quality can not be solely measured by "correct results" In the future parts, we will examine in greater detail some of the techniques that can be applied to each of these areas....

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• Harness MySQL's Continued Performance Tuning Improvements

  - by Antoinette O'Sullivan

  To fully harness the continued improvements in performance tuning you get with MySQL, take the MySQL Performance Tuning course. This 4 day class teaches you practical, safe, highly efficient ways to optimize performance for the MySQL Server. You will learn the skills needed to use tools for monitoring, evaluating and tuning.  You can take this course in the following three ways: Training-on-Demand: Follow this course at your own pace and from your own desk with streaming video of instructor delivery and booking time to follow hands-on exercises at your own convenience. Live-Virtual: Attend a live instructor-led event from your own desk. Choose from the numerous events on the schedule. In-Class:  Travel to an education center to follow this class. A sample of events on the schedule is shown below:  Location  Date  Delivery Language  Tokyo, Japan  19 November 2012  Japanese  Mechelen, Belgium  4 February 2013  English  London, England  19 November 2012  English  Budapest, Hungary  21 May 2013  Hungarian  Milan, Italy  14 January 2013  Italian  Rome, Italy  3 December 2012  Italian  Riga, Latvia  10 December 2012  Latvian  Amsterdam, Netherlands  7 January 2013  Dutch  Nieuwegein, Netherlands  26 November 2012  Dutch  Warsaw, Poland  3 December 2012  Polish  Lisbon, Portugal  4 February 2013  European Portugese  Porto, Portugal  4 February 2013  European Portugese  Barcelona, Spain  25 March 2013  Spanish  Madrid, Spain  17 December 2012  Spanish  Sydney, Australia  26 November 2012  English  Edmonton, Canada  10 December 2012  English  Montreal, Canada  26 November 2012  English  Ottawa, Canada  26 November 2012  English  Toronto, Canada  26 November 2012  English  Vancouver, Canada  10 December 2012  English  Sao Paolo, Brazil  26 November 2012  Brazilan Portugese For more information on this class or to know more about other courses on the authentic MySQL curriculum. see http://oracle.com/education/mysql. Note, many organizations deploy both Oracle Database and MySQL side by side to serve different needs, and as a database professional you can find training courses on both topics at Oracle University! Check out the upcoming Oracle Database training courses and MySQL training courses. Even if you're only managing Oracle Databases at this point of time, getting familiar with MySQL will broaden your career path with growing job demand.

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• Oracle User Productivity Kit Translation

  - by ultan o'broin

  Oracle's customers just love the User Productivity Kit (UPK). I hear only great things about it from our international customers at the Oracle Usability Advisory Board meetings too. The UPK is the perfect solution for enterprise applications training needs (I previously reviewed a fine book about UPK btw). One question I am often asked is how source content created using the UPK can be translated into another language. I spoke with Peter Maravelias, Principal Product Strategy Manager for UPK about this recently. UPK is already optimized for easy source-target translation already. There is even a solution for re-recording demos. Here's what you can do to get your source content into another language: Use UPK's ability to automatically translate events and actions. UPK comes with XML templates that allow you to accomplish this in 21 languages with a simple publishing action switch. These templates even deal with the tricky business of using gender-based translations. Spanish localization template sample Japanese localization template sample Use the Import and Export localization features to export additional custom content in a format like XLIFF, easily handled by translation tools. You could also export and import in Word format. Re-record the sound (audio) files that go with the recordings, one per screen. UPK's granular approach to the sound files means that timing isn't an option. Retiming demos isn't required. A tip here with sound files and XLFF-exported custom content is to facilitate translation context by avoiding explicit references to actions going on in the screen recordings. A text based storyboard with screenshots accompanying the sound files should also be provided to the translators. Provide a glossary of terms too. Use the re-record option in UPK to record any demo from a translated application. This will allow all the translated UI labels to be automatically captured. You may be required to resize any action events here due to text expansion issues. Of course, you will need translated data in the translated application too, so plan for this in advance. However, source-target language skills aren't required for the re-recording. The UPK Player itself, of course, is also available from Oracle along with content and doc in 21 languages. The Developer and Setup is also translated in a smaller number of languages. Check the Oracle UPK website for latest details. UPK is a super solution for global enterprise applications training deployments allowing source content to be translated into multiple languages easily. See this post on the UPK blog for more insight too!

