Statistics based marketing campaign measurement tools

Posted by AFHood on Stack Overflow See other posts from Stack Overflow or by AFHood
Published on 2009-02-24T18:35:40Z Indexed on 2010/04/21 20:43 UTC
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sas

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businessobjects

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unica

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cognos

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campaignmeasurement

Currently using SAS as measurement engine and Business Objects as display layer. Looking to develop a new, faster, slicker solution. Has anyone developed or purchased a campaign measurement reporting system? This solution should measure everything from email stats, web stats, customer activity, lift, ROI, etc.

Ok.. I'm researching and finding nada... We are working with a team from India and they want to re-write everything from scratch.. Any solutions out there at all?

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