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  • Expanding Influence and Community

    - by Johnm
    When I was just nine years of age my father introduced me to the computer. It was a Radio Shack TRS-80 Color Computer (aka: CoCo). He shared with me the nuances of writing BASIC and it wasn't long before I was in the back seat of the school bus scribbling, on a pad of paper, the code I would later type. My father demonstrated that while my friends were playing their Atari 2600 consoles, I had the unique opportunity to create my own games on the Coco. One of which provided a great friend of mine hours and hours of hilarity and entertainment. It wasn't long before my father was inviting me to tag along as he drove to the local high school where a gathering of fellow Coco enthusiasts assembled. In these meetings all in attendance would chat about their latest challenges and solutions. They would swap the labors of their sleepless nights eagerly gazing into their green and black screens. Friendships were built and business partners were developed. While these experiences at the time in my pre-teen mind were chalked up to simply sharing time with my father, it had a tremendous impact on me later in life. This past weekend I attended the Louisville SQL Saturday (#45). It was great to see that there were some who brought along their children. It is encouraging to see fresh faces in the crowd at our  monthly IndyPASS meetings. Each time I see the youthful eyes peering from the audience while the finer details of SQL Server is presented, I cannot help but to be transported back to the experiences that I enjoyed in those Coco days. It is exciting to think of how these experiences are impacting their lives and stimulating their minds. Some of these children have actually approached me asking questions about what was presented or simply bragging about their latest discovery in programming. One of the topics that arose in the "Women in Technology" session in Louisville, which was masterfully facilitated by Kathi Kellenberger, was exploring how we could ignite the spark of interest in databases among the youth. It was awesome to hear that there were some that volunteer their time to share their experiences with students. It made me wonder what user groups could achieve if we were to consider expanding our influence and community beyond our immediate peers to include those who are simply enjoying their time with their father or mother.

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  • SOA Summit - Oracle Session Replay

    - by Bruce Tierney
    If you think you missed the most recent Integration Developer News (IDN) "SOA Summit" 2013...good news, you didn't.  At least not the replay of the Oracle session titled: Three Solutionsfor Simplifying Cloud/On-Premises Integration As you will see in the reply below, this session introduces Three common reasons for integration complexity: Disparate Toolkits Lack of API Management Rigid, Brittle Infrastructure and then the Three solutions to these challenges: Unify Cloud On-premises Integration Enable Multi-channel Development with API Management Plan for the Unexpected - Future Readiness The last solution on future readiness describes how you can transition from being reactive to new trends, such as the Internet of Things (IoT), by modifying your integration strategy to enable business agility and how to recognize trends through Fast Data event processing ahead of your competition. Oracle SOA Suite customer SFpark's (San Francisco Metropolitan Transit Authority) implementation with API Management is covered as shown in the screenshot to the right This case study covers the core areas of API Management for partners to build their own applications by leveraging parking availability and real-time pricing as well as mobile enablement of data integrated by SOA Suite underneath.  Download the free SFpark app from the Apple and Android app stores to check it out. When looking into the future, the discussion starts with a historical look to better prepare for what comes next.   As shown in the image below, one of the next frontiers after mobile and cloud integration is a deeper level of direct "enterprise to customer" interaction.  Much of this relates to the Internet of Things.  Examples of IoT from the perspective of SOA and integration is also covered in the session. For example, early adopter Turkcell and their tracking of mobile phone users as they move from point A to B to C is shown in the image the right.   As you look into more "smart services" such as Location-Based Services, how "future ready" is your application infrastructure?  . . . Check out the replay by clicking the video image below to learn about these three challenges and solution including how to "future ready" your application infrastructure:

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  • COLLABORATE 13 Call for Papers

    - by Marc Weintraub
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Attention PeopleSoft customers!  Speak at the largest user-led PeopleSoft conference of the year and attend for free! Interested in submitting a presentation for COLLABORATE 13? October 12 is the deadline to submit your abstract. The COLLABORATE 13- Quest forum is your home for high-level education sessions around PeopleSoft. Presenting doesn’t just mean giving a solo lecture: you can present with a vendor, give a demonstration (internet will be provided), facilitate a hot topic discussion or even offer best practices from an experience your company has been through. Remember, to submit an abstract now, all you need is a short description of your presentation. Think you don't have a story to tell? Think again! Check out the COLLABORATE 13- Quest forum now to better understand what we are looking for. A selection committee of other PeopleSoft users will review all sessions and select the most relevant, customer-focused sessions possible to make COLLABORATE a great learning experience for everyone. Don't forget, one speaker from each session selected will be eligible to receive a complimentary registration to the entire event *some rules apply. Also, don’t forget to include your functional counterpart. The selection committee is looking to increase the amount of functional users attending and want to help them glean the most out of the event. Thank you for your time and please let the selection committee know if you have any questions about submitting a presentation. We look forward to seeing you at COLLABORATE 13 in Denver! Quest's COLLABORATE '13 website - http://www.questdirect.org/collaborate /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Does the method of adjustment matter, or just the final calibration?

    - by Steve
    A company produces software (and hardware) that is used to both perform automatic adjustments on electronic test equipment as well as perform calibrations of the same equipment. The results of the calibrations are put onto a certificate of calibration that is sent to the customer along with the equipment. This calibration certificate states various conditions of the calibration, such as what hardware (models/serial numbers) and software (version) was used to perform the calibration, as well as things like environmental conditions, etc. Making the assumption that the software used to produce the data (and listed on the calibration certificate) used on the certificate of calibration must have gone through a "test/release" process and must be considered "released" software - does this also mean that the software used for adjustment must also be released? I believe that the method (software/environmental conditions/etc) used or present during adjustment doesn't matter, all that really matters is the end result of the calibration, the conditions present during the calibration, and whether or not the equipment was within the specifications. The real question I'm hoping to get answered: Is there a reputable source (e.g. NIST or somewhere similar) that addresses this question? (I have searched...) The thinking is that during high volume production runs, the "unreleased" system can be used to perform adjustments, as long as a released system is used to perform the calibrations, since the time required to perform the adjustments is much longer than the calibration. This unreleased system will eventually become released for use, but currently is not. Also, please not that there is a distinction between "adjustment" and "calibration". The definition from BIPM International vocabulary of metrology, 2.39: Operation that, under specified conditions, in a first step, establishes a relation between the quantity values with measurement uncertainties provided by measurement standards and corresponding indications with associated measurement uncertainties (of the calibrated instrument or secondary standard) and, in a second step, uses this information to establish a relation for obtaining a measurement result from an indication. Followed by NOTE 2 (emphasis in original text): Calibration should not be confused with adjustment of a measuring system, often mistakenly called "self-calibration", nor with verification of calibration As a side note, I'm not sure why this got down voted. It's regarding software and it's use before and after release for use. I believe there is a best practice that can be applied and this is (hopefully) not primarily opinion based.