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• Getting Ramped for Silverlight 4

  - by GeekAgilistMercenary

  Here is a quick walk through of setting up your Silverlight 4 development environment.  The first assumed step is that you have Visual Studio 2010 already installed and any appropriate patches.  Then download the following in order and install each. Silverlight 4 Tools RC2 for Visual Studio and Silverlight 4 RTW Expression Blend 4 Release Candidate Silverlight Toolkit - Not necessary, but lots of good bits in this download. WCF RIA Services - This is also not necessary, but you should grab it just in case anyway. Once each of these are installed jump into Visual Studio 2010.  Start a new Silverlight 4 Project by going to File -> New -> Project -> and select the Silverlight Project Templates.  Here you'll see a new list of projects that are specific to the above listed downloads. Silverlight Business Application WCF RIA Service Class Library Silverlight Unit Test Application One way to confirm (and what I am going to display here in this entry) Silverlight 4 is installed ok is to select the Silverlight Application Template and start a new project. On the next screen you will see some of the standard options.  I always go with the ASP.NET MVC Option and with these new installations I am going to select Silverlight 4 (should be selected already) from the drop down and check the Enable WCF RIA Services check box. I also, for good measure, always create a unit test project for the ASP.NET MVC Project that will host the Silverlight Application Project.  When all is setup, the Solutions Explorer should look like what is shown below. Add the following code to the XAML of the MainPage.xaml of the Silverlight Project. <UserControl x:Class="Silverlight4.MainPage" xmlns="http://schemas.microsoft.com/winfx/2006/xaml/presentation" xmlns:x="http://schemas.microsoft.com/winfx/2006/xaml" xmlns:d="http://schemas.microsoft.com/expression/blend/2008" xmlns:mc="http://schemas.openxmlformats.org/markup-compatibility/2006" mc:Ignorable="d" d:DesignHeight="300" d:DesignWidth="400">   <Grid x:Name="LayoutRoot" Background="White"> <TextBlock x:Name="textBlockTest" Text="Hello World!" /> </Grid> </UserControl> Now execute the project, if all runs well you have installed Silverlight 4 successfully. Bam!  Silverlight 4 ready to go!  I will have more on Silverlight 4 very soon, as I will be starting a project (personal) and blogging it as I work through it.  Also, if you run into any issues I would like to read about them, so please comment.  I had a few issues and also had some design time rendering issues in the VS 2010 IDE when I installed these bits at first. Check out the original entry here.

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• SQL SERVER – Iridium I/O – SQL Server Deduplication that Shrinks Databases and Improves Performance

  - by Pinal Dave

  Database performance is a common problem for SQL Server DBA’s.  It seems like we spend more time on performance than just about anything else.  In many cases, we use scripts or tools that point out performance bottlenecks but we don’t have any way to fix them.  For example, what do you do when you need to speed up a query that is already tuned as well as possible?  Or what do you do when you aren’t allowed to make changes for a database supporting a purchased application? Iridium I/O for SQL Server was originally built at Confio software (makers of Ignite) because DBA’s kept asking for a way to actually fix performance instead of just pointing out performance problems. The technology is certified by Microsoft and was so promising that it was spun out into a separate company that is now run by the Confio Founder/CEO and technology management team. Iridium uses deduplication technology to both shrink the databases as well as boost IO performance.  It is intriguing to see it work.  It will deduplicate a live database as it is running transactions.  You can watch the database get smaller while user queries are running. Iridium is a simple tool to use. After installing the software, you click an “Analyze” button which will spend a minute or two on each database and estimate both your storage and performance savings.  Next, you click an “Activate” button to turn on Iridium I/O for your selected databases.  You don’t need to reboot the operating system or restart the database during any part of the process. As part of my test, I also wanted to see if there would be an impact on my databases when Iridium was removed.  The ‘revert’ process (bringing the files back to their SQL Server native format) was executed by a simple click of a button, and completed while the databases were available for normal processing. I was impressed and enjoyed playing with the software and encourage all of you to try it out.  Here is the link to the website to download Iridium for free. . Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Silverlight Cream for June 19, 2011 -- #1109

