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  • Webmarketing : Adobe complète sa solution d'optimisation de l'expérience client avec des modules pour les campagnes mobiles

    Adobe met à jour sa solution d'optimisation de l'expérience client Avec des modules pour les campagnes mobiles et l'intégration avec Adobe Online Marketing Suite Adobe annonce la disponibilité de sa nouvelle solution de gestion de l'expérience web (WEM : Web Experience Management), une avancée qualifié de « majeure » par l'éditeur pour sa plate-forme CEM (gestion de l'expérience client). WEM vise à optimiser la manière dont les entreprises créent des expériences multicanal au profit des ventes, des services et des interactions avec le client. La solution permet aux entreprises de tirer parti des derniers terminaux mobiles et des communautés « pour développer leur potenti...

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  • SEO And Its Techniques

    There are many methods used in Internet marketing it today';s current trends and one of those is SEO or search engine optimization. According to many experts, SEO has become a very popular and in-dema... [Author: Margarette Mcbride - Web Design and Development - June 10, 2010]

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  • Webcast: Redefining the CRM and E-Commerce Experience with Oracle Exalogic

    - by Sanjeev Sharma
    Have your CRM applications been growing in cost and complexity? Do your customers want to reach you through more channels than ever? Does your business need to handle peak sales and customer service demand, but your IT budget only covers current needs? Learn how Oracle Exalogic combines Oracle hardware and software to achieve breakthrough performance and scalability, and how real Oracle customers are simplifying the deployment and management of their CRM applications. Register for the webcast here.

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  • Why SEO Hosting Reviews Are Important

    Read about why and how webmasters are finding out SEO Hosting Reviews to be able to find the ideal web host to make the most of their domains and sites. This is the new age of internet marketing and it begins with SEO Hosting.

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  • The Importance of Proper Keyword Research

    Those of us who earn our living from niche marketing on the internet know that the single biggest contributor to our success is keyword research. Pick the wrong keyword and either you will get no traffic to your money site, or the traffic that does go to your site won't make any money for you. Choose the right keyword and you will have a ton of visitors and make oodles of money.

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  • Magento checkout with Paypal

    - by jplozanojuan
    I've setup paypal on Configuration Sales Paypal a thousand times, but still not getting the Paypal option listed in the Payment methods on the Checkout process. And yes, I have filled out all the required info like the API credentials and such. Also, I'm not getting any errors from Magento at all. This is driving me crazy and it seems that no one (as far as I see) has gone throught this situation. Thanks in advance.

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  • Découvrir la nouvelle génération CRM ? Connectez-vous au Customer Concepts TV le 24 april 2012

    - by Kinoa
    Accélérer votre stratégie commerciale  Les entreprises doivent repenser leurs processus de vente, optimiser leur performance, augmenter la productivité des équipes et se concentrer sur les opportunités à plus fort potentiel. Danny Rippon, Oracle CRM Solutions Sales Development Director, souhaite partager avec vous la stratégie gagnante dans cette video : la nouvelle génération de CRM. Vous y trouverez des conseils avisés pour tirer au maximum profit de votre CRM. Rejoignez-nous sur Customer Concepts TV ! Pour en savoir plus, visionnez cette video :

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  • Portal Server comparisons / TCoO

    - by Scott
    We have a client whom is looking to incorporate Oracle Portal into our next release. I'm newer to this team, but the team is currently working with Apache, so whichever Portal Server we choose will likely incur a bit of a learning curve. Is there any comparison (not marketing) out there which discusses the differences in the servers and/or the total cost of ownership on them? With 5 developers, installing RAD becomes expensive, which I'd assume they'd wish to move onto us with the change to Oracle Portal and WebSphere.

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  • Oracle Accelerate for Midsize Companies Podcast

    Recently, Rebecca Wettemann, Vice President of Research at Nucleus Research, published a report on Oracle Business Accelerators. In this podcast, Rebecca discusses the findings of this report with Jim Lein, Marketing Director with the Oracle Accelerate Program Office. When Nucleus analyzed the actual experiences of customers using Accelerators, analysts found all customers reduced the time to deploy Oracle E-Business Suite, many by more than 50 percent of the time an implementation without Accelerators would have taken.

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  • The Human Significance of Article Writing in Link Building

    Internet marketing is highly dependent on good content. It goes without saying that for any website the content that is presented on it is just as important as anything other element of link building. Not only does good content help establish credibility but also carries many responsibilities also.