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  • Failed to start up after upgrading software in ubuntu 10.10

    - by Landy
    I asked this question in SuperUser one hour ago, then I know this community so I moved the question here... I've been running Ubuntu 10.10 in a physical x86-64 machine. Today Update Manager reminded me that there are some updates to install and I confirmed the action. I should had read the update list but I didn't. I can only remember there is an update about cups. After the upgrading, Update Manager requires a restart and I confirmed too. But after the restart, the computer can't start up. There are errors in the console. Begin: Running /scripts/init-premount ... done. Begin: Mounting root file system ... Begin: Running /scripts/local-top ... done. [xxx]usb 1-8: new high speed USB device using ehci_hcd and address 3 [xxx]usb 2-1: new full speed USB device using ohci_hcd and address 2 [xxx]hub 2-1:1.0: USB hub found [xxx]hub 2-1:1.0: 4 ports detected [xxx]usb 2-1.1: new low speed USB device using ohci_hcd and address 3 Gave up waiting for root device. Common probles: - Boot args (cat /proc/cmdline) - Check rootdelay=(did the system wait long enough) - Check root= (did the system wait for the right device?) - Missing modules (cat /proc/modules; ls /dev) FATAL: Could not load /lib/modules/2.6.35-22-generic/modules.dep: No such file or directory FATAL: Could not load /lib/modules/2.6.35-22-generic/modules.dep: No such file or directory ALERT! /dev/sda1 does not exist. Dropping to a shell! BusyBox v1.15.3 (Ubuntu 1:1.15.3-1ubuntu5) built-in shell(ash) Enter 'help' for a list of built-in commands. (initramfs)[cursor is here] At the moment, I can't input anything in the console. The keyboard doesn't work at all. What's wrong? How can I check boot args or "root=" as suggested? How can I fix this issue? Thanks. =============== PS1: the /dev/sda1 is type ext4 (rw,nosuid,nodev) PS2: the /dev/sda1 can be mounted and accessed successfully under SUSE 11 SP1 x64. PS3: From this link, I think the keyboard doesn't work because the USB driver is not loaded at that time.

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  • How can I be prepared to join a company?

    - by Aerovistae
    There's more to it than that, but this title was the best way I could think of to sum it up. I'm a senior in a good computer science program, and I'm graduating early. About to start interviews and all whatnot. I'm not a super-experienced programmer, not one of those people who started in middle school. I'm decent at this, but I'm not among the best, not nearly. I have to do an awful lot of googling. So today I'm meeting some fellow for lunch at a campus cafe to discuss some front-end details when this tall, good-looking guy begs pardon, says he's new to campus, says he's wondering if we know where he can go to sign up for recruiting developers. Quickly evolves into long conversation: he's the CEO of a seems-to-be-doing-well start-up. Hiring passionate interns and full-times. Sounds great! I take one look at his site on my own computer later, immediately spot a major bug. No idea how to fix it, but I see it. I go over to the page code, and good god. It's the standard amount of code you would expect from a full-scale web application, a couple dozen pages of HTML and scripts. I don't even know where to start reading it. I've built sites from scratch, but obviously never on that scale, nor have I ever worked on one of that scale. I have no idea which bit might generate the bug. But that sets me thinking: How could someone like me possibly settle into an environment like that? A start-up is a very high-pressure working environment. I don't know if I can work at that pace under those constraints-- I would hate to let people down. And with only 10 employees, it's not like anyone has much time to help you get your bearings. Somewhere in there is a question. Can you see it? I'm asking for general advice here. Maybe even anecdotal advice. Is joining a start-up right out of college a scary process? Am I overestimating what it would take to figure out the mass of code behind this site? What's the likelihood a decent but only moderately-experienced coder could earn his pay at such a place? For instance, I know nothing of server-side/back-end programming. Never touched it. That scares me.

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  • external USB HD doesn't show up on 'sudo fdisk -l' on one Ubuntu, shows up on another (both 'precise')

