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  • Simple SEO Techniques to Use on Your Site

    If you are looking for some very straightforward ways to improve your websites visibility then some of the simple SEO techniques to use on your site can be found below. Are you targeting the right keywords? Its amazing how many times we hear people mention that they are ranking in position 1 or on the first page of Google only to find that they have had very little traffic or sales.

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  • What's Hot in our Community Right Now

    - by KJones
    Here’s a look at what our Oracle University community members are reading and sharing the most this month: Free Training On Demand Lessons: Oracle Database 12c New Features for Administrators Infographic: Why Oracle University Should Be Your First Choice for Oracle Training Blog: Coolest Features of Hyperion 11.1.2.3 according to Oracle University Blog:  Developing Java Apps for Embedded Devices New Training Release: Oracle Database 12c: ASM Administration Join our communities to stay plugged into the newest Oracle University releases. -Kate Jones, Oracle University Senior Marketing Manager

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  • Florida Hospital Takes Charge of Their Destiny with Drupal

    <b>CMS Wire:</b> "In August 2007, Florida hospital hired a "rock star" physician. With this hire, a series of events was triggered that would end up with Drupal (news, site) hosting over 125 department and team intranet sites, over 40 externally-facing marketing sites and a growing number of other applications."

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  • Black Techniques Of SEO

    Search Engine Optimization, or more popularity known as SEO, is one of the most popular types of Internet marketing techniques used by many webmasters today. It is used not only to market their brand... [Author: Margarette Mcbride - Web Design and Development - June 10, 2010]

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  • Professional immigration

    - by etranger
    Hello all, Does anyone here have a practical advice on professional relocation from Russia to Europe? The reasons behind making such a decision are far beyond the subject, perhaps, so I'll stick to the practical part. Having done some of the "common stuff" for finding a job, I am now facing two serious problems: I am a "dual-class" person, with university degree in marketing, and multiple years of self-studied computer competence (hence my writing here). Have professional experience in both areas. I don't currently hold a European work permit. From what I can see, this results in normal HR person throwing out my CV as either being "overqualified" or "too much trouble with making the permit". I do have the skills and character to start my own business, but it requires start-up capital that I don't have, over the last years I had to pay high bills for medical treatment of my family member, who had deceased. Now, I'm almost out of debts. As you can probably guess, English is not a problem, and I'm open to new languages, but first steps of entering the market, or the society, is the problematic part. I live close to Norway, and am trying to get some professional contacts there, but it hasn't got me any practical perspective so far. Any advice is greatly appreciated. EDIT: I am currently making my living off web site development, and occasional consulting services both in IT and marketing. For purely geographic reasons I'm dealing with clients that reside in the same city where I live, pop. 350 000. Being quite local, market requirements for web sites are simple and stable — clients need to control navigation, write articles in a word-like editor, upload illustrations and place ad banners, all with no additional programming. As many web developers do, I'm using my own content management system that fits these expectations. I have also started developing a newer version of this system that has better support for international environments, but I'm too distant from the real market demand in Europe to speak of the right track here. Technically it's based on php/mysql and uses xslt for templating. It allows for quick website deployment, and has architectural neatness, lack of which made me abandon similar opensource solutions (Joomla and the like). Deploying time from rasterized design proofs is normally under 6-8 working hours, don't know how that compares to the world practice. EDIT 2: Can anyone share what Norwegian (Scandinavian) web solutions market currently demands?

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  • Windows Azure : Microsoft propose 3 mois d'essai gratuits à sa plateforme Cloud dédiée aux développeurs .NET, Web et Java

    Windows Azure : Microsoft propose 3 mois d'essai gratuits A sa plateforme Cloud dédiée aux développeurs Microsoft identifiait avec nous en octobre 2011 cinq types de scénarios d'utilisation d'Azure : les réseaux sociaux (Social Gaming, campagne marketing ou outil d'analyse tel que Superviz.in de Tequila Rapido), les objets connectés et les services associés (push de notification, stockage de données dans le cloud, synchronisation de différents devices via le cloud, etc.), les sites de e-commerce et les sites à forte audience, les domaines qui ont besoin d'une forte puissance de calcul (calcul de risque dans la finance, modélisation 3D, Rendering, simulation scientifique, etc.), et les applications mobiles (smar...

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  • Buyer Beware - Cold Calling Search Engine Optimisation Dodgy Companies

    Have you ever had those phone calls from companies claiming to get your site to the first page of Google within 28 days? Even as a search engine optimisation and marketing consultant, I still get them. I listen to their pitch and then ask a couple of questions. They usually have no clue how to answer them so what kind of service will they be providing?

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  • Website Statistics

    Website statistics are crucial while marketing a website since advertisers and people who use that website need to know how well it is doing or how may hits that site is generating. In short, they need to know whether they are getting their money's worth. What is needed is an efficient program to determine how well a particular website is doing.

