BUILD 2013 - Microsoft Set to Unveil It’s Reinvention
- by D'Arcy Lussier
Originally posted on: http://geekswithblogs.net/dlussier/archive/2013/06/24/153211.aspxSome thoughts as we head into BUILD this week… This week in San Francisco Microsoft will be hosting the BUILD conference. They’ll be talking up Windows 8.1 (Windows Blue), more Azure, some Windows Phone, XBox, Office 365… actually, they told us on the original BUILD announcement site what we’d be seeing: While looking at this, consider a recent article from The Verge that talks about the speculation of a huge shake up at Microsoft . From the article: All Things D quotes one insider as saying they're "titanic" changes, noting they might be attached to Ballmer's legacy at the company. "It’s the first time in a long time that it feels like that there will be some major shifts, including some departures," says the alleged insider. Considering Ballmer let Sinofsky go right after the Windows 8 launch, the idea of Microsoft cutting loose some executives doesn’t seem to be big news. But the next piece of the article frames things more interestingly: Ballmer is reportedly considering a new structure that would create four separate divisions: enterprise business, hardware, applications and services, and an operating systems group. This statement got me thinking…what would this new structure look like? Below is one possibility: At a recent (this year or last year, I can’t recall which) Microsoft shareholder’s meeting, Ballmer made the statement that Microsoft is now a products and services company. At the time I don’t think I really let that statement sink in. Partially because I really liked the Microsoft of my professional youth – the one that was a software and platform company. In Canada, Microsoft has been pushing three platform areas: Lync, Azure, and SQL Server. I would expect those to change moving forward as Microsoft continues to look for Partners that will help them increase their Services revenue through solutions that incorporate/are based on Azure, Office 365, Lync, and Dynamics. I also wonder if we’re not seeing a culling of partners through changes to the Microsoft Partner Program. In addition to the changing certification requirements that align more to Microsoft’s goals (i.e. There is no desktop development based MCSD, only Windows 8 Store Apps), competencies that partners can qualify for are being merged, requirements changed, and licenses provided reduced. Ballmer warned as much at the last WPC though that they were looking for partners who were “all in” with Microsoft, and these programs seem to support that sentiment. Heading into BUILD this week, I’ll be looking to answer one question – what does it mean to be a Microsoft developer here in the 2010’s? What is the future of the Microsoft development platform? Sure, Visual Studio is still alive and well and Microsoft realizes that there’s a huge install base of .NET developers actively working on solutions. But they’ve ratcheted down the messaging around their development stack and instead focussed on promoting development for their platforms and services. Last year at BUILD with the release of Windows 8, Microsoft just breached the walls of its cocoon. After this BUILD and the organizational change announcements in July, we’ll see what Microsoft looks like fully emerged from its metamorphosis.
