Statistics based marketing campaign measurement tools
- by AFHood
Currently using SAS as measurement engine and Business Objects as display layer. Looking to develop a new, faster, slicker solution. Has anyone developed or purchased a campaign measurement reporting system? This solution should measure everything from email stats, web stats, customer activity, lift, ROI, etc.
Ok.. I'm researching and finding nada... We are working with a team from India and they want to re-write everything from scratch.. Any solutions out there at all?