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  • SEO Ecommerce Website - Useful Tips

    In Ecommerce websites, the number of sales depends on many aspects such as site's business model, size of the target market, business opportunity available etc. With the following website design development seo tips you can get your pages indexed faster in search engines and increase visitor traffic to your website.

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  • SEO 101 - Building Backlinks

    Internet gave birth to many businesses and some of this included affiliate marketing. Today we see many individuals who have created websites selling products and services online. Earning money doesn't necessarily mean you've got to have a customer visit your shop and buy something. It's as simple as shopping online. It can be done by the click of a mouse.

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  • PASS: SQLRally Thoughts

    - by Bill Graziano
    The PASS Board recently decided that we wouldn’t put another US-based SQLRally on the calendar until we had a chance to review the program. I wanted to provide some of my thinking around this. Keep in mind that this is the opinion of one Board member. The Board committed to complete two SQLRally events to determine if an event modeled between SQL Saturday and the Summit was viable. We’ve completed the two events and now it’s time to step back and review the program. This is my seventh year on the PASS Board. Over that time people have asked me why PASS does certain things. Many, many times my answer has been “Because that’s the way we did it last year”. And I am tired of giving that answer. We need to take a step back and review the US-based SQLRally before we schedule another one. It would be irresponsible for me as a Board member to commit resources to this without validating that what we’re doing makes sense for the organization and our members. I have no doubt that this was a great event for the attendees. We just need to validate it’s the best use of our resources. Please keep in mind that we haven’t cancelled the event. We’ve just said we need to review it before scheduling another one. My opinion is that some fairly serious changes are needed to the model before we consider it again – IF we do it again. I’ve come to that conclusion after speaking with the Dallas organizers, our HQ team, our Marketing team, other Board members (including one of the Orlando organizers), attendees in Orlando and Dallas and visiting other similar events. I should point out that their views aren’t unanimous on nearly any part of this event -- which is one of the reasons I want to take some time and think about this before continuing. I think it’s helpful to look at the original goals of what we were trying to accomplish. Andy Warren wrote these up in August of 2010. My summary of these goals and some thoughts on each one is below. Many of these thoughts revolve around the growth of SQL Saturdays. In the two years since that document was written these events have grown significantly. The largest SQL Saturdays are now over 500 people which mean they are nearly the same size as our recent SQLRally. Our goals included: Geographic diversity. We wanted an event in an area of the country that was away from any given Summit location. I think that’s still a valid goal. But we also have SQL Saturdays all over the country. What does SQLRally bring to this that SQLSaturday doesn’t? Speaker growth. One of the stated goals was to build a “farm club” for speakers. This gives us a way for speakers to work up to speaking at Summit by speaking in front of larger crowds. What does SQLRally bring to this that the larger SQL Saturdays aren’t providing? Pre-Conference speakers is one obvious answer here. Lower price. On a per-day basis, SQLRally is roughly 1/4th the price of the Summit. We wanted a way for people to experience something Summit-like at a lower price point. The challenge is that we are very budget constrained at that lower price point. International Event Model.  (I need to write more about this but I’m out of time.  I’ll cover it in the next installment.) There are a number of things I really like about SQLRally. I love the smaller conferences. They give me a chance to meet more people than at something the size of Summit. I like the two day format. That gives you two evenings to be at social events with people. Seeing someone a second day is a great way to build a bond with that person. That’s more difficult to do at a SQL Saturday. We also need to talk about the financial aspects of the event. Last year generated a small $17,000 profit on revenues of $200,000. Percentage-wise that’s reasonable but on an absolute basis it’s not a huge amount in our budget. We think this year will lose between $30,000 and $50,000 and take roughly 1,000 hours of HQ time. We don’t have detailed financials back yet but that’s our best guess at this point. Part of that was driven by using a convention center instead of a hotel. Until we get detailed financials back we won’t have the full picture around the financial impact. This event also takes time and mindshare from our Marketing team. This may sound like a small thing but please don’t underestimate it. Our original vision for this was something that would take very little time from our Marketing team and just a few mentions in the Connector. It turned out to need more than that. And all those mentions and emails take up space we could use to talk about other events and other programs. Last I wanted to talk about some of the things I’m thinking about. I don’t think it’s as simple as saying if we just fix “X” it all gets better. Is this that much better of an event than SQL Saturdays? What if we gave a few SQL Saturdays some extra resources? When SQL Saturdays were around 250 people that wasn’t as viable. With some of those events over 500 we need to reconsider this. We need to get back to a hotel venue. That will help with cost and networking. Is this the best use of the 1,000 HQ hours that we invested in the event? Is our price-point correct? I’m leaning toward raising our price closer to Summit on a per-day basis. I think this will let us put on a higher quality event and alleviate much of the budget pressure. Should growing speakers be a focus? Having top-line pre-conference speakers helps market the event. It will also have an impact on pricing and overall profit. We should also ask if it actually does grow speakers. How many of these people will eventually register for Summit? Attend chapters? Is SQLRally a driver into PASS or is it something that chapters, etc. drive people to? Should we have one paid day and one free instead of two paid days? This is a very interesting model that is used by SQLBits in the UK. This gives you the two day aspect as well as offering options for paid and free attendees. I’m very intrigued by this. Should we focus on a topic? Buried in the minutes is a discussion of whether PASS should have a Business Analytics conference separate from Summit. This is an interesting question to consider. Would making SQLRally be focused on a particular topic make it more attractive? Would that even be a SQLRally? Can PASS effectively manage the two events? (FYI - Probably not.) Would it help differentiate it from Summit and SQL Saturday? These are all questions that I think should be asked and answered before we do this event again. And we can’t do that if we don’t take time to have the discussion. I wanted to get this published before I take off for a few days of vacation. When I get back I’d like to write more about why the international events are different and talk about where we go from here.