    - by Menelaos
    I have a 1.5TB WD external USB HDD and two Ubuntu systems, both 'precise'. When I plug the disk on system A it doesn't show up on the output of sudo fdisk -l nor is it automatically mounted (note that that wasn't always the case - it used to appear in the past). When I plug it on system B (again Ubuntu precise) it shows up when I do a sudo fdisk -l (output appended at the end) and mounts automatically just fine. What does this discrepancy point to and what kind of diagnostics should I run / tools I should use to troubleshoot the problem? I followed the suggestion I received to do a sudo tail -f /var/log/syslog and the output is the following when I plug, unplug and replug the USB cable on System A: Sep 14 23:27:09 thorin mtp-probe: checking bus 2, device 3: "/sys/devices/pci0000:00/0000:00:13.2/usb2/2-2" Sep 14 23:27:09 thorin mtp-probe: bus: 2, device: 3 was not an MTP device Sep 14 23:28:01 thorin kernel: [ 338.994295] usb 2-2: USB disconnect, device number 3 Sep 14 23:28:04 thorin kernel: [ 341.808139] usb 2-2: new high-speed USB device number 4 using ehci_hcd Sep 14 23:28:04 thorin mtp-probe: checking bus 2, device 4: "/sys/devices/pci0000:00/0000:00:13.2/usb2/2-2" Sep 14 23:28:04 thorin mtp-probe: bus: 2, device: 4 was not an MTP device Sep 14 23:29:54 thorin AptDaemon: INFO: Quitting due to inactivity Sep 14 23:29:54 thorin AptDaemon: INFO: Quitting was requested (I guess the last two message are irrelevant). Output of sudo fdisk -l on System B $ sudo fdisk -l Disk /dev/sda: 1500.3 GB, 1500301910016 bytes 255 heads, 63 sectors/track, 182401 cylinders, total 2930277168 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 512 bytes I/O size (minimum/optimal): 512 bytes / 512 bytes Disk identifier: 0x00070db4 Device Boot Start End Blocks Id System /dev/sda1 * 2048 2905114623 1452556288 83 Linux /dev/sda2 2905116670 2930276351 12579841 5 Extended /dev/sda5 2905116672 2930276351 12579840 82 Linux swap / Solaris Disk /dev/sdb: 250.1 GB, 250059350016 bytes 255 heads, 63 sectors/track, 30401 cylinders, total 488397168 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 512 bytes I/O size (minimum/optimal): 512 bytes / 512 bytes Disk identifier: 0x9c849c84 Device Boot Start End Blocks Id System /dev/sdb1 * 63 488375999 244187968+ 7 HPFS/NTFS/exFAT Disk /dev/sdg: 1500.3 GB, 1500299395072 bytes 255 heads, 63 sectors/track, 182401 cylinders, total 2930272256 sectors Units = sectors of 1 * 512 = 512 bytes Sector size (logical/physical): 512 bytes / 512 bytes I/O size (minimum/optimal): 512 bytes / 512 bytes Disk identifier: 0x0003e17f Device Boot Start End Blocks Id System /dev/sdg1 2048 2930272255 1465135104 7 HPFS/NTFS/exFAT

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  • ArchBeat Link-o-Rama for 10-24-2012

    - by Bob Rhubart
    Play Oracle Vanquisher Here's a little respite from whatever it is you normally spend your time on. Oracle Vanquisher is an online diversion that makes a game of data center optimization. According to the description: "Armed with a cool Oracle vacuum pack suit and a strategic IT roadmap, you will thwart threats and optimize your data center to increase your company’s stock price and boost your company's position." Mainly you avoid electric shock and killer birds. The current high score belongs to someone identified as "TEN." My score? Never mind. Book: DevOps for Developers | The Java Source The subject of DevOps has come up in a couple of recent OTN ArchBeat Podcasts, so it's somewhat serendipitous that Tori Weildt's recent blog post offers an overview of Java Champion Michael Hutterman's new book, DevOps for Developers, now available from Apress. Bring Your Own Device (BYOD) : Context is everything… | The ORACLE-BASE Blog BOYD is a factor in the evolution of IT, but in what context? "The real IT work in companies is still being done on PCs," says Oracle ACE Director Tim Hall. "Yes, you can use a cloud service on your phone, but look around the office and you will see those cloud services are actually being used by people on PCs." Oracle in the Cloud: Oracle EBusiness Suite sizing | Tom Laszewski Cloud expert Tom Laszewski shares several technical resources that will be helpful for sizing of Oracle EBusiness Suite. Setting Up, Configuring, and Using an Oracle WebLogic Server Cluster Author and expert Yuli Vasiliev shows you how take advantage of multiple Oracle WebLogic Server instances grouped into a cluster to maximize scalability and availability. Webcast: Reduce Costs with Oracle's Database Storage Management Watch this! Join Oracle experts Kevin Jernigan and Margaret Hamburger for an interactive webcast in which you'll learn how Oracle's Database Storage Management can reduce storage costs and management complexity while improving query performance to meet service-level agreements and compliance requirements. Event Date: Tuesday, November 6, 2012 Event Time: 10 a.m. PT/1 p.m. ET Thought for the Day "Most software today is very much like an Egyptian pyramid with millions of bricks piled on top of each other, with no structural integrity, but just done by brute force and thousands of slaves." — Alan Kay Source: softwarequotes.com

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  • Who Are the BI Users in Your Neighborhood?

    - by [email protected]
    By Brian Dayton on March 19, 2010 10:52 PM Forrester's Boris Evelson recently wrote a blog titled "Who are the BI Personas?" that I enjoyed for a number of reasons. It's a quick read, easy to grasp and (refreshingly) focuses on the users of technology VS the technology. As Evelson admits, he meant to keep the reference chart at a high-level because there are too many different permutations and additional sub-categories to make such a chart useful. For me, I wouldn't head into the technical permutations but more the contextual use of BI and the issues that users experience. My thoughts brought up more questions than answers such as: Context: - HOW: With the exception of the "Power User" persona--likely some sort of business or operations analyst? - WHEN: Are they using the information to make real-time decisions on the front lines (a customer service manager or shipping/logistics VP) or are they using this information for cumulative analysis and business planning? Or both? - WHERE: What areas of the business are more or less likely to rely on BI across an organization? Human Resources, Operations, Facilities, Finance--- and why are some more prone to use data-driven analysis than others? Issues: - DELAYS & DRAG ON IT?: One of the persona characteristics Evelson calls out is a reliance on IT. Every persona except for the "Power User" has a heavy reliance on IT for support. What business issues or delays does that cause to users? What is the drag on IT resources who could potentially be creating instead of reporting? - HOW MANY CLICKS: If BI is being used within the context of a transaction (sales manager looking for upsell opportunities as an example) is that person getting the information within the context of that action or transaction? Or are they minimizing screens, logging into another application or reporting tool, running queries, etc.? Who are the BI Users in your neighborhood or line of business? Do Evelson's personas resonate--and do the tools that he calls out (he refers to it as "BI Style") resonate with what your personas have or need? Finally, I'm very interested if BI use is viewed as a bolt-on...or an integrated part of your daily enterprise processes?

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  • How granular should a command be in a CQ[R]S model?