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  • SEO Consulting For Big Brand Companies - 16 Guidelines For SEO Consultants to Beat the Competition

    SEO consulting for a big brand website with tens of thousands of pages needs proven strategies that must be tailored to the specific needs of every web site. An SEO consultant, when selecting between different SEO services, must create an aggressive search engine marketing (SEM) campaign with a meticulous SEO strategy that takes all search engine optimization problems into consideration.

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  • New Podcast Available - Fusion DOO for Multi-Channel Retail

    - by Pam Petropoulos
    Oracle Fusion Distributed Order Orchestration can help retailers standardize their order and fulfillment processes across all channels.  Listen to the latest podcast entitled “Unify Sales and Fulfillment in Multi-Channel Retail with Fusion DOO” and discover how Fusion Distributed Order Orchestration can deliver value to retail customers and also hear real world examples of how customers are using it today.  Click here to listen to the podcast.

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  • SEO Tactics For Google Caffeine - Time to Think Again

    Google Caffeine is the latest change in algorithm of the leading search engine. The changes made will be highly beneficial for those who are looking for long term SEO and online marketing success. If some decisive factors are kept in mind, webmasters can find a great success with the websites they are running.

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  • Improving Finance Department Productivity at BorgWarner

    Nigel Youell, Product Marketing Director, Enterprise Performance Management Applications at Oracle discusses with Mark Smith, Manager, Financial Reporting Systems at BorgWarner how using Oracle's Enterprise Performance Management System on top of SAP transactional systems at BorgWarner has made significant improvements in the productivity of it finance function and halved the time it takes for to close its books.

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  • Website Promotion With a SEO Blog

    Webmasters can make use of a SEO blog to generate a large volume of sales leads. While the concept of blogging has been popular for quite some time not many people are aware of how to utilize it to promote their online business. However, statistics reveal that an SEO blog can successfully be used to catapult your online business to success.

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  • Facial Recognition for Retail

    - by David Dorf
    My son decided to do his science project on how the brain recognizes faces.  Faces are so complicated and important that the brain has a dedicated area for just that purpose.  During our research, we came across some emerging uses for facial recognition in the retail industry. If you believe the movies, recognizing faces as they walk by a camera is easy for computers but that's not the reality.  Huge investments are being made by the U.S. government in this area, with a focus on airport security.  Now, companies like Eye See are leveraging that research for marketing purposes.  They do things like track eyes while viewing newspaper ads to see which ads get more "eye time."  This can help marketers make better placement and color decisions. But what caught my eye (that was too easy) was their new mannequins that watch shoppers.  These mannequins, being tested at European retailers like Benetton, watch shoppers that walk by and identify their gender, race, and age.  This helps the retailer better understand the types of customers being attracted to the outfit on the mannequin.  Of course to be most accurate, the software has pictures of the employees so they can be filtered out.  Since the mannequins are closer to the shoppers and at eye-level, they are more accurate than traditional in-ceiling LP cameras. Marketing agency RedPepper is offering retailers the ability to recognize loyalty shoppers at their doors using Facedeal.  For customers that have opted into the program, when they enter the store their face is recognized and they are checked in.  Then, as a reward, they are sent an offer on their smartphone. It won't be long before retailers begin to listen to shoppers are they walk the aisles, then keywords can be collected and aggregated to give the retailer an idea of what people are saying about their stores and products.  Sentiment analysis based on what's said or even facial expressions can't be far off. Clearly retailers need to be cautions and respect customer privacy.  That's why these technologies are emerging slowly.  But since the next generation of shoppers are less concerned about privacy, I expect these technologies to appear sporadically in the next five years then go mainstream.  Time will tell.

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  • Mark your calendar: Get ready for the next generation of the Oracle Database!

    - by Javier Puerta
    Mark your calendar for the following upcoming webcasts for partners on the new version of the Oracle Database: Oracle Database Technical Training Webcast for Partners: July 2nd, at 17:00 CET, 4:00 pm UK - Duration: 1 hour (Access details here) Oracle Database Sales Training Webcast for EMEA Partners: July 8th, at 10:00 am CET, 9am UK - Duration: 1 hour (Details will be communicated very soon)

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  • Mark your calendar: Get ready for the next generation of the Oracle Database!

    - by Javier Puerta
    Mark your calendar for the following upcoming webcasts for partners on the new version of the Oracle Database: Oracle Database Technical Training Webcast for Partners: July 2nd, at 17:00 CET, 4:00 pm UK - Duration: 1 hour (Access details here) Oracle Database Sales Training Webcast for EMEA Partners: July 8th, at 10:00 am CET, 9am UK - Duration: 1 hour (Details will be communicated very soon)

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  • 5 Tips For Creating Great Website Content

    If you're like most business owners marketing online, you rely pretty heavily on your website to draw in traffic and drive sales. Your site is, in fact, the place where it all happens. Ultimately, it's where you want your target market to end up.

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  • Present SEO Services Scenario

    With the advancement of the internet, e-commerce is at its zenith. The benefits of e-commerce are vast with facilities ranging from advertising for your products and services to bagging business deals from around the world. Creating a website is the beat technique to use in order to equip your business with the internet as well as other modern technology. This website will contain information about your company and products and services of the company which helps in the promoting and marketing process.

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