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  • Arrow Presente : Oracle Solution Tour 2012

    - by swalker
    Tournée dans 6 villes à partir du 1er Décembre 1er décembre Strasbourg 6 décembre Lyon 7 décembre Aix en Provence 10 janvier Toulouse 12 janvier Nantes Contenu : Présentation de la Roadmap et de la stratégie Oracle L’accompagnement d’Arrow pour developper le Business Oracle Ateliers de certifications Oracle Sales,Presales et Support >> Pour en savoir plus

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  • Seules 12% des entreprises françaises ont développé un site mobile alors que la France des mobinautes serait à la pointe des usages

    Seules 12% des entreprises françaises ont développé un site mobile Alors que « la France des mobinautes est à la pointe des usages », d'après Google Google et la Mobile Marketing Association ont dévoilé la semaine dernière les résultats d'une étude mondiale menée conjointement avec Ipsos et TNS Infratest dans plus de 30 pays. L'objectif était de mieux comprendre les usages liés à l'internet mobile à travers le monde et surtout les conséquences pour les entreprises et le positionnement de leurs marques Cette vaste étude regroupe deux enquêtes. La première a recueilli les témoignages de milliers d'utilisateurs de Smartphones dans 30 pays différents (dont 2000 ...

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  • The Business Value of Global HCM

    Jay Richey, Director, HCM Product Marketing discusses the challenges that organizations are facing in managing a global workforce and how Oracle's HCM solutions can help customers get the most out of their investment.

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  • The Concept of SEO

    If you've ever setup a bricks and mortar business then you know that marketing and driving leads is possibly the hardest part of your enterprise. Since the creation of the world wide web, businesses have tried to make use of the internet as a medium to try and make money. The most cost effective way to do this is by utilising SEO (search engine optimisation).

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  • The Nine Cs of Customer Engagement

    - by Michael Snow
    Avoid Social Media Fatigue - Learn the 9 C's of Customer Engagement inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- Have We Hit a Social-Media Plateau? In recent years, social media has evolved from a cool but unproven medium to become the foundation of pragmatic social business and a driver of business value. Yet, time is running out for businesses to make the most out of this channel. This isn’t a warning. It’s a fact. Join leading industry analyst R “Ray” Wang as he explains how to apply the nine Cs of engagement to strengthen customer relationships. Learn: How to overcome social-media fatigue and make the most of the medium Why engagement is the most critical factor in the age of overexposure The nine pillars of successful customer engagement Register for the eighth Webcast in the Social Business Thought Leaders series today. Register Now Thurs., Sept. 20, 2012 10 a.m. PT / 1 p.m. ET Presented by: R “Ray” Wang Principal Analyst and CEO, Constellation Research Christian Finn Senior Director, Product Management Oracle Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement SEV100103386 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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  • 4 Best Website Building Tips to Learn

    If you want to boost up your exposure in the business industry, you will need an effective marketing tool. And one great tool to use for this purpose is a website. There are many businesses today which have benefited much on having a website. So you think it is hard to build a website? Well actually you need more patience to learn the best website building technique.

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  • What SEO Does For Small Businesses

    If you are still confused as to what SEO is and does for you, a small business owner, then here is a brief explanation to help you understand. Here is why SEO and internet marketing are so important.

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