    - by Aaronaught
    I'm considering a project to migrate part of our WCF-based SOA over to a service bus model (probably nServiceBus) and using some basic pub-sub to achieve Command-Query Separation. I'm not new to SOA, or even to service bus models, but I confess that until recently my concept of "separation" was limited to run-of-the-mill database mirroring and replication. Still, I'm attracted to the idea because it seems to provide all the benefits of an eventually-consistent system while sidestepping many of the obvious drawbacks (most notably the lack of proper transactional support). I've read a lot on the subject from Udi Dahan who is basically the guru on ESB architectures (at least in the Microsoft world), but one thing he says really puzzles me: As we get larger entities with more fields on them, we also get more actors working with those same entities, and the higher the likelihood that something will touch some attribute of them at any given time, increasing the number of concurrency conflicts. [...] A core element of CQRS is rethinking the design of the user interface to enable us to capture our users’ intent such that making a customer preferred is a different unit of work for the user than indicating that the customer has moved or that they’ve gotten married. Using an Excel-like UI for data changes doesn’t capture intent, as we saw above. -- Udi Dahan, Clarified CQRS From the perspective described in the quotation, it's hard to argue with that logic. But it seems to go against the grain with respect to SOAs. An SOA (and really services in general) are supposed to deal with coarse-grained messages so as to minimize network chatter - among many other benefits. I realize that network chatter is less of an issue when you've got highly-distributed systems with good message queuing and none of the baggage of RPC, but it doesn't seem wise to dismiss the issue entirely. Udi almost seems to be saying that every attribute change (i.e. field update) ought to be its own command, which is hard to imagine in the context of one user potentially updating hundreds or thousands of combined entities and attributes as it often is with a traditional web service. One batch update in SQL Server may take a fraction of a second given a good highly-parameterized query, table-valued parameter or bulk insert to a staging table; processing all of these updates one at a time is slow, slow, slow, and OLTP database hardware is the most expensive of all to scale up/out. Is there some way to reconcile these competing concerns? Am I thinking about it the wrong way? Does this problem have a well-known solution in the CQS/ESB world? If not, then how does one decide what the "right level" of granularity in a Command should be? Is there some "standard" one can use as a starting point - sort of like 3NF in databases - and only deviate when careful profiling suggests a potentially significant performance benefit? Or is this possibly one of those things that, despite several strong opinions being expressed by various experts, is really just a matter of opinion?

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  • Facial Recognition for Retail

    - by David Dorf
    My son decided to do his science project on how the brain recognizes faces.  Faces are so complicated and important that the brain has a dedicated area for just that purpose.  During our research, we came across some emerging uses for facial recognition in the retail industry. If you believe the movies, recognizing faces as they walk by a camera is easy for computers but that's not the reality.  Huge investments are being made by the U.S. government in this area, with a focus on airport security.  Now, companies like Eye See are leveraging that research for marketing purposes.  They do things like track eyes while viewing newspaper ads to see which ads get more "eye time."  This can help marketers make better placement and color decisions. But what caught my eye (that was too easy) was their new mannequins that watch shoppers.  These mannequins, being tested at European retailers like Benetton, watch shoppers that walk by and identify their gender, race, and age.  This helps the retailer better understand the types of customers being attracted to the outfit on the mannequin.  Of course to be most accurate, the software has pictures of the employees so they can be filtered out.  Since the mannequins are closer to the shoppers and at eye-level, they are more accurate than traditional in-ceiling LP cameras. Marketing agency RedPepper is offering retailers the ability to recognize loyalty shoppers at their doors using Facedeal.  For customers that have opted into the program, when they enter the store their face is recognized and they are checked in.  Then, as a reward, they are sent an offer on their smartphone. It won't be long before retailers begin to listen to shoppers are they walk the aisles, then keywords can be collected and aggregated to give the retailer an idea of what people are saying about their stores and products.  Sentiment analysis based on what's said or even facial expressions can't be far off. Clearly retailers need to be cautions and respect customer privacy.  That's why these technologies are emerging slowly.  But since the next generation of shoppers are less concerned about privacy, I expect these technologies to appear sporadically in the next five years then go mainstream.  Time will tell.

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  • Managing accounts on a private website for a real-life community

    - by Smudge
    I'm looking at setting-up a walled-in website for a real-life community of people, and I was wondering if anyone has any experience with managing member accounts for this kind of thing. Some conditions that must be met: This community has a set list of real-life members, each of whom would be eligible for one account on the website. We don't expect or require that they all sign-up. It is purely opt-in, but we anticipate that many of them would be interested in the services we are setting up. Some of the community members emails are known, but some of them have fallen off the grid over the years, so ideally there would be a way for them to get back in touch with us through the public-facing side of the site. (And we'd want to manually verify the identity of anyone who does so). Their names are known, and for similar projects in the past we have assigned usernames derived from their real-life names. This time, however, we are open to other approaches, such as letting them specify their own username or getting rid of usernames entirely. The specific web technology we will use (e.g. Drupal, Joomla, etc) is not really our concern right now -- I am more interested in how this can be approached in the abstract. Our database already includes the full member roster, so we can email many of them generated links to a page where they can create an account. (And internally we can require that these accounts be paired with a known member). Should we have them specify their own usernames, or are we fine letting them use their registered email address to log-in? Are there any paradigms for walled-in community portals that help address security issues if, for example, one of their email accounts is compromised? We don't anticipate attempted break-ins being much of a threat, because nothing about this community is high-profile, but we do want to address security concerns. In addition, we want to make the sign-up process as painless for the members as possible, especially given the fact that we can't just make sign-ups open to anyone. I'm interested to hear your thoughts and suggestions! Thanks!