  - by Dave Campbell

  In this Issue: Kunal Chowdhury(-2-), Oren Gal, Rudi Grobler, Stephen Price, Erno de Weerd, Joost van Schaik, WindowsPhoneGeek, Andrea Boschin, and Vikram Pendse. Above the Fold: Silverlight: "Multiple Page Printing in Silverlight4 - Part 3 - Printing Driving Directions" Oren Gal WP7: "Prototyping Windows Phone 7 Applications using SketchFlow" Vikram Pendse Shoutouts: Not Silverlight, but darned cool... Michael Crump has just what you need to get going with Kinect: The busy developers guide to the Kinect SDK Beta Rudi Grobler replies to a few questions about how he gets great WP7 screenshots: Screenshot Tools for WP7 From SilverlightCream.com: Windows Phone 7 (Mango) Tutorial - 14 - Detecting Network Information of the Device Squeaking in just under the posting wire with 2 more WP7.1 posts is Kunal Chowdhury ... first up is this one on grabbing the mobile operator and othe rnetwork info in WP7.1 Windows Phone 7 (Mango) Tutorial - 15 - Detecting Device Information Kunal Chowdhury's latest is on using the DeviceStatus class in WP7.1 to detect device information such as is there is a physical keyboard installed, Memory Usage, Total Memory, etc. Multiple Page Printing in Silverlight4 - Part 3 - Printing Driving Directions Oren Gal has the final episode in his Multiple Page Printing Tutorial Trilogy up... and this is *way* cool... Printing the driving directions. AgFx hidden gem - PhoneApplicationFrameEx Rudi Grobler continues his previous post about AgFX with this one talking about the PhoneApplicationFrameEx class inside AgFx.Controls.Phone.dll.. a RootFrame replacement. Binding to ActualHeight or ActualWidth Stephen Price's latest XAML snippet is about Binding to ActualHeight or ActualWidth... you've probably tried to without luck... check out the workaround. Windows Phone 7: Drawing graphics for your application with Inkscape – Part I: Tiles Erno de Weerd decided to try the 'free' route to Drawing graphics for his WP7 app, and has part 1 of a tutorial series on doing that with Inkscape. Mogade powered Live Tile high score service for Windows Phone 7 Joost van Schaik expounds on his "Catch 'em Birds" WP7 game in the Marketplace... specifically the online leaderboard using the services of Mogade. Building a Reusable ICommand implementation for Windows Phone Mango MVVM apps WindowsPhoneGeek's latest post is discussing the ICommand interface available in WP7.1, and he demontstrates how to implement a reusable ICommand Implementation and how to use it. A TCP Server with Reactive Extensions Andrea Boschin is back posting about Rx, and promises this post *will be* Silverlight related eventually :) First up though is a socket server using Rx. Prototyping Windows Phone 7 Applications using SketchFlow Vikram Pendse has a tutorial up for prototyping your WP7* apps in Sketchflow including a 5 minute video Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Fixing the #mvvmlight code snippets in Visual Studio 11

  - by Laurent Bugnion

  If you installed the latest MVVM Light version for Windows 8, you may encounter an issue where code snippets are not displayed correctly in the Intellisense popup. I am working on a fix, but for now here is how you can solve the issue manually. The code snippets MVVM Light, when installed correctly, will install a set of code snippets that are very useful to allow you to type less code. As I use to say, code is where bugs are, so you want to type as little of that as possible ;) With code snippets, you can easily auto-insert segments of code and easily replace the keywords where needed. For instance, every coder who uses MVVM as his favorite UI pattern for XAML based development is used to the INotifyPropertyChanged implementation, and how boring it can be to type these “observable properties”. Obviously a good fix would be something like an “Observable” attribute, but that is not supported in the language or the framework for the moment. Another fix involves “IL weaving”, which is a post-build operation modifying the generate IL code and inserting the “RaisePropertyChanged” instruction. I admire the invention of those who developed that, but it feels a bit too much like magic to me. I prefer more “down to earth” solutions, and thus I use the code snippets. Fixing the issue Normally, you should see the code snippets in Intellisense when you position your cursor in a C# file and type mvvm. All MVVM Light snippets start with these 4 letters. Normal MVVM Light code snippets However, in Windows 8 CP, there is an issue that prevents them to appear correctly, so you won’t see them in the Intellisense windows. To restore that, follow the steps: In Visual Studio 11, open the menu Tools, Code Snippets Manager. In the combobox, select Visual C#. Press Add… Navigate to C:\Program Files (x86)\Laurent Bugnion (GalaSoft)\Mvvm Light Toolkit\SnippetsWin8 and select the CSharp folder. Press Select Folder. Press OK to close the Code Snippets Manager. Now if you type mvvm in a C# file, you should see the snippets in your Intellisense window. Cheers Laurent   Laurent Bugnion (GalaSoft) Subscribe | Twitter | Facebook | Flickr | LinkedIn

