TalkTalk Business Succeeds with Engaging Conversations on an Eloqua platform
- by Richard Lefebvre
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                  “Everybody from online, CRM and data, channel 
management, communications, and content had to pull together to deliver one 
campaign and Eloqua was the glue that held it all together.” says Paul Higgins, Marketing Director, TalkTalk Business (UK, telco) in this 2'23 video. 
                  Challenges 
                   
                    Nurturing multiple sales channels with very diverse customers. 
                    Generating leads qualified to a very high standard. 
                    Engaging a fatigued and apathetic target audience. 
                    Positioning the brand as industry thought leaders. 
                   
                  Solutions 
                   
                    “What’s Your Business Grade?” campaign 
                    Eloqua automated email nurture strategy 
                    Eloqua Partner Network – Stein IAS 
                   
                  Results 
                   
                    ROI of 20:1. 
                    40% uplift in sales opportunities in the smaller end with a 25% reduction in 
costs. 
                    20–25% increase in sales qualified leads for mid-market, corporate, and 
enterprise customer sets. 
                    Open rate highs of 61.84% and click to open highs of 15.97%.  
                   
                    
                 
               
             
           
         
       
     
   
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
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