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  • Professional immigration

    - by etranger
    Hello all, Does anyone here have a practical advice on professional relocation from Russia to Europe? The reasons behind making such a decision are far beyond the subject, perhaps, so I'll stick to the practical part. Having done some of the "common stuff" for finding a job, I am now facing two serious problems: I am a "dual-class" person, with university degree in marketing, and multiple years of self-studied computer competence (hence my writing here). Have professional experience in both areas. I don't currently hold a European work permit. From what I can see, this results in normal HR person throwing out my CV as either being "overqualified" or "too much trouble with making the permit". I do have the skills and character to start my own business, but it requires start-up capital that I don't have, over the last years I had to pay high bills for medical treatment of my family member, who had deceased. Now, I'm almost out of debts. As you can probably guess, English is not a problem, and I'm open to new languages, but first steps of entering the market, or the society, is the problematic part. I live close to Norway, and am trying to get some professional contacts there, but it hasn't got me any practical perspective so far. Any advice is greatly appreciated. EDIT: I am currently making my living off web site development, and occasional consulting services both in IT and marketing. For purely geographic reasons I'm dealing with clients that reside in the same city where I live, pop. 350 000. Being quite local, market requirements for web sites are simple and stable — clients need to control navigation, write articles in a word-like editor, upload illustrations and place ad banners, all with no additional programming. As many web developers do, I'm using my own content management system that fits these expectations. I have also started developing a newer version of this system that has better support for international environments, but I'm too distant from the real market demand in Europe to speak of the right track here. Technically it's based on php/mysql and uses xslt for templating. It allows for quick website deployment, and has architectural neatness, lack of which made me abandon similar opensource solutions (Joomla and the like). Deploying time from rasterized design proofs is normally under 6-8 working hours, don't know how that compares to the world practice. EDIT 2: Can anyone share what Norwegian (Scandinavian) web solutions market currently demands?

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  • It's possible to fulfill the social necessity of a human being through a social game in 3D like IMVU?

    - by Totty
    (I'm not advertising nor promoting this game, as it's just an example of my experience and I would like to have your opinion about the matter if possible) I've been started researching "things" about games and I've decided to begin to play IMVU as a friend of mine said it's cool. At first it seemed just another 3d social game, not so cool.. But I've "tried to like" and after 1 day I can say I'm addicted to it! Yes; I will explain better: About the game: You can go in chat-rooms, move to positions. Some positions are like sitting in a sofa, floor, dancing alone or with a partner, kissing and more in this way. In the free version of the game there is no nudity. You can even listen to music, view youtube... The 3d graphics are quite low end, so it's not as real as the paid PC games of today. About my experience: At first I was going with my friend in chat-rooms, they seemed very nice. There were people talking about general stuff, quite like in a real life. Well, I begin to know some girls (yes, virtual girls commanded by a real girl, I hope!). Things happened: Some girls are just crazy, not like in real life, they make out in before even talking; Other girls you can speak a little bit, then they add you to their friend-list. Sometimes they invite to their virtual places. Some girls have really IMVU boyfriends only (but not in reality) and most of them don't even make up in the game, so it's really a level of commitment involved here! But from what my friend told they last for him, at least, about 3 days... Some others have real and IMVU boyfriends that are the same. Until now I haven't find a girl with different boyfriend in the IMVU and reality. Nor multiple boyfriends. There are rooms where the same people find each selves every day and speak about general stuff, relationships and so on... They are nice with you, they "feel" you and show careness. This is what amazes me, they treat you like a real human being and as being their friend in the real world. (of course it's not always like this) There are jealous girls too and competitiveness between females lol, I know you loled! This is kind of social. So today I closed my door in my room and I've played it all day long and guess what, I didn't feel a need to stay with a real person at all. Normally, If I would stay a full day alone I would get quite crazy... So the question is: It's just me that seemed to be able to fulfill my social needs or there is something more? thanks for your precious time for reading my full question,

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  • eSTEP Newsletter December 2012

    - by uwes
    Dear Partners,We would like to inform you that the December issue of our Newsletter is now available.The issue contains informations to the following topics: Notes from Corporate: It's Earth day - Every Day, Oracle SPARC Newsletter, Pre-Built Developer VMs (for Oracle VM VirtualBox), Oracle Database Appliance Now Certified by SAP, Database High Availability, Cultivating Business-Led Innovation Technical Corner: Geek Fest! Talking About the Design of the T4 and T5 SPARC Chips, Blog: Is This Your Idea of Disaster Recovery?; Oracle® Practitioner Guide - A Pragmatic Approach to Cloud Adoption; Oracle Practitioner Guide: A pragmatic Approach to Cloud Adoption; Darren Moffat Explains the new ZFS Encryption Features in Solaris 11.1; Command Summary: Basic Operations with the Image Packaging System; SPARC T4 Server Delivers Outstanding Performance on Oracle Business Intelligence Enterprise Edition 11g; SPARC T4-4 Servers Set First World Record on PeopleSoft HCM 9.1 Benchmark; Sun ZFS Appliance Monitor Refresh: Core Factor Table; Remanufactured Systems Program for Sun Systems from Oracle; Reminder: Oracle Premier Support for Systems; Reminder: Oracle Platinum Services Learning & Events: eSTEP Events Schedule; Recently Delivered Techcasts; Webinar: Maximum Availibility with Oracle GoldenGate References: LUKOIL Overseas Holding Optimizes Oil Field Development Projects with Integrated Project Management; United Networks Increases Accounting Flexibility and Boosts System Performance with ERP Applications Upgrade; Ziggo Rapidly Creates Applications That Accelerate Communications-Service Orders l How to ...: The Role of Oracle Solaris Zones and Oracle Linux Containers in a Virtualization Strategy; How to Update to Oracle Solaris 11.1; Using svcbundle to Create Manifests and Profiles in Oracle Solaris 11.1; How to Migrate Your Data to Oracle Solaris 11 Using Shadow Migration; How to Script Oracle Solaris 11.1 Zones for Easy Cloning; How to Script Oracle Solaris 11 Zones Creation for a Network-in-a-Box Configuration; How to Know Whether T4 Crypto Accelerators Are in Use; Fault Handling and Prevention – Part 1; Transforming and Consolidating Web Data with Oracle Database; Looking Under the Hood at Networking in Oracle VM Server for x86; Best Way to Migrate Data from Legacy File System to ZFS in Oracle Solaris 11; Special Year End Article: The Top 10 Strategic CIO Issues For 2013 You find the Newsletter on our portal under eSTEP News ---> Latest Newsletter. You will need to provide your email address and the pin below to get access. Link to the portal is shown below.URL: http://launch.oracle.com/PIN: eSTEP_2011Previous published Newsletters can be found under the Archived Newsletters section and more useful information under the Events, Download and Links tab. Feel free to explore and any feedback is appreciated to help us improve the service and information we deliver.Thanks and best regards,Partner HW Enablement EMEA