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• Stop Office 2010 Upload Center Icon from Displaying in the Taskbar

  - by Mysticgeek

  One of the new features in Office 2010 is the ability to upload your files to Office Web Apps. When you do, an Upload Center icon appears in the Taskbar and helps manage documents. Here’s how to stop it from showing up. If you’re running Office 2010 and upload files to the web, you’ll notice the Microsoft Office Upload Center Icon appears on the Taskbar in the Notification Area. It will stay there even after you’re done uploading the document and closed out of all Office apps. You can use this to monitor and control the documents you’re uploading to the web. Getting rid of it is fairly simple. Right-click the icon and select Settings. When the Microsoft Office Upload Center Settings window appears, under Display Options, uncheck Display icon in notification area and click OK. That is all there is to it…now it will no longer appear in the Taskbar.   After you upload your first document, it will also want to startup with Windows. You can go into msconfig and disable it from automatically starting up. If you need to access it again, it’s part of  Office 2010 Tools which you can access from the Start Menu. Or you can type upload center into the Search box in the Start Menu and hit Enter. If you upload a lot of work to Microsoft Web Apps you might find this tool useful, but if you only occasionally upload docs, you might be annoyed by it always being in the Taskbar. Similar Articles Productive Geek Tips Manage Sending 2010 Documents to the Web with Office Upload CenterHow To Manage Action Center in Windows 7What is Mobsync.exe and Why Is It Running?Taskbar Eliminator Does What the Name Implies: Hides Your Windows TaskbarDisable Office 2010 Beta Send-a-Smile from Startup TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips HippoRemote Pro 2.2 Xobni Plus for Outlook All My Movies 5.9 CloudBerry Online Backup 1.5 for Windows Home Server Convert BMP, TIFF, PCX to Vector files with RasterVect Free Identify Fonts using WhatFontis.com Windows 7’s WordPad is Actually Good Greate Image Viewing and Management with Zoner Photo Studio Free Windows Media Player Plus! – Cool WMP Enhancer Get Your Team’s World Cup Schedule In Google Calendar

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• Open the SQL Server Error Log with PowerShell

  - by BuckWoody

  Using the Server Management Objects (SMO) library, you don’t even need to have the SQL Server 2008 PowerShell Provider to read the SQL Server Error Logs – in fact, you can use regular old everyday PowerShell. Keep in mind you will need the SMO libraries – which can be installed separately or by installing the Client Tools from the SQL Server install media. You could search for errors, store a result as a variable, or act on the returned values in some other way. Replace the Machine Name with your server and Instance Name with your instance, but leave the quotes, to make this work on your system: [reflection.assembly]::LoadWithPartialName("Microsoft.SqlServer.Smo") $machineName = "UNIVAC" $instanceName = "Production" $sqlServer = new-object ("Microsoft.SqlServer.Management.Smo.Server") "$machineName\$instanceName" $sqlServer.ReadErrorLog() Want to search for something specific, like the word “Error”? Replace the last line with this: $sqlServer.ReadErrorLog() | where {$_.Text -like "Error*"} Script Disclaimer, for people who need to be told this sort of thing: Never trust any script, including those that you find here, until you understand exactly what it does and how it will act on your systems. Always check the script on a test system or Virtual Machine, not a production system. Yes, there are always multiple ways to do things, and this script may not work in every situation, for everything. It’s just a script, people. All scripts on this site are performed by a professional stunt driver on a closed course. Your mileage may vary. Void where prohibited. Offer good for a limited time only. Keep out of reach of small children. Do not operate heavy machinery while using this script. If you experience blurry vision, indigestion or diarrhea during the operation of this script, see a physician immediately. Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• Enhance Your Browsing with Hyperwords in Firefox