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  • WebCenter Customer Spotlight: Sberbank of Russia

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummarySberbank of Russia is the largest credit institution in Russia and the Commonwealth of Independent States (CIS), accounting for 27% of Russian banking assets and 26% of Russian banking capital.Sberbank of Russia needed to increase business efficiency and employee productivity due to the growth in its corporate clientele from 1.2 million to an estimated 1.6 million.Sberbank of Russia deployed Oracle’s Siebel Customer Relationship Management (CRM) applications to create a single client view, optimize client communication, improve efficiency, and automate distressed asset processing. Based on Oracle WebCenter Content, they implemented an enterprise content management system for documents, unstructured content storage and search, which became an indispensable service across the organization and in the board room business results. Sberbank of Russia consolidated borrower information across the entire organization into a single repository to obtain, for the first time, a single view on the bank’s borrowers. With the implemented solution they reducing the amount of bad debt significantly. Company OverviewSberbank of Russia is the largest credit institution in Russia and the Commonwealth of Independent States (CIS), accounting for 27% of Russian banking assets and 26% of Russian banking capital. In 2010, it ranked 43rd in the world for Tier 1 capital. Business ChallengesSberbank of Russia needed to increase business efficiency and employee productivity due to the growth in its corporate clientele from 1.2 million to an estimated 1.6 million. It also wanted to automate distressed asset management to reduce the number of corporate clients’ bad debts. As part of their business strategy they wanted to drive high-quality, competitive customer services by simplifying client communication processes and enabling personnel to quickly access client information Solution deployedSberbank of Russia deployed Oracle’s Siebel Customer Relationship Management (CRM) applications to create a single client view, optimize client communication, improve efficiency, and automate distressed asset processing. Based on Oracle WebCenter Content, they implemented an enterprise content management system for documents, unstructured content storage and search which became an indispensable service across the organization and in the board room business results. Business ResultsSberbank of Russia consolidated borrower information across the entire organization into a single repository to obtain, for the first time, a single view on the bank’s borrowers. They monitored 103,000 client transactions and 32,000 bank cards with credit collection issues (100% of Sberbank’s bad borrowers) reducing the amount of bad debt significantly. “Innovation and client service are the foundation of our business strategy. Oracle’s Siebel CRM applications helped advance our objectives by enabling us to deliver faster, more personalized service while managing and tracking distressed assets.” A.B. Sokolov, Head of Center of Business Administration and Customer Relationship Management, Sberbank of Russia Additional Information Sberbank of Russia Customer Snapshot Oracle WebCenter Content Siebel Customer Relationship Management 8.1 Oracle Business Intelligence, Enterprise Edition 11g

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  • How to enable and connect to RDP on a Windows Azure Web Role Instance?

    - by Enrique Lima
    We all know there have been some updates to Windows Azure, and one of the biggest I would say is the capability of being able to remote into the “OS level” of the image running a role.  And I am not talking about VM Role, I am talking about a Web Role for example. As developers we use Visual Studio, and when we are getting ready to deploy a project, we have the option of enabling this. Here is how: 1.  We publish our Project 2. On the Deployment dialog, provide all the details for your account, and before clicking OK, click on Configure Remote Desktop connections. 3.  Enable connections and the rest of the configuration.  Now, here is where there is an extra set of steps.  The first thing to know: The certificate used here is different from the other certs you have in place.  I created a new one, the went into certmgr.msc, then to Personal, then I selected the cert I just created.  Did a right-click, then All Tasks > Export.  Because what is needed is a pfx package, make sure when exporting you select to export the private key. 4. Click OK, on the Remote Desktop Configuration screen, now before you click OK on the Deployment, you will need to visit the Azure Portal. And perform the following: Go to your hosted services. Then with the service available, select the Certificates folder location. Then, select Add Certificate from the toolbar (more like Azure Portal Ribbon) Provide the details to upload the recently create pfx file. That will create the Certificate. Click OK on the deployment dialog, this kick off the deployment process. 5. Now, we need to go to the Windows Azure Portal.  Here we will select the Web Role deployed and Configure RDP. 6. Time to test.  Click on the Instance (not the role), this will make the Remote Access Connect Button available.  A file will start the process to be downloaded too 7. You will then be prompted for the credentials you configured. 8.  Validate connectivity … 9. Open IIS Manager … From here on, this is a way to manage and work with your Instance.

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  • Should accessible members of an internal class be internal too?

    - by Jeff Mercado
    I'm designing a set of APIs for some applications I'm working on. I want to keep the code style consistent in all the classes I write but I've found that there are a few inconsistencies that I'm introducing and I don't know what the best way to resolve them is. My example here is specific to C# but this would apply to any language with similar mechanisms. There are a few classes that I need for implementation purposes that I don't necessarily want to expose in the API so I make them internal whereever needed. Generally what I would do is design the class as I normally would (e.g., make members public/protected/private where necessary) and change the visibility level of the class itself to internal. So I might have a few classes that look like this: internal interface IMyItem { ItemSet AddTo(ItemSet set); } internal class _SmallItem : IMyItem { private readonly /* parameters */; public _SmallItem(/* small item parameters */) { /* ... */ } public ItemSet AddTo(ItemSet set) { /* ... */ } } internal abstract class _CompositeItem: IMyItem { private readonly /* parameters */; public _CompositeItem(/* composite item parameters */) { /* ... */ } public abstract object UsefulInformation { get; } protected void HelperMethod(/* parameters */) { /* ... */ } } internal class _BigItem : _CompositeItem { private readonly /* parameters */; public _BigItem(/* big item parameters */) { /* ... */ } public override object UsefulInformation { get { /* ... */ } } public ItemSet AddTo(ItemSet set) { /* ... */ } } In another generated class (part of a parser/scanner), there is a structure that contains fields for all possible values it can represent. The class generated is internal too but I have control over the visibility of the members and decided to make them internal as well. internal partial struct ValueType { internal string String; internal ItemSet ItemSet; internal IMyItem MyItem; } internal class TokenValue { internal static int EQ(ItemSetScanner scanner) { /* ... */ } internal static int NAME(ItemSetScanner scanner, string value) { /* ... */ } internal static int VALUE(ItemSetScanner scanner, string value) { /* ... */ } //... } To me, this feels odd because the first set of classes, I didn't necessarily have to make some members public, they very well could have been made internal. internal members of an internal type can only be accessed internally anyway so why make them public? I just don't like the idea that the way I write my classes has to change drastically (i.e., change all uses of public to internal) just because the class is internal. Any thoughts on what I should do here? It makes sense to me that I might want to make some members of a class declared public, internal. But it's less clear to me when the class is declared internal.

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  • Your Cinnamon Roll & Morning Coffee: Powered by Oracle Enterprise Manager

    - by Ruma Sanyal
    1024x768 Truth be told, as I was getting my morning coffee today, I was pondering the recent election results more than Oracle [there, I said it]. But then an email from Glen Hawkins from the Enterprise Management team hit my Inbox and I started viewing this video. It was about the world’s largest convenience store chain, 7-Eleven, focusing on creating the best Digital Guest Experience (DGE) for their customers. Turns out that Oracle Enterprise Manager (OEM) powers 7-Eleven’s DGE Middleware Platform as a Service solution that consists of Oracle SOA Suite, Exalogic, and Exadata. “We need to present a consistent view of 7-Eleven across all our endpoints: 10,000 stores & various digital entities like our websites and apps”, said Ronald Clanton, the DGE Program Director for 7-Eleven. As 7-Eleven was rolling out a loyalty program with mobile support across multiple geos, it had many complex business & technical requirements, including supporting a wide variety of different apps, 10M guests in NA alone, ability to support high speed transactions, and very aggressive timelines. A key requirement was shortening the cycle for provisioning new environments. Whereas with other vendors this would take a few weeks, Oracle consulting showed them how with OEM provisioning new environments would take half a day, which was quite impressive. 7-Eleven has started to roll out this new program and are delighted to report that some provisioning cycles are as low as 10 minutes which includes provisioning the full Oracle SOA suite, Exalogic and more. They are delighted with OEM’s reporting capabilities and customization thereof. Watch the video to see for yourself. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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  • Do I need to go to a big-name university?

    - by itaiferber
    As a soon-to-be graduating high school senior in the U.S., I'm going to be facing a tough decision in a few months: which college should I go to? Will it be worth it to go to Cornell or Stanford or Carnegie Mellon (assuming I get in, of course) to get a big-name computer science degree, internships, and connections with professors, while taking on massive debt; or am I better off going to SUNY Binghamton (probably the best state school in New York) and still get a pretty decent education while saving myself from over a hundred-thousand dollars worth of debt? Yes, I know questions like this has been asked before (namely here and here), but please bear with me because I haven't found an answer that fits my particular situation. I've read the two linked questions above in depth, but they haven't answered what I want to know: Yes, I understand that going to a big-name college can potentially get me connected with some wonderful professors and leaders in the field, but on average, how does that translate financially? I mean, will good connections pay off so well that I'd be easily getting rid of over a hundred-thousand dollars of debt? And how does the fact that I can get a fifth-years master's degree at Carnegie Mellon play into the equation? Will the higher degree right off the bat help me get a better-paying job just out of college, or will the extra year only put me further into debt? Not having to go to graduate school to get a comparable degree will, of course, be a great financial relief, but will getting it so early give it any greater worth? And if I go to SUNY Binghamton, which is far lesser-known than what I've considered (although if there are any alumni out there who want to share their experience, I would greatly appreciate it), would I be closing off doors that would potentially offset my short-term economic gain with long-term benefits? Essentially, is the short-term benefit overweighed by a potential long-term loss? The answers to these questions all tie in to my final college decision (again, permitting I make it to these schools), so I hope that asking the skilled and knowledgeable people of the field will help me make the right choice (if there is such a thing). Also, please note: I'm in a rather peculiar situation where I can't pay for college without taking out a bunch of loans, but will be getting little to no financial aid (likely federal or otherwise). I don't want to elaborate on this too much (so take it at face value), but this is mainly the reason I'm asking the question. Thanks a lot! It means a lot to me.

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  • A little gem from MPN&ndash;FREE online course on Architectural Guidance for Migrating Applications to Windows Azure Platform

    - by Eric Nelson
    I know a lot of technical people who work in partners (ISVs, System Integrators etc). I know that virtually none of them would think of going to the Microsoft Partner Network (MPN) learning portal to find some deep and high quality technical content. Instead they would head to MSDN, Channel 9, msdev.com etc. I am one of those people :-) Hence imagine my surprise when i stumbled upon this little gem Architectural Guidance for Migrating Applications to Windows Azure Platform (your company and hence your live id need to be a member of MPN – which is free to join). This is first class stuff – and represents about 4 hours which is really 8 if you stop and ponder :) Course Structure The course is divided into eight modules.  Each module explores a different factor that needs to be considered as part of the migration process. Module 1:  Introduction:  This section provides an introduction to the training course, highlighting the values of the Windows Azure Platform for developers. Module 2:  Dynamic Environment: This section goes into detail about the dynamic environment of the Windows Azure Platform. This session will explain the difference between current development states and the Windows Azure Platform environment, detail the functions of roles, and highlight development considerations to be aware of when working with the Windows Azure Platform. Module 3:  Local State: This session details the local state of the Windows Azure Platform. This section details the different types of storage within the Windows Azure Platform (Blobs, Tables, Queues, and SQL Azure). The training will provide technical guidance on local storage usage, how to write to blobs, how to effectively use table storage, and other authorization methods. Module 4:  Latency and Timeouts: This session goes into detail explaining the considerations surrounding latency, timeouts and how to assess an IT portfolio. Module 5:  Transactions and Bandwidth: This session details the performance metrics surrounding transactions and bandwidth in the Windows Azure Platform environment. This session will detail the transactions and bandwidth costs involved with the Windows Azure Platform and mitigation techniques that can be used to properly manage those costs. Module 6:  Authentication and Authorization: This session details authentication and authorization protocols within the Windows Azure Platform. This session will detail information around web methods of authorization, web identification, Access Control Benefits, and a walkthrough of the Windows Identify Foundation. Module 7:  Data Sensitivity: This session details data considerations that users and developers will experience when placing data into the cloud. This section of the training highlights these concerns, and details the strategies that developers can take to increase the security of their data in the cloud. Module 8:  Summary Provides an overall review of the course.