  - by Asian Angel

  While browsing it is easy to find information that you would like to know more about, convert, or translate. The Hyperwords extension provides access to these types of resources and more in Firefox. Using Hyperwords Once the extension has finished installing you will be presented with a demo video that will let you learn more about how Hyperwords works. For our first example we chose to look for more information concerning “WASP-12b” using Wikipedia. Notice the small bluish circle on the lower right of the highlighted term…it is the default access for the Hyperwords menu (access by hovering mouse over it). If you hover over the the Wikipedia (or other) link you can access the information in a scrollable popup window. Or if you prefer click on the link to view the information in a new tab. Choose the style that best suits your needs. Hyperwords is extremely useful for quick unit conversions. Suppose you want to share a news story that you have found while browsing. Highlight the title, access Hyperwords, and choose your preferred sharing source. You may need to authorize access for Hyperwords to post to your account. Once you have authorized access you can start sharing those links very easily. This is just a small sampling of Hyperwords many useful features. Preferences Hyperwords has a nice set of preferences available to help you customize it. Alter the menu popup style, add or remove menu entries, and modify other functions for Hyperwords. Conclusion Hyperwords makes a nice addition to Firefox for anyone needing quick access to search, reference, translation, and other services while browsing. Links Download the Hyperwords extension (Mozilla Add-ons) Download the Hyperwords extension (Extension Homepage) Similar Articles Productive Geek Tips Switch to Private Browsing Mode Easily with Toggle Private BrowsingPreview Tabs in Firefox with Tab Preview 0.3You Really Want to Completely Disable Tabs in Firefox?Quick Hits: 11 Firefox Tab How-TosWhen to Use Protect Tab vs Lock Tab in Firefox TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Xobni Plus for Outlook All My Movies 5.9 CloudBerry Online Backup 1.5 for Windows Home Server Snagit 10 Outlook Tools, one stop tweaking for any Outlook version Zoofs, find the most popular tweeted YouTube videos Video preview of new Windows Live Essentials 21 Cursor Packs for XP, Vista & 7 Map the Stars with Stellarium Use ILovePDF To Split and Merge PDF Files

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• Java Spotlight Episode 78: Jasper Potts on the JavaFX Scene Builder

  - by Roger Brinkley

  Tweet An interview with Jasper Potts about the new JavaFX Scene Builder. Joining us this week on the Java All Star Developer Panel are Dalibor Topic, Java Free and Open Source Software Ambassador and Arun Gupta, Java EE Guy. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes News JavaFX Scene Builder Developer Preview available for testing. Java EE Unlock the Java EE 6 Platform using NetBeans 7.1 Tuning GlassFish for Production JSF 2.2 Update from Ed Burns John Rose at Microsoft's Lang.NEXT summit Recording of John's Java 8 presentation Jeroen Frijters' presentation on IKVM.NET Martin Odersky's keynote JVM Language Summit 2012 July 30 – August 1; Oracle Santa Clara (same as last year) CFP coming in a few days JVM Language Summit 2011 Presentations & Recordings Proposed development schedule for JDK 8 Say hello to Mathias Axelsson Events April 11, Cleveland JUG, Cleveland, OH April 12, GreenJUG, Greenville, SC April 17-18, JavaOne Russia, Moscow Russia April 18–20, Devoxx France, Paris, France April 17-20, GIDS, Bangalore April 21, Java Summit, Chennai April 26, Mix-IT, Lyon, France, May 3-4, JavaOne India, Hyderabad, India May 5, Bangalore, Pune, ?? - JUG outreach May 7, OTN Developer Day, Mumbai May 8, OTN Developer Day, Delhi Feature InterviewJasper Potts is the Developer Experience Architect for the Java Client Group at Oracle. Responsible for technical design for everything thats sis on the core platform including Controls, Tools, Samples and Blueprints. Formally a lead engineer on the JavaFX & Swing teams working on the new JavaFX UI Controls and Graphics frameworks. Also responsible for designing, developing and presenting demos during the keynotes at JavaOne and Devoxx. A JavaOne Rockstar presenter having presented many sessions on JavaFX and Swing at many conferences. Prior to Sun he founded Xerto a desktop applications company developing Imagery a Java professional photo management application. In this interview Jasper talks about the recently release JavaFX Scene Builder. Mail Bag What’s Cool Contribute to GlassFish in Five Different Ways Stephen Chin and James Weaver join Oracle Adam Bien - Building Java FX 2 Libraries From Source With Maven 3 Paul Sandoz - Java Boomerang Building Jigsaw on Mac OS X using VirtualBox Mandy Chung: Jigsaw for Mac OS X