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  • Use Expressions with LINQ to Entities

    - by EltonStoneman
    [Source: http://geekswithblogs.net/EltonStoneman] Recently I've been putting together a generic approach for paging the response from a WCF service. Paging changes the service signature, so it's not as simple as adding a behavior to an existing service in config, but the complexity of the paging is isolated in a generic base class. We're using the Entity Framework talking to SQL Server, so when we ask for a page using LINQ's .Take() method we get a nice efficient SQL query for just the rows we want, with minimal impact on SQL Server and network traffic. We use the maximum ID of the record returned as a high-water mark (rather than using .Skip() to go to the next record), so the approach caters for records being deleted between page requests. In the paged response we include a HasMorePages indicator, computed by comparing the max ID in the page of results to the max ID for the whole resultset - if the latter is bigger, then there are more pages. In some quick performance testing, the paged version of the service performed much more slowly than the unpaged version, which was unexpected. We narrowed it down to the code which gets the max ID for the full resultset - instead of building an efficient MAX() SQL query, EF was returning the whole resultset and then computing the max ID in the service layer. It's easy to reproduce - take this AdventureWorks query:             var context = new AdventureWorksEntities();             var query = from od in context.SalesOrderDetail                         where od.ModifiedDate >= modified                          && od.SalesOrderDetailID.CompareTo(id) > 0                         orderby od.SalesOrderDetailID                         select od;   We can find the maximum SalesOrderDetailID like this:             var maxIdEfficiently = query.Max(od => od.SalesOrderDetailID);   which produces our efficient MAX() SQL query. If we're doing this generically and we already have the ID function in a Func:             Func<SalesOrderDetail, int> idFunc = od => od.SalesOrderDetailID;             var maxIdInefficiently = query.Max(idFunc);   This fetches all the results from the query and then runs the Max() function in code. If you look at the difference in Reflector, the first call passes an Expression to the Max(), while the second call passes a Func. So it's an easy fix - wrap the Func in an Expression:             Expression<Func<SalesOrderDetail, int>> idExpression = od => od.SalesOrderDetailID;             var maxIdEfficientlyAgain = query.Max(idExpression);   - and we're back to running an efficient MAX() statement. Evidently the EF provider can dissect an Expression and build its equivalent in SQL, but it can't do that with Funcs.

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  • Has test driven development (TDD) actually benefited a real world project?

    - by James
    I am not new to coding. I have been coding (seriously) for over 15 years now. I have always had some testing for my code. However, over the last few months I have been learning test driven design/development (TDD) using Ruby on Rails. So far, I'm not seeing the benefit. I see some benefit to writing tests for some things, but very few. And while I like the idea of writing the test first, I find I spend substantially more time trying to debug my tests to get them to say what I really mean than I do debugging actual code. This is probably because the test code is often substantially more complicated than the code it tests. I hope this is just inexperience with the available tools (RSpec in this case). I must say though, at this point, the level of frustration mixed with the disappointing lack of performance is beyond unacceptable. So far, the only value I'm seeing from TDD is a growing library of RSpec files that serve as templates for other projects/files. Which is not much more useful, maybe less useful, than the actual project code files. In reading the available literature, I notice that TDD seems to be a massive time sink up front, but pays off in the end. I'm just wondering, are there any real world examples? Does this massive frustration ever pay off in the real world? I really hope I did not miss this question somewhere else on here. I searched, but all the questions/answers are several years old at this point. It was a rare occasion when I found a developer who would say anything bad about TDD, which is why I have spent as much time on this as I have. However, I noticed that nobody seems to point to specific real-world examples. I did read one answer that said the guy debugging the code in 2011 would thank you for have a complete unit testing suite (I think that comment was made in 2008). So, I'm just wondering, after all these years, do we finally have any examples showing the payoff is real? Has anybody actually inherited or gone back to code that was designed/developed with TDD and has a complete set of unit tests and actually felt a payoff? Or did you find that you were spending so much time trying to figure out what the test was testing (and why it was important) that you just tossed out the whole mess and dug into the code?

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  • How do we provide valid time estimates during Sprint Planning without doing "too much" design?

    - by Michael Edenfield
    My team is getting up to speed with Scrum, but most of us are more familiar with non-agile or "pseudo-"agile methodologies. The part that is the biggest hurdle for us is running an efficient Sprint Planning meeting where we break our backlog items into tasks, and estimate hours. (I'm using the terminology from the VS2010 Scrum Template; apologies if I use the wrong word somewhere.) When we try to figure out how long a task is going to take, we often fall into the trap of designing the feature at the code level -- table layout, interfaces, etc -- in order to figure out how long that's going to take. I'm pretty sure this is not the appropriate place to be doing that kind of design. We should be scheduling tasks for these design meetings during the sprint. However, we are having trouble figuring out how else to come up with meaningful estimates for the tasks. Are there any practical habits/techniques/etc. for making a judgement call about how long a feature is going to take, without knowing how you plan to implement it? If our time estimates are going to change significantly once the design has been completed, how can we properly budget our Sprint backlog ahead of time? EDIT: Just to clarify, since some of the comments/answers are very valid but I think addressing the wrong question. We know that what we're doing is not right, and that we should be building time into the sprint for this design. Conceptually all of the developers understand that. We also also bringing in a team member with Scrum experience to keep us on track if we start going off into the weeds. The problem is that, without going through this design process, we are finding it difficult to provide concrete time estimates for anything. We are constantly saying things like "well if we design it this way it might take 8 hours but if we end up having to do this other way instead that will take about 32 but it might not be as bad once we start trying to write it...". I also assume that this process will get better once we have some historical velocity to work from, but many of the technologies and architectural patterns we are using are new to us. But if potentially-wildly-wrong estimates are just a natural part of adapting this process then we will just need to recondition ourselves to accept that :)

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  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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