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• BigData and Customer Experience: Happy Together

  - by Isabel F. Peñuelas

  The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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• JavaOne 2012 Call for Papers

  - by Tori Wieldt

  JavaOne 2012 is happening Sept. 30-Oct 4 in San Francisco. The Call For Papers for this conference is now open. Java Evangelist Arun Gupta, who was on one of the selection committees and will be again this year, provided some great tips for submission (and a peek into the submission process): JavaOne is a technology-focused conference so any product, marketing or seemingly marketish talk are put at the bottom of the list. Oracle Open World and Oracle Develop are better options for submitting product specific talks. Make your title catchy. Remember the attendees are more likely to read the abstract if they like the title. We try our best to recategorize the talk to a different track if it needs to but please ensure that you are filing in the right track to have all the right eyeballs looking at it. Also, it does not hurt marking an alternate track if your talk meets the criteria. Make sure to coordinate within your team before the submission - multiple sessions from the same team or company does not ensure that the best speaker is picked. In such case we rely upon your "google presence" and/or review committee's prior knowledge of the speaker. The reviewers may not know you or your product at all and you get 750 characters to pitch your idea. Make sure to use all of them, to the last 750th character. Make sure to read your abstract multiple times to ensure that you are giving all the relevant information ? Think through your presentation and see if you are leaving out any important aspects. Also look if the abstract has any redundant information that will not required by the reviewers. There are additional sections that allow you to share information about the speaker and the presentation summary. Use them to blow the horn about yourself and any other relevant details. Please don't say "call me at xxx-xxx-xxxx to find out the details." :-) The tracks this year are: Core Java Platform Development Tools and Techniques Emerging Langauges on the JVM Enterprise Services Architectures and the Cloud Java EE Web Profile and Platform Technologies Java ME, Java Card, Embedded, and Devices Java FX and Rich User Experiences IMPORTANT: Submit your proposal as soon as possible, the the Call for Papers closes April 9th, a mere three weeks away!  Follow these channels to get the latest news about #JavaOne 2012.  originally posted on blogs.oracle.com/javaone

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• JavaOne 2012 Call for Papers

  - by Tori Wieldt

  JavaOne 2012 is happening Sept. 30-Oct 4 in San Francisco. The Call For Papers for this conference is now open. Java Evangelist Arun Gupta, who was on one of the selection committees and will be again this year, provided some great tips for submission (and a peek into the submission process): JavaOne is a technology-focused conference so any product, marketing or seemingly marketish talk are put at the bottom of the list. Oracle Open World and Oracle Develop are better options for submitting product specific talks. Make your title catchy. Remember the attendees are more likely to read the abstract if they like the title. We try our best to recategorize the talk to a different track if it needs to but please ensure that you are filing in the right track to have all the right eyeballs looking at it. Also, it does not hurt marking an alternate track if your talk meets the criteria. Make sure to coordinate within your team before the submission - multiple sessions from the same team or company does not ensure that the best speaker is picked. In such case we rely upon your "google presence" and/or review committee's prior knowledge of the speaker. The reviewers may not know you or your product at all and you get 750 characters to pitch your idea. Make sure to use all of them, to the last 750th character. Make sure to read your abstract multiple times to ensure that you are giving all the relevant information ? Think through your presentation and see if you are leaving out any important aspects. Also look if the abstract has any redundant information that will not required by the reviewers. There are additional sections that allow you to share information about the speaker and the presentation summary. Use them to blow the horn about yourself and any other relevant details. Please don't say "call me at xxx-xxx-xxxx to find out the details." :-) The tracks this year are: Core Java Platform Development Tools and Techniques Emerging Langauges on the JVM Enterprise Services Architectures and the Cloud Java EE Web Profile and Platform Technologies Java ME, Java Card, Embedded, and Devices Java FX and Rich User Experiences IMPORTANT: Submit your proposal as soon as possible, the the Call for Papers closes April 9th, a mere three weeks away!  Follow these channels to get the latest news about #JavaOne 2012. 

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